Royal Oak Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Michigan, United States
Is Airbnb profitable in Royal Oak in 2025? Explore comprehensive Airbnb analytics for Royal Oak, Michigan, United States to uncover income potential. This 2025 STR market report for Royal Oak, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 229 active listings.
Whether you're considering an Airbnb investment in Royal Oak, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Royal Oak Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Royal Oak Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Royal Oak (2025)
Understanding the monthly revenue variations for Airbnb listings in Royal Oak is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Royal Oak is typically July, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Royal Oak across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,142+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,065 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,628 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,418, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Royal Oak
Royal Oak Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Royal Oak STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Royal Oak:
- Best-in-class properties (Top 10%) achieve 85%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 70% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 51%.
- Entry-level properties (Bottom 25%) average 30% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Royal Oak
Average Daily Rate (ADR) Airbnb Trends in Royal Oak (2025)
Effective short term rental pricing strategy in Royal Oak involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Royal Oak typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $298+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $203 or more.
- Typical properties (Median) charge around $143 per night.
- Entry-level properties (Bottom 25%) earn around $100 per night.
Average Daily Rate (ADR) Trend by Month in Royal Oak
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Airbnb Seasonality Analysis & Trends in Royal Oak (2025)
Peak Season (July, June, August)
- Revenue averages $4,057 per month
- Occupancy rates average 59.7%
- Daily rates average $179
Shoulder Season
- Revenue averages $3,256 per month
- Occupancy maintains around 49.3%
- Daily rates hold near $174
Low Season (January, February, March)
- Revenue drops to average $2,086 per month
- Occupancy decreases to average 41.4%
- Daily rates adjust to average $161
Seasonality Insights for Royal Oak
- The Airbnb seasonality in Royal Oak shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Royal Oak's highest earning potential, with monthly revenues capable of climbing to $4,176, occupancy reaching a high of 63.9%, and ADRs peaking at $181.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,026, occupancy could drop to 39.1%, and ADRs may adjust down to $159.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Royal Oak.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Royal Oak seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Royal Oak (2025)
Exploring the top neighborhoods for short-term rentals in Royal Oak? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Royal Oak Downtown | The lively downtown area is known for its vibrant nightlife, restaurants, and shops. It's a popular destination for locals and visitors looking for entertainment and cultural experiences. | Royal Oak Music Theatre, Detroit Zoo, Sea Life Michigan Aquarium, Restaurants and Bars, Art Galleries |
| Civic Center | Home to many public services and community events, the Civic Center attracts visitors looking for a central location with easy access to amenities and local happenings. | Royal Oak Farmers Market, Local Parks, Community Events, Libraries, City Hall |
| South Royal Oak | A quiet neighborhood that's close to downtown but offers a more residential feel. Ideal for families and longer stays. | Parks, Family-friendly restaurants, Community Events, Access to public transit |
| North Royal Oak | Known for its suburban charm and local shops. This area attracts families and those looking for a quieter stay while still close to urban conveniences. | Local Shops, Parks, Community Centers, Nearby Schools |
| Woodward Avenue | A major artery connecting Detroit and its suburbs, this area has a mix of commercial and residential spaces, making it accessible for travelers. | Shopping Centers, Restaurants, Event Venues, Cafes |
| Bishop Park | A beautiful residential area along the water, popular with those looking for a peaceful, nature-oriented stay. | Bishop Park, Nature Trails, Picnic Areas, Water Activities |
| Royal Oak Arts District | This area features several art galleries and cultural institutions, attracting art enthusiasts and those looking for a unique experience. | Art Galleries, Theaters, Local Events, Workshops |
| Lennox Park | A friendly neighborhood known for its parks and recreational spaces, ideal for guests wanting a family-friendly atmosphere. | Parks, Playgrounds, Community Events, Outdoor Activities |
Understanding Airbnb License Requirements & STR Laws in Royal Oak (2025)
While Royal Oak, Michigan, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Royal Oak to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Royal Oak (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Royal Oakbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Heart of Downtown Luxurious Home - Two King Suites
Entire Place • 3 bedrooms
👑🌳Grand - Bright New Construction
Entire Place • 10 bedrooms
All-Inclusive Lavish Getaway
Entire Place • 4 bedrooms
Entire Property! MicroLux Micro Hotel
Entire Place • 10 bedrooms
Spacious 4BR Home by Dtown Royal Oak
Entire Place • 4 bedrooms
The Guilford Home in Royal Oak!
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Royal Oak (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Royal Oak based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Ian | 10 | $495,240 | 847 | 4.31/5.0 |
| Easy Stay | 9 | $343,945 | 157 | 3.83/5.0 |
| Samantha | 7 | $323,749 | 539 | 4.85/5.0 |
| Jennifer | 7 | $294,172 | 575 | 4.96/5.0 |
| Brian | 2 | $206,484 | 107 | 5.00/5.0 |
| Melissa | 1 | $169,094 | 18 | 5.00/5.0 |
| Matthew | 2 | $158,966 | 270 | 4.96/5.0 |
| Deborah | 4 | $133,315 | 352 | 4.93/5.0 |
| Nathan | 4 | $117,274 | 112 | 4.88/5.0 |
| Digna | 2 | $107,381 | 102 | 4.93/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Royal Oak.
Dive Deeper: Advanced Royal Oak STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Royal Oak. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsRoyal Oak Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Royal Oak
- The Royal Oak Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 88.6% of the 229 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Royal Oak, House properties are the most common (73.8%), reflecting the local real estate landscape.
- Houses represent a significant 73.8% portion, catering likely to families or larger groups.
- Smaller segments like others, hotel/boutique (combined 2.2%) offer potential for unique stay experiences.
Royal Oak Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Royal Oak
- The dominant room capacity in Royal Oak is 3 bedrooms listings, making up 29.7% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 53.3% of the active Airbnb listings in Royal Oak, indicating a high concentration in these sizes.
- A significant 48.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Royal Oak.
Royal Oak Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Royal Oak
- The most common guest capacity trend in Royal Oak vacation rentals is listings accommodating 6 guests (24.5%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 8+ guests dominate the Royal Oak STR market, accounting for 47.6% of listings.
- 52.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Royal Oak.
- On average, properties in Royal Oak are equipped to host 5.0 guests.
Royal Oak Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Royal Oak
- The most common availability pattern in Royal Oak falls within the 181-270 days range, representing 32.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 61.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Royal Oak (32.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 39.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Royal Oak Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
32 listings
15.4% of total
2 Nights
71 listings
34.1% of total
3 Nights
26 listings
12.5% of total
4-6 Nights
13 listings
6.3% of total
7-29 Nights
31 listings
14.9% of total
30+ Nights
35 listings
16.8% of total
Key Insights
- The most prevalent minimum stay requirement in Royal Oak is 2 Nights, adopted by 34.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (16.8%) caters to monthly stays (30+ nights) in Royal Oak, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 34.1% of Royal Oak hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 15.4% currently do.
- A 2-night minimum appears standard (34.1%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 16.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Royal Oak.
Royal Oak Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
2 listings
1% of total
Super Strict 60 Days
10 listings
5% of total
Flexible
31 listings
15.3% of total
Moderate
39 listings
19.3% of total
Firm
51 listings
25.2% of total
Strict
69 listings
34.2% of total
Cancellation Policy Insights for Royal Oak
- The prevailing Airbnb cancellation policy trend in Royal Oak is Strict, used by 34.2% of listings.
- A majority (59.4%) of hosts in Royal Oak utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 34.2% market standard in Royal Oak.
- With 34.2% using Strict terms, this is a viable option in Royal Oak, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Royal Oak.
Royal Oak STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Royal Oak
- The overall average booking lead time for vacation rentals in Royal Oak is 37 days.
- Guests book furthest in advance for stays during July (average 62 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 21 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (58 days avg.) sees the longest lead times, while Winter (27 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (37 days) as a baseline for your pricing and availability strategy in Royal Oak.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 62 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 58 days) to capture early planners.
- Monitor your own booking lead times against these Royal Oak averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Royal Oak (2025)
Amenity Prevalence
Amenity Insights for Royal Oak
- Essential amenities in Royal Oak that guests expect include: Wifi, Smoke alarm, Heating, Kitchen, Air conditioning, TV, Hot water, Free parking on premises, Carbon monoxide alarm, Washer. Lacking these (any) could significantly impact bookings.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Royal Oak: Wifi, Smoke alarm, Heating, Kitchen, Air conditioning, TV, Hot water, Free parking on premises, Carbon monoxide alarm, Washer.
- Prioritize adding missing essentials: Heating, Kitchen, Air conditioning, TV, Hot water, Free parking on premises, Carbon monoxide alarm, Washer.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Royal Oak to stay competitive.
Royal Oak Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Royal Oak
- The typical guest profile for Airbnb in Royal Oak consists of primarily domestic travelers (93%), often arriving from nearby Chicago, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 93.2% of guests.
- Key international markets include United States (93.2%) and Canada (3.2%).
- Top languages spoken are English (73.8%) followed by Spanish (9.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Chicago and Detroit.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Royal Oak Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Huron Township | 16 | $5,955 | $423.08 | 44% |
| Forester | 11 | $5,685 | $390.48 | 43% |
| City of Frankenmuth | 29 | $5,143 | $304.06 | 54% |
| Ann Arbor | 487 | $4,539 | $424.08 | 48% |
| Hamburg Township | 36 | $4,279 | $397.92 | 44% |
| Grass Lake Charter Township | 16 | $4,168 | $321.84 | 45% |
| White Lake Charter Township | 27 | $4,025 | $328.99 | 46% |
| Erie Township | 10 | $3,907 | $209.82 | 56% |
| Huron | 122 | $3,867 | $338.59 | 41% |
| Pittsfield Charter Township | 39 | $3,862 | $332.88 | 45% |