Portage Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Michigan, United States
Is Airbnb profitable in Portage in 2025? Explore comprehensive Airbnb analytics for Portage, Michigan, United States to uncover income potential. This 2025 STR market report for Portage, based on AirROI data from August 2024 to July 2025, reveals key trends in the niche market of 21 active listings.
Whether you're considering an Airbnb investment in Portage, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Portage Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Portage Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Portage (2025)
Understanding the monthly revenue variations for Airbnb listings in Portage is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Portage is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Portage across different performance tiers:
- Best-in-class properties (Top 10%) achieve $8,123+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $5,172 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,265 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $2,078, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Portage
Portage Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Portage STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Portage:
- Best-in-class properties (Top 10%) achieve 78%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 66% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 51%.
- Entry-level properties (Bottom 25%) average 34% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Portage
Average Daily Rate (ADR) Airbnb Trends in Portage (2025)
Effective short term rental pricing strategy in Portage involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Portage typically peaks in June and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $483+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $306 or more.
- Typical properties (Median) charge around $178 per night.
- Entry-level properties (Bottom 25%) earn around $60 per night.
Average Daily Rate (ADR) Trend by Month in Portage
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Airbnb Seasonality Analysis & Trends in Portage (2025)
Peak Season (August, July, June)
- Revenue averages $6,537 per month
- Occupancy rates average 62.5%
- Daily rates average $277
Shoulder Season
- Revenue averages $3,454 per month
- Occupancy maintains around 49.4%
- Daily rates hold near $224
Low Season (January, March, April)
- Revenue drops to average $2,476 per month
- Occupancy decreases to average 44.5%
- Daily rates adjust to average $209
Seasonality Insights for Portage
- The Airbnb seasonality in Portage shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Portage's highest earning potential, with monthly revenues capable of climbing to $7,943, occupancy reaching a high of 73.5%, and ADRs peaking at $286.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,271, occupancy could drop to 39.4%, and ADRs may adjust down to $204.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Portage.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Portage seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Portage (2025)
Exploring the top neighborhoods for short-term rentals in Portage? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| South Westnedge | A family-friendly area with a mix of residential and commercial properties. Close to parks, shopping centers, and local dining options, making it a great spot for families and travelers. | South Westnedge Park, The Crossroads Mall, Portage District Library, Kalamazoo Nature Center, Air Zoo Aerospace & Science Museum |
| Lakeview | This area is near Lake Center and offers beautiful waterfront views. It's ideal for those looking to enjoy outdoor activities like boating, fishing, and hiking. | Lakeview Park, Portage Creek Trail, Lake Center, Nearby golf courses, Portage Boat Launch |
| Centre Avenue | Conveniently located near the heart of the city, this area has great access to restaurants and shopping. Perfect for urban travelers looking for comfort and convenience. | Portage Shopping Center, Restaurants along Centre Avenue, Heritage Park, Portage City Hall |
| Celery Flats | A scenic area known for its beautiful parks and trails. Ideal for outdoor enthusiasts and those wanting to explore nature and local history. | Celery Flats Historical Area, Portage Bikeway, Woodland Park, Portage Historic Museum |
| East Portage | A quieter residential area that offers a suburban feel. Good for longer stays and families or groups looking for a home-like atmosphere. | Portage Community Center, Nearby schools, Parks and trails for outdoor activities |
| Westnedge Hill | This neighborhood is popular for its vibrant community and proximity to downtown Portage, making it suitable for guests wanting to enjoy local life. | Westnedge Hill Park, Imagination Glen Park, Local restaurants and cafes, Nearby entertainment options |
| Green Meadow | A peaceful, suburban neighborhood that provides a tranquil stay with easy access to nearby amenities. Great for guests looking for relaxation and calm. | Parks, Local shops, Family-friendly attractions, Nearby hiking trails |
| Riverview | Known for its picturesque views of the river and ample recreational opportunities, this area appeals to nature lovers and those looking for tranquility. | Portage River, Fishing spots, Nature trails, Picnic areas, Waterfront activities |
Understanding Airbnb License Requirements & STR Laws in Portage (2025)
While Portage, Michigan, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Portage to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Portage (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Portagebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Newly Built Waterfront home w/amazing views!
Entire Place • 4 bedrooms
2023 Built Lake Home w/ beach, arcade & huge deck
Entire Place • 4 bedrooms
"THE LAKEHOUSE" With Pontoon Boat Available
Entire Place • 2 bedrooms
The Cottage At Long Lake
Entire Place • 2 bedrooms
Lake it or Leave it *Pontoon/ Jet Ski Rentals!
Entire Place • 3 bedrooms
Lakefront 4BR Retreat on Austin Lake
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Portage (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Portage based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Your Hosts, Jeremy And Katie | 3 | $234,251 | 126 | 4.90/5.0 |
| John And Kevin | 1 | $54,926 | 66 | 5.00/5.0 |
| Dylan | 2 | $46,100 | 122 | 4.87/5.0 |
| Katie | 1 | $42,323 | 26 | 4.92/5.0 |
| Matt And Jessica | 1 | $40,228 | 29 | 5.00/5.0 |
| John And Melissa | 1 | $38,755 | 157 | 4.91/5.0 |
| Samantha | 1 | $38,344 | 29 | 4.79/5.0 |
| Redge | 1 | $35,716 | 161 | 5.00/5.0 |
| Chris | 1 | $35,144 | 130 | 4.90/5.0 |
| Breanne Elaine | 1 | $33,697 | 30 | 4.70/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Portage.
Dive Deeper: Advanced Portage STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Portage. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPortage Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Portage
- The Portage Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 90.5% of the 21 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Portage, House properties are the most common (95.2%), reflecting the local real estate landscape.
- Houses represent a significant 95.2% portion, catering likely to families or larger groups.
- Smaller segments like apartment/condo (combined 4.8%) offer potential for unique stay experiences.
Portage Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Portage
- The dominant room capacity in Portage is 2 bedrooms listings, making up 38.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 4 bedrooms properties represent 61.9% of the active Airbnb listings in Portage, indicating a high concentration in these sizes.
- A significant 42.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Portage.
Portage Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Portage
- The most common guest capacity trend in Portage vacation rentals is listings accommodating 8+ guests (33.3%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Portage STR market, accounting for 61.9% of listings.
- 66.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Portage.
- On average, properties in Portage are equipped to host 5.6 guests.
Portage Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Portage
- The most common availability pattern in Portage falls within the 181-270 days range, representing 52.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 81.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Portage (42.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 28.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Portage Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
2 Nights
7 listings
33.3% of total
3 Nights
2 listings
9.5% of total
4-6 Nights
1 listings
4.8% of total
7-29 Nights
3 listings
14.3% of total
30+ Nights
8 listings
38.1% of total
Key Insights
- The most prevalent minimum stay requirement in Portage is 30+ Nights, adopted by 38.1% of listings. This highlights the market's preference for longer commitments.
- A significant segment (38.1%) caters to monthly stays (30+ nights) in Portage, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 38.1% of Portage hosts use this setting.
- A 2-night minimum appears standard (33.3%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 38.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Portage.
Portage Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
3 listings
14.3% of total
Moderate
4 listings
19% of total
Firm
8 listings
38.1% of total
Strict
6 listings
28.6% of total
Cancellation Policy Insights for Portage
- The prevailing Airbnb cancellation policy trend in Portage is Firm, used by 38.1% of listings.
- A majority (66.7%) of hosts in Portage utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 38.1% market standard in Portage.
- Regularly review your cancellation policy against competitors and market demand shifts in Portage.
Portage STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Portage
- The overall average booking lead time for vacation rentals in Portage is 45 days.
- Guests book furthest in advance for stays during July (average 86 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 12 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (61 days avg.) sees the longest lead times, while Winter (21 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (45 days) as a baseline for your pricing and availability strategy in Portage.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 86 days out to capitalize on advance planning.
- During January, focus on last-minute booking availability and promotions, as guests book with very short notice (12 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 61 days) to capture early planners.
- Monitor your own booking lead times against these Portage averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Portage (2025)
Amenity Prevalence
Amenity Insights for Portage
- Essential amenities in Portage that guests expect include: Smoke alarm, Wifi, Kitchen, TV, Free parking on premises, Air conditioning, Oven, Carbon monoxide alarm, Microwave, Dishes and silverware. Lacking these (any) could significantly impact bookings.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Portage: Smoke alarm, Wifi, Kitchen, TV, Free parking on premises, Air conditioning, Oven, Carbon monoxide alarm, Microwave, Dishes and silverware.
- Prioritize adding missing essentials: Oven, Carbon monoxide alarm, Microwave, Dishes and silverware.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Portage to stay competitive.
Portage Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Portage
- The typical guest profile for Airbnb in Portage consists of primarily domestic travelers (94%), often arriving from nearby Kalamazoo, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 94.0% of guests.
- Key international markets include United States (94%) and Austria (1%).
- Top languages spoken are English (80.9%) followed by Spanish (7.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Kalamazoo and Chicago.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Portage Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Laketown Township | 63 | $5,456 | $511.45 | 44% |
| Paw Paw Township | 10 | $5,258 | $406.18 | 47% |
| Port Sheldon Township | 28 | $5,213 | $537.89 | 47% |
| Saugatuck Township | 146 | $4,844 | $480.63 | 41% |
| Fennville | 10 | $4,510 | $385.79 | 39% |
| New Buffalo Township | 266 | $4,377 | $612.83 | 34% |
| New Buffalo | 141 | $4,211 | $425.15 | 39% |
| Grattan Township | 17 | $4,184 | $312.17 | 54% |
| Saugatuck | 271 | $4,133 | $398.25 | 43% |
| Ganges Township | 69 | $4,108 | $551.49 | 34% |