Empire Township Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Michigan, United States
Is Airbnb profitable in Empire Township in 2025? Explore comprehensive Airbnb analytics for Empire Township, Michigan, United States to uncover income potential. This 2025 STR market report for Empire Township, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 56 active listings.
Whether you're considering an Airbnb investment in Empire Township, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Empire Township Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Empire Township Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Empire Township (2025)
Understanding the monthly revenue variations for Airbnb listings in Empire Township is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Empire Township is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Empire Township across different performance tiers:
- Best-in-class properties (Top 10%) achieve $9,095+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $6,017 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,386 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,784, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Empire Township
Empire Township Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Empire Township STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Empire Township:
- Best-in-class properties (Top 10%) achieve 73%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 56% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 34%.
- Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Empire Township
Average Daily Rate (ADR) Airbnb Trends in Empire Township (2025)
Effective short term rental pricing strategy in Empire Township involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Empire Township typically peaks in August and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $746+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $481 or more.
- Typical properties (Median) charge around $318 per night.
- Entry-level properties (Bottom 25%) earn around $205 per night.
Average Daily Rate (ADR) Trend by Month in Empire Township
Get Live Empire Township Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Empire Township (2025)
Peak Season (July, August, June)
- Revenue averages $8,199 per month
- Occupancy rates average 59.0%
- Daily rates average $467
Shoulder Season
- Revenue averages $3,865 per month
- Occupancy maintains around 32.1%
- Daily rates hold near $405
Low Season (January, February, April)
- Revenue drops to average $2,554 per month
- Occupancy decreases to average 31.1%
- Daily rates adjust to average $401
Seasonality Insights for Empire Township
- The Airbnb seasonality in Empire Township shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Empire Township's highest earning potential, with monthly revenues capable of climbing to $10,390, occupancy reaching a high of 72.9%, and ADRs peaking at $476.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,468, occupancy could drop to 19.6%, and ADRs may adjust down to $389.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Empire Township.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Empire Township seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Empire Township (2025)
Exploring the top neighborhoods for short-term rentals in Empire Township? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Empire Township Center | The heart of Empire Township, offering local shops, restaurants, and community events. It's a great area for those wanting a taste of small-town life. | Empire Hills Golf Course, Empire Township Park, Nearby Sleeping Bear Dunes, Local breweries, Empire Farmers Market |
| Lake Michigan Beachfront | Stunning beach access along Lake Michigan, popular in summer months for vacations and day trips. Ideal for those seeking a relaxing waterfront stay. | Empire Beach, Lake Michigan, Sleeping Bear Dunes National Lakeshore, Kayaking and boating activities, Nearby hiking trails |
| Crystal Lake Area | A picturesque space surrounded by nature with activities year-round, appealing to families and outdoor enthusiasts. Perfect for cabin or lake house style rentals. | Crystal Lake, Water sports, Fishing, Hiking trails, Local vineyards |
| Sleeping Bear Dunes | An epic natural landmark offering unique outdoor experiences. Draws tourists for its stunning views and adventure opportunities. | Sleeping Bear Dunes National Lakeshore, Scenic drives, Hiking trails, Beach access, Outdoor camping |
| Historic Downtown Empire | Charming small-town downtown with preserved historic buildings, it’s a quaint place for tourists to experience local culture and dining. | Local shops, Cafes, Farm-to-table restaurants, Community events, Art fairs |
| Nearby Traverse City | A vibrant city close to Empire known for its wineries, festivals, and beautiful scenery. Offers a more urban experience while being close to nature. | Wineries and vineyards, Traverse City State Park, Downtown shops, Restaurants and theaters, Cherry Festival |
| Elk Lake Area | Serene and beautiful, Elk Lake attracts visitors for its scenic beauty and tranquil environment. A peaceful retreat for nature lovers. | Elk Lake, Fishing, Canoeing, Swimming spots, Quiet campsites |
| Northern Michigan Wine Country | This region is known for its wineries and vineyards, making it a popular destination for wine enthusiasts and culinary tourists. | Wine tours, Tasting rooms, Beautiful countryside, Nearby festivals, Dining experiences |
Understanding Airbnb License Requirements & STR Laws in Empire Township (2025)
While Empire Township, Michigan, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Empire Township to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Empire Township (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Empire Townshipbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Big Glen Lakefront in Glen Arbor with Hot Tub!
Entire Place • 5 bedrooms
Little Glen Cottage| Waterfront | Hot Tub| Dog Fri
Entire Place • 3 bedrooms
Exodus: Modern A-Frame With Hotub by Sleeping Bear
Entire Place • 4 bedrooms
Hilltop Haven Down the Street from Glen Lake
Entire Place • 4 bedrooms
Dune View Cottage on Little Glen
Entire Place • 4 bedrooms
The Round Haven On Big Glen Lake
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Empire Township (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Empire Township based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Katy | 4 | $553,827 | 148 | 3.68/5.0 |
| Shannon | 10 | $196,673 | 823 | 4.71/5.0 |
| Tom | 3 | $178,619 | 156 | 4.87/5.0 |
| Jodie | 3 | $102,102 | 5 | 1.67/5.0 |
| Reham | 1 | $85,252 | 38 | 4.66/5.0 |
| Matt And Annie | 5 | $84,279 | 99 | 5.00/5.0 |
| Cien | 1 | $76,366 | 204 | 5.00/5.0 |
| Northland Vacation Rentals | 3 | $76,073 | 11 | 3.02/5.0 |
| Lisa | 1 | $67,598 | 6 | 4.83/5.0 |
| Heidi | 2 | $52,865 | 582 | 4.89/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Empire Township.
Dive Deeper: Advanced Empire Township STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Empire Township. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsEmpire Township Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Empire Township
- The Empire Township Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 91.1% of the 56 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Empire Township, House properties are the most common (67.9%), reflecting the local real estate landscape.
- Houses represent a significant 67.9% portion, catering likely to families or larger groups.
- The presence of 8.9% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like unique stays, others (combined 5.4%) offer potential for unique stay experiences.
Empire Township Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Empire Township
- The dominant room capacity in Empire Township is 2 bedrooms listings, making up 30.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 53.6% of the active Airbnb listings in Empire Township, indicating a high concentration in these sizes.
- A significant 41.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Empire Township.
Empire Township Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Empire Township
- The most common guest capacity trend in Empire Township vacation rentals is listings accommodating 8+ guests (33.9%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Empire Township STR market, accounting for 53.5% of listings.
- 57.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Empire Township.
- On average, properties in Empire Township are equipped to host 5.8 guests.
Empire Township Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Empire Township
- The most common availability pattern in Empire Township falls within the 271-366 days range, representing 60.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 91.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Empire Township (44.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 10.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Empire Township Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
9 listings
17.3% of total
2 Nights
19 listings
36.5% of total
3 Nights
17 listings
32.7% of total
7-29 Nights
5 listings
9.6% of total
30+ Nights
2 listings
3.8% of total
Key Insights
- The most prevalent minimum stay requirement in Empire Township is 2 Nights, adopted by 36.5% of listings. This highlights the market's preference for shorter, flexible bookings.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 36.5% of Empire Township hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 17.3% currently do.
- A 2-night minimum appears standard (36.5%). Consider this for weekends or peak periods.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Empire Township.
Empire Township Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
1 listings
2.1% of total
Super Strict 60 Days
3 listings
6.4% of total
Flexible
1 listings
2.1% of total
Moderate
4 listings
8.5% of total
Firm
10 listings
21.3% of total
Strict
28 listings
59.6% of total
Cancellation Policy Insights for Empire Township
- The prevailing Airbnb cancellation policy trend in Empire Township is Strict, used by 59.6% of listings.
- A majority (80.9%) of hosts in Empire Township utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 59.6% market standard in Empire Township.
- With 59.6% using Strict terms, this is a viable option in Empire Township, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Empire Township.
Empire Township STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Empire Township
- The overall average booking lead time for vacation rentals in Empire Township is 90 days.
- Guests book furthest in advance for stays during July (average 152 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 22 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (123 days avg.) sees the longest lead times, while Fall (63 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (90 days) as a baseline for your pricing and availability strategy in Empire Township.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 152 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 123 days) to capture early planners.
- Monitor your own booking lead times against these Empire Township averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Empire Township (2025)
Amenity Prevalence
Amenity Insights for Empire Township
- Essential amenities in Empire Township that guests expect include: Free parking on premises, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Wifi, Coffee maker are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Empire Township: Free parking on premises, Smoke alarm.
- Prioritize adding missing essentials: Smoke alarm.
- Consider adding popular differentiators like Heating or Wifi to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Empire Township to stay competitive.
Empire Township Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Empire Township
- The typical guest profile for Airbnb in Empire Township consists of primarily domestic travelers (98%), often arriving from nearby Grand Rapids, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 97.5% of guests.
- Key international markets include United States (97.5%) and DC (0.7%).
- Top languages spoken are English (79.4%) followed by Spanish (8.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Grand Rapids and Chicago.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Empire Township Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Greilickville | 40 | $5,874 | $469.69 | 47% |
| Blair Township | 48 | $5,303 | $438.00 | 48% |
| Friendship Township | 14 | $5,118 | $376.04 | 59% |
| Bingham Township | 28 | $4,916 | $493.09 | 47% |
| Bay Township | 10 | $4,782 | $550.14 | 44% |
| Livingston Township | 11 | $4,649 | $293.80 | 53% |
| Leelanau Township | 50 | $4,620 | $377.36 | 50% |
| Leland Township | 40 | $4,579 | $568.06 | 37% |
| Walloon Lake | 25 | $4,534 | $401.80 | 44% |
| Grattan Township | 15 | $4,466 | $295.73 | 58% |