Marshall Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Michigan, United States
Is Airbnb profitable in Marshall in 2025? Explore comprehensive Airbnb analytics for Marshall, Michigan, United States to uncover income potential. This 2025 STR market report for Marshall, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 25 active listings.
Whether you're considering an Airbnb investment in Marshall, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Marshall Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Marshall Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Marshall (2025)
Understanding the monthly revenue variations for Airbnb listings in Marshall is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Marshall is typically June, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Marshall across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,964+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,219 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,030 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,180, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Marshall
Marshall Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Marshall STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Marshall:
- Best-in-class properties (Top 10%) achieve 77%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 59% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 38%.
- Entry-level properties (Bottom 25%) average 24% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Marshall
Average Daily Rate (ADR) Airbnb Trends in Marshall (2025)
Effective short term rental pricing strategy in Marshall involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Marshall typically peaks in November and dips lowest during May. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $391+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $203 or more.
- Typical properties (Median) charge around $150 per night.
- Entry-level properties (Bottom 25%) earn around $116 per night.
Average Daily Rate (ADR) Trend by Month in Marshall
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Airbnb Seasonality Analysis & Trends in Marshall (2025)
Peak Season (June, July, May)
- Revenue averages $3,102 per month
- Occupancy rates average 49.1%
- Daily rates average $215
Shoulder Season
- Revenue averages $2,546 per month
- Occupancy maintains around 44.8%
- Daily rates hold near $221
Low Season (February, November, December)
- Revenue drops to average $1,965 per month
- Occupancy decreases to average 35.6%
- Daily rates adjust to average $232
Seasonality Insights for Marshall
- The Airbnb seasonality in Marshall shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Marshall's highest earning potential, with monthly revenues capable of climbing to $3,286, occupancy reaching a high of 59.5%, and ADRs peaking at $235.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,639, occupancy could drop to 29.5%, and ADRs may adjust down to $208.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Marshall.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Marshall seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Marshall (2025)
Exploring the top neighborhoods for short-term rentals in Marshall? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Marshall | Historic downtown area with charming shops, cafes, and restaurants. Close to local attractions and provides a nice small-town feel that appeals to tourists. | Marshall Historical Society, Honors Golf Club, Brooks Memorial Fountain, Kellogg's Cereal City, Marshall Music Festival |
| Lakeview Park | A beautiful lakeside area popular for outdoor activities and relaxation. Ideal for families and nature lovers looking for a scenic getaway. | Lake Marshall, Marshalls Beach, Fishing and boating activities, Picnic areas, Trails for walking and biking |
| Kalamazoo River Area | A scenic area along the Kalamazoo River that offers beautiful views and opportunities for outdoor recreation. It's great for those who love nature and peace. | Kalamazoo River, Riverwalk, Nature trails, Wildlife observation, Fishing spots |
| Historic neighborhoods | Marshall has several historic neighborhoods with beautiful architecture and a sense of charm. Great for those who appreciate history and culture. | Victorian Heritage, Historic homes tours, Around the World in 80 Days Skit, Michigan's Historic Sites, Marshall Depot |
| Broadway Street | A vibrant street known for its eateries and local shops, attracting visitors looking for a taste of local flavor and a quick stop to shop. | Unique boutiques, Local eateries, Street festivals, Art galleries |
| Nearby Battle Creek | Just a short drive away, Battle Creek offers more urban amenities and attractions, making it a good base for exploring both cities. | Kellogg's World Headquarters, Battle Creek's historic district, Full Blast Water Park, Binder Park Zoo |
| Local Parks | Marshall has many parks that are appealing for outdoor enthusiasts and families, making it a great place for short-term rentals. | Homer Stryker Field, Marshall City Park, Schuler Park, Parks with playgrounds, Sporting facilities |
| Cultural Events | Marshall hosts various cultural events throughout the year, attracting tourists for both historic and festive experiences. | Marshall Music Festival, Lakeview Community Band, Art shows, Seasonal festivals |
Understanding Airbnb License Requirements & STR Laws in Marshall (2025)
While Marshall, Michigan, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Marshall to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Marshall (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Marshallbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Check out Marshall, Michigan
Entire Place • 3 bedrooms
Entire Boutique Hotel & Resort Style Property
Private Room • 6 bedrooms
The Lofts@128:Downtown Marshall!
Entire Place • 1 bedroom
Executive Suite
Entire Place • 1 bedroom
Beautiful Home on 90 Acres
Entire Place • 2 bedrooms
Two King Rooms at the Villa
Private Room • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Marshall (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Marshall based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Virginia | 5 | $130,318 | 17 | 3.00/5.0 |
| Jaime | 2 | $69,867 | 82 | 5.00/5.0 |
| Kelsey | 2 | $54,384 | 46 | 4.81/5.0 |
| Gregory | 1 | $54,074 | 19 | 4.89/5.0 |
| Aron | 2 | $51,290 | 260 | 4.89/5.0 |
| Brian | 1 | $38,285 | 40 | 4.98/5.0 |
| Joe | 1 | $35,775 | 11 | 4.91/5.0 |
| Mara | 1 | $32,149 | 58 | 4.98/5.0 |
| Michelle | 2 | $28,549 | 720 | 4.92/5.0 |
| Coastal | 1 | $20,887 | 66 | 4.92/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Marshall.
Dive Deeper: Advanced Marshall STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Marshall. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMarshall Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Marshall
- The Marshall Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 64% of the 25 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 36% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Marshall, Apartment/Condo properties are the most common (52%), reflecting the local real estate landscape.
- Houses represent a significant 28% portion, catering likely to families or larger groups.
- The presence of 20% Hotel/Boutique listings indicates integration with traditional hospitality.
Marshall Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Marshall
- The dominant room capacity in Marshall is 1 bedroom listings, making up 44% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 64.0% of the active Airbnb listings in Marshall, indicating a high concentration in these sizes.
Marshall Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Marshall
- The most common guest capacity trend in Marshall vacation rentals is listings accommodating 2 guests (36%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Marshall STR market, accounting for 60.0% of listings.
- 20.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Marshall.
- On average, properties in Marshall are equipped to host 3.2 guests.
Marshall Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Marshall
- The most common availability pattern in Marshall falls within the 91-180 days range, representing 40% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 60.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Marshall (40%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 40.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Marshall Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
14 listings
58.3% of total
2 Nights
5 listings
20.8% of total
3 Nights
3 listings
12.5% of total
30+ Nights
2 listings
8.3% of total
Key Insights
- The most prevalent minimum stay requirement in Marshall is 1 Night, adopted by 58.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (79.1%) of the Marshall Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 58.3% of Marshall hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 8.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Marshall.
Marshall Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
1 listings
4.3% of total
Flexible
8 listings
34.8% of total
Moderate
4 listings
17.4% of total
Firm
9 listings
39.1% of total
Strict
1 listings
4.3% of total
Cancellation Policy Insights for Marshall
- The prevailing Airbnb cancellation policy trend in Marshall is Firm, used by 39.1% of listings.
- There's a relatively balanced mix between guest-friendly (52.2%) and stricter (43.4%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (4.3%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 39.1% market standard in Marshall.
- Using a Strict policy might deter some guests, as only 4.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Marshall.
Marshall STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Marshall
- The overall average booking lead time for vacation rentals in Marshall is 50 days.
- Guests book furthest in advance for stays during May (average 90 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 32 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (75 days avg.) sees the longest lead times, while Winter (33 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (50 days) as a baseline for your pricing and availability strategy in Marshall.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 90 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 75 days) to capture early planners.
- Monitor your own booking lead times against these Marshall averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Marshall (2025)
Amenity Prevalence
Amenity Insights for Marshall
- Essential amenities in Marshall that guests expect include: Air conditioning, Hot water, Heating, Free parking on premises, Iron, Coffee maker, Smoke alarm, Refrigerator, Hair dryer, Wifi. Lacking these (any) could significantly impact bookings.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Marshall: Air conditioning, Hot water, Heating, Free parking on premises, Iron, Coffee maker, Smoke alarm, Refrigerator, Hair dryer, Wifi.
- Prioritize adding missing essentials: Iron, Coffee maker, Smoke alarm, Refrigerator, Hair dryer, Wifi.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Marshall to stay competitive.
Marshall Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Marshall
- The typical guest profile for Airbnb in Marshall consists of primarily domestic travelers (95%), often arriving from nearby Chicago, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 95.3% of guests.
- Key international markets include United States (95.3%) and Canada (1.5%).
- Top languages spoken are English (84%) followed by Spanish (5.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Chicago and Michigan.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Marshall Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| City of Frankenmuth | 29 | $5,143 | $304.06 | 54% |
| Ann Arbor | 487 | $4,539 | $424.08 | 48% |
| Grattan Township | 15 | $4,466 | $295.73 | 58% |
| Hamburg Township | 36 | $4,279 | $397.92 | 44% |
| Fremont | 17 | $4,212 | $360.28 | 47% |
| Grass Lake Charter Township | 16 | $4,168 | $321.84 | 45% |
| Fabius Township | 18 | $4,030 | $377.88 | 37% |
| White Lake Charter Township | 27 | $4,025 | $328.99 | 46% |
| Erie Township | 10 | $3,907 | $209.82 | 56% |
| Hersey Township | 13 | $3,887 | $413.57 | 44% |