Sherman Township Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Michigan, United States
Is Airbnb profitable in Sherman Township in 2025? Explore comprehensive Airbnb analytics for Sherman Township, Michigan, United States to uncover income potential. This 2025 STR market report for Sherman Township, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 24 active listings.
Whether you're considering an Airbnb investment in Sherman Township, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Sherman Township Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Sherman Township Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Sherman Township (2025)
Understanding the monthly revenue variations for Airbnb listings in Sherman Township is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Sherman Township is typically June, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Sherman Township across different performance tiers:
- Best-in-class properties (Top 10%) achieve $8,027+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,471 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,174 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,284, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Sherman Township
Sherman Township Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Sherman Township STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Sherman Township:
- Best-in-class properties (Top 10%) achieve 78%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 58% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 41%.
- Entry-level properties (Bottom 25%) average 24% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Sherman Township
Average Daily Rate (ADR) Airbnb Trends in Sherman Township (2025)
Effective short term rental pricing strategy in Sherman Township involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Sherman Township typically peaks in August and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $365+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $272 or more.
- Typical properties (Median) charge around $165 per night.
- Entry-level properties (Bottom 25%) earn around $119 per night.
Average Daily Rate (ADR) Trend by Month in Sherman Township
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Airbnb Seasonality Analysis & Trends in Sherman Township (2025)
Peak Season (June, July, August)
- Revenue averages $5,321 per month
- Occupancy rates average 57.6%
- Daily rates average $220
Shoulder Season
- Revenue averages $3,405 per month
- Occupancy maintains around 45.7%
- Daily rates hold near $210
Low Season (January, March, December)
- Revenue drops to average $1,817 per month
- Occupancy decreases to average 27.5%
- Daily rates adjust to average $196
Seasonality Insights for Sherman Township
- The Airbnb seasonality in Sherman Township shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Sherman Township's highest earning potential, with monthly revenues capable of climbing to $5,578, occupancy reaching a high of 70.0%, and ADRs peaking at $222.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,695, occupancy could drop to 25.6%, and ADRs may adjust down to $194.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Sherman Township.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Sherman Township seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Sherman Township (2025)
Exploring the top neighborhoods for short-term rentals in Sherman Township? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Lake Sherwood | Scenic lake area offering tranquility and recreational activities. Perfect for families and vacationers looking to enjoy water sports and nature. | Lake Sherwood Beach, Sherwood Park, Fishing and boating activities, Picnic areas, Hiking trails |
| Shady Acres | Quiet residential neighborhood ideal for guests who want a peaceful retreat while still being close to local amenities and attractions. | Local parks, Sherman Township Community Center, Nearby shops and cafes, Family-friendly environment, Access to trails for walking and biking |
| Sherman Lake | Beautiful, serene lakefront area favored by tourists seeking relaxation and outdoor adventures. | Sherman Lake, Water sports, Nature trails, Picnic spots, Fishing opportunities |
| Downtown Vicksburg | Charming downtown area with local shops and eateries, offering a quaint experience for visitors and a sense of community. | Vicksburg Historical Museum, Local dining options, Unique boutiques, Arts and crafts fairs, Community events |
| Gull Lake | Popular destination for those looking to enjoy the waters, with a mix of lively atmosphere and relaxed vibe, ideal for summer getaways. | Gull Lake Beach, Waterfront restaurants, Kayaking and paddleboarding, Fishing, Summer festivals |
| Three Rivers | Nearby city with convenient amenities and attractions, appealing to guests who want both city and nature experiences. | Scidmore Park, Riverwalk, Local dining and shops, Community events, Historic sites |
| Mottville | Picturesque small town known for its calm environment, suitable for guests seeking a escape from urban hustle. | Historical landmarks, Local farms, Nature trails, Community park, Nearby rivers |
| Nottawa | A peaceful rural area offering a true getaway experience, perfect for retreats and those looking to reconnect with nature. | Rural landscape, Fishing spots, Hiking trails, Farms to visit, Nature photography opportunities |
Understanding Airbnb License Requirements & STR Laws in Sherman Township (2025)
While Sherman Township, Michigan, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Sherman Township to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Sherman Township (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Sherman Townshipbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
SUPERIOR RETREAT! New cottage on Lake Superior .
Entire Place • 5 bedrooms
Lakefront Beach House: Serene Getaway
Entire Place • 3 bedrooms
The Maple & Oak ~ Lakefront home on private lake
Entire Place • 4 bedrooms
Cabin on the Cove: Adventure Awaits in Keweenaw
Entire Place • 4 bedrooms
Blood pressure cure; Harbor Beach beachfront home
Entire Place • 4 bedrooms
Camp Lake and Bake Enjoy sunrises on Lake Superior
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Sherman Township (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Sherman Township based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Debra | 1 | $162,946 | 31 | 5.00/5.0 |
| Freshwater Vacation Rentals | 2 | $93,166 | 18 | 4.91/5.0 |
| Vitaliy | 1 | $76,549 | 35 | 5.00/5.0 |
| Teri-Lynn | 1 | $66,583 | 48 | 4.96/5.0 |
| John | 1 | $47,016 | 95 | 4.99/5.0 |
| Host #571224505 | 1 | $42,073 | 11 | 4.91/5.0 |
| Host #457102899 | 3 | $35,292 | 1 | 0.00/5.0 |
| Matt | 1 | $32,196 | 137 | 4.80/5.0 |
| Sherry | 1 | $27,739 | 7 | 5.00/5.0 |
| Lisa | 2 | $25,095 | 95 | 4.85/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Sherman Township.
Dive Deeper: Advanced Sherman Township STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Sherman Township. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSherman Township Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Sherman Township
- The Sherman Township Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 24 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Sherman Township, House properties are the most common (58.3%), reflecting the local real estate landscape.
- Houses represent a significant 58.3% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 4.2%) offer potential for unique stay experiences.
Sherman Township Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Sherman Township
- The dominant room capacity in Sherman Township is 2 bedrooms listings, making up 41.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 66.7% of the active Airbnb listings in Sherman Township, indicating a high concentration in these sizes.
- A significant 45.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Sherman Township.
Sherman Township Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Sherman Township
- The most common guest capacity trend in Sherman Township vacation rentals is listings accommodating 4 guests (37.5%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Sherman Township STR market, accounting for 66.7% of listings.
- 54.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Sherman Township.
- On average, properties in Sherman Township are equipped to host 5.8 guests.
Sherman Township Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Sherman Township
- The most common availability pattern in Sherman Township falls within the 181-270 days range, representing 54.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 83.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Sherman Township (54.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 20.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Sherman Township Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
3 listings
13% of total
2 Nights
14 listings
60.9% of total
3 Nights
4 listings
17.4% of total
7-29 Nights
1 listings
4.3% of total
30+ Nights
1 listings
4.3% of total
Key Insights
- The most prevalent minimum stay requirement in Sherman Township is 2 Nights, adopted by 60.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (73.9%) of the Sherman Township Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 60.9% of Sherman Township hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 13% currently do.
- A 2-night minimum appears standard (60.9%). Consider this for weekends or peak periods.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Sherman Township.
Sherman Township Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
2 listings
10% of total
Moderate
11 listings
55% of total
Firm
3 listings
15% of total
Strict
4 listings
20% of total
Cancellation Policy Insights for Sherman Township
- The prevailing Airbnb cancellation policy trend in Sherman Township is Moderate, used by 55% of listings.
- There's a relatively balanced mix between guest-friendly (65.0%) and stricter (35.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 55% market standard in Sherman Township.
- Regularly review your cancellation policy against competitors and market demand shifts in Sherman Township.
Sherman Township STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Sherman Township
- The overall average booking lead time for vacation rentals in Sherman Township is 52 days.
- Guests book furthest in advance for stays during July (average 112 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 17 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (84 days avg.) sees the longest lead times, while Winter (34 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (52 days) as a baseline for your pricing and availability strategy in Sherman Township.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 112 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 84 days) to capture early planners.
- Monitor your own booking lead times against these Sherman Township averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Sherman Township (2025)
Amenity Prevalence
Amenity Insights for Sherman Township
- Essential amenities in Sherman Township that guests expect include: Refrigerator, Dishes and silverware, Kitchen, Smoke alarm, Free parking on premises, Microwave, Coffee maker, Fire pit, Essentials, Cooking basics. Lacking these (any) could significantly impact bookings.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Sherman Township: Refrigerator, Dishes and silverware, Kitchen, Smoke alarm, Free parking on premises, Microwave, Coffee maker, Fire pit, Essentials, Cooking basics.
- Prioritize adding missing essentials: Essentials, Cooking basics.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Sherman Township to stay competitive.
Sherman Township Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Sherman Township
- The typical guest profile for Airbnb in Sherman Township consists of primarily domestic travelers (98%), often arriving from nearby Chicago, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 97.7% of guests.
- Key international markets include United States (97.7%) and Canada (0.5%).
- Top languages spoken are English (83.3%) followed by Spanish (4.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Chicago and Grand Rapids.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Sherman Township Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Greilickville | 40 | $5,874 | $469.69 | 47% |
| Blair Township | 48 | $5,303 | $438.00 | 48% |
| Friendship Township | 14 | $5,118 | $376.04 | 59% |
| Bingham Township | 28 | $4,916 | $493.09 | 47% |
| Bay Township | 10 | $4,782 | $550.14 | 44% |
| Livingston Township | 11 | $4,649 | $293.80 | 53% |
| Leelanau Township | 50 | $4,620 | $377.36 | 50% |
| Leland Township | 40 | $4,579 | $568.06 | 37% |
| Walloon Lake | 25 | $4,534 | $401.80 | 44% |
| Grattan Township | 15 | $4,466 | $295.73 | 58% |