Ann Arbor Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Michigan, United States
Is Airbnb profitable in Ann Arbor in 2025? Explore comprehensive Airbnb analytics for Ann Arbor, Michigan, United States to uncover income potential. This 2025 STR market report for Ann Arbor, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 487 active listings.
Whether you're considering an Airbnb investment in Ann Arbor, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Ann Arbor Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Ann Arbor Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Ann Arbor (2025)
Understanding the monthly revenue variations for Airbnb listings in Ann Arbor is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Ann Arbor is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Ann Arbor across different performance tiers:
- Best-in-class properties (Top 10%) achieve $12,405+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $6,170 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,596 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,915, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Ann Arbor
Ann Arbor Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Ann Arbor STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Ann Arbor:
- Best-in-class properties (Top 10%) achieve 86%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 71% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 46%.
- Entry-level properties (Bottom 25%) average 24% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Ann Arbor
Average Daily Rate (ADR) Airbnb Trends in Ann Arbor (2025)
Effective short term rental pricing strategy in Ann Arbor involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Ann Arbor typically peaks in November and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $944+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $434 or more.
- Typical properties (Median) charge around $213 per night.
- Entry-level properties (Bottom 25%) earn around $129 per night.
Average Daily Rate (ADR) Trend by Month in Ann Arbor
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Airbnb Seasonality Analysis & Trends in Ann Arbor (2025)
Peak Season (August, September, October)
- Revenue averages $7,769 per month
- Occupancy rates average 56.0%
- Daily rates average $381
Shoulder Season
- Revenue averages $5,904 per month
- Occupancy maintains around 46.6%
- Daily rates hold near $386
Low Season (January, February, March)
- Revenue drops to average $2,804 per month
- Occupancy decreases to average 41.7%
- Daily rates adjust to average $382
Seasonality Insights for Ann Arbor
- The Airbnb seasonality in Ann Arbor shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Ann Arbor's highest earning potential, with monthly revenues capable of climbing to $8,373, occupancy reaching a high of 64.9%, and ADRs peaking at $473.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,684, occupancy could drop to 39.7%, and ADRs may adjust down to $355.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Ann Arbor.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Ann Arbor seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Ann Arbor (2025)
Exploring the top neighborhoods for short-term rentals in Ann Arbor? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Ann Arbor | The vibrant heart of the city, bustling with shops, restaurants, and cultural venues. Ideal for visitors wanting to experience the local vibe and attend events at the University of Michigan. | University of Michigan, Michigan Theater, Kerrytown, Briarwood Mall, Ann Arbor Hands-On Museum, Zingerman's Deli |
| University of Michigan Campus | Home to a prestigious university, this area attracts students, parents, and conference attendees. Ideal for short-term rentals catering to visitors of the campus. | University of Michigan Museum of Art, Law Quadrangle, Diag, Crisler Center, Hill Auditorium, Gerald R. Ford Presidential Library |
| Kerrytown | A historic district known for its unique shops, farmer's market, and eateries. A charming area that attracts those looking for a quaint and local experience. | Kerrytown Market & Shops, Ann Arbor Farmer's Market, Zingerman's Deli, Kerrytown Concert House, The Ark |
| South University | A lively area just south of the university that is popular with students, offering lots of dining and nightlife options. It's perfect for visitors wanting to experience student life. | South U shops, State Street, The Blind Pig, University of Michigan Library |
| Old West Side | A charming residential area with historic homes and a friendly community feel. Suitable for family travelers and guests looking for a quieter stay close to downtown. | West Park, Nikola Tesla Statue, Old West Side Neighborhood, Ann Arbor District Library |
| North Campus | Home to the University of Michigan's engineering and art programs, this area attracts students and faculty, making it popular for rentals near campus facilities. | North Campus Research Complex, Stephen M. Ross School of Business, School of Art & Design |
| Ann Arbor Hills | A picturesque residential area with scenic views, ideal for families or business travelers looking for a peaceful retreat close to the city. | Huron Hills Golf Course, Bird Hills Nature Area, Argo Park |
| Pittsfield Township | A suburban area offering a quieter alternative to the city center, popular with families and those seeking more space while still being close to Ann Arbor's amenities. | Pittsfield Township Park, Ann Arbor-Saline Rd shopping, Eastover Park |
Understanding Airbnb License Requirements & STR Laws in Ann Arbor (2025)
While Ann Arbor, Michigan, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Ann Arbor to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Ann Arbor (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Ann Arborbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
The Point Pent House
Entire Place • 4 bedrooms
Stadium House
Entire Place • 4 bedrooms
The Big House's Neighbor!
Entire Place • 4 bedrooms
Spacious 2500+ sq ft 4BD house near The Big House!
Entire Place • 4 bedrooms
Delightful Home Steps from Downtown Ann Arbor!
Entire Place • 3 bedrooms
Luxury Raised Ranch Home near UM Stadium
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Ann Arbor (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Ann Arbor based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Alexandria | 4 | $1,870,782 | 87 | 4.91/5.0 |
| David | 9 | $1,234,813 | 828 | 4.91/5.0 |
| Goldilocks | 26 | $1,186,786 | 2040 | 4.83/5.0 |
| The 4M Team | 17 | $773,343 | 4592 | 4.83/5.0 |
| The Exhibit | 9 | $540,271 | 690 | 4.70/5.0 |
| StayArbor Hospitality | 16 | $398,056 | 477 | 3.48/5.0 |
| Livesuites | 6 | $367,752 | 382 | 4.75/5.0 |
| Nora | 1 | $352,539 | 7 | 4.86/5.0 |
| Gameday Housing | 5 | $349,421 | 14 | 1.90/5.0 |
| Jasnik | 6 | $306,783 | 789 | 4.88/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Ann Arbor.
Dive Deeper: Advanced Ann Arbor STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Ann Arbor. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsAnn Arbor Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Ann Arbor
- The Ann Arbor Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 84.6% of the 487 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Ann Arbor, House properties are the most common (62.4%), reflecting the local real estate landscape.
- Houses represent a significant 62.4% portion, catering likely to families or larger groups.
- Smaller segments like others, hotel/boutique (combined 7.6%) offer potential for unique stay experiences.
Ann Arbor Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Ann Arbor
- The dominant room capacity in Ann Arbor is 2 bedrooms listings, making up 28.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 49.9% of the active Airbnb listings in Ann Arbor, indicating a high concentration in these sizes.
- A significant 36.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Ann Arbor.
Ann Arbor Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Ann Arbor
- The most common guest capacity trend in Ann Arbor vacation rentals is listings accommodating 8+ guests (22.8%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Ann Arbor STR market, accounting for 40.9% of listings.
- 44.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Ann Arbor.
- On average, properties in Ann Arbor are equipped to host 4.7 guests.
Ann Arbor Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Ann Arbor
- The most common availability pattern in Ann Arbor falls within the 271-366 days range, representing 32.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 62.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Ann Arbor (29.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 39.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Ann Arbor Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
134 listings
29.6% of total
2 Nights
193 listings
42.6% of total
3 Nights
45 listings
9.9% of total
4-6 Nights
12 listings
2.6% of total
7-29 Nights
19 listings
4.2% of total
30+ Nights
50 listings
11% of total
Key Insights
- The most prevalent minimum stay requirement in Ann Arbor is 2 Nights, adopted by 42.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (72.2%) of the Ann Arbor Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (11%) caters to monthly stays (30+ nights) in Ann Arbor, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 42.6% of Ann Arbor hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 29.6% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 11% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Ann Arbor.
Ann Arbor Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
23 listings
5.2% of total
Flexible
36 listings
8.2% of total
Moderate
96 listings
21.8% of total
Firm
141 listings
32% of total
Strict
145 listings
32.9% of total
Cancellation Policy Insights for Ann Arbor
- The prevailing Airbnb cancellation policy trend in Ann Arbor is Strict, used by 32.9% of listings.
- A majority (64.9%) of hosts in Ann Arbor utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 32.9% market standard in Ann Arbor.
- With 32.9% using Strict terms, this is a viable option in Ann Arbor, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Ann Arbor.
Ann Arbor STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Ann Arbor
- The overall average booking lead time for vacation rentals in Ann Arbor is 63 days.
- Guests book furthest in advance for stays during May (average 103 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 25 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (79 days avg.) sees the longest lead times, while Winter (36 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (63 days) as a baseline for your pricing and availability strategy in Ann Arbor.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 103 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 79 days) to capture early planners.
- Monitor your own booking lead times against these Ann Arbor averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Ann Arbor (2025)
Amenity Prevalence
Amenity Insights for Ann Arbor
- Essential amenities in Ann Arbor that guests expect include: Wifi, Smoke alarm, Heating, Air conditioning, Essentials. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Kitchen, TV are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Ann Arbor: Wifi, Smoke alarm, Heating, Air conditioning, Essentials.
- Prioritize adding missing essentials: Wifi, Smoke alarm, Heating, Air conditioning, Essentials.
- Consider adding popular differentiators like Hot water or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Ann Arbor to stay competitive.
Ann Arbor Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Ann Arbor
- The typical guest profile for Airbnb in Ann Arbor consists of primarily domestic travelers (91%), often arriving from nearby Chicago, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 90.8% of guests.
- Key international markets include United States (90.8%) and Canada (2.1%).
- Top languages spoken are English (66.3%) followed by Spanish (10.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Chicago and New York.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Ann Arbor Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Huron Township | 16 | $5,955 | $423.08 | 44% |
| Forester | 11 | $5,685 | $390.48 | 43% |
| City of Frankenmuth | 29 | $5,143 | $304.06 | 54% |
| Hamburg Township | 36 | $4,279 | $397.92 | 44% |
| Grass Lake Charter Township | 16 | $4,168 | $321.84 | 45% |
| White Lake Charter Township | 27 | $4,025 | $328.99 | 46% |
| Erie Township | 10 | $3,907 | $209.82 | 56% |
| Huron | 122 | $3,867 | $338.59 | 41% |
| Pittsfield Charter Township | 39 | $3,862 | $332.88 | 45% |
| Scio Township | 22 | $3,818 | $510.44 | 45% |