Oscoda Township Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Michigan, United States

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Oscoda Township in 2025? Explore comprehensive Airbnb analytics for Oscoda Township, Michigan, United States to uncover income potential. This 2025 STR market report for Oscoda Township, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 59 active listings.

Whether you're considering an Airbnb investment in Oscoda Township, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Oscoda Township Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Oscoda Township Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$189
The average rental revenue earned for an occupied room per day in Oscoda Township.
Occupancy Rate(?)
43.4%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$20,835
Typical annual income for an Airbnb listing in Oscoda Township. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-4.8%
Slight decrease (-4.8%) vs. last year.
Peak Revenue Month(?)
July
The month with the highest average earnings, indicating peak season in Oscoda Township.
Lowest Revenue Month(?)
February
The month with the lowest average earnings, indicating the low season in Oscoda Township.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
59
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Oscoda Township (2025)

Understanding the monthly revenue variations for Airbnb listings in Oscoda Township is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Oscoda Township is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Oscoda Township across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $5,049+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $3,452 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $2,017 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $1,148, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Oscoda Township

Oscoda Township Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Oscoda Township STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Oscoda Township:

  • Best-in-class properties (Top 10%) achieve 68%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 53% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 36%.
  • Entry-level properties (Bottom 25%) average 23% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Oscoda Township

Average Daily Rate (ADR) Airbnb Trends in Oscoda Township (2025)

Effective short term rental pricing strategy in Oscoda Township involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Oscoda Township typically peaks in August and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $311+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $239 or more.
  • Typical properties (Median) charge around $162 per night.
  • Entry-level properties (Bottom 25%) earn around $118 per night.

Average Daily Rate (ADR) Trend by Month in Oscoda Township

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Airbnb Seasonality Analysis & Trends in Oscoda Township (2025)

Peak Season (July, August, June)
  • Revenue averages $4,404 per month
  • Occupancy rates average 62.9%
  • Daily rates average $201
Shoulder Season
  • Revenue averages $2,227 per month
  • Occupancy maintains around 34.3%
  • Daily rates hold near $184
Low Season (January, February, March)
  • Revenue drops to average $1,248 per month
  • Occupancy decreases to average 25.4%
  • Daily rates adjust to average $177

Seasonality Insights for Oscoda Township

  • The Airbnb seasonality in Oscoda Township shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Oscoda Township's highest earning potential, with monthly revenues capable of climbing to $4,911, occupancy reaching a high of 73.7%, and ADRs peaking at $203.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,194, occupancy could drop to 23.6%, and ADRs may adjust down to $176.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Oscoda Township.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Oscoda Township seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Oscoda Township (2025)

Exploring the top neighborhoods for short-term rentals in Oscoda Township? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Lake Huron Shoreline
Beautiful coastal area with stunning views of Lake Huron, perfect for families and nature lovers. Popular for beach activities and outdoor recreation.
Oscoda Beach Park, Tawas Point State Park, Lake Huron, Hiking trails, Fishing spots
Au Sable River
Scenic river known for fishing, kayaking, and tubing. Attracts outdoor enthusiasts and people looking for peaceful riverfront getaways.
Au Sable River, Hiking trails, Kayaking and canoeing spots, Wildlife watching, Picnic areas
Oscoda Village
Charming small town vibe with local restaurants and shops. Great for travelers wanting a quaint and community-oriented experience.
Local dining, Shops and boutiques, Community events, Historical sites
Tawas City
Nearby city with a variety of amenities. Offers additional dining and shopping options for visitors staying in Oscoda.
Tawas State Park, Lake Tawas, Shopping centers, Dining options
Harrisville State Park
Ideal for nature lovers and campers, featuring trails and access to the beach. Popular among families and outdoor adventurers.
Camping grounds, Hiking trails, Lake access, Picnic areas
Sand Lake
Quaint and peaceful lake area, great for fishing and relaxation. Attractive for those looking to escape and enjoy nature.
Fishing spots, Paddle boating, Scenic views, Wildlife
Alpena
A bit further away, but offers cultural attractions and a vibrant arts scene. Suitable for travelers seeking a mix of nature and urban experiences.
Alpena Wildlife Sanctuary, Besser Museum, Thunder Bay National Marine Sanctuary
National Forests
Surrounding forests provide ample opportunities for hiking, camping, and wildlife watching. Ideal for those wanting a true outdoor experience.
Hiking trails, Camping spots, Wildlife viewing, Scenic areas

Understanding Airbnb License Requirements & STR Laws in Oscoda Township (2025)

While Oscoda Township, Michigan, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Oscoda Township to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Oscoda Township (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Oscoda Townshipbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Endless Summers: Your Own Resort

Endless Summers: Your Own Resort

Entire Place • 5 bedrooms

$79,039
Revenue
37.7%
Occupancy
$402.16
Daily Rate
Lake Huron Beach-front Cottage

Lake Huron Beach-front Cottage

Entire Place • 4 bedrooms

$59,102
Revenue
48.2%
Occupancy
$401.73
Daily Rate
Acorn Alley - Near Downtown Oscoda (sleeps 10+)

Acorn Alley - Near Downtown Oscoda (sleeps 10+)

Entire Place • 3 bedrooms

$48,421
Revenue
51.2%
Occupancy
$282.00
Daily Rate
Beautiful and private lake house on Cedar Lake

Beautiful and private lake house on Cedar Lake

Entire Place • 3 bedrooms

$38,017
Revenue
73.7%
Occupancy
$405.28
Daily Rate
Be Our Guest! Beautiful Van Etten Lake Beach house

Be Our Guest! Beautiful Van Etten Lake Beach house

Entire Place • 3 bedrooms

$37,771
Revenue
47.9%
Occupancy
$327.38
Daily Rate
VanEttan Lakeside Cottage

VanEttan Lakeside Cottage

Entire Place • 2 bedrooms

$37,442
Revenue
53.6%
Occupancy
$145.16
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Oscoda Township (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Oscoda Township based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Aaron13$139,2512424.70/5.0
Host #573832481$79,039284.86/5.0
Haley1$59,10264.83/5.0
Al2$52,8691114.80/5.0
Jeff & Tammy2$52,1581774.91/5.0
Carol2$50,166914.93/5.0
Joe1$48,421325.00/5.0
Ben4$42,026643.64/5.0
John1$38,017365.00/5.0
Paul1$37,7711054.84/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Oscoda Township.

Dive Deeper: Advanced Oscoda Township STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Oscoda Township. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Oscoda Township Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Oscoda Township

  • The Oscoda Township Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 96.6% of the 59 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Oscoda Township, House properties are the most common (76.3%), reflecting the local real estate landscape.
  • Houses represent a significant 76.3% portion, catering likely to families or larger groups.
  • Smaller segments like apartment/condo, hotel/boutique (combined 6.8%) offer potential for unique stay experiences.

Oscoda Township Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Oscoda Township

  • The dominant room capacity in Oscoda Township is 2 bedrooms listings, making up 47.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 2 bedrooms and 3 bedrooms properties represent 79.7% of the active Airbnb listings in Oscoda Township, indicating a high concentration in these sizes.
  • A significant 40.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Oscoda Township.

Oscoda Township Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Oscoda Township

  • The most common guest capacity trend in Oscoda Township vacation rentals is listings accommodating 4 guests (28.8%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 8+ guests dominate the Oscoda Township STR market, accounting for 55.9% of listings.
  • 57.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Oscoda Township.
  • On average, properties in Oscoda Township are equipped to host 5.6 guests.

Oscoda Township Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Oscoda Township

  • The most common availability pattern in Oscoda Township falls within the 181-270 days range, representing 52.5% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 91.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Oscoda Township (54.2%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 8.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Oscoda Township Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (5.5%)

1 Night

3 listings

5.5% of total

2 Nights (61.8%)

2 Nights

34 listings

61.8% of total

3 Nights (21.8%)

3 Nights

12 listings

21.8% of total

4-6 Nights (7.3%)

4-6 Nights

4 listings

7.3% of total

30+ Nights (3.6%)

30+ Nights

2 listings

3.6% of total

Key Insights

  • The most prevalent minimum stay requirement in Oscoda Township is 2 Nights, adopted by 61.8% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (67.3%) of the Oscoda Township Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 61.8% of Oscoda Township hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 5.5% currently do.
  • A 2-night minimum appears standard (61.8%). Consider this for weekends or peak periods.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Oscoda Township.

Oscoda Township Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (7.4%)

Flexible

4 listings

7.4% of total

Moderate (61.1%)

Moderate

33 listings

61.1% of total

Firm (13%)

Firm

7 listings

13% of total

Strict (18.5%)

Strict

10 listings

18.5% of total

Cancellation Policy Insights for Oscoda Township

  • The prevailing Airbnb cancellation policy trend in Oscoda Township is Moderate, used by 61.1% of listings.
  • There's a relatively balanced mix between guest-friendly (68.5%) and stricter (31.5%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 61.1% market standard in Oscoda Township.
  • Regularly review your cancellation policy against competitors and market demand shifts in Oscoda Township.

Oscoda Township STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Oscoda Township

  • The overall average booking lead time for vacation rentals in Oscoda Township is 79 days.
  • Guests book furthest in advance for stays during July (average 180 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in February (average 10 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (137 days avg.) sees the longest lead times, while Winter (67 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (79 days) as a baseline for your pricing and availability strategy in Oscoda Township.
  • For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 180 days out to capitalize on advance planning.
  • During February, focus on last-minute booking availability and promotions, as guests book with very short notice (10 days avg.).
  • Target marketing efforts for the Summer season well in advance (at least 137 days) to capture early planners.
  • Monitor your own booking lead times against these Oscoda Township averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Oscoda Township (2025)

Amenity Prevalence

Amenity Insights for Oscoda Township

  • Essential amenities in Oscoda Township that guests expect include: Smoke alarm, TV, Free parking on premises. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Heating, Kitchen, Hot water are common but not universal. Offering these can provide a competitive edge.
  • Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Oscoda Township: Smoke alarm, TV, Free parking on premises.
  • Prioritize adding missing essentials: TV, Free parking on premises.
  • Consider adding popular differentiators like Heating or Kitchen to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Oscoda Township to stay competitive.

Oscoda Township Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Oscoda Township

  • The typical guest profile for Airbnb in Oscoda Township consists of primarily domestic travelers (99%), often arriving from nearby Detroit, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 98.9% of guests.
  • Key international markets include United States (98.9%) and Canada (0.5%).
  • Top languages spoken are English (90.1%) followed by Spanish (3.7%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Detroit and Royal Oak.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Oscoda Township Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Forester11$5,685$390.4843%
City of Frankenmuth29$5,143$304.0654%
Livingston Township11$4,649$293.8053%
Walloon Lake25$4,534$401.8044%
Beaugrand Township16$4,296$321.5460%
Maple River Township10$4,137$332.9145%
Chester Township11$3,992$332.6941%
Otsego Lake Township22$3,903$302.4445%
Pleasantview Township74$3,837$338.8944%
Saint Ignace Township15$3,821$284.6854%

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