Top 30 Best Places in Michigan, United States to Invest in Airbnb & Short-Term Rentals (2025)

Source: AirROI

Last updated: 2025-06-01

Unlock high-ROI opportunities in Michigan, United States‘s booming short-term rental (STR) market. This 2025 Airbnb investment guide from AirROI leverages cutting-edge Airbnb data analytics to pinpoint the most profitable cities for Airbnb and vacation rental entrepreneurs. Whether you’re scaling your portfolio or making your first STR investment, discover markets with strong rental demand, high revenue potential, and favorable regulations. We are committed to providing trustworthy insights based on comprehensive market analysis, and you can learn more about our rigorous approach to data accuracy.

Our STR market analysis dives deep into key performance indicators like monthly revenue, average daily rates (ADR), occupancy trends, property counts, and regulatory landscapes across Michigan, United States. We go beyond simple rankings to provide the context you need for informed investment decisions using reliable Airbnb data.

Explore the data-driven insights below to identify the premier short-term rental investment hotspots and high ROI Airbnb markets in Michigan, United States for 2025.

Top Short-Term Rental Markets in Michigan, United States

Rank:#1Market:DetroitCountry:United StatesProperties:1,200Monthly Revenue:$1402.05Daily Rate (ADR):$167.24Occupancy:39.98%Regulation:Low
Rank:#2Market:Traverse CityCountry:United StatesProperties:652Monthly Revenue:$2920.35Daily Rate (ADR):$263.80Occupancy:45.73%Regulation:Low
Rank:#3Market:Ann ArborCountry:United StatesProperties:517Monthly Revenue:$3949.12Daily Rate (ADR):$409.89Occupancy:45.37%Regulation:Low
Rank:#4Market:South HavenCountry:United StatesProperties:483Monthly Revenue:$3253.32Daily Rate (ADR):$438.45Occupancy:37.65%Regulation:Moderate
Rank:#5Market:Grand RapidsCountry:United StatesProperties:372Monthly Revenue:$1776.00Daily Rate (ADR):$172.29Occupancy:46.28%Regulation:Low
Rank:#6Market:Chikaming TownshipCountry:United StatesProperties:296Monthly Revenue:$3507.41Daily Rate (ADR):$450.30Occupancy:37.04%Regulation:Low
Rank:#7Market:SaugatuckCountry:United StatesProperties:272Monthly Revenue:$3754.13Daily Rate (ADR):$376.98Occupancy:42.69%Regulation:Low
Rank:#8Market:New Buffalo TownshipCountry:United StatesProperties:263Monthly Revenue:$4103.72Daily Rate (ADR):$621.83Occupancy:34.36%Regulation:Low
Rank:#9Market:East Bay TownshipCountry:United StatesProperties:251Monthly Revenue:$3343.48Daily Rate (ADR):$398.54Occupancy:41.09%Regulation:Low
Rank:#10Market:LansingCountry:United StatesProperties:251Monthly Revenue:$1449.86Daily Rate (ADR):$124.30Occupancy:48.17%Regulation:Low
Rank:#11Market:Royal OakCountry:United StatesProperties:250Monthly Revenue:$2094.86Daily Rate (ADR):$181.72Occupancy:48.52%Regulation:Low
Rank:#12Market:Boyne Valley TownshipCountry:United StatesProperties:240Monthly Revenue:$2592.96Daily Rate (ADR):$447.44Occupancy:27.26%Regulation:Low
Rank:#13Market:MuskegonCountry:United StatesProperties:212Monthly Revenue:$2372.37Daily Rate (ADR):$256.97Occupancy:44.73%Regulation:Low
Rank:#14Market:Grand HavenCountry:United StatesProperties:182Monthly Revenue:$2541.19Daily Rate (ADR):$307.82Occupancy:46.68%Regulation:Low
Rank:#15Market:Acme TownshipCountry:United StatesProperties:177Monthly Revenue:$2083.48Daily Rate (ADR):$305.87Occupancy:38.99%Regulation:Low
Rank:#16Market:CharlevoixCountry:United StatesProperties:165Monthly Revenue:$2819.24Daily Rate (ADR):$331.89Occupancy:38.32%Regulation:Low
Rank:#17Market:Custer TownshipCountry:United StatesProperties:161Monthly Revenue:$2028.37Daily Rate (ADR):$268.27Occupancy:34.14%Regulation:Low
Rank:#18Market:DouglasCountry:United StatesProperties:152Monthly Revenue:$3285.95Daily Rate (ADR):$414.29Occupancy:38.55%Regulation:Low
Rank:#19Market:Saugatuck TownshipCountry:United StatesProperties:145Monthly Revenue:$4610.03Daily Rate (ADR):$466.47Occupancy:41.66%Regulation:Low
Rank:#20Market:Kearney TownshipCountry:United StatesProperties:144Monthly Revenue:$2005.35Daily Rate (ADR):$277.59Occupancy:33.14%Regulation:Low
Rank:#21Market:Boyne CityCountry:United StatesProperties:143Monthly Revenue:$2457.75Daily Rate (ADR):$354.96Occupancy:34.95%Regulation:Low
Rank:#22Market:MarquetteCountry:United StatesProperties:143Monthly Revenue:$2988.50Daily Rate (ADR):$213.83Occupancy:51.44%Regulation:Low
Rank:#23Market:New BuffaloCountry:United StatesProperties:140Monthly Revenue:$3936.52Daily Rate (ADR):$406.21Occupancy:40.63%Regulation:Low
Rank:#24Market:Suttons Bay TownshipCountry:United StatesProperties:139Monthly Revenue:$3230.54Daily Rate (ADR):$407.32Occupancy:40.10%Regulation:Low
Rank:#25Market:Casco TownshipCountry:United StatesProperties:138Monthly Revenue:$3354.01Daily Rate (ADR):$433.98Occupancy:37.27%Regulation:Low
Rank:#26Market:KalamazooCountry:United StatesProperties:136Monthly Revenue:$1379.16Daily Rate (ADR):$121.55Occupancy:44.82%Regulation:Low
Rank:#27Market:Lake TownshipCountry:United StatesProperties:130Monthly Revenue:$2319.04Daily Rate (ADR):$311.84Occupancy:40.43%Regulation:Low
Rank:#28Market:LudingtonCountry:United StatesProperties:129Monthly Revenue:$1722.75Daily Rate (ADR):$274.62Occupancy:36.14%Regulation:Low
Rank:#29Market:ManisteeCountry:United StatesProperties:127Monthly Revenue:$1663.76Daily Rate (ADR):$218.70Occupancy:41.10%Regulation:Low
Rank:#30Market:Long Lake TownshipCountry:United StatesProperties:123Monthly Revenue:$3028.50Daily Rate (ADR):$342.63Occupancy:42.88%Regulation:Low

Our Data-Driven Methodology for STR Market Analysis

At AirROI, our market rankings and insights are powered by a robust methodology combining comprehensive Airbnb data collection with sophisticated STR analytics techniques. We strive to provide the most accurate and actionable intelligence for short-term rental investors.

Data Collection & Scope

  • Global Coverage: We aggregate STR data from tens of millions of active short-term rental listings across platforms like Airbnb and Vrbo worldwide.
  • Real-Time Metrics: Our systems track key performance indicators (KPIs) daily, including booking rates, nightly pricing (ADR), occupancy rates, and revenue.
  • Regulatory Monitoring: We actively monitor and incorporate local short-term rental regulations, licensing requirements, and tax obligations into our market analysis.

Analysis & Ranking

  • Proprietary Algorithms: AI and machine learning models analyze booking patterns, predict seasonal demand shifts, and identify emerging market trends in the STR space.
  • Key Metric Evaluation: We evaluate markets based on a weighted combination of critical investment factors using our extensive Airbnb analytics:
    • Revenue Potential: Average Monthly Revenue and Average Daily Rate (ADR).
    • Market Demand: Occupancy Rate and booking lead times.
    • Investment Scale: Number of active properties and market growth trends.
    • Regulatory Environment: Assessed impact of local STR regulations on operational feasibility and profitability.
  • Benchmarking: Performance is benchmarked against regional and global averages to provide context for vacation rental investment potential.

Key Metrics Explained

  • Properties: The count of active short-term rental listings in the market.
  • Monthly Revenue: Average revenue generated per property per month, a key indicator for Airbnb profitability.
  • Daily Rate (ADR): Average nightly booking price.
  • Occupancy: Percentage of nights booked out of total available nights, crucial for understanding STR demand.
  • Regulation: An indicator of the local regulatory climate impacting Airbnb investment.

This rigorous approach ensures our recommendations are based on real-world performance Airbnb data and forward-looking market analysis, empowering you to invest smarter in the vacation rental market.

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All Markets in Michigan, United States

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