Leland Township Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Michigan, United States

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Leland Township in 2025? Explore comprehensive Airbnb analytics for Leland Township, Michigan, United States to uncover income potential. This 2025 STR market report for Leland Township, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 40 active listings.

Whether you're considering an Airbnb investment in Leland Township, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Leland Township Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Leland Township Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$568
The average rental revenue earned for an occupied room per day in Leland Township.
Occupancy Rate(?)
36.5%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$54,946
Typical annual income for an Airbnb listing in Leland Township. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
30.0%
Strong growth (30.0%) vs. last year.
Peak Revenue Month(?)
July
The month with the highest average earnings, indicating peak season in Leland Township.
Lowest Revenue Month(?)
March
The month with the lowest average earnings, indicating the low season in Leland Township.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
40
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Leland Township (2025)

Understanding the monthly revenue variations for Airbnb listings in Leland Township is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Leland Township is typically July, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Leland Township across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $15,568+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $7,080 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $3,543 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $1,833, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Leland Township

Leland Township Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Leland Township STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Leland Township:

  • Best-in-class properties (Top 10%) achieve 62%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 47% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 30%.
  • Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Leland Township

Average Daily Rate (ADR) Airbnb Trends in Leland Township (2025)

Effective short term rental pricing strategy in Leland Township involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Leland Township typically peaks in August and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $1,092+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $687 or more.
  • Typical properties (Median) charge around $432 per night.
  • Entry-level properties (Bottom 25%) earn around $247 per night.

Average Daily Rate (ADR) Trend by Month in Leland Township

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Airbnb Seasonality Analysis & Trends in Leland Township (2025)

Peak Season (July, April, June)
  • Revenue averages $12,075 per month
  • Occupancy rates average 50.2%
  • Daily rates average $576
Shoulder Season
  • Revenue averages $5,959 per month
  • Occupancy maintains around 33.5%
  • Daily rates hold near $554
Low Season (January, March, December)
  • Revenue drops to average $2,734 per month
  • Occupancy decreases to average 15.4%
  • Daily rates adjust to average $524

Seasonality Insights for Leland Township

  • The Airbnb seasonality in Leland Township shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Leland Township's highest earning potential, with monthly revenues capable of climbing to $14,425, occupancy reaching a high of 61.0%, and ADRs peaking at $623.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,724, occupancy could drop to 13.4%, and ADRs may adjust down to $517.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Leland Township.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Leland Township seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Leland Township (2025)

Exploring the top neighborhoods for short-term rentals in Leland Township? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Northport
Charming village on the Leelanau Peninsula, known for its scenic beauty and access to Lake Michigan. It's a peaceful getaway popular with families and couples looking for relaxation.
Dunes Beach, Northport Point, Leelanau Wine Cellars, Fishtown Historic District, Lake Michigan access
Leland
Quaint harbor town with stunning views and rich history, making it a perfect spot for tourists seeking a charming lakeside experience.
Leland Harbor, Historic Fishtown, Courtney's Place, Sleeping Bear Dunes, Leland River
Suttons Bay
Picturesque village with a vibrant arts scene and beautiful waterfront, attracting wine lovers and outdoor enthusiasts.
Suttons Bay Beach, Chateau Chantal Winery, Leelanau Peninsula Wine Trail, Suttons Bay Marina, Bayside Park
Empire
Gateway to the Sleeping Bear Dunes National Lakeshore; attracts nature lovers and adventure seekers looking for hiking and breathtaking scenery.
Sleeping Bear Dunes, Empire Bluffs Trail, Lake Michigan beaches, Crystal Lake, Dune Climb
Traverse City
A larger city offering a vibrant downtown and access to beautiful beaches; popular with travelers for its festivals and attractions.
Traverse City Beach, Cherry Capitol Airport, Old Mission Peninsula, Grand Traverse Event Center, TC Wine & Cider
Lake Leelanau
Serene and scenic area surrounding the lake, perfect for outdoor activities like fishing and boating; appealing for nature seekers.
Lake Leelanau, Dune Nature Park, Leland River, Sailing and fishing opportunities, Local vineyards
Maple City
Small, quiet village known for its close proximity to natural parks and local farms; ideal for travelers seeking a rural escape.
Crystal Lake, Local Berry Farms, Nearby hiking trails, Sleeping Bear Dunes access, Rural charm
Omena
A peaceful small town known for its waterfront and local fishing; attracts those looking for a tranquil getaway.
Omena Bay, Omena State Park, Local art galleries, Fishing charters, Biking trails

Understanding Airbnb License Requirements & STR Laws in Leland Township (2025)

While Leland Township, Michigan, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Leland Township to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Leland Township (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Leland Townshipbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Luxurious 3BDR Lakefront Home at High Bluffs Lodge

Luxurious 3BDR Lakefront Home at High Bluffs Lodge

Entire Place • 3 bedrooms

$507,672
Revenue
34.4%
Occupancy
$2473.39
Daily Rate
The Lookout on Lake Leelanau | Private Waterfront

The Lookout on Lake Leelanau | Private Waterfront

Entire Place • 4 bedrooms

$152,075
Revenue
55.5%
Occupancy
$809.29
Daily Rate
Modern Log Cabin - with Hot Tub & Lake MI Views

Modern Log Cabin - with Hot Tub & Lake MI Views

Entire Place • 3 bedrooms

$147,663
Revenue
40.7%
Occupancy
$754.26
Daily Rate
Idyllic Beach Home. Fall dates available!

Idyllic Beach Home. Fall dates available!

Entire Place • 4 bedrooms

$145,264
Revenue
31.6%
Occupancy
$989.84
Daily Rate
Private Waterfront Home | 10 minutes from Leland

Private Waterfront Home | 10 minutes from Leland

Entire Place • 5 bedrooms

$110,577
Revenue
21.5%
Occupancy
$1287.01
Daily Rate
Serenity House on Lake Michigan Bluff

Serenity House on Lake Michigan Bluff

Entire Place • 4 bedrooms

$100,157
Revenue
55.4%
Occupancy
$701.67
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Leland Township (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Leland Township based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
True North1$507,67264.67/5.0
Greg17$380,3743514.79/5.0
Andrew2$177,924714.95/5.0
Host #581011891$152,075145.00/5.0
Darren1$147,663155.00/5.0
Natalie1$145,264185.00/5.0
Jill1$100,15785.00/5.0
Sean - Hygge Stay1$97,4892584.93/5.0
Stephen1$60,841194.89/5.0
Sarah1$56,439514.98/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Leland Township.

Dive Deeper: Advanced Leland Township STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Leland Township. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Leland Township Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Leland Township

  • The Leland Township Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 85% of the 40 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Leland Township, House properties are the most common (87.5%), reflecting the local real estate landscape.
  • Houses represent a significant 87.5% portion, catering likely to families or larger groups.
  • The presence of 7.5% Hotel/Boutique listings indicates integration with traditional hospitality.

Leland Township Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Leland Township

  • The dominant room capacity in Leland Township is 3 bedrooms listings, making up 25% of the market. This suggests a strong demand for properties suitable for families or small groups.
  • Together, 3 bedrooms and 2 bedrooms properties represent 47.5% of the active Airbnb listings in Leland Township, indicating a high concentration in these sizes.
  • A significant 50.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Leland Township.

Leland Township Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Leland Township

  • The most common guest capacity trend in Leland Township vacation rentals is listings accommodating 8+ guests (32.5%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 8+ guests and 6 guests dominate the Leland Township STR market, accounting for 55.0% of listings.
  • 55.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Leland Township.
  • On average, properties in Leland Township are equipped to host 5.3 guests.

Leland Township Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Leland Township

  • The most common availability pattern in Leland Township falls within the 271-366 days range, representing 55% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 95.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Leland Township (40%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 5.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Leland Township Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (47.4%)

1 Night

18 listings

47.4% of total

2 Nights (26.3%)

2 Nights

10 listings

26.3% of total

3 Nights (7.9%)

3 Nights

3 listings

7.9% of total

4-6 Nights (7.9%)

4-6 Nights

3 listings

7.9% of total

30+ Nights (10.5%)

30+ Nights

4 listings

10.5% of total

Key Insights

  • The most prevalent minimum stay requirement in Leland Township is 1 Night, adopted by 47.4% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (73.7%) of the Leland Township Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
  • A significant segment (10.5%) caters to monthly stays (30+ nights) in Leland Township, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 47.4% of Leland Township hosts use this setting.
  • Explore offering discounts for stays of 30+ nights to attract the 10.5% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Leland Township.

Leland Township Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 60 Days

1 listings

2.8% of total

Super Strict 30 Days

1 listings

2.8% of total

Flexible (5.6%)

Flexible

2 listings

5.6% of total

Moderate (5.6%)

Moderate

2 listings

5.6% of total

Firm (8.3%)

Firm

3 listings

8.3% of total

Strict (75%)

Strict

27 listings

75% of total

Cancellation Policy Insights for Leland Township

  • The prevailing Airbnb cancellation policy trend in Leland Township is Strict, used by 75% of listings.
  • A majority (83.3%) of hosts in Leland Township utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Strict policy to align with the 75% market standard in Leland Township.
  • With 75% using Strict terms, this is a viable option in Leland Township, particularly for high-value properties or during peak demand periods.
  • Regularly review your cancellation policy against competitors and market demand shifts in Leland Township.

Leland Township STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Leland Township

  • The overall average booking lead time for vacation rentals in Leland Township is 104 days.
  • Guests book furthest in advance for stays during July (average 176 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in December (average 20 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (139 days avg.) sees the longest lead times, while Winter (28 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (104 days) as a baseline for your pricing and availability strategy in Leland Township.
  • For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 176 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 139 days) to capture early planners.
  • Monitor your own booking lead times against these Leland Township averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Leland Township (2025)

Amenity Prevalence

Amenity Insights for Leland Township

  • Essential amenities in Leland Township that guests expect include: Essentials, Smoke alarm, Wifi, Free parking on premises, Hot water, Fire extinguisher, Heating. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Hangers, Hair dryer, Refrigerator are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Leland Township: Essentials, Smoke alarm, Wifi, Free parking on premises, Hot water, Fire extinguisher, Heating.
  • Prioritize adding missing essentials: Heating.
  • Consider adding popular differentiators like Hangers or Hair dryer to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Leland Township to stay competitive.

Leland Township Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Leland Township

  • The typical guest profile for Airbnb in Leland Township consists of primarily domestic travelers (100%), often arriving from nearby Grand Rapids, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
  • Domestic travelers account for 100.0% of guests.
  • Top languages spoken are English (83.1%) followed by French (4.6%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Grand Rapids and Chicago.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Leland Township Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Greilickville40$5,874$469.6947%
Blair Township48$5,303$438.0048%
Friendship Township14$5,118$376.0459%
Bingham Township28$4,916$493.0947%
Bay Township10$4,782$550.1444%
Livingston Township11$4,649$293.8053%
Leelanau Township50$4,620$377.3650%
Walloon Lake25$4,534$401.8044%
Elmwood Charter Township64$4,418$353.1649%
Marquette Township17$4,367$314.3752%

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