South Branch Township Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Michigan, United States
Is Airbnb profitable in South Branch Township in 2025? Explore comprehensive Airbnb analytics for South Branch Township, Michigan, United States to uncover income potential. This 2025 STR market report for South Branch Township, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 23 active listings.
Whether you're considering an Airbnb investment in South Branch Township, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the South Branch Township Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key South Branch Township Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in South Branch Township (2025)
Understanding the monthly revenue variations for Airbnb listings in South Branch Township is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in South Branch Township is typically June, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in South Branch Township across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,906+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,345 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,877 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $934, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in South Branch Township
South Branch Township Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the South Branch Township STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while April experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in South Branch Township:
- Best-in-class properties (Top 10%) achieve 63%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 42% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 26%.
- Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in South Branch Township
Average Daily Rate (ADR) Airbnb Trends in South Branch Township (2025)
Effective short term rental pricing strategy in South Branch Township involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in South Branch Township typically peaks in July and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $406+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $279 or more.
- Typical properties (Median) charge around $176 per night.
- Entry-level properties (Bottom 25%) earn around $132 per night.
Average Daily Rate (ADR) Trend by Month in South Branch Township
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Airbnb Seasonality Analysis & Trends in South Branch Township (2025)
Peak Season (June, July, August)
- Revenue averages $3,752 per month
- Occupancy rates average 44.9%
- Daily rates average $233
Shoulder Season
- Revenue averages $2,468 per month
- Occupancy maintains around 28.1%
- Daily rates hold near $219
Low Season (March, October, November)
- Revenue drops to average $1,560 per month
- Occupancy decreases to average 28.8%
- Daily rates adjust to average $217
Seasonality Insights for South Branch Township
- The Airbnb seasonality in South Branch Township shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases South Branch Township's highest earning potential, with monthly revenues capable of climbing to $4,060, occupancy reaching a high of 48.3%, and ADRs peaking at $233.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,202, occupancy could drop to 15.1%, and ADRs may adjust down to $212.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in South Branch Township.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these South Branch Township seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in South Branch Township (2025)
Exploring the top neighborhoods for short-term rentals in South Branch Township? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Lakefront | A beautiful area along the lakeshore ideal for nature lovers and those looking for a peaceful getaway. Perfect for families and leisure travelers seeking outdoor activities. | Lakeshore Park, South Branch Lake, Fishing and boating, Picnic areas, Nature trails |
| Downtown South Branch | The heart of South Branch Township with proximity to local shops and restaurants. Attractive for travelers wanting convenience and local culture. | Local dining options, Shops and boutiques, Community events, Cultural heritage sites |
| Huntington Woods | A serene neighborhood known for its spacious homes and proximity to natural parks. Attracts visitors looking for a quiet and scenic retreat. | Huntington Woods Nature Center, Parks and trails, Wildlife watching, Picnic spots |
| Au Sable River | An idyllic area known for its scenic river views and outdoor activities, popular among nature enthusiasts, fishing, and kayaking. | River kayaking, Fishing spots, Scenic views, Wildlife trails |
| Oscoda | A nearby town known for its outdoor activities and access to Lake Huron, making it a popular destination for visitors seeking beach fun and nature. | Oscoda Beach Park, Lake Huron, Fishing and boating opportunities, Picnic areas |
| Greenbush | A quaint and scenic area ideal for travelers looking for a rustic experience, close to nature and small-town charm. | Local parks, Natural beauty, Rustic lodges, Wildlife watching |
| Mio | A charming town known for its friendly community and access to outdoor adventures, perfect for travelers looking to immerse themselves in local life. | Mio State Forest, Hiking trails, Fishing areas, Community events |
| Tawas City | A vibrant seaside community on Lake Huron, popular for its beaches and local restaurants. Great for tourists wanting beach fun and cultural experiences. | Tawas Point State Park, Local dining and shops, Beach activities, Historical sites |
Understanding Airbnb License Requirements & STR Laws in South Branch Township (2025)
While South Branch Township, Michigan, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for South Branch Township to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in South Branch Township (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in South Branch Townshipbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Caberfae Peaks Cabin, Cadillac,MI 3BR-3Full Baths
Entire Place • 3 bedrooms
2 miles from ORV Trails w/ Game room
Entire Place • 3 bedrooms
Cozy Cottage
Entire Place • 5 bedrooms
The Big Cabin on the Au Sable at Mc Masters
Entire Place • 8 bedrooms
Linger Longer Estate:Your Snowy Grayling Haven!
Entire Place • 3 bedrooms
Hidden Paradise
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in South Branch Township (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in South Branch Township based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Sheri | 1 | $89,444 | 23 | 5.00/5.0 |
| Christian & Michelle | 3 | $50,891 | 48 | 5.00/5.0 |
| Scott | 1 | $50,186 | 28 | 5.00/5.0 |
| Yemey | 1 | $37,650 | 11 | 4.82/5.0 |
| Mike | 1 | $37,563 | 6 | 5.00/5.0 |
| Freshwater Vacation Rentals | 1 | $35,865 | 17 | 4.88/5.0 |
| Michele | 1 | $29,684 | 16 | 4.81/5.0 |
| Bill | 1 | $29,228 | 152 | 4.89/5.0 |
| Host #65800184 | 1 | $24,732 | 0 | 0.00/5.0 |
| Kyle | 1 | $22,057 | 13 | 4.92/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in South Branch Township.
Dive Deeper: Advanced South Branch Township STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for South Branch Township. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSouth Branch Township Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for South Branch Township
- The South Branch Township Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 23 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in South Branch Township, House properties are the most common (65.2%), reflecting the local real estate landscape.
- Houses represent a significant 65.2% portion, catering likely to families or larger groups.
South Branch Township Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for South Branch Township
- The dominant room capacity in South Branch Township is 3 bedrooms listings, making up 34.8% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 65.2% of the active Airbnb listings in South Branch Township, indicating a high concentration in these sizes.
- A significant 56.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in South Branch Township.
South Branch Township Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for South Branch Township
- The most common guest capacity trend in South Branch Township vacation rentals is listings accommodating 8+ guests (52.2%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the South Branch Township STR market, accounting for 82.6% of listings.
- 65.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in South Branch Township.
- On average, properties in South Branch Township are equipped to host 6.4 guests.
South Branch Township Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for South Branch Township
- The most common availability pattern in South Branch Township falls within the 271-366 days range, representing 52.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 73.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in South Branch Township (43.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 26.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
South Branch Township Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
5 listings
23.8% of total
2 Nights
10 listings
47.6% of total
3 Nights
2 listings
9.5% of total
4-6 Nights
2 listings
9.5% of total
7-29 Nights
1 listings
4.8% of total
30+ Nights
1 listings
4.8% of total
Key Insights
- The most prevalent minimum stay requirement in South Branch Township is 2 Nights, adopted by 47.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (71.4%) of the South Branch Township Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 47.6% of South Branch Township hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 23.8% currently do.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in South Branch Township.
South Branch Township Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
3 listings
15.8% of total
Moderate
6 listings
31.6% of total
Firm
6 listings
31.6% of total
Strict
4 listings
21.1% of total
Cancellation Policy Insights for South Branch Township
- The prevailing Airbnb cancellation policy trend in South Branch Township is Moderate, used by 31.6% of listings.
- A majority (52.7%) of hosts in South Branch Township utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 31.6% market standard in South Branch Township.
- Regularly review your cancellation policy against competitors and market demand shifts in South Branch Township.
South Branch Township STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for South Branch Township
- The overall average booking lead time for vacation rentals in South Branch Township is 41 days.
- Guests book furthest in advance for stays during June (average 112 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in April (average 27 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (91 days avg.) sees the longest lead times, while Fall (41 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (41 days) as a baseline for your pricing and availability strategy in South Branch Township.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 112 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 91 days) to capture early planners.
- Monitor your own booking lead times against these South Branch Township averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in South Branch Township (2025)
Amenity Prevalence
Amenity Insights for South Branch Township
- Essential amenities in South Branch Township that guests expect include: Coffee maker, Free parking on premises, Kitchen, Heating, Hot water, Fire pit, Wifi, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Stove, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for South Branch Township: Coffee maker, Free parking on premises, Kitchen, Heating, Hot water, Fire pit, Wifi, Smoke alarm.
- Prioritize adding missing essentials: Kitchen, Heating, Hot water, Fire pit, Wifi, Smoke alarm.
- Consider adding popular differentiators like Stove or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in South Branch Township to stay competitive.
South Branch Township Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for South Branch Township
- The typical guest profile for Airbnb in South Branch Township consists of primarily domestic travelers (99%), often arriving from nearby Detroit, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 99.2% of guests.
- Key international markets include United States (99.2%) and DC (0.8%).
- Top languages spoken are English (78.8%) followed by Spanish (9.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Detroit and Grand Rapids.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the South Branch Township Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Greilickville | 40 | $5,874 | $469.69 | 47% |
| Blair Township | 48 | $5,303 | $438.00 | 48% |
| City of Frankenmuth | 29 | $5,143 | $304.06 | 54% |
| Friendship Township | 14 | $5,118 | $376.04 | 59% |
| Bingham Township | 28 | $4,916 | $493.09 | 47% |
| Bay Township | 10 | $4,782 | $550.14 | 44% |
| Livingston Township | 11 | $4,649 | $293.80 | 53% |
| Leelanau Township | 50 | $4,620 | $377.36 | 50% |
| Leland Township | 40 | $4,579 | $568.06 | 37% |
| Walloon Lake | 25 | $4,534 | $401.80 | 44% |