Munising Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Michigan, United States

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Munising in 2025? Explore comprehensive Airbnb analytics for Munising, Michigan, United States to uncover income potential. This 2025 STR market report for Munising, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 87 active listings.

Whether you're considering an Airbnb investment in Munising, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Munising Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Munising Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$218
The average rental revenue earned for an occupied room per day in Munising.
Occupancy Rate(?)
44.1%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$29,229
Typical annual income for an Airbnb listing in Munising. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-2.3%
Slight decrease (-2.3%) vs. last year.
Peak Revenue Month(?)
July
The month with the highest average earnings, indicating peak season in Munising.
Lowest Revenue Month(?)
March
The month with the lowest average earnings, indicating the low season in Munising.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
87
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Munising (2025)

Understanding the monthly revenue variations for Airbnb listings in Munising is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Munising is typically July, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Munising across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $5,854+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $4,020 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $2,430 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $1,503, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Munising

Munising Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Munising STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Munising:

  • Best-in-class properties (Top 10%) achieve 72%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 56% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 38%.
  • Entry-level properties (Bottom 25%) average 25% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Munising

Average Daily Rate (ADR) Airbnb Trends in Munising (2025)

Effective short term rental pricing strategy in Munising involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Munising typically peaks in July and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $342+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $251 or more.
  • Typical properties (Median) charge around $181 per night.
  • Entry-level properties (Bottom 25%) earn around $142 per night.

Average Daily Rate (ADR) Trend by Month in Munising

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Airbnb Seasonality Analysis & Trends in Munising (2025)

Peak Season (July, August, June)
  • Revenue averages $5,452 per month
  • Occupancy rates average 64.4%
  • Daily rates average $246
Shoulder Season
  • Revenue averages $2,654 per month
  • Occupancy maintains around 38.0%
  • Daily rates hold near $202
Low Season (March, November, December)
  • Revenue drops to average $1,339 per month
  • Occupancy decreases to average 25.5%
  • Daily rates adjust to average $192

Seasonality Insights for Munising

  • The Airbnb seasonality in Munising shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Munising's highest earning potential, with monthly revenues capable of climbing to $6,231, occupancy reaching a high of 74.4%, and ADRs peaking at $254.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $961, occupancy could drop to 19.0%, and ADRs may adjust down to $184.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Munising.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Munising seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Munising (2025)

Exploring the top neighborhoods for short-term rentals in Munising? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Pictured Rocks National Lakeshore
A stunning natural area famous for its colorful rock formations, waterfalls, and hiking trails. Attracts nature enthusiasts and tourists seeking outdoor adventures.
Pictured Rocks Cliffs, Munising Falls, Grand Island, Mosquito Falls, Kayaking Tours
Munising Waterfront
This area offers beautiful views of the harbor and easy access to amenities. It's ideal for guests looking to enjoy the local dining and shopping while being close to natural attractions.
Munising Bay, Local Restaurants, Shops and Galleries, Boat Tours, Fishing Opportunities
Wagner Falls
A serene spot for visitors looking to enjoy waterfalls and nature trails. It's perfect for those seeking a peaceful retreat, surrounded by stunning scenery.
Wagner Falls, Forest Trails, Wildlife Viewing, Picnic Areas, Photography Opportunities
Sand Point
Known for its sandy beaches and recreational activities, this area is ideal for families and summer tourists looking for relaxation and fun on Lake Superior.
Sand Point Beach, Swimming, Picnicking, Fishing, Sunset Views
Hiawatha National Forest
Perfect for nature lovers and outdoor enthusiasts. The forest offers camping, hiking, and wildlife watching opportunities, attracting those who love the outdoors.
Camping, Hiking Trails, Wildlife Viewing, ATV Trails, Birdwatching
Au Train River
A beautiful river area offering opportunities for kayaking, fishing, and relaxing by the water. It's a great spot for those looking to unwind and enjoy nature.
Kayaking, Fishing, Scenic Views, Picnic Areas, Wildlife
Waterfall Road
Home to several stunning waterfalls, this area is great for hiking and exploring. Nature lovers and photographers will find it particularly appealing.
Mosquito Falls, Wagner Falls, Scenic Drives, Photography, Hiking Trails
Grand Island
Easily accessible by ferry, Grand Island offers a unique camping and hiking experience with beautiful wilderness surroundings, attracting adventurous guests.
Grand Island East Channel, Recreation Areas, Hiking Trails, Camping, Historic Sites

Understanding Airbnb License Requirements & STR Laws in Munising (2025)

While Munising, Michigan, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Munising to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Munising (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Munisingbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

The World's Most Beautiful Lake

The World's Most Beautiful Lake

Entire Place • 4 bedrooms

$99,095
Revenue
56.6%
Occupancy
$549.20
Daily Rate
Vista Grand Lodge on Munising Bay

Vista Grand Lodge on Munising Bay

Entire Place • 2 bedrooms

$89,332
Revenue
54.2%
Occupancy
$340.13
Daily Rate
St Martins House on the Hill

St Martins House on the Hill

Entire Place • 3 bedrooms

$73,787
Revenue
75.6%
Occupancy
$246.64
Daily Rate
3 Bedroom Vacation Home overlooking Lake Superior

3 Bedroom Vacation Home overlooking Lake Superior

Entire Place • 3 bedrooms

$63,153
Revenue
49.6%
Occupancy
$263.48
Daily Rate
OUR PLACE INN-5 minute from Pictured Rocks!

OUR PLACE INN-5 minute from Pictured Rocks!

Entire Place • 3 bedrooms

$59,859
Revenue
68.4%
Occupancy
$381.33
Daily Rate
DRIFTWOOD RETREAT: Cabin 10 min to Pictured Rocks

DRIFTWOOD RETREAT: Cabin 10 min to Pictured Rocks

Entire Place • 3 bedrooms

$54,895
Revenue
71.0%
Occupancy
$337.91
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Munising (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Munising based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Erin12$358,68123174.79/5.0
Pictured Rocks Real Estate11$273,0086484.67/5.0
William4$239,3242124.73/5.0
Jessie8$141,6215234.88/5.0
Victoria6$122,8855524.54/5.0
Freshwater Vacation Rentals2$108,196484.94/5.0
Lisa3$100,100464.94/5.0
David1$99,0952575.00/5.0
Jill4$89,0662384.95/5.0
Justin & Elizabeth4$75,5586174.84/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Munising.

Dive Deeper: Advanced Munising STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Munising. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Munising Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Munising

  • The Munising Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 77% of the 87 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Munising, House properties are the most common (39.1%), reflecting the local real estate landscape.
  • Houses represent a significant 39.1% portion, catering likely to families or larger groups.
  • The presence of 18.4% Hotel/Boutique listings indicates integration with traditional hospitality.
  • Smaller segments like others (combined 2.3%) offer potential for unique stay experiences.

Munising Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Munising

  • The dominant room capacity in Munising is 1 bedroom listings, making up 34.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 67.8% of the active Airbnb listings in Munising, indicating a high concentration in these sizes.
  • A significant 26.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Munising.

Munising Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Munising

  • The most common guest capacity trend in Munising vacation rentals is listings accommodating 4 guests (29.9%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 6 guests dominate the Munising STR market, accounting for 58.6% of listings.
  • 47.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Munising.
  • On average, properties in Munising are equipped to host 4.9 guests.

Munising Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Munising

  • The most common availability pattern in Munising falls within the 181-270 days range, representing 58.6% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 87.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Munising (59.8%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 14.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Munising Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (60.7%)

1 Night

51 listings

60.7% of total

2 Nights (20.2%)

2 Nights

17 listings

20.2% of total

3 Nights (7.1%)

3 Nights

6 listings

7.1% of total

4-6 Nights (3.6%)

4-6 Nights

3 listings

3.6% of total

7-29 Nights (1.2%)

7-29 Nights

1 listings

1.2% of total

30+ Nights (7.1%)

30+ Nights

6 listings

7.1% of total

Key Insights

  • The most prevalent minimum stay requirement in Munising is 1 Night, adopted by 60.7% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (80.9%) of the Munising Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 60.7% of Munising hosts use this setting.
  • Explore offering discounts for stays of 30+ nights to attract the 7.1% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Munising.

Munising Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 30 Days (13.1%)

Super Strict 30 Days

11 listings

13.1% of total

Super Strict 60 Days

1 listings

1.2% of total

Flexible (16.7%)

Flexible

14 listings

16.7% of total

Moderate (23.8%)

Moderate

20 listings

23.8% of total

Firm (21.4%)

Firm

18 listings

21.4% of total

Strict (23.8%)

Strict

20 listings

23.8% of total

Cancellation Policy Insights for Munising

  • The prevailing Airbnb cancellation policy trend in Munising is Moderate, used by 23.8% of listings.
  • There's a relatively balanced mix between guest-friendly (40.5%) and stricter (45.2%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 23.8% market standard in Munising.
  • Regularly review your cancellation policy against competitors and market demand shifts in Munising.

Munising STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Munising

  • The overall average booking lead time for vacation rentals in Munising is 49 days.
  • Guests book furthest in advance for stays during July (average 83 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in January (average 27 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (70 days avg.) sees the longest lead times, while Winter (45 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (49 days) as a baseline for your pricing and availability strategy in Munising.
  • For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 83 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 70 days) to capture early planners.
  • Monitor your own booking lead times against these Munising averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Munising (2025)

Amenity Prevalence

Amenity Insights for Munising

  • Essential amenities in Munising that guests expect include: Wifi, Smoke alarm. Lacking these (any) could significantly impact bookings.
  • Popular amenities like TV, Heating, Free parking on premises are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Munising: Wifi, Smoke alarm.
  • Prioritize adding missing essentials: Smoke alarm.
  • Consider adding popular differentiators like TV or Heating to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Munising to stay competitive.

Munising Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Munising

  • The typical guest profile for Airbnb in Munising consists of primarily domestic travelers (98%), often arriving from nearby Chicago, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 97.5% of guests.
  • Key international markets include United States (97.5%) and Canada (0.7%).
  • Top languages spoken are English (77.8%) followed by Spanish (7.9%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Chicago and Grand Rapids.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Munising Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Rowleys Bay17$5,239$392.8949%
Friendship Township14$5,118$376.0459%
Ellison Bay15$5,036$356.7359%
Town of Baileys Harbor36$4,815$401.5255%
Sister Bay77$4,798$387.0749%
Bay Township10$4,782$550.1444%
Egg Harbor75$4,655$372.5549%
Leelanau Township50$4,620$377.3650%
Leland Township40$4,579$568.0637%
Town of Liberty Grove51$4,496$350.7054%

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