Airbnb Market Analytics, Statistics and Data in Suttons Bay Township, Michigan, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Suttons Bay Township? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Suttons Bay Township:
How much do Airbnb hosts make on average per month in Suttons Bay Township?
The short-term rental market in Suttons Bay Township shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $3,343 per month
- Strong performing properties (top 25%) make $7,337 or more
- Best-in-class properties (top 10%) achieve $13,690+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,520
Revenue Variations by Month
Occupancy Rates Throughout the Year in Suttons Bay Township
The market in Suttons Bay Township shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 32% occupancy rates
- Strong performing properties (top 25%) achieve 57% or higher
- Best-in-class properties (top 10%) reach 76%+occupancy
- Entry-level properties (bottom 25%) average around 16%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Suttons Bay Township
Daily rates in Suttons Bay Township vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $323 per night
- Strong performing properties (top 25%) secure $502 or more
- Best-in-class properties (top 10%) pull in $830+ per night
- Entry-level properties (bottom 25%) earn around $210
Daily Rate Variations by Month
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Seasonality patterns in Suttons Bay Township
Peak Season (July, August, June)
- Revenue peaks at $11281.17 per month
- Occupancy rates reach 61.72%
- Daily rates average $481.98
Shoulder Season
- Revenue averages $5678.52 per month
- Occupancy maintains 37.87%
- Daily rates hold at $414.81
Low Season (November, December, January)
- Revenue drops to $2399.14 per month
- Occupancy decreases to 25.12%
- Daily rates adjust to $366.22
Is it still profitable to do Airbnb in Suttons Bay Township in 2025?
Yes! Suttons Bay Township demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 38% and strong monthly revenue averaging $5679 and The market's 151 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Suttons Bay Township
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Suttons Bay Village | Charming small town with a picturesque waterfront, perfect for couples and family retreats. Offers access to local wineries and stunning views of Lake Michigan. | Suttons Bay Marina, Leelanau Wine Cellars, Suttons Bay Creek, Grand Traverse Lighthouse, Nearby Sleeping Bear Dunes |
| Lake Leelanau | Scenic lake area known for its relaxing atmosphere and outdoor activities. Attracts visitors looking for boating, fishing, and exploring local vineyards. | Lake Leelanau, Leelanau Peninsula Wine Trail, Dune Climb, Restaurants with lake views, Kayaking and paddleboarding |
| Northport | Quaint coastal village that serves as a gateway to the Leelanau Peninsula. Popular for its local charm and access to beaches and parks. | Northport Bay, Leelanau State Park, Point Betsie Lighthouse, Fishing charters, Charming downtown shops |
| Leland | Historic fishing village known for its lovely charm and stunning beaches along Lake Michigan. Perfect for tourists seeking a full experience of local culture and history. | Fishtown Historic Village, Leland Harbor, Kasson Township Park, Nearby local breweries, Beaches and fishing |
| Traverse City | Well-known tourist destination famed for its cherry blossoms and vibrant summer festivals. Thriving art scene, restaurants, and outdoor adventures. | Sleeping Bear Dunes National Lakeshore, Traverse City State Park, Old Mission Peninsula, Cherry Festival, Local wineries |
| Empire | A small village located near Sleeping Bear Dunes, ideal for nature lovers and outdoor enthusiasts. Offers stunning scenery and proximity to hiking trails. | Sleeping Bear Dunes, Empire Beach, Cherry Hut, Nature walks, Scenic views |
| Point Betsie | Picturesque area known for its beautiful lighthouse and beach. Great for those interested in photography and enjoying sunsets over the water. | Point Betsie Lighthouse, Point Betsie Beach, Fishing, Boating, Nature trails |
| Glen Arbor | Charming village near Glen Lake and the Crystal River, known for outdoor fun and nearby national park. A favorite for nature lovers and families. | Glen Lake, Crystal River, Sleeping Bear Dunes National Lakeshore, Local shops and galleries, Kayaking and canoeing |
Do you need a license for Airbnb in Suttons Bay Township?
We recommend checking directly with Suttons Bay Township's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Suttons Bay Township
Private Waterfront on West Bay with Hot Tub!
Entire Place • 5 bedrooms
Breathtaking Waterfront Home on West Bay - M22
Entire Place • 6 bedrooms
NEW! Lake Leelanau Therapy-HotTub/Kayaks/FirePit
Entire Place • 6 bedrooms
Vineyard Views House & Guest House, Suttons Bay
Entire Place • 6 bedrooms
Lake Michigan Log Cabin - M22 Wine Trail
Entire Place • 4 bedrooms
Cozy Hideaway w/ Game Room - Perfect Family Vacay
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Suttons Bay Township
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Kara | 5 | $710,509 | 428 | 4.97/5.0 |
| Kelsey | 2 | $360,877 | 251 | 4.99/5.0 |
| Tristan | 3 | $335,175 | 92 | 4.95/5.0 |
| Ryan & Alissa | 2 | $194,911 | 110 | 4.97/5.0 |
| Mercedes | 1 | $188,240 | 25 | 5.00/5.0 |
| Evolve | 5 | $176,687 | 85 | 4.46/5.0 |
| Zack | 1 | $171,126 | 14 | 4.86/5.0 |
| Haley | 1 | $162,153 | 6 | 5.00/5.0 |
| Colleen | 1 | $159,867 | 282 | 4.94/5.0 |
| Mark | 1 | $159,566 | 11 | 4.91/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Suttons Bay Township
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (70.2%), with house and boutique & hotels properties comprising 75.5% of inventory
- Strong specialty sector (33.1%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in unique stays segments (1.3% combined)
Room Capacity Distribution
Analysis of 151 properties in Suttons Bay Township shows that 2 bedrooms properties are most prevalent, making up 21.2% of the market. The market tends to favor larger properties, with 2 bedrooms and 3 bedrooms together representing 39.7% of all listings.
Key Insights
- Most common: 2 bedrooms (21.2%)
- Least common: 4 bedrooms (12.6%)
- Market concentration: 39.7% in top 2 sizes
- Market skew: Favors larger properties
Guest Capacity Distribution
Analysis of 151 properties in Suttons Bay Township reveals that 8+ guests properties dominate the market, representing 32.5% of all listings. The average property accommodates 4.7 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 2 guests make up 51.7% of the market.
Key Insights
- Most common capacity: 8+ guests (32.5% of market)
- Least common capacity: 7 guests (2% of market)
- Average guest capacity: 4.7 guests per property
- Market concentration: 51.7% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 151 properties in Suttons Bay Township, the most common availability pattern is 271-366 days (56.3% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (33.8% of properties).
Key Insights
- Most common availability window: 271-366 days (56.3%)
- Most common booking duration: 91-180 days (33.8%)
- Properties with high availability (180+ days): 88.7%
- Properties with long-term bookings (180+ days): 11.3%
Minimum Stay Distributions
1 Night
20 listings
14.8% of total
2 Nights
60 listings
44.4% of total
3 Nights
35 listings
25.9% of total
4-6 Nights
9 listings
6.7% of total
7-29 Nights
3 listings
2.2% of total
30+ Nights
8 listings
5.9% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 59.2%
- Mid-length stays (4-6 nights) represent 6.7% of listings
- Monthly+ stays (5.9%) suggest a stable extended-stay market
- High market flexibility with 85.1% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
1 listings
0.7% of total
Super Strict 60 Days
2 listings
1.4% of total
Flexible
11 listings
7.8% of total
Moderate
35 listings
24.8% of total
Firm
45 listings
31.9% of total
Strict
47 listings
33.3% of total
Key Insights
- Strict is the preferred policy at 33.3% of listings
- Stricter policies (Firm & Strict) dominate at 65.2% of the market
- Strong market consensus around Strict policies
- Super Strict 30 Days policies are least common at 0.7% of listings
Recommendations
- The market supports stricter policies, with 65.2% using Firm or Strict terms
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jun, Jul, May, averaging 132 days
- Shortest booking windows are in Dec, Jan, Feb, averaging 44 days
- Summer shows the longest average booking window at 132 days, while Winter has the shortest at 44 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 132 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Dec-Feb when lead times are shortest
Popular Airbnb Amenities in Suttons Bay Township
Every property in Suttons Bay Township comes standard with Free parking on premises. Below shows the distribution of other amenities:
Traveler Demographics
Key Insights
- Domestic travelers make up 98.7% of total guests, indicating a dominant local market share.
- Primary international markets: Canada (0.4%) and DC (0.3%)
- English is the top language at 85.2%, followed by Spanish (8.6%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.5%
Recommendations
- Target marketing campaigns for Chicago and Grand Rapids markets
- Develop localized content for Canada and DC
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Suttons Bay Township. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Greilickville | 39 | $6,558 | $493.53 | 48% |
| Blair Township | 47 | $5,923 | $458.90 | 48% |
| Bingham Township | 29 | $5,552 | $531.66 | 49% |
| Ferrysburg | 24 | $4,965 | $403.22 | 48% |
| Walloon Lake | 22 | $4,854 | $436.60 | 43% |
| Friendship Township | 16 | $4,760 | $390.22 | 57% |
| Livingston Township | 11 | $4,720 | $297.26 | 53% |
| Elmwood Charter Township | 66 | $4,718 | $368.48 | 48% |
| Maple River Township | 11 | $4,624 | $360.90 | 45% |
| Leelanau Township | 54 | $4,562 | $368.53 | 51% |
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