Wellston Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Michigan, United States
Is Airbnb profitable in Wellston in 2025? Explore comprehensive Airbnb analytics for Wellston, Michigan, United States to uncover income potential. This 2025 STR market report for Wellston, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 39 active listings.
Whether you're considering an Airbnb investment in Wellston, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Wellston Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Wellston Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Wellston (2025)
Understanding the monthly revenue variations for Airbnb listings in Wellston is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Wellston is typically July, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Wellston across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,697+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,680 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,037 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $600, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Wellston
Wellston Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Wellston STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Wellston:
- Best-in-class properties (Top 10%) achieve 69%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 49% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 26%.
- Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Wellston
Average Daily Rate (ADR) Airbnb Trends in Wellston (2025)
Effective short term rental pricing strategy in Wellston involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Wellston typically peaks in May and dips lowest during December. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $198+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $155 or more.
- Typical properties (Median) charge around $135 per night.
- Entry-level properties (Bottom 25%) earn around $110 per night.
Average Daily Rate (ADR) Trend by Month in Wellston
Get Live Wellston Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Wellston (2025)
Peak Season (July, September, August)
- Revenue averages $1,960 per month
- Occupancy rates average 47.8%
- Daily rates average $139
Shoulder Season
- Revenue averages $1,209 per month
- Occupancy maintains around 30.6%
- Daily rates hold near $145
Low Season (January, February, March)
- Revenue drops to average $922 per month
- Occupancy decreases to average 23.4%
- Daily rates adjust to average $152
Seasonality Insights for Wellston
- The Airbnb seasonality in Wellston shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Wellston's highest earning potential, with monthly revenues capable of climbing to $2,098, occupancy reaching a high of 49.4%, and ADRs peaking at $160.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $832, occupancy could drop to 22.4%, and ADRs may adjust down to $137.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Wellston.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Wellston seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Wellston (2025)
Exploring the top neighborhoods for short-term rentals in Wellston? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Wellston Lake | A serene and picturesque location perfect for travelers seeking a peaceful escape in nature. Wellston Lake offers recreational opportunities such as fishing, boating, and hiking. | Wellston Lake, Manistee National Forest, Hiking Trails, Fishing Spots, Scenic Views |
| Crystal Lake | A popular spot for summer vacations with beach access and recreational activities. Crystal Lake attracts families and outdoor enthusiasts looking for a fun-filled getaway. | Crystal Lake Beaches, Water Sports, Fishing, Camping Spots, Scenic Walks |
| Pere Marquette River | Known for its excellent fishing and canoeing opportunities, the Pere Marquette River draws adventure seekers and nature lovers looking to explore Michigan's beautiful waterways. | Pere Marquette River, Canoeing, Fishing, Wildlife Watching, Scenic River Trails |
| Manistee National Forest | This expansive forest offers outdoor adventures such as hiking, camping, and wildlife viewing, making it an attractive destination for nature lovers and those looking to escape the city. | Hiking Trails, Camping Areas, Wildlife Observation, Scenic Drives |
| Downtown Wellston | The charming downtown area features local shops, dining options, and community events, appealing to visitors who want a taste of small-town life and local culture. | Local Restaurants, Boutique Shops, Community Events, Historical Sites |
| Wellston State Park | A beautiful state park providing outdoor activities such as hiking and picnicking. It's perfect for families and outdoor enthusiasts who wish to immerse themselves in nature. | Nature Trails, Picnic Areas, State Park Activities, Wildlife |
| Hesperia | Close to Wellston, Hesperia is known for its quaint atmosphere and access to outdoor recreation. It attracts those who enjoy small towns with easy access to nature. | Fishing and Boating, Local Parks, Outdoor Activities |
| Silver Lake Sand Dunes | Located south of Wellston, this area is famous for its stunning dune landscapes and recreational opportunities, particularly for those interested in off-roading and nature exploration. | Silver Lake Sand Dunes, Off-Roading, Nature Trails, Scenic Views |
Understanding Airbnb License Requirements & STR Laws in Wellston (2025)
While Wellston, Michigan, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Wellston to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 8% licensed listings)
Top Performing Airbnb Properties in Wellston (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Wellstonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Hot Tub! skiing, snowmobiling, fishing, Wellston
Entire Place • 4 bedrooms
Pine Creek Cove 3 Bed 20 ac. Pond/Creek & Trails
Entire Place • 3 bedrooms
Modern Home in the Manistee National Forest
Entire Place • 4 bedrooms
Cook's Cozy Cabin Near Trails, River, and Casino!
Entire Place • 3 bedrooms
Schuessler House
Entire Place • 3 bedrooms
Black Bear Inn The Bear Den
Private Room • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Wellston (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Wellston based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Alicia | 6 | $110,085 | 978 | 4.95/5.0 |
| Manistee River Lodge | 8 | $63,985 | 258 | 4.72/5.0 |
| Dennis | 1 | $45,952 | 85 | 4.96/5.0 |
| Robert | 2 | $23,004 | 62 | 4.94/5.0 |
| Sarah | 1 | $19,648 | 66 | 4.73/5.0 |
| Erin | 1 | $17,389 | 38 | 4.95/5.0 |
| Nancy | 2 | $17,348 | 70 | 4.95/5.0 |
| Lorna | 1 | $16,616 | 18 | 5.00/5.0 |
| Justin | 2 | $16,405 | 79 | 4.92/5.0 |
| Shelley | 1 | $15,378 | 79 | 4.91/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Wellston.
Dive Deeper: Advanced Wellston STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Wellston. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsWellston Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Wellston
- The Wellston Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 59% of the 39 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 41% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Wellston, Outdoor/Unique properties are the most common (53.8%), reflecting the local real estate landscape.
- Houses represent a significant 20.5% portion, catering likely to families or larger groups.
- The presence of 25.6% Hotel/Boutique listings indicates integration with traditional hospitality.
Wellston Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Wellston
- The dominant room capacity in Wellston is 1 bedroom listings, making up 43.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 69.2% of the active Airbnb listings in Wellston, indicating a high concentration in these sizes.
Wellston Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Wellston
- The most common guest capacity trend in Wellston vacation rentals is listings accommodating 4 guests (46.2%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Wellston STR market, accounting for 71.8% of listings.
- 33.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Wellston.
- On average, properties in Wellston are equipped to host 5.0 guests.
Wellston Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Wellston
- The most common availability pattern in Wellston falls within the 271-366 days range, representing 69.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 92.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Wellston (51.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 10.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Wellston Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
12 listings
31.6% of total
2 Nights
20 listings
52.6% of total
3 Nights
4 listings
10.5% of total
30+ Nights
2 listings
5.3% of total
Key Insights
- The most prevalent minimum stay requirement in Wellston is 2 Nights, adopted by 52.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (84.2%) of the Wellston Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 52.6% of Wellston hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 5.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Wellston.
Wellston Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
5 listings
13.2% of total
Moderate
4 listings
10.5% of total
Firm
14 listings
36.8% of total
Strict
15 listings
39.5% of total
Cancellation Policy Insights for Wellston
- The prevailing Airbnb cancellation policy trend in Wellston is Strict, used by 39.5% of listings.
- A majority (76.3%) of hosts in Wellston utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 39.5% market standard in Wellston.
- With 39.5% using Strict terms, this is a viable option in Wellston, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Wellston.
Wellston STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Wellston
- The overall average booking lead time for vacation rentals in Wellston is 47 days.
- Guests book furthest in advance for stays during September (average 92 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 17 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (74 days avg.) sees the longest lead times, while Winter (24 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (47 days) as a baseline for your pricing and availability strategy in Wellston.
- For September stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 92 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 74 days) to capture early planners.
- Monitor your own booking lead times against these Wellston averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Wellston (2025)
Amenity Prevalence
Amenity Insights for Wellston
- Essential amenities in Wellston that guests expect include: Free parking on premises, Air conditioning, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Refrigerator, Coffee maker are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Wellston: Free parking on premises, Air conditioning, Smoke alarm.
- Prioritize adding missing essentials: Air conditioning, Smoke alarm.
- Consider adding popular differentiators like Heating or Refrigerator to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Wellston to stay competitive.
Wellston Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Wellston
- The typical guest profile for Airbnb in Wellston consists of primarily domestic travelers (98%), often arriving from nearby Grand Rapids, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 97.5% of guests.
- Key international markets include United States (97.5%) and Canada (1.3%).
- Top languages spoken are English (77.4%) followed by Spanish (6.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Grand Rapids and Kalamazoo.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Wellston Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Friendship Township | 12 | $4,999 | $404.96 | 54% |
| Greilickville | 39 | $4,882 | $481.10 | 45% |
| Bay Township | 10 | $4,484 | $545.88 | 43% |
| Blair Township | 52 | $4,414 | $459.88 | 43% |
| Livingston Township | 11 | $4,176 | $306.59 | 52% |
| Bingham Township | 27 | $4,140 | $521.70 | 45% |
| Walloon Lake | 25 | $4,066 | $413.43 | 41% |
| West Traverse Township | 31 | $3,925 | $461.96 | 42% |
| Grattan Township | 17 | $3,859 | $301.69 | 55% |
| Leelanau Township | 52 | $3,724 | $381.85 | 50% |