Brooks Township Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Michigan, United States
Is Airbnb profitable in Brooks Township in 2025? Explore comprehensive Airbnb analytics for Brooks Township, Michigan, United States to uncover income potential. This 2025 STR market report for Brooks Township, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 25 active listings.
Whether you're considering an Airbnb investment in Brooks Township, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Brooks Township Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Brooks Township Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Brooks Township (2025)
Understanding the monthly revenue variations for Airbnb listings in Brooks Township is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Brooks Township is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Brooks Township across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,613+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,066 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,499 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,469, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Brooks Township
Brooks Township Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Brooks Township STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Brooks Township:
- Best-in-class properties (Top 10%) achieve 66%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 53% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 39%.
- Entry-level properties (Bottom 25%) average 23% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Brooks Township
Average Daily Rate (ADR) Airbnb Trends in Brooks Township (2025)
Effective short term rental pricing strategy in Brooks Township involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Brooks Township typically peaks in May and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $518+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $332 or more.
- Typical properties (Median) charge around $231 per night.
- Entry-level properties (Bottom 25%) earn around $174 per night.
Average Daily Rate (ADR) Trend by Month in Brooks Township
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Airbnb Seasonality Analysis & Trends in Brooks Township (2025)
Peak Season (July, January, August)
- Revenue averages $5,467 per month
- Occupancy rates average 50.4%
- Daily rates average $349
Shoulder Season
- Revenue averages $3,173 per month
- Occupancy maintains around 39.6%
- Daily rates hold near $328
Low Season (February, March, April)
- Revenue drops to average $1,824 per month
- Occupancy decreases to average 28.0%
- Daily rates adjust to average $388
Seasonality Insights for Brooks Township
- The Airbnb seasonality in Brooks Township shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Brooks Township's highest earning potential, with monthly revenues capable of climbing to $5,882, occupancy reaching a high of 64.9%, and ADRs peaking at $405.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,506, occupancy could drop to 23.4%, and ADRs may adjust down to $305.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Brooks Township.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Brooks Township seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Brooks Township (2025)
Exploring the top neighborhoods for short-term rentals in Brooks Township? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Silver Lake | A beautiful natural area popular for its sandy beach and water activities. Perfect for vacationers looking to enjoy a relaxing lakeside retreat. | Silver Lake State Park, Sand Dunes, Silver Lake Beach, Lake Michigan, Campgrounds |
| Lake Michigan Beach | A popular destination for summer vacations, offering stunning views and access to the lake. Great for families and outdoor enthusiasts. | Lake Michigan, Public Beach Access, Fishing, Boating, Picnic Areas |
| Pentwater | A charming village known for its scenic harbor and artistic community. Attracts visitors looking for quaint shops and water activities. | Pentwater Beach, Pentwater Harbor, Art Galleries, Water Sports, Local Shops |
| Hart | A small town with access to beautiful parks and the North Country Trail, making it ideal for hiking and nature lovers. | Hart Lake, Hart Historical Museum, Walking Trails, Parks, Nearby Lakes |
| White River Township | Close to nature and outdoor activities, offering a peaceful environment for visitors looking to escape the city. | Sandy Shores Beach, Wildlife Viewing, Hiking Trails, Camping Sites, Fishing Spots |
| Mears | Home to Silver Lake State Park, Mears offers a mix of adventure and relaxation, ideal for outdoor enthusiasts. | Silver Lake, Dune Rides, Camping, Fishing, Hiking |
| New Era | A quaint town known for its agricultural heritage and proximity to scenic parks, perfect for a quiet getaway. | Pine River, Local Farms, Narrow Gauge Railroad, Parks, Wildlife |
| Shelby | A small town with charm, known for its local events and access to hiking trails and parks. Suitable for families and nature lovers. | Shelby State Bank, Hiking Trails, Parks, Annual Events, Local Restaurants |
Understanding Airbnb License Requirements & STR Laws in Brooks Township (2025)
While Brooks Township, Michigan, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Brooks Township to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Brooks Township (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Brooks Townshipbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Luxurious Lake House on Hess Lake (Newaygo MI)
Entire Place • 5 bedrooms
Pure Michigan! Roamers Inn on Hess Lake
Entire Place • 2 bedrooms
Lakeshore Blvd Cottage
Entire Place • 5 bedrooms
Trout & Eagle Lodge -Privacy on the Muskegon River
Entire Place • 7 bedrooms
Folklore Cottage
Entire Place • 4 bedrooms
Brooks Lake Cottage
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Brooks Township (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Brooks Township based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Jenny | 2 | $97,988 | 41 | 5.00/5.0 |
| Kate | 1 | $86,805 | 83 | 5.00/5.0 |
| Denise | 1 | $80,362 | 9 | 4.89/5.0 |
| Host #113427229 | 1 | $43,428 | 2 | N/A/5.0 |
| Megan | 1 | $40,758 | 27 | 5.00/5.0 |
| Justin | 1 | $37,349 | 51 | 4.88/5.0 |
| John | 1 | $34,924 | 105 | 4.90/5.0 |
| Jenn | 1 | $33,612 | 46 | 4.93/5.0 |
| Curtis | 1 | $28,292 | 31 | 4.81/5.0 |
| Connie | 1 | $27,454 | 52 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Brooks Township.
Dive Deeper: Advanced Brooks Township STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Brooks Township. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsBrooks Township Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Brooks Township
- The Brooks Township Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 25 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Brooks Township, House properties are the most common (76%), reflecting the local real estate landscape.
- Houses represent a significant 76% portion, catering likely to families or larger groups.
Brooks Township Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Brooks Township
- The dominant room capacity in Brooks Township is 3 bedrooms listings, making up 40% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 72.0% of the active Airbnb listings in Brooks Township, indicating a high concentration in these sizes.
- A significant 64.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Brooks Township.
Brooks Township Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Brooks Township
- The most common guest capacity trend in Brooks Township vacation rentals is listings accommodating 8+ guests (52%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Brooks Township STR market, accounting for 68.0% of listings.
- 72.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Brooks Township.
- On average, properties in Brooks Township are equipped to host 6.6 guests.
Brooks Township Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Brooks Township
- The most common availability pattern in Brooks Township falls within the 181-270 days range, representing 56% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 92.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Brooks Township (52%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 12.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Brooks Township Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
1 listings
4% of total
2 Nights
15 listings
60% of total
3 Nights
3 listings
12% of total
4-6 Nights
3 listings
12% of total
7-29 Nights
1 listings
4% of total
30+ Nights
2 listings
8% of total
Key Insights
- The most prevalent minimum stay requirement in Brooks Township is 2 Nights, adopted by 60% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (64.0%) of the Brooks Township Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 60% of Brooks Township hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 4% currently do.
- A 2-night minimum appears standard (60%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Brooks Township.
Brooks Township Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
2 listings
8.3% of total
Moderate
5 listings
20.8% of total
Firm
11 listings
45.8% of total
Strict
6 listings
25% of total
Cancellation Policy Insights for Brooks Township
- The prevailing Airbnb cancellation policy trend in Brooks Township is Firm, used by 45.8% of listings.
- A majority (70.8%) of hosts in Brooks Township utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 45.8% market standard in Brooks Township.
- Regularly review your cancellation policy against competitors and market demand shifts in Brooks Township.
Brooks Township STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Brooks Township
- The overall average booking lead time for vacation rentals in Brooks Township is 59 days.
- Guests book furthest in advance for stays during June (average 111 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in April (average 38 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (86 days avg.) sees the longest lead times, while Winter (47 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (59 days) as a baseline for your pricing and availability strategy in Brooks Township.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 111 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 86 days) to capture early planners.
- Monitor your own booking lead times against these Brooks Township averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Brooks Township (2025)
Amenity Prevalence
Amenity Insights for Brooks Township
- Essential amenities in Brooks Township that guests expect include: Smoke alarm, Coffee maker, Refrigerator, Kitchen, TV, Dishes and silverware, Heating, Free parking on premises, Cooking basics, Hot water. Lacking these (any) could significantly impact bookings.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Brooks Township: Smoke alarm, Coffee maker, Refrigerator, Kitchen, TV, Dishes and silverware, Heating, Free parking on premises, Cooking basics, Hot water.
- Prioritize adding missing essentials: Refrigerator, Kitchen, TV, Dishes and silverware, Heating, Free parking on premises, Cooking basics, Hot water.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Brooks Township to stay competitive.
Brooks Township Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Brooks Township
- The typical guest profile for Airbnb in Brooks Township consists of primarily domestic travelers (97%), often arriving from nearby Grand Rapids, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 97.4% of guests.
- Key international markets include United States (97.4%) and Canada (0.9%).
- Top languages spoken are English (80.2%) followed by Spanish (9.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Grand Rapids and Chicago.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Brooks Township Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Port Sheldon Township | 27 | $4,966 | $524.17 | 51% |
| Laketown Township | 63 | $4,922 | $478.94 | 44% |
| Greilickville | 39 | $4,882 | $481.10 | 45% |
| Fennville | 10 | $4,871 | $381.31 | 41% |
| Saugatuck Township | 145 | $4,610 | $466.47 | 42% |
| Blair Township | 52 | $4,414 | $459.88 | 43% |
| Ganges Township | 59 | $4,234 | $526.66 | 36% |
| Bingham Township | 27 | $4,140 | $521.70 | 45% |
| Hagar Township | 31 | $4,072 | $459.31 | 44% |
| Grass Lake Charter Township | 16 | $3,989 | $336.21 | 45% |