Mackinaw City Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Michigan, United States
Is Airbnb profitable in Mackinaw City in 2025? Explore comprehensive Airbnb analytics for Mackinaw City, Michigan, United States to uncover income potential. This 2025 STR market report for Mackinaw City, based on AirROI data from August 2024 to July 2025, reveals key trends in the niche market of 22 active listings.
Whether you're considering an Airbnb investment in Mackinaw City, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Mackinaw City Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Mackinaw City Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Mackinaw City (2025)
Understanding the monthly revenue variations for Airbnb listings in Mackinaw City is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Mackinaw City is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Mackinaw City across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,680+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,857 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,402 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,167, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Mackinaw City
Mackinaw City Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Mackinaw City STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Mackinaw City:
- Best-in-class properties (Top 10%) achieve 63%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 50% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 35%.
- Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Mackinaw City
Average Daily Rate (ADR) Airbnb Trends in Mackinaw City (2025)
Effective short term rental pricing strategy in Mackinaw City involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Mackinaw City typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $423+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $347 or more.
- Typical properties (Median) charge around $234 per night.
- Entry-level properties (Bottom 25%) earn around $159 per night.
Average Daily Rate (ADR) Trend by Month in Mackinaw City
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Airbnb Seasonality Analysis & Trends in Mackinaw City (2025)
Peak Season (August, July, June)
- Revenue averages $5,319 per month
- Occupancy rates average 59.2%
- Daily rates average $294
Shoulder Season
- Revenue averages $2,525 per month
- Occupancy maintains around 38.3%
- Daily rates hold near $246
Low Season (January, February, December)
- Revenue drops to average $767 per month
- Occupancy decreases to average 14.4%
- Daily rates adjust to average $225
Seasonality Insights for Mackinaw City
- The Airbnb seasonality in Mackinaw City shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Mackinaw City's highest earning potential, with monthly revenues capable of climbing to $6,635, occupancy reaching a high of 75.4%, and ADRs peaking at $309.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $466, occupancy could drop to 10.3%, and ADRs may adjust down to $219.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Mackinaw City.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Mackinaw City seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Mackinaw City (2025)
Exploring the top neighborhoods for short-term rentals in Mackinaw City? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Mackinaw Island | A historic and picturesque island accessible only by ferry, famous for its Victorian architecture, horse-drawn carriages, and natural beauty. Ideal for tourists looking for a unique getaway and outdoor activities. | Mackinac Island State Park, Fort Mackinac, Arch Rock, Mackinac Island Butterfly House, Grand Hotel |
| Straits of Mackinac | Featuring stunning views of the Mackinac Bridge, this area attracts visitors for its fishing, boating, and natural sights. Perfect for tourists looking for scenic experiences and adventures. | Mackinac Bridge, Bridge View Park, Cheboygan State Park, Waterfront parks, Lighthouses |
| Historic Mackinaw City | Known for its charming downtown area, rich history, and proximity to ferry services to Mackinac Island. Great for families and history enthusiasts looking to explore the area. | Old Mackinac Point Lighthouse, Mackinaw City Lighthouse, Heritage Village, Civil War Fort, Shopping District |
| Headlands International Dark Sky Park | A serene location perfect for stargazing and enjoying nature, appealing to those looking to escape from city lights and enjoy outdoor experiences. | Stargazing, Hiking Trails, Natural Beauty, Lake Michigan Views, Year-round outdoor activities |
| Nicolet National Forest | A beautiful national forest offering hiking, camping, and wildlife viewing. Great for nature lovers and outdoor enthusiasts. | Hiking Trails, Camping, Wildlife Viewing, Scenic Drives, Lakes and Rivers |
| Petoskey | A nearby charming town known for its historic architecture, shopping, and natural beauty. Attracts visitors looking for a quaint town experience with nearby outdoor activities. | Petoskey State Park, Bear River Valley Recreation Area, Downtown Shopping, Historic Gaslight District, Petoskey Stones |
| Harbor Springs | Another nearby charming community with beautiful waterfront views and a relaxed atmosphere. Popular with tourists seeking a peaceful retreat. | Harbor Springs Beaches, Biking Trails, Downtown Harbor Springs, Golf Courses, Mackinaw Trail |
| Cheboygan | A nearby town with waterfront access and recreational opportunities. Ideal for visitors looking for a more low-key atmosphere with easy access to larger attractions. | Cheboygan State Park, Cheboygan River, Old Mackinac Point Lighthouse, Downtown Cheboygan, Boating and Fishing |
Understanding Airbnb License Requirements & STR Laws in Mackinaw City (2025)
While Mackinaw City, Michigan, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Mackinaw City to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Mackinaw City (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Mackinaw Citybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
(5) 24 Beach & Pool Condo
Entire Place • 3 bedrooms
Unbelievable views of the Mackinac Bridge
Entire Place • 3 bedrooms
Charming Historic Mackinaw City Cottage
Entire Place • 4 bedrooms
Somewhere in Time Cottage, Mackinaw City, MI
Entire Place • 2 bedrooms
"The Carriage Haus" premier studio Mackinaw City
Entire Place • N/A
The Loft at Seasons of Mackinaw
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Mackinaw City (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Mackinaw City based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Bridget | 6 | $155,223 | 114 | 4.93/5.0 |
| Terry | 4 | $126,860 | 331 | 4.96/5.0 |
| Kellie | 1 | $57,696 | 33 | 4.97/5.0 |
| Nicholas James | 1 | $48,418 | 82 | 4.94/5.0 |
| Scott | 1 | $38,334 | 213 | 5.00/5.0 |
| Edmund | 1 | $28,852 | 75 | 5.00/5.0 |
| Kash | 1 | $24,259 | 161 | 4.73/5.0 |
| George | 2 | $22,056 | 846 | 4.66/5.0 |
| The Vindel | 2 | $15,899 | 202 | 4.70/5.0 |
| Host #458559307 | 1 | $8,358 | 0 | Not Rated |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Mackinaw City.
Dive Deeper: Advanced Mackinaw City STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Mackinaw City. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMackinaw City Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Mackinaw City
- The Mackinaw City Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 90.9% of the 22 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Mackinaw City, Apartment/Condo properties are the most common (59.1%), reflecting the local real estate landscape.
- Houses represent a significant 18.2% portion, catering likely to families or larger groups.
- The presence of 9.1% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 4.5%) offer potential for unique stay experiences.
Mackinaw City Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Mackinaw City
- The dominant room capacity in Mackinaw City is 2 bedrooms listings, making up 36.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 63.7% of the active Airbnb listings in Mackinaw City, indicating a high concentration in these sizes.
- A significant 22.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Mackinaw City.
Mackinaw City Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Mackinaw City
- The most common guest capacity trend in Mackinaw City vacation rentals is listings accommodating 6 guests (45.5%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 4 guests dominate the Mackinaw City STR market, accounting for 77.3% of listings.
- 54.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Mackinaw City.
- On average, properties in Mackinaw City are equipped to host 5.1 guests.
Mackinaw City Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Mackinaw City
- The most common availability pattern in Mackinaw City falls within the 271-366 days range, representing 54.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 90.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Mackinaw City (40.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 9.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Mackinaw City Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
4 listings
19% of total
2 Nights
4 listings
19% of total
3 Nights
2 listings
9.5% of total
7-29 Nights
1 listings
4.8% of total
30+ Nights
10 listings
47.6% of total
Key Insights
- The most prevalent minimum stay requirement in Mackinaw City is 30+ Nights, adopted by 47.6% of listings. This highlights the market's preference for longer commitments.
- A significant segment (47.6%) caters to monthly stays (30+ nights) in Mackinaw City, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 47.6% of Mackinaw City hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 19% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 47.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Mackinaw City.
Mackinaw City Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
3 listings
14.3% of total
Flexible
1 listings
4.8% of total
Moderate
4 listings
19% of total
Firm
6 listings
28.6% of total
Strict
7 listings
33.3% of total
Cancellation Policy Insights for Mackinaw City
- The prevailing Airbnb cancellation policy trend in Mackinaw City is Strict, used by 33.3% of listings.
- A majority (61.9%) of hosts in Mackinaw City utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 33.3% market standard in Mackinaw City.
- With 33.3% using Strict terms, this is a viable option in Mackinaw City, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Mackinaw City.
Mackinaw City STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Mackinaw City
- The overall average booking lead time for vacation rentals in Mackinaw City is 88 days.
- Guests book furthest in advance for stays during November (average 146 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 9 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (118 days avg.) sees the longest lead times, while Winter (24 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (88 days) as a baseline for your pricing and availability strategy in Mackinaw City.
- For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 146 days out to capitalize on advance planning.
- During January, focus on last-minute booking availability and promotions, as guests book with very short notice (9 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 118 days) to capture early planners.
- Monitor your own booking lead times against these Mackinaw City averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Mackinaw City (2025)
Amenity Prevalence
Amenity Insights for Mackinaw City
- Essential amenities in Mackinaw City that guests expect include: Shampoo, Heating, Hangers, Wifi, TV, Smoke alarm, Essentials, Hot water. Lacking these (any) could significantly impact bookings.
- Popular amenities like Fire extinguisher, Free parking on premises are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Mackinaw City: Shampoo, Heating, Hangers, Wifi, TV, Smoke alarm, Essentials, Hot water.
- Prioritize adding missing essentials: Essentials, Hot water.
- Consider adding popular differentiators like Fire extinguisher or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Mackinaw City to stay competitive.
Mackinaw City Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Mackinaw City
- The typical guest profile for Airbnb in Mackinaw City consists of primarily domestic travelers (96%), often arriving from nearby Ann Arbor, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 96.3% of guests.
- Key international markets include United States (96.3%) and Canada (1.2%).
- Top languages spoken are English (84.1%) followed by Spanish (4.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Ann Arbor and Grand Rapids.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Mackinaw City Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Greilickville | 39 | $5,656 | $490.81 | 48% |
| Friendship Township | 13 | $4,905 | $404.88 | 48% |
| Blair Township | 55 | $4,574 | $429.80 | 44% |
| Walloon Lake | 25 | $4,433 | $428.76 | 40% |
| Livingston Township | 12 | $4,279 | $304.29 | 52% |
| Leelanau Township | 50 | $4,198 | $392.21 | 49% |
| Bingham Township | 29 | $4,083 | $530.16 | 41% |
| Elmwood Charter Township | 71 | $3,790 | $371.81 | 44% |
| Chester Township | 12 | $3,784 | $343.25 | 41% |
| West Traverse Township | 34 | $3,727 | $485.34 | 40% |