Portage Township Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Michigan, United States
Is Airbnb profitable in Portage Township in 2025? Explore comprehensive Airbnb analytics for Portage Township, Michigan, United States to uncover income potential. This 2025 STR market report for Portage Township, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 69 active listings.
Whether you're considering an Airbnb investment in Portage Township, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Portage Township Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Portage Township Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Portage Township (2025)
Understanding the monthly revenue variations for Airbnb listings in Portage Township is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Portage Township is typically July, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Portage Township across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,491+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,768 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,383 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,484, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Portage Township
Portage Township Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Portage Township STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Portage Township:
- Best-in-class properties (Top 10%) achieve 77%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 65% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 44%.
- Entry-level properties (Bottom 25%) average 28% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Portage Township
Average Daily Rate (ADR) Airbnb Trends in Portage Township (2025)
Effective short term rental pricing strategy in Portage Township involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Portage Township typically peaks in February and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $271+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $206 or more.
- Typical properties (Median) charge around $162 per night.
- Entry-level properties (Bottom 25%) earn around $136 per night.
Average Daily Rate (ADR) Trend by Month in Portage Township
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Airbnb Seasonality Analysis & Trends in Portage Township (2025)
Peak Season (July, August, June)
- Revenue averages $4,141 per month
- Occupancy rates average 64.0%
- Daily rates average $177
Shoulder Season
- Revenue averages $2,751 per month
- Occupancy maintains around 43.8%
- Daily rates hold near $177
Low Season (March, November, December)
- Revenue drops to average $1,891 per month
- Occupancy decreases to average 31.0%
- Daily rates adjust to average $184
Seasonality Insights for Portage Township
- The Airbnb seasonality in Portage Township shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Portage Township's highest earning potential, with monthly revenues capable of climbing to $4,783, occupancy reaching a high of 74.1%, and ADRs peaking at $189.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,710, occupancy could drop to 28.9%, and ADRs may adjust down to $169.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Portage Township.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Portage Township seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Portage Township (2025)
Exploring the top neighborhoods for short-term rentals in Portage Township? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Portage | The vibrant urban center of Portage with a mix of shops, restaurants, and parks. It's ideal for guests looking for convenience and access to amenities. | Portage District Library, Lakeview Park, Frontier Park, the Celery Flats Historical Area, Shopping centers |
| Portage Parks | Home to several recreational parks and green spaces, making it perfect for nature lovers and families seeking outdoor activities. | Lake Center Park, Portage Creek Bicentennial Park, South Portage Parks, Bair Lake, Ramona Park |
| Westnedge Hill | A residential neighborhood close to shopping and dining options, appealing to families and longer-term guests. | Westnedge Park, Shopping at Cracker Barrel Plaza, Nearby movie theaters, Quick access to local restaurants |
| Portage Lakes | Beautiful lakeside area that offers a range of water activities, ideal for summer vacations and leisure travelers. | Cedar Lake, Ramona Park, Fishing and boating opportunities, Waterfront dining options |
| Everett Area | A growing neighborhood with easy access to highways and local attractions, making it suitable for business travelers and families. | Nearby grocery stores, Portage Mall, Gateway Park, Strong Neighborhoods Program |
| Woodland Park | A peaceful area with woodland surroundings, perfect for guests who enjoy tranquility and nature close to city amenities. | Woodland Park, Hiking trails, Bird watching, Quiet suburban feel |
| Scented Gardens | Known for its community events and social gatherings, offering a cozy atmosphere for guests looking for a community feel. | Community parks, Local markets, Scented Garden Estates |
| North Portage | A suburban neighborhood that provides a family-friendly environment and is close to schools and local services. | North Portage Park, Local schools, Community recreational programs |
Understanding Airbnb License Requirements & STR Laws in Portage Township (2025)
While Portage Township, Michigan, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Portage Township to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Portage Township (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Portage Townshipbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Luxury Home, Hot tub, Game Rm, Sauna, Near trails
Entire Place • 5 bedrooms
Cedars on South- Lakeside Comfort and Adventure!
Entire Place • 4 bedrooms
Lodge Home on Tech Trails
Entire Place • 5 bedrooms
Lillie's Lil Cabin:A Cozy Retreat w/ Hot tub
Entire Place • 2 bedrooms
Jane's Lake House
Entire Place • 3 bedrooms
The Hidden Trailhead - Houghton
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Portage Township (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Portage Township based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Freshwater Vacation Rentals | 2 | $161,009 | 91 | 4.86/5.0 |
| Kari | 1 | $120,490 | 81 | 5.00/5.0 |
| Rachel | 4 | $117,638 | 203 | 4.88/5.0 |
| Morgan | 11 | $116,299 | 133 | 4.86/5.0 |
| Zachary | 5 | $113,496 | 118 | 4.91/5.0 |
| Ghe Ghe | 8 | $104,665 | 434 | 4.71/5.0 |
| JoLynn | 3 | $81,493 | 557 | 4.98/5.0 |
| Alexandra | 1 | $72,475 | 219 | 4.81/5.0 |
| Amanda | 4 | $69,809 | 18 | 4.75/5.0 |
| Betsy | 1 | $56,511 | 75 | 4.95/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Portage Township.
Dive Deeper: Advanced Portage Township STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Portage Township. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPortage Township Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Portage Township
- The Portage Township Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 95.7% of the 69 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Portage Township, Outdoor/Unique properties are the most common (56.5%), reflecting the local real estate landscape.
- Houses represent a significant 31.9% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, apartment/condo (combined 4.3%) offer potential for unique stay experiences.
Portage Township Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Portage Township
- The dominant room capacity in Portage Township is 2 bedrooms listings, making up 46.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 69.6% of the active Airbnb listings in Portage Township, indicating a high concentration in these sizes.
- A significant 31.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Portage Township.
Portage Township Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Portage Township
- The most common guest capacity trend in Portage Township vacation rentals is listings accommodating 4 guests (36.2%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Portage Township STR market, accounting for 57.9% of listings.
- 43.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Portage Township.
- On average, properties in Portage Township are equipped to host 5.0 guests.
Portage Township Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Portage Township
- The most common availability pattern in Portage Township falls within the 181-270 days range, representing 43.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 72.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Portage Township (44.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 27.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Portage Township Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
11 listings
16.4% of total
2 Nights
33 listings
49.3% of total
3 Nights
8 listings
11.9% of total
4-6 Nights
4 listings
6% of total
7-29 Nights
2 listings
3% of total
30+ Nights
9 listings
13.4% of total
Key Insights
- The most prevalent minimum stay requirement in Portage Township is 2 Nights, adopted by 49.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (65.7%) of the Portage Township Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (13.4%) caters to monthly stays (30+ nights) in Portage Township, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 49.3% of Portage Township hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 16.4% currently do.
- A 2-night minimum appears standard (49.3%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 13.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Portage Township.
Portage Township Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
2 listings
2.9% of total
Flexible
9 listings
13.2% of total
Moderate
27 listings
39.7% of total
Firm
10 listings
14.7% of total
Strict
20 listings
29.4% of total
Cancellation Policy Insights for Portage Township
- The prevailing Airbnb cancellation policy trend in Portage Township is Moderate, used by 39.7% of listings.
- There's a relatively balanced mix between guest-friendly (52.9%) and stricter (44.1%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 39.7% market standard in Portage Township.
- Regularly review your cancellation policy against competitors and market demand shifts in Portage Township.
Portage Township STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Portage Township
- The overall average booking lead time for vacation rentals in Portage Township is 77 days.
- Guests book furthest in advance for stays during July (average 144 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 26 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (114 days avg.) sees the longest lead times, while Fall (53 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (77 days) as a baseline for your pricing and availability strategy in Portage Township.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 144 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 114 days) to capture early planners.
- Monitor your own booking lead times against these Portage Township averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Portage Township (2025)
Amenity Prevalence
Amenity Insights for Portage Township
- Essential amenities in Portage Township that guests expect include: Free parking on premises, Smoke alarm, Kitchen, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, TV, Coffee maker are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Portage Township: Free parking on premises, Smoke alarm, Kitchen, Wifi.
- Prioritize adding missing essentials: Kitchen, Wifi.
- Consider adding popular differentiators like Heating or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Portage Township to stay competitive.
Portage Township Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Portage Township
- The typical guest profile for Airbnb in Portage Township consists of primarily domestic travelers (99%), often arriving from nearby Grand Rapids, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 98.5% of guests.
- Key international markets include United States (98.5%) and Germany (0.4%).
- Top languages spoken are English (85%) followed by Spanish (6.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Grand Rapids and Michigan.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Portage Township Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Rowleys Bay | 17 | $5,239 | $392.89 | 49% |
| Friendship Township | 14 | $5,118 | $376.04 | 59% |
| Ellison Bay | 15 | $5,036 | $356.73 | 59% |
| Town of Baileys Harbor | 36 | $4,815 | $401.52 | 55% |
| Sister Bay | 77 | $4,798 | $387.07 | 49% |
| Bay Township | 10 | $4,782 | $550.14 | 44% |
| Egg Harbor | 75 | $4,655 | $372.55 | 49% |
| Leelanau Township | 50 | $4,620 | $377.36 | 50% |
| Leland Township | 40 | $4,579 | $568.06 | 37% |
| Town of Liberty Grove | 51 | $4,496 | $350.70 | 54% |