Saint Joseph Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Michigan, United States

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Saint Joseph in 2025? Explore comprehensive Airbnb analytics for Saint Joseph, Michigan, United States to uncover income potential. This 2025 STR market report for Saint Joseph, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 65 active listings.

Whether you're considering an Airbnb investment in Saint Joseph, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Saint Joseph Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Saint Joseph Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$375
The average rental revenue earned for an occupied room per day in Saint Joseph.
Occupancy Rate(?)
47.3%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$38,703
Typical annual income for an Airbnb listing in Saint Joseph. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
10.3%
Strong growth (10.3%) vs. last year.
Peak Revenue Month(?)
July
The month with the highest average earnings, indicating peak season in Saint Joseph.
Lowest Revenue Month(?)
February
The month with the lowest average earnings, indicating the low season in Saint Joseph.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
65
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Saint Joseph (2025)

Understanding the monthly revenue variations for Airbnb listings in Saint Joseph is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Saint Joseph is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Saint Joseph across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $9,457+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $6,583 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $4,076 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $2,233, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Saint Joseph

Saint Joseph Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Saint Joseph STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Saint Joseph:

  • Best-in-class properties (Top 10%) achieve 77%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 64% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 42%.
  • Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Saint Joseph

Average Daily Rate (ADR) Airbnb Trends in Saint Joseph (2025)

Effective short term rental pricing strategy in Saint Joseph involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Saint Joseph typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $602+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $430 or more.
  • Typical properties (Median) charge around $316 per night.
  • Entry-level properties (Bottom 25%) earn around $223 per night.

Average Daily Rate (ADR) Trend by Month in Saint Joseph

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Airbnb Seasonality Analysis & Trends in Saint Joseph (2025)

Peak Season (July, August, June)
  • Revenue averages $9,043 per month
  • Occupancy rates average 60.5%
  • Daily rates average $397
Shoulder Season
  • Revenue averages $4,344 per month
  • Occupancy maintains around 42.7%
  • Daily rates hold near $358
Low Season (January, February, March)
  • Revenue drops to average $2,282 per month
  • Occupancy decreases to average 28.6%
  • Daily rates adjust to average $338

Seasonality Insights for Saint Joseph

  • The Airbnb seasonality in Saint Joseph shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Saint Joseph's highest earning potential, with monthly revenues capable of climbing to $10,564, occupancy reaching a high of 72.3%, and ADRs peaking at $400.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,829, occupancy could drop to 24.6%, and ADRs may adjust down to $331.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Saint Joseph.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Saint Joseph seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Saint Joseph (2025)

Exploring the top neighborhoods for short-term rentals in Saint Joseph? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Downtown Saint Joseph
A vibrant area near the waterfront, perfect for tourists looking for dining, shopping, and entertainment. Close to beaches and cultural attractions.
Silver Beach, Saint Joseph Lighthouse, Whirlpool Compass Fountain, North Pier Brewing Company, Lake Michigan College
Silver Beach
Known for its beautiful sandy shores and family-friendly atmosphere, Silver Beach is a prime spot for vacationers seeking leisure and recreation.
Silver Beach County Park, Whirlpool Compass Fountain, Saint Joseph North Pier, Lighthouse Place Premium Outlets
Saint Joseph River
The scenic river area offers opportunities for boating and riverside parks, attracting those who appreciate nature and outdoor activities.
Saint Joseph River, Riverwalk, Tiscornia Park, Harbor Shores Golf Club
Harbor Shores
A golf resort community with a range of amenities, perfect for those looking for a luxurious getaway, and close to the beach.
Harbor Shores Golf Club, Lake Michigan, Dockside Cafe, Berrien County History Center
Lincoln Township
A suburban area with access to beautiful beaches, parks, and family-friendly entertainment options. Ideal for longer stays and relaxation.
Lakeland Athletic Club, Love Creek County Park, Riverside Park
Niles Avenue
This area offers a mix of local businesses, and is a short distance from downtown, catering to diverse tourist needs.
Niles Avenue Plaza, local restaurants and shops, art galleries
Wells Street
A quaint neighborhood known for its local shops and proximity to the riverfront, attracting visitors looking for a charming stay.
Wells Street Beach, local cafes, Saint Joseph City Parks
Coloma
Just a short drive from Saint Joseph, Coloma offers picturesque landscapes and vineyards, attracting those interested in wine and rural retreats.
Contessa Wine Cellars, Coloma Township Park, Local orchards and farms

Understanding Airbnb License Requirements & STR Laws in Saint Joseph (2025)

While Saint Joseph, Michigan, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Saint Joseph to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Saint Joseph (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Saint Josephbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

"The Hamilton" at Silver Beach

"The Hamilton" at Silver Beach

Entire Place • 5 bedrooms

$146,859
Revenue
45.9%
Occupancy
$1193.72
Daily Rate
Historic Silver Beach house in downtown St Joe

Historic Silver Beach house in downtown St Joe

Entire Place • 6 bedrooms

$135,192
Revenue
52.6%
Occupancy
$616.09
Daily Rate
7-room Lakeview Bed & Breakfast (South Cliff Inn)

7-room Lakeview Bed & Breakfast (South Cliff Inn)

Entire Place • 7 bedrooms

$121,193
Revenue
73.6%
Occupancy
$1580.81
Daily Rate
Waterfront home - river view, community pool, hot

Waterfront home - river view, community pool, hot

Entire Place • 5 bedrooms

$90,708
Revenue
54.6%
Occupancy
$529.17
Daily Rate
Silver Beach Inn: Cup and Saucer

Silver Beach Inn: Cup and Saucer

Entire Place • 3 bedrooms

$80,269
Revenue
62.1%
Occupancy
$723.85
Daily Rate
Silver Beach Inn: The Saucer

Silver Beach Inn: The Saucer

Entire Place • 2 bedrooms

$73,339
Revenue
44.9%
Occupancy
$408.93
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Saint Joseph (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Saint Joseph based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Daniel8$414,484573.75/5.0
Logan3$198,5311384.98/5.0
Rebecca2$153,9451554.83/5.0
Peter1$146,859104.90/5.0
Emily2$99,84872.50/5.0
Ethan With Orchard Rd Manageme2$98,475205.00/5.0
Daniel Patrick1$90,70845.00/5.0
Freshwater Vacation Rentals2$80,61895.00/5.0
Lux Suites3$72,825205.00/5.0
Host #1875434112$72,2941174.99/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Saint Joseph.

Dive Deeper: Advanced Saint Joseph STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Saint Joseph. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Saint Joseph Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Saint Joseph

  • The Saint Joseph Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 89.2% of the 65 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Saint Joseph, House properties are the most common (55.4%), reflecting the local real estate landscape.
  • Houses represent a significant 55.4% portion, catering likely to families or larger groups.
  • The presence of 12.3% Hotel/Boutique listings indicates integration with traditional hospitality.

Saint Joseph Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Saint Joseph

  • The dominant room capacity in Saint Joseph is 3 bedrooms listings, making up 36.9% of the market. This suggests a strong demand for properties suitable for families or small groups.
  • Together, 3 bedrooms and 1 bedroom properties represent 61.5% of the active Airbnb listings in Saint Joseph, indicating a high concentration in these sizes.
  • A significant 55.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Saint Joseph.

Saint Joseph Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Saint Joseph

  • The most common guest capacity trend in Saint Joseph vacation rentals is listings accommodating 8+ guests (40%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 8+ guests and 4 guests dominate the Saint Joseph STR market, accounting for 58.5% of listings.
  • 61.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Saint Joseph.
  • On average, properties in Saint Joseph are equipped to host 5.8 guests.

Saint Joseph Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Saint Joseph

  • The most common availability pattern in Saint Joseph falls within the 181-270 days range, representing 49.2% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 90.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Saint Joseph (49.2%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 9.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Saint Joseph Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (15%)

1 Night

9 listings

15% of total

2 Nights (31.7%)

2 Nights

19 listings

31.7% of total

3 Nights (5%)

3 Nights

3 listings

5% of total

4-6 Nights (3.3%)

4-6 Nights

2 listings

3.3% of total

7-29 Nights (40%)

7-29 Nights

24 listings

40% of total

30+ Nights (5%)

30+ Nights

3 listings

5% of total

Key Insights

  • The most prevalent minimum stay requirement in Saint Joseph is 7-29 Nights, adopted by 40% of listings. This highlights the market's preference for shorter, flexible bookings.

Recommendations

  • Align with the market by considering a 7-29 Nights minimum stay, as 40% of Saint Joseph hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 15% currently do.
  • A 2-night minimum appears standard (31.7%). Consider this for weekends or peak periods.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Saint Joseph.

Saint Joseph Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 60 Days (5.8%)

Super Strict 60 Days

3 listings

5.8% of total

Super Strict 30 Days (7.7%)

Super Strict 30 Days

4 listings

7.7% of total

Flexible (11.5%)

Flexible

6 listings

11.5% of total

Moderate (11.5%)

Moderate

6 listings

11.5% of total

Firm (36.5%)

Firm

19 listings

36.5% of total

Strict (26.9%)

Strict

14 listings

26.9% of total

Cancellation Policy Insights for Saint Joseph

  • The prevailing Airbnb cancellation policy trend in Saint Joseph is Firm, used by 36.5% of listings.
  • A majority (63.4%) of hosts in Saint Joseph utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Firm policy to align with the 36.5% market standard in Saint Joseph.
  • Regularly review your cancellation policy against competitors and market demand shifts in Saint Joseph.

Saint Joseph STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Saint Joseph

  • The overall average booking lead time for vacation rentals in Saint Joseph is 57 days.
  • Guests book furthest in advance for stays during July (average 149 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in March (average 30 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (113 days avg.) sees the longest lead times, while Winter (47 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (57 days) as a baseline for your pricing and availability strategy in Saint Joseph.
  • For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 149 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 113 days) to capture early planners.
  • Monitor your own booking lead times against these Saint Joseph averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Saint Joseph (2025)

Amenity Prevalence

Amenity Insights for Saint Joseph

  • Essential amenities in Saint Joseph that guests expect include: Air conditioning, TV, Smoke alarm, Wifi, Carbon monoxide alarm, Kitchen, Heating, Free parking on premises, Dishes and silverware. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Washer are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Saint Joseph: Air conditioning, TV, Smoke alarm, Wifi, Carbon monoxide alarm, Kitchen, Heating, Free parking on premises, Dishes and silverware.
  • Prioritize adding missing essentials: Carbon monoxide alarm, Kitchen, Heating, Free parking on premises, Dishes and silverware.
  • Consider adding popular differentiators like Washer to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Saint Joseph to stay competitive.

Saint Joseph Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Saint Joseph

  • The typical guest profile for Airbnb in Saint Joseph consists of primarily domestic travelers (97%), often arriving from nearby Chicago, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
  • Domestic travelers account for 96.9% of guests.
  • Key international markets include United States (96.9%) and Panama (0.6%).
  • Top languages spoken are English (76.4%) followed by French (5.7%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Chicago and Indianapolis.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Saint Joseph Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Fennville10$5,326$372.7744%
Saugatuck Township140$5,282$462.9443%
Laketown Township62$5,207$457.6345%
Port Sheldon Township27$5,185$511.3552%
Town of Holland15$4,859$413.5750%
New Buffalo Township253$4,731$602.5736%
Knox31$4,522$451.4635%
Grattan Township15$4,466$295.7358%
Ganges Township68$4,457$482.3537%
Addison Township15$4,432$325.6051%

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