West Traverse Township Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Michigan, United States
Is Airbnb profitable in West Traverse Township in 2025? Explore comprehensive Airbnb analytics for West Traverse Township, Michigan, United States to uncover income potential. This 2025 STR market report for West Traverse Township, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 36 active listings.
Whether you're considering an Airbnb investment in West Traverse Township, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the West Traverse Township Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key West Traverse Township Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in West Traverse Township (2025)
Understanding the monthly revenue variations for Airbnb listings in West Traverse Township is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in West Traverse Township is typically July, while April often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in West Traverse Township across different performance tiers:
- Best-in-class properties (Top 10%) achieve $11,361+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $7,889 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $5,098 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $2,827, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in West Traverse Township
West Traverse Township Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the West Traverse Township STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in West Traverse Township:
- Best-in-class properties (Top 10%) achieve 75%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 56% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 39%.
- Entry-level properties (Bottom 25%) average 25% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in West Traverse Township
Average Daily Rate (ADR) Airbnb Trends in West Traverse Township (2025)
Effective short term rental pricing strategy in West Traverse Township involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in West Traverse Township typically peaks in January and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $706+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $476 or more.
- Typical properties (Median) charge around $392 per night.
- Entry-level properties (Bottom 25%) earn around $272 per night.
Average Daily Rate (ADR) Trend by Month in West Traverse Township
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Airbnb Seasonality Analysis & Trends in West Traverse Township (2025)
Peak Season (July, August, June)
- Revenue averages $9,503 per month
- Occupancy rates average 60.4%
- Daily rates average $441
Shoulder Season
- Revenue averages $5,488 per month
- Occupancy maintains around 39.7%
- Daily rates hold near $431
Low Season (March, April, November)
- Revenue drops to average $3,571 per month
- Occupancy decreases to average 30.3%
- Daily rates adjust to average $418
Seasonality Insights for West Traverse Township
- The Airbnb seasonality in West Traverse Township shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases West Traverse Township's highest earning potential, with monthly revenues capable of climbing to $10,192, occupancy reaching a high of 69.9%, and ADRs peaking at $463.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $3,255, occupancy could drop to 25.6%, and ADRs may adjust down to $402.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in West Traverse Township.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these West Traverse Township seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in West Traverse Township (2025)
Exploring the top neighborhoods for short-term rentals in West Traverse Township? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Torch Lake | Stunning turquoise waters and picturesque views make Torch Lake a popular destination for summer vacations. Ideal for families and travelers looking for water-based activities. | Torch Lake, Lake Skegemog, Torch Lake Sandbar, Bellaire, Canoeing and Kayaking spots |
| Traverse City | Known as the cherry capital of the world, Traverse City offers a vibrant dining scene, local breweries, and festivals. A great spot for tourists year-round with activities during all seasons. | Sleeping Bear Dunes National Lakeshore, TC Wine Country, Mission Point Lighthouse, Downtown Traverse City, Cherry Festival |
| Old Mission Peninsula | A scenic peninsula with beautiful vineyards, wineries, and stunning views of Grand Traverse Bay. Perfect for wine lovers and those looking to relax in a serene environment. | Old Mission Lighthouse, Chateau Chantal Winery, Mari Vineyards, Peninsula Cellars, Scenic Lookouts |
| Leelanau Peninsula | Famous for its picturesque landscapes and award-winning wineries. Attracts visitors interested in wine tours, outdoor sports, and luxurious cottages. | Leelanau State Park, Good Harbor Beach, Wine Tasting Tours, Historic Leland, Dunes Wildlife Area |
| Interlochen | Home to the prestigious Interlochen Center for the Arts, this area hosts numerous arts festivals and is close to beautiful lakes and outdoor activities, attracting both art lovers and nature enthusiasts. | Interlochen Center for the Arts, Green Lake, Duck Lake State Park, Interlochen State Park, Local Art Studios |
| Elk Rapids | A charming small town with beautiful beaches and a quaint downtown area. Ideal for families and those looking for a peaceful retreat by the water. | Elk Lake, Elk Rapids Downtown, Beaches, Historic Sites, Parks |
| Empire | A small village with access to the stunning Sleeping Bear Dunes national lakeshore, making it an excellent spot for nature lovers and outdoor enthusiasts. | Sleeping Bear Dunes National Lakeshore, Empire Bluff Trail, Lake Michigan Beach, Local Shops, Dining Options |
| Lake Ann | An idyllic small town with a tranquil lake that offers a variety of outdoor activities year-round. Perfect for those looking to escape the city and enjoy nature. | Lake Ann, Lake Ann State Forest, Fishing and Boating, Hiking Trails, Local Markets |
Understanding Airbnb License Requirements & STR Laws in West Traverse Township (2025)
While West Traverse Township, Michigan, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for West Traverse Township to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in West Traverse Township (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in West Traverse Townshipbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Arrowhead Summit
Entire Place • 8 bedrooms
Stunning Windward Condo Rental Offers Unforgettabl
Entire Place • 4 bedrooms
Peaceful Farmhouse w/ Fire Pit: Near Town & Lake!
Entire Place • 4 bedrooms
Beautiful House On Lake Michigan! 10 Minutes Hs! P
Entire Place • 4 bedrooms
Turret House
Entire Place • 3 bedrooms
Harbor Retreat |Private Hot Tub|Game Room|Ski+Golf
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in West Traverse Township (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in West Traverse Township based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Vanessa | 7 | $333,125 | 37 | 2.74/5.0 |
| Evolve | 3 | $238,661 | 114 | 4.64/5.0 |
| Northern Michigan Escapes | 1 | $167,601 | 7 | 4.86/5.0 |
| Pure Vacation Management | 3 | $142,919 | 25 | 4.84/5.0 |
| Lauren | 2 | $128,565 | 53 | 5.00/5.0 |
| Jonathon | 1 | $81,733 | 60 | 4.88/5.0 |
| Chris | 1 | $63,643 | 148 | 4.97/5.0 |
| Vacasa Michigan | 3 | $59,641 | 61 | 4.56/5.0 |
| Amy | 1 | $57,642 | 11 | 5.00/5.0 |
| Katherine | 1 | $53,296 | 95 | 4.89/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in West Traverse Township.
Dive Deeper: Advanced West Traverse Township STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for West Traverse Township. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsWest Traverse Township Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for West Traverse Township
- The West Traverse Township Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 36 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in West Traverse Township, House properties are the most common (86.1%), reflecting the local real estate landscape.
- Houses represent a significant 86.1% portion, catering likely to families or larger groups.
- The presence of 5.6% Hotel/Boutique listings indicates integration with traditional hospitality.
West Traverse Township Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for West Traverse Township
- The dominant room capacity in West Traverse Township is 3 bedrooms listings, making up 36.1% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 4 bedrooms properties represent 69.4% of the active Airbnb listings in West Traverse Township, indicating a high concentration in these sizes.
- A significant 75.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in West Traverse Township.
West Traverse Township Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for West Traverse Township
- The most common guest capacity trend in West Traverse Township vacation rentals is listings accommodating 8+ guests (52.8%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the West Traverse Township STR market, accounting for 83.4% of listings.
- 83.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in West Traverse Township.
- On average, properties in West Traverse Township are equipped to host 6.7 guests.
West Traverse Township Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for West Traverse Township
- The most common availability pattern in West Traverse Township falls within the 271-366 days range, representing 44.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 86.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in West Traverse Township (41.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 13.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
West Traverse Township Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
2 Nights
12 listings
37.5% of total
3 Nights
7 listings
21.9% of total
4-6 Nights
2 listings
6.3% of total
7-29 Nights
2 listings
6.3% of total
30+ Nights
9 listings
28.1% of total
Key Insights
- The most prevalent minimum stay requirement in West Traverse Township is 2 Nights, adopted by 37.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (28.1%) caters to monthly stays (30+ nights) in West Traverse Township, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 37.5% of West Traverse Township hosts use this setting.
- A 2-night minimum appears standard (37.5%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 28.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in West Traverse Township.
West Traverse Township Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
2 listings
6.7% of total
Super Strict 60 Days
2 listings
6.7% of total
Moderate
9 listings
30% of total
Firm
6 listings
20% of total
Strict
11 listings
36.7% of total
Cancellation Policy Insights for West Traverse Township
- The prevailing Airbnb cancellation policy trend in West Traverse Township is Strict, used by 36.7% of listings.
- A majority (56.7%) of hosts in West Traverse Township utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 36.7% market standard in West Traverse Township.
- With 36.7% using Strict terms, this is a viable option in West Traverse Township, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in West Traverse Township.
West Traverse Township STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for West Traverse Township
- The overall average booking lead time for vacation rentals in West Traverse Township is 66 days.
- Guests book furthest in advance for stays during July (average 147 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 16 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (119 days avg.) sees the longest lead times, while Spring (53 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (66 days) as a baseline for your pricing and availability strategy in West Traverse Township.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 147 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 119 days) to capture early planners.
- Monitor your own booking lead times against these West Traverse Township averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in West Traverse Township (2025)
Amenity Prevalence
Amenity Insights for West Traverse Township
- Essential amenities in West Traverse Township that guests expect include: Smoke alarm, Wifi, Kitchen, Carbon monoxide alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Free parking on premises, Hot water, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for West Traverse Township: Smoke alarm, Wifi, Kitchen, Carbon monoxide alarm.
- Prioritize adding missing essentials: Kitchen, Carbon monoxide alarm.
- Consider adding popular differentiators like Free parking on premises or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in West Traverse Township to stay competitive.
West Traverse Township Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for West Traverse Township
- The typical guest profile for Airbnb in West Traverse Township consists of primarily domestic travelers (97%), often arriving from nearby Grand Rapids, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 97.3% of guests.
- Key international markets include United States (97.3%) and Canada (1.6%).
- Top languages spoken are English (77.8%) followed by Spanish (10.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Grand Rapids and Detroit.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the West Traverse Township Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Greilickville | 40 | $5,874 | $469.69 | 47% |
| Blair Township | 48 | $5,303 | $438.00 | 48% |
| Friendship Township | 14 | $5,118 | $376.04 | 59% |
| Bingham Township | 28 | $4,916 | $493.09 | 47% |
| Bay Township | 10 | $4,782 | $550.14 | 44% |
| Livingston Township | 11 | $4,649 | $293.80 | 53% |
| Leelanau Township | 50 | $4,620 | $377.36 | 50% |
| Leland Township | 40 | $4,579 | $568.06 | 37% |
| Walloon Lake | 25 | $4,534 | $401.80 | 44% |
| Elmwood Charter Township | 64 | $4,418 | $353.16 | 49% |