Alpena Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Michigan, United States
Is Airbnb profitable in Alpena in 2025? Explore comprehensive Airbnb analytics for Alpena, Michigan, United States to uncover income potential. This 2025 STR market report for Alpena, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 41 active listings.
Whether you're considering an Airbnb investment in Alpena, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Alpena Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Alpena Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Alpena (2025)
Understanding the monthly revenue variations for Airbnb listings in Alpena is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Alpena is typically July, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Alpena across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,928+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,366 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,195 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,296, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Alpena
Alpena Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Alpena STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Alpena:
- Best-in-class properties (Top 10%) achieve 83%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 68% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 45%.
- Entry-level properties (Bottom 25%) average 28% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Alpena
Average Daily Rate (ADR) Airbnb Trends in Alpena (2025)
Effective short term rental pricing strategy in Alpena involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Alpena typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $302+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $213 or more.
- Typical properties (Median) charge around $144 per night.
- Entry-level properties (Bottom 25%) earn around $109 per night.
Average Daily Rate (ADR) Trend by Month in Alpena
Get Live Alpena Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Alpena (2025)
Peak Season (July, August, June)
- Revenue averages $4,254 per month
- Occupancy rates average 61.0%
- Daily rates average $208
Shoulder Season
- Revenue averages $2,536 per month
- Occupancy maintains around 44.8%
- Daily rates hold near $182
Low Season (January, February, March)
- Revenue drops to average $1,545 per month
- Occupancy decreases to average 39.9%
- Daily rates adjust to average $158
Seasonality Insights for Alpena
- The Airbnb seasonality in Alpena shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Alpena's highest earning potential, with monthly revenues capable of climbing to $5,000, occupancy reaching a high of 72.0%, and ADRs peaking at $210.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,310, occupancy could drop to 31.5%, and ADRs may adjust down to $152.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Alpena.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Alpena seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Alpena (2025)
Exploring the top neighborhoods for short-term rentals in Alpena? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Lake Huron | Popular for its stunning waterfront views and recreational activities. Ideal for families and vacationers seeking relaxation with access to beaches and water sports. | Lake Huron Beaches, Thunder Bay National Marine Sanctuary, Alpena Maritime Heritage Trail |
| Downtown Alpena | The heart of Alpena, featuring shops, restaurants, and vibrant community events. Attractive for visitors who want to experience local culture and dining. | Art in the Loft, Alpena County Historical Museum, Thunder Bay Theater |
| Fletcher Street | A residential area close to parks and lakes, perfect for families and groups looking for a homely atmosphere while being near the attractions. | Besser Museum for Northeast Michigan, Mitchell State Park, Harrisville State Park |
| Alpena Community College | Draws students and visiting families, making it suitable for short-term rentals during the school year and potential longer rentals during the summer. | Alpena Community College Campus, Local cafes and student events |
| Isle aux Galets | A serene escape known for its natural beauty and outdoor activities. Great for nature lovers and those seeking tranquility. | Bird watching, Hiking trails, Fishing spots |
| Millersburg | A quaint town nearby known for its charm and access to nature trails. Attractive to those looking for nearby rural escapes. | Millersburg State Park, Nature trails, Local shops and eateries |
| Harbor Springs | Another picturesque area near Alpena offering scenic views and a tranquil ferry service to nearby islands. Ideal for weekend getaways. | Ferry service to islands, Waterfront dining, Shopping |
| Presque Isle | Famous for its natural beauty and proximity to scenic parks. Ideal for nature enthusiasts and those looking for retreat-like accommodations. | Presque Isle Lighthouse, Fishing and boating, Presque Isle State Park |
Understanding Airbnb License Requirements & STR Laws in Alpena (2025)
While Alpena, Michigan, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Alpena to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Alpena (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Alpenabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
North Node Gem- Heart of Downtown
Entire Place • 3 bedrooms
*BRAND NEW* The Little White Church (Est. 1888)
Entire Place • 3 bedrooms
Location, View, Hot Tub, Shop, Restaurants, Beach
Entire Place • 4 bedrooms
Renovated Family Getaway•Peaceful Retreat•Beaches
Entire Place • 4 bedrooms
The Historic Collins Residence (~1890's)
Entire Place • 5 bedrooms
Family & Dog Friendly Home near Beaches and Shops
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Alpena (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Alpena based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Jennie | 6 | $215,019 | 395 | 4.98/5.0 |
| Joanna | 4 | $119,259 | 72 | 4.91/5.0 |
| Sarah | 4 | $89,946 | 172 | 4.90/5.0 |
| Erika | 1 | $66,588 | 24 | 5.00/5.0 |
| Rob | 1 | $45,219 | 127 | 4.92/5.0 |
| Tamy | 2 | $43,455 | 238 | 4.99/5.0 |
| Chris | 3 | $38,649 | 133 | 4.79/5.0 |
| Brian | 3 | $38,386 | 74 | 3.09/5.0 |
| Matthew | 1 | $36,536 | 209 | 4.96/5.0 |
| Scott | 2 | $35,710 | 128 | 4.71/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Alpena.
Dive Deeper: Advanced Alpena STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Alpena. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsAlpena Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Alpena
- The Alpena Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 41 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Alpena, House properties are the most common (65.9%), reflecting the local real estate landscape.
- Houses represent a significant 65.9% portion, catering likely to families or larger groups.
Alpena Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Alpena
- The dominant room capacity in Alpena is 3 bedrooms listings, making up 29.3% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 58.6% of the active Airbnb listings in Alpena, indicating a high concentration in these sizes.
- A significant 48.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Alpena.
Alpena Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Alpena
- The most common guest capacity trend in Alpena vacation rentals is listings accommodating 6 guests (24.4%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 4 guests dominate the Alpena STR market, accounting for 48.8% of listings.
- 53.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Alpena.
- On average, properties in Alpena are equipped to host 5.4 guests.
Alpena Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Alpena
- The most common availability pattern in Alpena falls within the 181-270 days range, representing 31.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 63.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Alpena (34.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 39.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Alpena Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
11 listings
28.2% of total
2 Nights
14 listings
35.9% of total
3 Nights
6 listings
15.4% of total
4-6 Nights
1 listings
2.6% of total
30+ Nights
7 listings
17.9% of total
Key Insights
- The most prevalent minimum stay requirement in Alpena is 2 Nights, adopted by 35.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (64.1%) of the Alpena Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (17.9%) caters to monthly stays (30+ nights) in Alpena, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 35.9% of Alpena hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 28.2% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 17.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Alpena.
Alpena Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
10 listings
27% of total
Moderate
7 listings
18.9% of total
Firm
10 listings
27% of total
Strict
10 listings
27% of total
Cancellation Policy Insights for Alpena
- The prevailing Airbnb cancellation policy trend in Alpena is Flexible, used by 27% of listings.
- A majority (54.0%) of hosts in Alpena utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 27% market standard in Alpena.
- Regularly review your cancellation policy against competitors and market demand shifts in Alpena.
Alpena STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Alpena
- The overall average booking lead time for vacation rentals in Alpena is 45 days.
- Guests book furthest in advance for stays during July (average 124 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 22 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (94 days avg.) sees the longest lead times, while Winter (29 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (45 days) as a baseline for your pricing and availability strategy in Alpena.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 124 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 94 days) to capture early planners.
- Monitor your own booking lead times against these Alpena averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Alpena (2025)
Amenity Prevalence
Amenity Insights for Alpena
- Essential amenities in Alpena that guests expect include: TV, Smoke alarm, Wifi, Kitchen, Heating, Coffee maker, Refrigerator, Dishes and silverware. Lacking these (any) could significantly impact bookings.
- Popular amenities like Stove, Cooking basics are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Alpena: TV, Smoke alarm, Wifi, Kitchen, Heating, Coffee maker, Refrigerator, Dishes and silverware.
- Prioritize adding missing essentials: Wifi, Kitchen, Heating, Coffee maker, Refrigerator, Dishes and silverware.
- Consider adding popular differentiators like Stove or Cooking basics to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Alpena to stay competitive.
Alpena Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Alpena
- The typical guest profile for Airbnb in Alpena consists of primarily domestic travelers (99%), often arriving from nearby Grand Rapids, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 98.6% of guests.
- Key international markets include United States (98.6%) and Canada (0.6%).
- Top languages spoken are English (90.3%) followed by Spanish (3.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Grand Rapids and Holland.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Alpena Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Livingston Township | 11 | $4,649 | $293.80 | 53% |
| Walloon Lake | 25 | $4,534 | $401.80 | 44% |
| Beaugrand Township | 16 | $4,296 | $321.54 | 60% |
| Maple River Township | 10 | $4,137 | $332.91 | 45% |
| Chester Township | 11 | $3,992 | $332.69 | 41% |
| Otsego Lake Township | 22 | $3,903 | $302.44 | 45% |
| Pleasantview Township | 74 | $3,837 | $338.89 | 44% |
| Saint Ignace Township | 15 | $3,821 | $284.68 | 54% |
| Bay Mills Township | 13 | $3,759 | $257.34 | 53% |
| Melrose Township | 15 | $3,711 | $304.97 | 43% |