Lake Michigan Beach Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Michigan, United States
Is Airbnb profitable in Lake Michigan Beach in 2025? Explore comprehensive Airbnb analytics for Lake Michigan Beach, Michigan, United States to uncover income potential. This 2025 STR market report for Lake Michigan Beach, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 82 active listings.
Whether you're considering an Airbnb investment in Lake Michigan Beach, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Lake Michigan Beach Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Lake Michigan Beach Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Lake Michigan Beach (2025)
Understanding the monthly revenue variations for Airbnb listings in Lake Michigan Beach is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Lake Michigan Beach is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Lake Michigan Beach across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,119+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,696 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,735 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,466, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Lake Michigan Beach
Lake Michigan Beach Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Lake Michigan Beach STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Lake Michigan Beach:
- Best-in-class properties (Top 10%) achieve 75%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 56% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 38%.
- Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Lake Michigan Beach
Average Daily Rate (ADR) Airbnb Trends in Lake Michigan Beach (2025)
Effective short term rental pricing strategy in Lake Michigan Beach involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Lake Michigan Beach typically peaks in July and dips lowest during December. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $521+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $333 or more.
- Typical properties (Median) charge around $199 per night.
- Entry-level properties (Bottom 25%) earn around $152 per night.
Average Daily Rate (ADR) Trend by Month in Lake Michigan Beach
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Airbnb Seasonality Analysis & Trends in Lake Michigan Beach (2025)
Peak Season (July, August, June)
- Revenue averages $6,131 per month
- Occupancy rates average 58.1%
- Daily rates average $332
Shoulder Season
- Revenue averages $3,147 per month
- Occupancy maintains around 36.2%
- Daily rates hold near $297
Low Season (January, February, November)
- Revenue drops to average $1,940 per month
- Occupancy decreases to average 32.7%
- Daily rates adjust to average $285
Seasonality Insights for Lake Michigan Beach
- The Airbnb seasonality in Lake Michigan Beach shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Lake Michigan Beach's highest earning potential, with monthly revenues capable of climbing to $7,134, occupancy reaching a high of 69.7%, and ADRs peaking at $335.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,611, occupancy could drop to 26.4%, and ADRs may adjust down to $283.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Lake Michigan Beach.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Lake Michigan Beach seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Lake Michigan Beach (2025)
Exploring the top neighborhoods for short-term rentals in Lake Michigan Beach? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| South Haven | Charming lakeside town known for its beautiful beaches and vibrant downtown. Popular for summer vacations and family getaways, making it an ideal spot for Airbnb investments. | South Haven Lighthouse, Pier Street Beach, Kal-Haven Trail, Michigan Maritime Museum, South Haven Farmers Market |
| Saugatuck | Artistic community with stunning waterfront views and a significant arts scene. Attracts tourists year-round, especially during the summer, making it a prime Airbnb location. | Oval Beach, Saugatuck Dunes State Park, Dune Rides, Saugatuck Center for the Arts, Kirk Park |
| Union Pier | Peaceful beach community known for its family-friendly atmosphere and proximity to wineries. Perfect for relaxing getaways, ideal for attracting both couples and families. | Townline Beach, Union Pier Beach, Greenbush Brewery, Wineries in the area, Local fruit orchards |
| Lakeside | Scenic location with access to Lake Michigan beaches. Offers a tranquil environment ideal for vacation rentals, with a focus on relaxation and nature. | Lakeside Beach, Warren Dunes State Park, Local artisan shops, Beachside parks, Nature trails |
| New Buffalo | Vibrant lakeside community with a mix of beaches and recreational activities. Draws visitors year-round, suitable for both summer vacations and weekend getaways. | New Buffalo Beach, Galien River County Park, Local shops and boutiques, Lighthouse Place Premium Outlets, Dining by the marina |
| Oostburg | Less commercial, yet charming spot with unique local offerings and a close-knit community feel. Less competition makes it a favorable place for new Airbnb hosts. | Lake Michigan Beach, Golf courses, Local parks, Artisan markets, Nearby nature trails |
| Harbor Springs | Known for its picturesque views and upscale feel, it's a great investment area for those looking to host guests seeking a higher-end vacation experience. | Harbor Springs Beach, Petoskey State Park, Downtown Harbor Springs, Local dining and cafes, Scenic drives |
| Charlevoix | Offers a unique blend of waterfront access and vibrant town life, attracting visitors with its historic sites and natural beauty, making it a desirable Airbnb location. | Charlevoix Beach, Lake Charlevoix, Mushroom Houses, Local festivals, Scenic boat tours |
Understanding Airbnb License Requirements & STR Laws in Lake Michigan Beach (2025)
While Lake Michigan Beach, Michigan, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Lake Michigan Beach to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Lake Michigan Beach (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Lake Michigan Beachbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
LakePath Beach House - hot tub, Lake Michigan
Entire Place • 5 bedrooms
Magnificent Lakefront Vacay Home on the Beach
Entire Place • 5 bedrooms
All 9 Sand Castles Cottages Sleeps Up To 30 Guests
Entire Place • 9 bedrooms
Emerald Shores
Entire Place • 5 bedrooms
Woodshores Retreat - cozy retreat, hot tub, Lk MI
Entire Place • 4 bedrooms
Hot tub & sauna, pet friendly, 1/2m to Hagar Beach
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Lake Michigan Beach (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Lake Michigan Beach based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Jacson | 3 | $310,410 | 328 | 4.87/5.0 |
| John-Ross And Cara | 9 | $223,052 | 892 | 4.84/5.0 |
| Drew | 5 | $152,389 | 140 | 4.62/5.0 |
| Marilyn | 3 | $124,974 | 79 | 4.72/5.0 |
| Juniper | 1 | $116,012 | 3 | 5.00/5.0 |
| Evolve | 2 | $93,058 | 43 | 4.79/5.0 |
| Vacasa Michigan | 4 | $91,289 | 26 | 3.20/5.0 |
| Kate | 1 | $89,342 | 84 | 5.00/5.0 |
| Kelly | 1 | $78,722 | 103 | 4.89/5.0 |
| Eddie | 2 | $65,131 | 184 | 4.74/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Lake Michigan Beach.
Dive Deeper: Advanced Lake Michigan Beach STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Lake Michigan Beach. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsLake Michigan Beach Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Lake Michigan Beach
- The Lake Michigan Beach Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 82 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Lake Michigan Beach, House properties are the most common (87.8%), reflecting the local real estate landscape.
- Houses represent a significant 87.8% portion, catering likely to families or larger groups.
- Smaller segments like outdoor/unique, unique stays (combined 4.9%) offer potential for unique stay experiences.
Lake Michigan Beach Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Lake Michigan Beach
- The dominant room capacity in Lake Michigan Beach is 2 bedrooms listings, making up 29.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 54.9% of the active Airbnb listings in Lake Michigan Beach, indicating a high concentration in these sizes.
- A significant 54.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Lake Michigan Beach.
Lake Michigan Beach Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Lake Michigan Beach
- The most common guest capacity trend in Lake Michigan Beach vacation rentals is listings accommodating 8+ guests (46.3%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Lake Michigan Beach STR market, accounting for 64.6% of listings.
- 68.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Lake Michigan Beach.
- On average, properties in Lake Michigan Beach are equipped to host 6.2 guests.
Lake Michigan Beach Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Lake Michigan Beach
- The most common availability pattern in Lake Michigan Beach falls within the 181-270 days range, representing 45.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 76.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Lake Michigan Beach (45.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 23.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Lake Michigan Beach Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
18 listings
23.1% of total
2 Nights
30 listings
38.5% of total
3 Nights
13 listings
16.7% of total
4-6 Nights
6 listings
7.7% of total
7-29 Nights
3 listings
3.8% of total
30+ Nights
8 listings
10.3% of total
Key Insights
- The most prevalent minimum stay requirement in Lake Michigan Beach is 2 Nights, adopted by 38.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (61.6%) of the Lake Michigan Beach Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (10.3%) caters to monthly stays (30+ nights) in Lake Michigan Beach, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 38.5% of Lake Michigan Beach hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 23.1% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 10.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Lake Michigan Beach.
Lake Michigan Beach Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
3 listings
3.9% of total
Flexible
5 listings
6.6% of total
Moderate
24 listings
31.6% of total
Firm
23 listings
30.3% of total
Strict
21 listings
27.6% of total
Cancellation Policy Insights for Lake Michigan Beach
- The prevailing Airbnb cancellation policy trend in Lake Michigan Beach is Moderate, used by 31.6% of listings.
- A majority (57.9%) of hosts in Lake Michigan Beach utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 31.6% market standard in Lake Michigan Beach.
- Regularly review your cancellation policy against competitors and market demand shifts in Lake Michigan Beach.
Lake Michigan Beach STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Lake Michigan Beach
- The overall average booking lead time for vacation rentals in Lake Michigan Beach is 55 days.
- Guests book furthest in advance for stays during July (average 112 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 21 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (90 days avg.) sees the longest lead times, while Winter (39 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (55 days) as a baseline for your pricing and availability strategy in Lake Michigan Beach.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 112 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 90 days) to capture early planners.
- Monitor your own booking lead times against these Lake Michigan Beach averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Lake Michigan Beach (2025)
Amenity Prevalence
Amenity Insights for Lake Michigan Beach
- Essential amenities in Lake Michigan Beach that guests expect include: Free parking on premises, Smoke alarm, Kitchen, TV, Air conditioning, Wifi, Hot water, Coffee maker, Dishes and silverware, Heating. Lacking these (any) could significantly impact bookings.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Lake Michigan Beach: Free parking on premises, Smoke alarm, Kitchen, TV, Air conditioning, Wifi, Hot water, Coffee maker, Dishes and silverware, Heating.
- Prioritize adding missing essentials: Kitchen, TV, Air conditioning, Wifi, Hot water, Coffee maker, Dishes and silverware, Heating.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Lake Michigan Beach to stay competitive.
Lake Michigan Beach Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Lake Michigan Beach
- The typical guest profile for Airbnb in Lake Michigan Beach consists of primarily domestic travelers (98%), often arriving from nearby Chicago, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 97.9% of guests.
- Key international markets include United States (97.9%) and Canada (1%).
- Top languages spoken are English (74.1%) followed by Spanish (12.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Chicago and Indianapolis.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Lake Michigan Beach Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Fennville | 10 | $5,326 | $372.77 | 44% |
| Saugatuck Township | 140 | $5,282 | $462.94 | 43% |
| Laketown Township | 62 | $5,207 | $457.63 | 45% |
| Port Sheldon Township | 27 | $5,185 | $511.35 | 52% |
| Town of Holland | 15 | $4,859 | $413.57 | 50% |
| New Buffalo Township | 253 | $4,731 | $602.57 | 36% |
| Knox | 31 | $4,522 | $451.46 | 35% |
| Grattan Township | 15 | $4,466 | $295.73 | 58% |
| Ganges Township | 68 | $4,457 | $482.35 | 37% |
| Addison Township | 15 | $4,432 | $325.60 | 51% |