Airbnb Market Analytics, Statistics and Data in Royal Oak, Michigan, United States

Last updated: 2025-01-31

Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Royal Oak? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Royal Oak:

Average Daily Rate

$179

Occupancy Rate

48.90%

Annual Revenue

$29,743

Revenue Growth YoY

4.39%

Best Month

July

Worst Month

January

Regulation

Low

Active Listings

232

How much do Airbnb hosts make on average per month in Royal Oak?

The short-term rental market in Royal Oak shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:

Typical properties (median) earn $2,636 per month
Strong performing properties (top 25%) make $4,375 or more
Best-in-class properties (top 10%) achieve $6,556+ monthly
Entry-level properties (bottom 25%) typically earn around $1,406

Revenue Variations by Month

Occupancy Rates Throughout the Year in Royal Oak

The market in Royal Oak shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:

Typical properties (median) maintain 50% occupancy rates
Strong performing properties (top 25%) achieve 69% or higher
Best-in-class properties (top 10%) reach 85%+occupancy
Entry-level properties (bottom 25%) average around 29%

Occupancy Variations by Month

Average Daily Rates Seasonal Trends in Royal Oak

Daily rates in Royal Oak vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:

Typical properties (median) generate $142 per night
Strong performing properties (top 25%) secure $203 or more
Best-in-class properties (top 10%) pull in $296+ per night
Entry-level properties (bottom 25%) earn around $97

Daily Rate Variations by Month

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Seasonality patterns in Royal Oak

Peak Season (July, June, August)

Revenue peaks at $4136.08 per month
Occupancy rates reach 63.92%
Daily rates average $186.01

Shoulder Season

Revenue averages $3311.59 per month
Occupancy maintains 49.27%
Daily rates hold at $171.94

Low Season (March, February, January)

Revenue drops to $2102.24 per month
Occupancy decreases to 35.79%
Daily rates adjust to $156.66

Is it still profitable to do Airbnb in Royal Oak in 2025?

Yes! Royal Oak demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 49% and strong monthly revenue averaging $3312 and With 232 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:

Peak Season Strategy

Implement premium seasonal pricing strategies
Set longer minimum stay requirements during high-demand periods
Enforce stricter cancellation policies

Shoulder Season Strategy

Maintain competitive market-based pricing
Offer moderate-length stay incentives
Target a mix of leisure and business travelers with flexible booking terms
Focus on weekend getaway packages and mid-week business traveler promotions

Low Season Strategy

Adjust pricing to remain competitive in the market
Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
Create targeted promotional campaigns to drive occupancy

Top Places to Start Airbnb in Royal Oak

Area	Why Choose This Area	Key Attractions
Downtown Royal Oak	The vibrant heart of Royal Oak with a mix of restaurants, bars, and shops. It attracts both locals and visitors, making it a prime location for short-term rentals.	Royal Oak Music Theatre, Detroit Zoo, Bounce Fitness, Woodward Avenue, local dining and nightlife options
Birmingham Road	A peaceful residential area near downtown that offers a suburban feel with easy access to the city amenities. A good spot for families visiting the area.	Birmingham Village, Oakland County International Airport, local parks, highly-rated schools, family-friendly restaurants
Royal Oak Beaumont Hospital Area	A strategic location for travelers visiting patients or working at the hospital. Provides stable bookings year-round.	Beaumont Hospital, local eateries, easy access to main roads, community parks
Woodward Avenue	A major thoroughfare that connects to various attractions in the area. It is a popular spot for both business and leisure travelers.	Woodward Dream Cruise, local events, shopping centers, art galleries, nearby parks
Civic Center	Adjacent to government buildings and offices, making it ideal for business travelers and event attendees.	Royal Oak Farmers Market, Civic Center Park, local cafes, office parks
North Royal Oak	A quieter neighborhood with a mix of urban and suburban vibes, attracting those looking for a peaceful stay close to the city.	local shops and markets, community parks, residential ambiance, easy access to downtown
South Royal Oak	Known for its local events and community gatherings, it provides a friendly neighborhood atmosphere for families and groups.	local fairs and markets, community events, local parks, residential streets
East Royal Oak	A growing area with new developments and amenities, appealing to young professionals looking to explore Royal Oak and its surroundings.	new restaurants and bars, easy access to main roads, upcoming entertainment venues

Do you need a license for Airbnb in Royal Oak?

$579.18

Daily Rate

Top Performing Professional Hosts in Royal Oak

Host Name	Properties	Grossing Revenue	Stay Reviews	Avg Rating
Ian	10	$528,584	847	4.31/5.0
Samantha	7	$331,404	539	4.85/5.0
Jennifer	7	$280,041	575	4.96/5.0
Easy Stay	8	$270,167	138	3.69/5.0
Melissa	1	$223,651	18	5.00/5.0
Brian	2	$206,259	107	5.00/5.0
Matthew	2	$148,989	270	4.96/5.0
Deborah	4	$131,350	352	4.93/5.0
Nathan	3	$124,428	98	4.92/5.0
Digna	2	$122,581	102	4.93/5.0

Additional analytics on vacation rental, real estate, short term rental data in Royal Oak

AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:

Show Advanced Metrics

Room Type Distribution

Property Type Distribution

Key Insights

Market dominated by entire home listings (87.5%), with house and apartment & condo properties comprising 97.9% of inventory
Untapped potential in others, boutique & hotels segments (2.2% combined)

Room Capacity Distribution

Analysis of 232 properties in Royal Oak shows that 3 bedrooms properties are most prevalent, making up 30.2% of the market. The market tends to favor larger properties, with 3 bedrooms and 2 bedrooms together representing 51.7% of all listings.

Key Insights

Most common: 3 bedrooms (30.2%)
Least common: 5+ bedrooms (5.6%)
Market concentration: 51.7% in top 2 sizes
Market skew: Favors larger properties

Guest Capacity Distribution

Analysis of 232 properties in Royal Oak reveals that 6 guests properties dominate the market, representing 24.1% of all listings. The average property accommodates 4.9 guests, with a clear trend towards larger guest capacities. Properties accommodating 6 guests and 8+ guests make up 47.4% of the market.

Key Insights

Most common capacity: 6 guests (24.1% of market)
Least common capacity: 3 guests (3.4% of market)
Average guest capacity: 4.9 guests per property
Market concentration: 47.4% in top 2 capacity sizes
Market segmentation: Predominantly larger guest capacities

Booking and Availability Patterns

Available Days Distribution

Booked Days Distribution

Among 232 properties in Royal Oak, the most common availability pattern is 181-270 days (31.5% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (31.5% of properties).

Key Insights

Most common availability window: 181-270 days (31.5%)
Most common booking duration: 91-180 days (31.5%)
Properties with high availability (180+ days): 60.3%
Properties with long-term bookings (180+ days): 41.4%

Minimum Stay Distributions

1 Night (17.4%)

1 Night

35 listings

17.4% of total

2 Nights (39.8%)

2 Nights

80 listings

39.8% of total

3 Nights (12.4%)

3 Nights

25 listings

12.4% of total

4-6 Nights (7%)

4-6 Nights

14 listings

7% of total

7-29 Nights (12.9%)

7-29 Nights

26 listings

12.9% of total

30+ Nights (10.4%)

30+ Nights

21 listings

10.4% of total

Key Insights

Short stays (1-2 nights) dominate the market at 57.2%
Mid-length stays (4-6 nights) represent 7% of listings
Monthly+ stays (10.4%) suggest a stable extended-stay market
High market flexibility with 69.6% accepting 3 nights or less

Recommendations

Set minimum stays between 2-3 nights to align with market standards
Adjust minimum stays seasonally based on demand patterns
Consider monthly stay discounts to capture the growing extended-stay market
Implement different minimum stays for weekends vs. weekdays

Cancellation Policy Distribution

Super Strict 60 Days (4.4%)

Super Strict 60 Days

9 listings

4.4% of total

Super Strict 30 Days (1%)

Super Strict 30 Days

2 listings

1% of total

Flexible (15.6%)

Flexible

32 listings

15.6% of total

Moderate (19.5%)

Moderate

40 listings

19.5% of total

Firm (22.9%)

Firm

47 listings

22.9% of total

Strict (36.6%)

Strict

75 listings

36.6% of total

Key Insights

Strict is the preferred policy at 36.6% of listings
The market shows a balanced distribution between guest-friendly (35.1%) and strict (59.5%) policies
Strong market consensus around Strict policies
Super Strict 30 Days policies are least common at 1.0% of listings

Recommendations

Market supports various policies - choose based on your property type and target guests
Strong market preference for Strict policies suggests this should be your baseline

Booking Lead Time Trends

Key Insights

Peak booking lead times occur in Jul, Aug, Jun, averaging 58 days
Shortest booking windows are in Feb, Mar, Jan, averaging 28 days
Summer shows the longest average booking window at 58 days, while Winter has the shortest at 29 days

Recommendations

Implement dynamic pricing strategies for Summer bookings at least 58 days in advance
Consider early bird discounts during Winter to encourage longer lead times
Focus on last-minute booking promotions during Feb-Jan when lead times are shortest

Popular Airbnb Amenities in Royal Oak

Every property in Royal Oak comes standard with Wifi, and Smoke alarm. Below shows the distribution of other amenities:

Traveler Demographics

Guest Origin Distribution

Top 5 Cities of Origin

Top 5 Countries of Origin

Top 5 Languages Spoken

Age Distribution

Key Insights

Domestic travelers make up 92.9% of total guests, indicating a dominant local market share.
Primary international markets: Canada (3.2%) and DC (1%)
English is the top language at 80.8%, followed by Spanish (10.9%)
Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.1%

Recommendations

Target marketing campaigns for Chicago and Detroit markets
Develop localized content for Canada and DC
Prioritize English and Spanish language support
Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
Implement seasonal promotions aligned with key market travel patterns

Nearby Markets

Explore short-term rental performance in markets surrounding Royal Oak. These nearby markets offer diverse opportunities for property investors and hosts:

Market	Properties	Monthly Revenue	Daily Rate	Occupancy
Forester	11	$8,410	$476.78	42%
Huron Township	15	$8,224	$517.80	43%
City of Frankenmuth	30	$5,341	$304.19	56%
Marblehead	10	$5,121	$475.78	46%
Ann Arbor	485	$4,839	$428.66	47%
Grass Lake Charter Township	16	$4,496	$318.82	45%
White Lake Charter Township	29	$4,451	$336.60	46%
Erie Township	10	$4,338	$215.14	57%
Pittsfield Charter Township	39	$4,298	$333.51	45%
Huron	123	$4,280	$356.25	42%

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