Hillsdale Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Michigan, United States
Is Airbnb profitable in Hillsdale in 2025? Explore comprehensive Airbnb analytics for Hillsdale, Michigan, United States to uncover income potential. This 2025 STR market report for Hillsdale, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 30 active listings.
Whether you're considering an Airbnb investment in Hillsdale, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Hillsdale Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Hillsdale Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Hillsdale (2025)
Understanding the monthly revenue variations for Airbnb listings in Hillsdale is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Hillsdale is typically July, while October often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Hillsdale across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,792+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,041 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,903 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,059, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Hillsdale
Hillsdale Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Hillsdale STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Hillsdale:
- Best-in-class properties (Top 10%) achieve 78%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 60% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 42%.
- Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Hillsdale
Average Daily Rate (ADR) Airbnb Trends in Hillsdale (2025)
Effective short term rental pricing strategy in Hillsdale involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Hillsdale typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $295+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $233 or more.
- Typical properties (Median) charge around $185 per night.
- Entry-level properties (Bottom 25%) earn around $77 per night.
Average Daily Rate (ADR) Trend by Month in Hillsdale
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Airbnb Seasonality Analysis & Trends in Hillsdale (2025)
Peak Season (July, June, August)
- Revenue averages $3,344 per month
- Occupancy rates average 52.5%
- Daily rates average $169
Shoulder Season
- Revenue averages $2,608 per month
- Occupancy maintains around 43.6%
- Daily rates hold near $186
Low Season (January, March, October)
- Revenue drops to average $1,973 per month
- Occupancy decreases to average 32.0%
- Daily rates adjust to average $195
Seasonality Insights for Hillsdale
- The Airbnb seasonality in Hillsdale shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Hillsdale's highest earning potential, with monthly revenues capable of climbing to $3,453, occupancy reaching a high of 60.3%, and ADRs peaking at $210.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,806, occupancy could drop to 27.3%, and ADRs may adjust down to $167.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Hillsdale.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Hillsdale seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Hillsdale (2025)
Exploring the top neighborhoods for short-term rentals in Hillsdale? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Lake Hillsdale | Scenic area around Hillsdale Lake offering recreational activities like fishing and boating. Popular for families and nature enthusiasts. | Lake Hillsdale County Park, Hillsdale College Golf Course, Fishing spots, Hiking trails, Campground |
| Downtown Hillsdale | The vibrant city center with shops, restaurants, and historical sites. Attractive for those seeking local culture and community events. | Hillsdale County Courthouse, Dunham's Sports, Hillsdale Arts Council, Local shops and eateries, Annual fairs and festivals |
| Hillsdale College | Home to the prestigious Hillsdale College, drawing visitors for educational events, lectures, and cultural activities. | Hillsdale College, Howard Music Hall, Allen Alumni Memorial Art Museum, Campus tours, Guest speaker events |
| Hillsdale County Fairgrounds | Site of the annual county fair and various events throughout the year, attracting visitors from the region and beyond. | County Fair events, Equestrian shows, Local concerts, Craft shows, Community events |
| Woodland Lake | A tranquil area with natural beauty, ideal for vacation rentals focused on relaxation and outdoor activities. | Woodland Lake, Swimming and fishing, Picnic areas, Nature trails, Wildlife watching |
| Camden | A small village near Hillsdale, known for its quaint charm and close-knit community, making it a cozy getaway. | Camden Historical Society, Local diners, Fishing on the river, Craft fairs, Rural tours |
| Osseo | A neighboring small village with a peaceful setting, appealing for those looking for a quiet escape. | Osseo Village Park, Small-town cafes, Nature walks, Community events, Local artist showcases |
| Jonesville | Another nearby town with local attractions and a historic downtown area that adds to the appeal for visitors. | Jonesville Historic District, Local restaurants, Shopping boutiques, Annual events, Community parks |
Understanding Airbnb License Requirements & STR Laws in Hillsdale (2025)
While Hillsdale, Michigan, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Hillsdale to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Hillsdale (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Hillsdalebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Hillsdale’s Hidden Condo Hideaway
Entire Place • 3 bedrooms
Newly Renovated Home w/Backyard.
Entire Place • 3 bedrooms
Stunning, Peaceful Home 1 mi. to Hillsdale College
Entire Place • 2 bedrooms
Thistle House
Entire Place • 3 bedrooms
The Homestead at Hillsdale (.4 miles from campus)
Entire Place • 3 bedrooms
New Condo
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Hillsdale (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Hillsdale based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Nancy | 8 | $113,717 | 1391 | 4.62/5.0 |
| Cecilia | 1 | $62,565 | 40 | 4.98/5.0 |
| Jill | 2 | $58,680 | 91 | 4.95/5.0 |
| Mindi | 1 | $53,727 | 99 | 4.99/5.0 |
| Susan | 1 | $49,814 | 30 | 5.00/5.0 |
| Jennifer | 1 | $49,371 | 6 | 4.83/5.0 |
| Elizabeth | 1 | $48,362 | 33 | 5.00/5.0 |
| Michael | 1 | $46,803 | 24 | 4.83/5.0 |
| Roberta | 1 | $46,781 | 12 | 4.92/5.0 |
| Gianna | 1 | $37,602 | 66 | 4.89/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Hillsdale.
Dive Deeper: Advanced Hillsdale STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Hillsdale. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsHillsdale Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Hillsdale
- The Hillsdale Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 83.3% of the 30 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Hillsdale, House properties are the most common (56.7%), reflecting the local real estate landscape.
- Houses represent a significant 56.7% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 3.3%) offer potential for unique stay experiences.
Hillsdale Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Hillsdale
- The dominant room capacity in Hillsdale is 2 bedrooms listings, making up 26.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 53.4% of the active Airbnb listings in Hillsdale, indicating a high concentration in these sizes.
- A significant 33.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Hillsdale.
Hillsdale Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Hillsdale
- The most common guest capacity trend in Hillsdale vacation rentals is listings accommodating 6 guests (16.7%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 4 guests dominate the Hillsdale STR market, accounting for 30.0% of listings.
- 36.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Hillsdale.
- On average, properties in Hillsdale are equipped to host 4.2 guests.
Hillsdale Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Hillsdale
- The most common availability pattern in Hillsdale falls within the 91-180 days range, representing 46.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 53.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Hillsdale (46.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 46.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Hillsdale Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
15 listings
50% of total
2 Nights
9 listings
30% of total
3 Nights
2 listings
6.7% of total
30+ Nights
4 listings
13.3% of total
Key Insights
- The most prevalent minimum stay requirement in Hillsdale is 1 Night, adopted by 50% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (80.0%) of the Hillsdale Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (13.3%) caters to monthly stays (30+ nights) in Hillsdale, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 50% of Hillsdale hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 13.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Hillsdale.
Hillsdale Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
3 listings
10% of total
Moderate
7 listings
23.3% of total
Firm
8 listings
26.7% of total
Strict
12 listings
40% of total
Cancellation Policy Insights for Hillsdale
- The prevailing Airbnb cancellation policy trend in Hillsdale is Strict, used by 40% of listings.
- A majority (66.7%) of hosts in Hillsdale utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 40% market standard in Hillsdale.
- With 40% using Strict terms, this is a viable option in Hillsdale, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Hillsdale.
Hillsdale STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Hillsdale
- The overall average booking lead time for vacation rentals in Hillsdale is 57 days.
- Guests book furthest in advance for stays during May (average 96 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in April (average 31 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (67 days avg.) sees the longest lead times, while Winter (46 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (57 days) as a baseline for your pricing and availability strategy in Hillsdale.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 96 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 67 days) to capture early planners.
- Monitor your own booking lead times against these Hillsdale averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Hillsdale (2025)
Amenity Prevalence
Amenity Insights for Hillsdale
- Essential amenities in Hillsdale that guests expect include: Free parking on premises, Wifi, Smoke alarm, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Bed linens, Essentials, Carbon monoxide alarm are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Hillsdale: Free parking on premises, Wifi, Smoke alarm, Heating.
- Prioritize adding missing essentials: Heating.
- Consider adding popular differentiators like Bed linens or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Hillsdale to stay competitive.
Hillsdale Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Hillsdale
- The typical guest profile for Airbnb in Hillsdale consists of primarily domestic travelers (98%), often arriving from nearby Lansing, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 98.2% of guests.
- Key international markets include United States (98.2%) and Canada (0.7%).
- Top languages spoken are English (75.6%) followed by Spanish (12.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Lansing and Rockford.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Hillsdale Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Ann Arbor | 487 | $4,539 | $424.08 | 48% |
| Hamburg Township | 36 | $4,279 | $397.92 | 44% |
| Fremont | 17 | $4,212 | $360.28 | 47% |
| Grass Lake Charter Township | 16 | $4,168 | $321.84 | 45% |
| Fabius Township | 18 | $4,030 | $377.88 | 37% |
| White Lake Charter Township | 27 | $4,025 | $328.99 | 46% |
| Erie Township | 10 | $3,907 | $209.82 | 56% |
| Paw Paw Township | 13 | $3,874 | $369.61 | 43% |
| Alto | 19 | $3,872 | $503.45 | 35% |
| Pittsfield Charter Township | 39 | $3,862 | $332.88 | 45% |