Spring Lake Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Michigan, United States
Is Airbnb profitable in Spring Lake in 2025? Explore comprehensive Airbnb analytics for Spring Lake, Michigan, United States to uncover income potential. This 2025 STR market report for Spring Lake, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 29 active listings.
Whether you're considering an Airbnb investment in Spring Lake, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Spring Lake Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Spring Lake Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Spring Lake (2025)
Understanding the monthly revenue variations for Airbnb listings in Spring Lake is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Spring Lake is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Spring Lake across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,211+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,694 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,037 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,621, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Spring Lake
Spring Lake Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Spring Lake STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Spring Lake:
- Best-in-class properties (Top 10%) achieve 80%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 62% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 34%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Spring Lake
Average Daily Rate (ADR) Airbnb Trends in Spring Lake (2025)
Effective short term rental pricing strategy in Spring Lake involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Spring Lake typically peaks in November and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $461+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $348 or more.
- Typical properties (Median) charge around $270 per night.
- Entry-level properties (Bottom 25%) earn around $210 per night.
Average Daily Rate (ADR) Trend by Month in Spring Lake
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Airbnb Seasonality Analysis & Trends in Spring Lake (2025)
Peak Season (July, August, June)
- Revenue averages $6,236 per month
- Occupancy rates average 58.3%
- Daily rates average $308
Shoulder Season
- Revenue averages $3,139 per month
- Occupancy maintains around 37.7%
- Daily rates hold near $287
Low Season (February, March, November)
- Revenue drops to average $2,082 per month
- Occupancy decreases to average 27.8%
- Daily rates adjust to average $319
Seasonality Insights for Spring Lake
- The Airbnb seasonality in Spring Lake shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Spring Lake's highest earning potential, with monthly revenues capable of climbing to $7,977, occupancy reaching a high of 74.7%, and ADRs peaking at $324.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,629, occupancy could drop to 27.0%, and ADRs may adjust down to $254.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Spring Lake.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Spring Lake seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Spring Lake (2025)
Exploring the top neighborhoods for short-term rentals in Spring Lake? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Spring Lake Beach | A beautiful and serene beach area known for its sandy shores and peaceful ambiance. Ideal for families and those seeking relaxation by the lake. | Spring Lake Village, Lake Michigan, Spring Lake Park, Grand Haven State Park, local beaches, Spring Lake Yacht Club |
| Downtown Spring Lake | Charming downtown area with unique shops, restaurants, and cafes. Attractive to visitors looking for a quaint small-town experience with local flavor. | Spring Lake Historical Museum, local dining options, shopping boutiques, festivals in the park |
| Pioneer Park | A lovely residential area with access to parks and walking trails. Perfect for visitors wanting outdoor activities and nature. | Pioneer Park, walking trails, local wildlife, picnic areas, Spring Lake trails |
| Holland State Park | Located a short drive away, Holland State Park features scenic views, hiking, and beach activities. Great for those who enjoy the outdoors and water sports. | Lake Michigan beaches, hiking trails, Windmill Island Gardens, Holland Harbor Lighthouse |
| North Shore | A quiet residential area that offers access to the lakeshore and amenities. Good for those wanting a peaceful retreat close to nature. | quiet beaches, walking trails, nature parks, local wildlife |
| Grand Haven | Nearby Grand Haven is known for its beautiful waterfront and boardwalk. Great for summer tourists looking for outdoor activities and events. | Grand Haven State Park, boardwalk, Grand Haven Lighthouse, local shops and restaurants |
| South Spring Lake | A relaxed area ideal for vacation rentals with a focus on waterfront access and leisure activities. | waterfront access, fishing spots, kayaking, picnic spots |
| Lake Michigan Drive | Offers easy access to various attractions, parks, and the coastline of Lake Michigan, making it a strategic location for summer rentals and activities. | Lake Michigan, parks, local dining, outdoor activities |
Understanding Airbnb License Requirements & STR Laws in Spring Lake (2025)
While Spring Lake, Michigan, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Spring Lake to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Spring Lake (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Spring Lakebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
The “Lake” House - Midterm Rental
Entire Place • 4 bedrooms
Family Retreat@ Village Farmhouse-Close to Beaches
Entire Place • 3 bedrooms
Family Cottage on Spring Lake
Entire Place • 7 bedrooms
Water/Marina View Exquisite GH/SL 1 King BR Condo
Entire Place • 1 bedroom
Marina View Condo w/Pool Access & Close to
Entire Place • 3 bedrooms
The Dacha House
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Spring Lake (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Spring Lake based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Amber | 1 | $78,492 | 7 | 5.00/5.0 |
| Sherry | 1 | $75,251 | 29 | 4.97/5.0 |
| Danielle | 2 | $63,115 | 99 | 4.95/5.0 |
| BVW Unsalted | 2 | $57,561 | 11 | 2.50/5.0 |
| Robert | 1 | $54,807 | 61 | 4.85/5.0 |
| Linda | 1 | $47,747 | 90 | 4.97/5.0 |
| Bradley | 2 | $40,831 | 44 | 4.99/5.0 |
| Steven | 1 | $39,912 | 26 | 4.96/5.0 |
| Carla | 1 | $37,629 | 38 | 5.00/5.0 |
| Erica | 2 | $36,993 | 21 | 4.82/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Spring Lake.
Dive Deeper: Advanced Spring Lake STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Spring Lake. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSpring Lake Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Spring Lake
- The Spring Lake Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 29 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Spring Lake, House properties are the most common (55.2%), reflecting the local real estate landscape.
- Houses represent a significant 55.2% portion, catering likely to families or larger groups.
- Smaller segments like outdoor/unique (combined 3.4%) offer potential for unique stay experiences.
Spring Lake Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Spring Lake
- The dominant room capacity in Spring Lake is 3 bedrooms listings, making up 34.5% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 65.5% of the active Airbnb listings in Spring Lake, indicating a high concentration in these sizes.
- A significant 48.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Spring Lake.
Spring Lake Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Spring Lake
- The most common guest capacity trend in Spring Lake vacation rentals is listings accommodating 6 guests (34.5%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 8+ guests dominate the Spring Lake STR market, accounting for 62.1% of listings.
- 69.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Spring Lake.
- On average, properties in Spring Lake are equipped to host 6.0 guests.
Spring Lake Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Spring Lake
- The most common availability pattern in Spring Lake falls within the 271-366 days range, representing 55.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 86.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Spring Lake (37.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 13.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Spring Lake Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
2 listings
8% of total
2 Nights
10 listings
40% of total
3 Nights
6 listings
24% of total
4-6 Nights
2 listings
8% of total
7-29 Nights
3 listings
12% of total
30+ Nights
2 listings
8% of total
Key Insights
- The most prevalent minimum stay requirement in Spring Lake is 2 Nights, adopted by 40% of listings. This highlights the market's preference for shorter, flexible bookings.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 40% of Spring Lake hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 8% currently do.
- A 2-night minimum appears standard (40%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Spring Lake.
Spring Lake Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
2 listings
7.4% of total
Flexible
3 listings
11.1% of total
Moderate
2 listings
7.4% of total
Firm
11 listings
40.7% of total
Strict
9 listings
33.3% of total
Cancellation Policy Insights for Spring Lake
- The prevailing Airbnb cancellation policy trend in Spring Lake is Firm, used by 40.7% of listings.
- A majority (74.0%) of hosts in Spring Lake utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 40.7% market standard in Spring Lake.
- With 33.3% using Strict terms, this is a viable option in Spring Lake, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Spring Lake.
Spring Lake STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Spring Lake
- The overall average booking lead time for vacation rentals in Spring Lake is 66 days.
- Guests book furthest in advance for stays during July (average 107 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 2 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (91 days avg.) sees the longest lead times, while Winter (21 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (66 days) as a baseline for your pricing and availability strategy in Spring Lake.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 107 days out to capitalize on advance planning.
- During March, focus on last-minute booking availability and promotions, as guests book with very short notice (2 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 91 days) to capture early planners.
- Monitor your own booking lead times against these Spring Lake averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Spring Lake (2025)
Amenity Prevalence
Amenity Insights for Spring Lake
- Essential amenities in Spring Lake that guests expect include: Kitchen, Free parking on premises, Wifi, TV, Coffee maker, Refrigerator, Dryer, Dishes and silverware, Smoke alarm, Hot water. Lacking these (any) could significantly impact bookings.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Spring Lake: Kitchen, Free parking on premises, Wifi, TV, Coffee maker, Refrigerator, Dryer, Dishes and silverware, Smoke alarm, Hot water.
- Prioritize adding missing essentials: Coffee maker, Refrigerator, Dryer, Dishes and silverware, Smoke alarm, Hot water.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Spring Lake to stay competitive.
Spring Lake Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Spring Lake
- The typical guest profile for Airbnb in Spring Lake consists of primarily domestic travelers (97%), often arriving from nearby Chicago, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 97.4% of guests.
- Key international markets include United States (97.4%) and DC (1.6%).
- Top languages spoken are English (80.5%) followed by Spanish (6.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Chicago and Ann Arbor.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Spring Lake Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Greilickville | 40 | $5,874 | $469.69 | 47% |
| Fennville | 10 | $5,326 | $372.77 | 44% |
| Blair Township | 48 | $5,303 | $438.00 | 48% |
| Saugatuck Township | 140 | $5,282 | $462.94 | 43% |
| Laketown Township | 62 | $5,207 | $457.63 | 45% |
| Port Sheldon Township | 27 | $5,185 | $511.35 | 52% |
| Town of Nasewaupee | 33 | $5,178 | $353.96 | 51% |
| Bingham Township | 28 | $4,916 | $493.09 | 47% |
| Town of Holland | 15 | $4,859 | $413.57 | 50% |
| Grattan Township | 15 | $4,466 | $295.73 | 58% |