East Lansing Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Michigan, United States
Is Airbnb profitable in East Lansing in 2025? Explore comprehensive Airbnb analytics for East Lansing, Michigan, United States to uncover income potential. This 2025 STR market report for East Lansing, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 44 active listings.
Whether you're considering an Airbnb investment in East Lansing, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the East Lansing Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key East Lansing Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in East Lansing (2025)
Understanding the monthly revenue variations for Airbnb listings in East Lansing is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in East Lansing is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in East Lansing across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,384+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,890 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,828 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $899, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in East Lansing
East Lansing Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the East Lansing STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while April experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in East Lansing:
- Best-in-class properties (Top 10%) achieve 86%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 76% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 54%.
- Entry-level properties (Bottom 25%) average 31% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in East Lansing
Average Daily Rate (ADR) Airbnb Trends in East Lansing (2025)
Effective short term rental pricing strategy in East Lansing involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in East Lansing typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $223+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $152 or more.
- Typical properties (Median) charge around $101 per night.
- Entry-level properties (Bottom 25%) earn around $70 per night.
Average Daily Rate (ADR) Trend by Month in East Lansing
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Airbnb Seasonality Analysis & Trends in East Lansing (2025)
Peak Season (August, May, June)
- Revenue averages $2,655 per month
- Occupancy rates average 58.7%
- Daily rates average $146
Shoulder Season
- Revenue averages $2,146 per month
- Occupancy maintains around 53.0%
- Daily rates hold near $136
Low Season (January, February, March)
- Revenue drops to average $1,655 per month
- Occupancy decreases to average 47.6%
- Daily rates adjust to average $115
Seasonality Insights for East Lansing
- The Airbnb seasonality in East Lansing shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases East Lansing's highest earning potential, with monthly revenues capable of climbing to $2,779, occupancy reaching a high of 71.0%, and ADRs peaking at $147.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,535, occupancy could drop to 42.8%, and ADRs may adjust down to $114.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in East Lansing.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these East Lansing seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in East Lansing (2025)
Exploring the top neighborhoods for short-term rentals in East Lansing? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Michigan State University | Home to one of the largest universities in the U.S., this area attracts students, parents, and visitors year-round, making it a prime location for Airbnb hosting. | Spartan Stadium, The Wharton Center, MSU Museum, Beaumont Tower, Breslin Center |
| Downtown East Lansing | The vibrant downtown area features a mix of shops, restaurants, and nightlife, appealing to both locals and visitors, especially during the school year. | The Edge Rock Climbing Gym, East Lansing Public Library, Chocolaterie Patissiere, Local Cuisine Restaurants, Athena's Coney Island |
| Lake Lansing | A recreational area that attracts families and nature lovers, especially in the summer, offering outdoor activities such as boating and picnicking. | Lake Lansing Park, Lake Lansing, Boat Launch, Nature Trails, Picnic Areas |
| Northern East Lansing | A quieter residential area that offers easy access to parks and trails, appealing to those who prefer a more suburban experience close to the city. | Woodland Park, East Lansing Nature Area, Towers Park, Harrison Meadows |
| East Lansing Arts District | Known for its arts culture, this district attracts those interested in local events, galleries, and performances, providing a unique Airbnb experience. | The Eli and Edythe Broad Art Museum, Art Festivals, Live Music Venues, Theater Productions |
| Eastwood Towne Center | An upscale shopping area that attracts visitors looking to shop and dine, making it a convenient Airbnb location for short stays. | Eastwood Towne Center Mall, Restaurants and Cafes, Bowling Alley, Nightlife |
| Kinsley Neighborhood | A residential area close to downtown, popular with families and individuals looking for a local experience while being near attractions. | Perry H. McCready Park, Shops and Local Businesses, Community Events, Public Parks |
| Highland Park | A charming neighborhood known for its historic homes and proximity to parks, ideal for visitors looking for a quiet getaway close to city amenities. | Highland Park, Historical Homes Tour, Community Festivals, Biking Trails |
Understanding Airbnb License Requirements & STR Laws in East Lansing (2025)
While East Lansing, Michigan, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for East Lansing to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in East Lansing (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in East Lansingbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Walk to Campus/Downtown | Fiber WiFi & Workspace
Entire Place • 2 bedrooms
THE SPARTAN SPOT next to MSU! (5bd/2ba)
Entire Place • 5 bedrooms
Spacious Inside and Out! Uniquely located near MSU
Entire Place • 3 bedrooms
Desirable 3BD/2BA Home 1mile>MSU!
Entire Place • 3 bedrooms
Wonderful Apartment with private yard next to MSU
Entire Place • 1 bedroom
2 bedroom next to Michigan State University
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in East Lansing (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in East Lansing based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Justin | 3 | $102,572 | 573 | 4.91/5.0 |
| Jay | 2 | $86,197 | 87 | 4.76/5.0 |
| Gerald | 4 | $61,762 | 195 | 4.92/5.0 |
| Josh | 1 | $59,051 | 73 | 4.88/5.0 |
| Barbara | 2 | $49,045 | 535 | 4.97/5.0 |
| Joan | 1 | $43,462 | 86 | 4.87/5.0 |
| Chelsea | 1 | $34,616 | 34 | 4.94/5.0 |
| Cameron | 1 | $34,068 | 87 | 4.94/5.0 |
| Shara | 1 | $32,314 | 39 | 5.00/5.0 |
| Rosemary | 1 | $31,135 | 30 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in East Lansing.
Dive Deeper: Advanced East Lansing STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for East Lansing. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsEast Lansing Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for East Lansing
- The East Lansing Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 72.7% of the 44 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in East Lansing, House properties are the most common (68.2%), reflecting the local real estate landscape.
- Houses represent a significant 68.2% portion, catering likely to families or larger groups.
- Smaller segments like outdoor/unique (combined 2.3%) offer potential for unique stay experiences.
East Lansing Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for East Lansing
- The dominant room capacity in East Lansing is 2 bedrooms listings, making up 25% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 47.7% of the active Airbnb listings in East Lansing, indicating a high concentration in these sizes.
- A significant 27.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in East Lansing.
East Lansing Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for East Lansing
- The most common guest capacity trend in East Lansing vacation rentals is listings accommodating 4 guests (22.7%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the East Lansing STR market, accounting for 36.3% of listings.
- 20.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in East Lansing.
- On average, properties in East Lansing are equipped to host 3.1 guests.
East Lansing Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for East Lansing
- The most common availability pattern in East Lansing falls within the 91-180 days range, representing 38.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 50.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in East Lansing (38.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 50.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
East Lansing Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
18 listings
43.9% of total
2 Nights
16 listings
39% of total
3 Nights
1 listings
2.4% of total
4-6 Nights
1 listings
2.4% of total
7-29 Nights
2 listings
4.9% of total
30+ Nights
3 listings
7.3% of total
Key Insights
- The most prevalent minimum stay requirement in East Lansing is 1 Night, adopted by 43.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (82.9%) of the East Lansing Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 43.9% of East Lansing hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 7.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in East Lansing.
East Lansing Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
11 listings
26.8% of total
Moderate
14 listings
34.1% of total
Firm
9 listings
22% of total
Strict
7 listings
17.1% of total
Cancellation Policy Insights for East Lansing
- The prevailing Airbnb cancellation policy trend in East Lansing is Moderate, used by 34.1% of listings.
- There's a relatively balanced mix between guest-friendly (60.9%) and stricter (39.1%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 34.1% market standard in East Lansing.
- Regularly review your cancellation policy against competitors and market demand shifts in East Lansing.
East Lansing STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for East Lansing
- The overall average booking lead time for vacation rentals in East Lansing is 39 days.
- Guests book furthest in advance for stays during April (average 71 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 24 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (56 days avg.) sees the longest lead times, while Winter (31 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (39 days) as a baseline for your pricing and availability strategy in East Lansing.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 71 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 56 days) to capture early planners.
- Monitor your own booking lead times against these East Lansing averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in East Lansing (2025)
Amenity Prevalence
Amenity Insights for East Lansing
- Essential amenities in East Lansing that guests expect include: Smoke alarm, Wifi, TV, Heating, Kitchen, Air conditioning. Lacking these (any) could significantly impact bookings.
- Popular amenities like Essentials, Free parking on premises, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for East Lansing: Smoke alarm, Wifi, TV, Heating, Kitchen, Air conditioning.
- Prioritize adding missing essentials: TV, Heating, Kitchen, Air conditioning.
- Consider adding popular differentiators like Essentials or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in East Lansing to stay competitive.
East Lansing Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for East Lansing
- The typical guest profile for Airbnb in East Lansing consists of primarily domestic travelers (92%), often arriving from nearby Chicago, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 92.4% of guests.
- Key international markets include United States (92.4%) and Canada (1.5%).
- Top languages spoken are English (75.3%) followed by Spanish (8.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Chicago and Lansing.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the East Lansing Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| City of Frankenmuth | 29 | $5,143 | $304.06 | 54% |
| Ann Arbor | 487 | $4,539 | $424.08 | 48% |
| Grattan Township | 15 | $4,466 | $295.73 | 58% |
| Hamburg Township | 36 | $4,279 | $397.92 | 44% |
| Fremont | 17 | $4,212 | $360.28 | 47% |
| Grass Lake Charter Township | 16 | $4,168 | $321.84 | 45% |
| Fabius Township | 18 | $4,030 | $377.88 | 37% |
| White Lake Charter Township | 27 | $4,025 | $328.99 | 46% |
| Erie Township | 10 | $3,907 | $209.82 | 56% |
| Hersey Township | 13 | $3,887 | $413.57 | 44% |