East Tawas Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Michigan, United States
Is Airbnb profitable in East Tawas in 2025? Explore comprehensive Airbnb analytics for East Tawas, Michigan, United States to uncover income potential. This 2025 STR market report for East Tawas, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 18 active listings.
Whether you're considering an Airbnb investment in East Tawas, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the East Tawas Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key East Tawas Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in East Tawas (2025)
Understanding the monthly revenue variations for Airbnb listings in East Tawas is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in East Tawas is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in East Tawas across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,054+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,849 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,037 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,200, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in East Tawas
East Tawas Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the East Tawas STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in East Tawas:
- Best-in-class properties (Top 10%) achieve 72%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 51% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 34%.
- Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in East Tawas
Average Daily Rate (ADR) Airbnb Trends in East Tawas (2025)
Effective short term rental pricing strategy in East Tawas involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in East Tawas typically peaks in July and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $256+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $202 or more.
- Typical properties (Median) charge around $161 per night.
- Entry-level properties (Bottom 25%) earn around $137 per night.
Average Daily Rate (ADR) Trend by Month in East Tawas
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Airbnb Seasonality Analysis & Trends in East Tawas (2025)
Peak Season (July, August, June)
- Revenue averages $3,803 per month
- Occupancy rates average 57.5%
- Daily rates average $183
Shoulder Season
- Revenue averages $2,025 per month
- Occupancy maintains around 38.4%
- Daily rates hold near $172
Low Season (January, February, March)
- Revenue drops to average $1,005 per month
- Occupancy decreases to average 23.6%
- Daily rates adjust to average $168
Seasonality Insights for East Tawas
- The Airbnb seasonality in East Tawas shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases East Tawas's highest earning potential, with monthly revenues capable of climbing to $4,306, occupancy reaching a high of 69.2%, and ADRs peaking at $184.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $954, occupancy could drop to 20.6%, and ADRs may adjust down to $164.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in East Tawas.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these East Tawas seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in East Tawas (2025)
Exploring the top neighborhoods for short-term rentals in East Tawas? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| East Tawas Beach | A beautiful sandy beach that attracts tourists during the summer months. Ideal for outdoor activities such as swimming, fishing, and picnicking. | Tawas Point State Park, East Tawas City Park, Tawas Bay, Tawas Lighthouse, Lake Huron shoreline |
| Tawas Lake | A scenic lake area perfect for boating and fishing. Families and nature lovers enjoy the peaceful surroundings. | Tawas Lake, local fishing spots, nature trails, peaceful picnic areas |
| Au Sable River | Known for its fantastic fishing and canoeing, the Au Sable River attracts adventure-seekers and wildlife enthusiasts alike. | Au Sable River, Hiking trails, Fishing spots, Canoeing opportunities |
| Tawas Point State Park | A prime spot for camping and recreation, this state park offers a chance to relax in nature and enjoy outdoor sports. | Tawas Point Lighthouse, Beach access, Nature trails, Camping facilities |
| Downtown East Tawas | A charming downtown area with local shops, restaurants, and cafes. Good for those who want to experience small-town culture. | Local shops, Restaurants, East Tawas Historical Museum, Events and festivals |
| Lake Huron | As a major tourist attraction, Lake Huron offers beautiful waterfront views and activities, making it attractive for vacationers. | Water sports, Fishing, Beach activities |
| Hammond Bay | Less crowded than other beaches, Hammond Bay is perfect for those seeking tranquility and natural beauty. | Scenic views, Quiet beach, Nature walks |
| Nearby Oscoda | A neighboring town with its own set of attractions and sandy beaches, providing additional options for visitors. | Oscoda Beach, River access, Local dining options |
Understanding Airbnb License Requirements & STR Laws in East Tawas (2025)
While East Tawas, Michigan, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for East Tawas to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in East Tawas (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in East Tawasbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Fun at the Beach Private Home
Entire Place • 3 bedrooms
Debbie's Peaceful Place
Entire Place • 3 bedrooms
Main Street Beach House
Entire Place • 3 bedrooms
Centrally located to Town, ski/snowmobile trails
Entire Place • 3 bedrooms
Cabin on Lake Huron with beautiful views & Dock
Entire Place • 3 bedrooms
Cozy 2 bedroom cabin on Tawas Lake
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in East Tawas (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in East Tawas based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Terrie | 1 | $35,441 | 165 | 4.96/5.0 |
| Debbie | 1 | $33,295 | 39 | 4.97/5.0 |
| Justin | 1 | $32,895 | 14 | 5.00/5.0 |
| Annette | 1 | $32,802 | 65 | 4.94/5.0 |
| Liz | 1 | $32,742 | 71 | 4.97/5.0 |
| Jaime | 1 | $30,603 | 44 | 4.89/5.0 |
| Matthew And Candice | 1 | $24,097 | 24 | 4.92/5.0 |
| Evolve | 2 | $23,710 | 58 | 4.70/5.0 |
| Evolve | 1 | $23,221 | 34 | 4.71/5.0 |
| Real Estate One Northeast | 1 | $20,889 | 77 | 4.88/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in East Tawas.
Dive Deeper: Advanced East Tawas STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for East Tawas. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsEast Tawas Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for East Tawas
- The East Tawas Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 18 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in East Tawas, House properties are the most common (77.8%), reflecting the local real estate landscape.
- Houses represent a significant 77.8% portion, catering likely to families or larger groups.
East Tawas Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for East Tawas
- The dominant room capacity in East Tawas is 2 bedrooms listings, making up 50% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 94.4% of the active Airbnb listings in East Tawas, indicating a high concentration in these sizes.
- A significant 50.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in East Tawas.
East Tawas Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for East Tawas
- The most common guest capacity trend in East Tawas vacation rentals is listings accommodating 6 guests (72.2%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 8+ guests dominate the East Tawas STR market, accounting for 88.9% of listings.
- 88.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in East Tawas.
- On average, properties in East Tawas are equipped to host 6.2 guests.
East Tawas Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for East Tawas
- The most common availability pattern in East Tawas falls within the 181-270 days range, representing 55.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 83.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in East Tawas (55.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 16.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
East Tawas Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
2 Nights
11 listings
61.1% of total
3 Nights
2 listings
11.1% of total
4-6 Nights
2 listings
11.1% of total
7-29 Nights
1 listings
5.6% of total
30+ Nights
2 listings
11.1% of total
Key Insights
- The most prevalent minimum stay requirement in East Tawas is 2 Nights, adopted by 61.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (61.1%) of the East Tawas Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (11.1%) caters to monthly stays (30+ nights) in East Tawas, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 61.1% of East Tawas hosts use this setting.
- A 2-night minimum appears standard (61.1%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 11.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in East Tawas.
East Tawas Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
1 listings
5.6% of total
Moderate
6 listings
33.3% of total
Firm
6 listings
33.3% of total
Strict
5 listings
27.8% of total
Cancellation Policy Insights for East Tawas
- The prevailing Airbnb cancellation policy trend in East Tawas is Moderate, used by 33.3% of listings.
- A majority (61.1%) of hosts in East Tawas utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 33.3% market standard in East Tawas.
- Regularly review your cancellation policy against competitors and market demand shifts in East Tawas.
East Tawas STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for East Tawas
- The overall average booking lead time for vacation rentals in East Tawas is 70 days.
- Guests book furthest in advance for stays during July (average 123 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 42 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (99 days avg.) sees the longest lead times, while Fall (55 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (70 days) as a baseline for your pricing and availability strategy in East Tawas.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 123 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 99 days) to capture early planners.
- Monitor your own booking lead times against these East Tawas averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in East Tawas (2025)
Amenity Prevalence
No amenities with partial availability (less than 100%) were found to display in the chart. All essential amenities might be present in all listings. Check insights below.
Amenity Insights for East Tawas
- Essential amenities in East Tawas that guests expect include: TV, Dishes and silverware, Hot water, Wifi, Oven, Smoke alarm, Refrigerator, Kitchen, Coffee maker, Free parking on premises. Lacking these (any) could significantly impact bookings.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for East Tawas: TV, Dishes and silverware, Hot water, Wifi, Oven, Smoke alarm, Refrigerator, Kitchen, Coffee maker, Free parking on premises.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in East Tawas to stay competitive.
East Tawas Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for East Tawas
- The typical guest profile for Airbnb in East Tawas consists of primarily domestic travelers (99%), often arriving from nearby Grand Rapids, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 99.3% of guests.
- Key international markets include United States (99.3%) and Canada (0.7%).
- Top languages spoken are English (88.3%) followed by Spanish (5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Grand Rapids and Ann Arbor.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the East Tawas Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Forester | 11 | $5,685 | $390.48 | 43% |
| City of Frankenmuth | 29 | $5,143 | $304.06 | 54% |
| Livingston Township | 11 | $4,649 | $293.80 | 53% |
| Walloon Lake | 25 | $4,534 | $401.80 | 44% |
| Beaugrand Township | 16 | $4,296 | $321.54 | 60% |
| Maple River Township | 10 | $4,137 | $332.91 | 45% |
| Chester Township | 11 | $3,992 | $332.69 | 41% |
| Otsego Lake Township | 22 | $3,903 | $302.44 | 45% |
| Pleasantview Township | 74 | $3,837 | $338.89 | 44% |
| Saint Ignace Township | 15 | $3,821 | $284.68 | 54% |