Troy Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Michigan, United States
Is Airbnb profitable in Troy in 2025? Explore comprehensive Airbnb analytics for Troy, Michigan, United States to uncover income potential. This 2025 STR market report for Troy, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 49 active listings.
Whether you're considering an Airbnb investment in Troy, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Troy Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Troy Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Troy (2025)
Understanding the monthly revenue variations for Airbnb listings in Troy is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Troy is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Troy across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,624+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,896 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,538 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,346, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Troy
Troy Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Troy STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Troy:
- Best-in-class properties (Top 10%) achieve 82%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 72% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 49%.
- Entry-level properties (Bottom 25%) average 30% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Troy
Average Daily Rate (ADR) Airbnb Trends in Troy (2025)
Effective short term rental pricing strategy in Troy involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Troy typically peaks in May and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $291+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $207 or more.
- Typical properties (Median) charge around $138 per night.
- Entry-level properties (Bottom 25%) earn around $77 per night.
Average Daily Rate (ADR) Trend by Month in Troy
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Airbnb Seasonality Analysis & Trends in Troy (2025)
Peak Season (July, May, April)
- Revenue averages $3,496 per month
- Occupancy rates average 53.7%
- Daily rates average $180
Shoulder Season
- Revenue averages $3,056 per month
- Occupancy maintains around 53.0%
- Daily rates hold near $151
Low Season (January, February, June)
- Revenue drops to average $2,151 per month
- Occupancy decreases to average 42.9%
- Daily rates adjust to average $156
Seasonality Insights for Troy
- The Airbnb seasonality in Troy shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Troy's highest earning potential, with monthly revenues capable of climbing to $3,663, occupancy reaching a high of 64.9%, and ADRs peaking at $210.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,062, occupancy could drop to 35.9%, and ADRs may adjust down to $139.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Troy.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Troy seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Troy (2025)
Exploring the top neighborhoods for short-term rentals in Troy? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Troy | The heart of Troy with bustling shops, restaurants, and easy access to businesses. Ideal for travelers looking for convenience and urban amenities. | Troy Historic Village, Somerset Collection, Troy Public Library, Troy Community Center |
| Troy Historic Village | A charming area showcasing Troy's rich history with historical buildings and unique shops. Great for tourists looking for local culture and history. | Troy Historic Village Museum, Little Woodward Lake, Troy Farmers Market |
| Somerset Collection | A premier shopping mall featuring high-end retailers and fine dining options. Attracts shoppers and visitors interested in luxury shopping experiences. | Somerset Collection shopping mall, fine dining restaurants, art installations |
| Ted Bates Park | A spacious park offering recreational activities and events. Ideal for families and outdoor enthusiasts looking for green spaces. | Ted Bates Park, picnic areas, walking trails, community events |
| Boulevard Plaza | A plaza featuring a mix of retail shops and dining options. Appeals to shoppers and those looking for nightlife in Troy. | restaurants and cafes, shopping outlets, outdoor seating areas |
| Troy Nature Center | A natural retreat in the city, perfect for those who enjoy outdoor activities and exploring nature. Great for eco-conscious travelers. | nature trails, wildlife observation, educational programs |
| Big Beaver Road | A major thoroughfare in Troy known for its restaurants and office parks. Attracts business travelers and food enthusiasts. | restaurants, business offices, nearby hotels |
| Lakeside Mall | Another popular shopping destination in Troy with a variety of stores and entertainment options. Ideal for family visitors and shoppers alike. | Lakeside Mall, cinema, restaurants |
Understanding Airbnb License Requirements & STR Laws in Troy (2025)
With 10% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in Troy. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Troy to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 10% licensed listings)
Top Performing Airbnb Properties in Troy (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Troybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Aesthetic ranch style home with modern furnishings
Entire Place • 3 bedrooms
Luxury 3BR Near Downtown & Golf | Sleeps 8
Entire Place • 3 bedrooms
Walk to shopping- Charming Modern European cottage
Entire Place • 2 bedrooms
Somerset Escape 5BR/2.5BA
Entire Place • 5 bedrooms
Gorgeous! *Hot Tub* 4 BD/2 BA Birmingham Home
Entire Place • 4 bedrooms
Troy Cozy Nestled 3Bd/2.5 Bath
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Troy (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Troy based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Paul Patrick | 22 | $169,439 | 57 | 3.87/5.0 |
| Alex | 1 | $71,632 | 124 | 4.94/5.0 |
| Fadi | 1 | $57,305 | 35 | 4.54/5.0 |
| Ryan | 1 | $56,111 | 32 | 4.91/5.0 |
| KeKe | 1 | $56,006 | 125 | 4.78/5.0 |
| Samantha | 1 | $48,870 | 37 | 4.86/5.0 |
| Maggie | 1 | $34,816 | 31 | 4.71/5.0 |
| Sam | 1 | $31,365 | 16 | 4.81/5.0 |
| Christine | 1 | $25,259 | 45 | 4.98/5.0 |
| Nate | 1 | $24,546 | 11 | 4.64/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Troy.
Dive Deeper: Advanced Troy STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Troy. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsTroy Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Troy
- The Troy Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 77.6% of the 49 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Troy, Apartment/Condo properties are the most common (49%), reflecting the local real estate landscape.
- Houses represent a significant 44.9% portion, catering likely to families or larger groups.
- The presence of 6.1% Hotel/Boutique listings indicates integration with traditional hospitality.
Troy Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Troy
- The dominant room capacity in Troy is 2 bedrooms listings, making up 55.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 67.3% of the active Airbnb listings in Troy, indicating a high concentration in these sizes.
- A significant 22.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Troy.
Troy Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Troy
- The most common guest capacity trend in Troy vacation rentals is listings accommodating 6 guests (49%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 8+ guests dominate the Troy STR market, accounting for 65.3% of listings.
- 67.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Troy.
- On average, properties in Troy are equipped to host 4.9 guests.
Troy Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Troy
- The most common availability pattern in Troy falls within the 271-366 days range, representing 69.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 89.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Troy (49%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 12.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Troy Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
2 listings
4.9% of total
2 Nights
5 listings
12.2% of total
3 Nights
2 listings
4.9% of total
4-6 Nights
7 listings
17.1% of total
7-29 Nights
7 listings
17.1% of total
30+ Nights
18 listings
43.9% of total
Key Insights
- The most prevalent minimum stay requirement in Troy is 30+ Nights, adopted by 43.9% of listings. This highlights the market's preference for longer commitments.
- Very short stays (1-2 nights) are less common (17.1%), suggesting hosts prefer slightly longer bookings to optimize turnover.
- A significant segment (43.9%) caters to monthly stays (30+ nights) in Troy, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 43.9% of Troy hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 4.9% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 43.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Troy.
Troy Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
3 listings
7.9% of total
Moderate
8 listings
21.1% of total
Firm
5 listings
13.2% of total
Strict
22 listings
57.9% of total
Cancellation Policy Insights for Troy
- The prevailing Airbnb cancellation policy trend in Troy is Strict, used by 57.9% of listings.
- A majority (71.1%) of hosts in Troy utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 57.9% market standard in Troy.
- With 57.9% using Strict terms, this is a viable option in Troy, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Troy.
Troy STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Troy
- The overall average booking lead time for vacation rentals in Troy is 21 days.
- Guests book furthest in advance for stays during June (average 53 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 13 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (33 days avg.) sees the longest lead times, while Winter (19 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (21 days) as a baseline for your pricing and availability strategy in Troy.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 53 days out to capitalize on advance planning.
- During January, focus on last-minute booking availability and promotions, as guests book with very short notice (13 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 33 days) to capture early planners.
- Monitor your own booking lead times against these Troy averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Troy (2025)
Amenity Prevalence
Amenity Insights for Troy
- Essential amenities in Troy that guests expect include: Wifi, Smoke alarm, Carbon monoxide alarm, Kitchen, Free parking on premises, Heating, Air conditioning, Washer, TV, Dryer. Lacking these (any) could significantly impact bookings.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Troy: Wifi, Smoke alarm, Carbon monoxide alarm, Kitchen, Free parking on premises, Heating, Air conditioning, Washer, TV, Dryer.
- Prioritize adding missing essentials: Washer, TV, Dryer.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Troy to stay competitive.
Troy Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Troy
- The typical guest profile for Airbnb in Troy consists of primarily domestic travelers (89%), often arriving from nearby Chicago, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 88.9% of guests.
- Key international markets include United States (88.9%) and Canada (3.5%).
- Top languages spoken are English (70.5%) followed by Spanish (12.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Chicago and New York.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Troy Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Huron Township | 16 | $4,491 | $436.47 | 40% |
| City of Frankenmuth | 31 | $4,390 | $308.53 | 51% |
| Grass Lake Charter Township | 16 | $3,989 | $336.21 | 45% |
| Scio Township | 22 | $3,949 | $650.66 | 45% |
| Ann Arbor | 517 | $3,949 | $409.89 | 45% |
| Erie Township | 10 | $3,526 | $213.26 | 55% |
| Forester | 13 | $3,512 | $382.94 | 37% |
| Port Sanilac | 33 | $3,511 | $519.62 | 33% |
| Catawba Island Township | 13 | $3,494 | $394.56 | 45% |
| Put-in-Bay | 42 | $3,403 | $489.38 | 42% |