Airbnb Market Analytics, Statistics and Data in Marquette, Michigan, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Marquette? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Marquette:
How much do Airbnb hosts make on average per month in Marquette?
The short-term rental market in Marquette shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,923 per month
- Strong performing properties (top 25%) make $4,575 or more
- Best-in-class properties (top 10%) achieve $6,383+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,734
Revenue Variations by Month
Occupancy Rates Throughout the Year in Marquette
The market in Marquette shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 50% occupancy rates
- Strong performing properties (top 25%) achieve 67% or higher
- Best-in-class properties (top 10%) reach 80%+occupancy
- Entry-level properties (bottom 25%) average around 34%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Marquette
Daily rates in Marquette vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $174 per night
- Strong performing properties (top 25%) secure $252 or more
- Best-in-class properties (top 10%) pull in $350+ per night
- Entry-level properties (bottom 25%) earn around $125
Daily Rate Variations by Month
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Seasonality patterns in Marquette
Peak Season (July, August, September)
- Revenue peaks at $6011.83 per month
- Occupancy rates reach 79.11%
- Daily rates average $231.83
Shoulder Season
- Revenue averages $3456.64 per month
- Occupancy maintains 50.14%
- Daily rates hold at $204.70
Low Season (February, December, January)
- Revenue drops to $1755.89 per month
- Occupancy decreases to 30.84%
- Daily rates adjust to $182.91
Is it still profitable to do Airbnb in Marquette in 2025?
Yes! Marquette demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 50% and strong monthly revenue averaging $3457 and The market's 142 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Marquette
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Downtown Marquette | The heart of Marquette, filled with restaurants, shops, and a vibrant nightlife. Ideal for visitors looking to experience local culture and events. | Marquette Harbor Lighthouse, Downtown Farmers Market, Upper Peninsula Children's Museum, Northern Michigan University, Marquette Maritime Museum |
| Lake Superior Shoreline | Offers stunning views and access to outdoor activities. Perfect for travelers seeking relaxation by the lake and adventure sports. | Presque Isle Park, McCarty's Cove, Magpie Beach, Harlow Park, Lake Superior |
| Harbor Springs | A charming area known for its beautiful harbor and outdoor activities like sailing and fishing. Attracts tourists looking for a peaceful retreat. | Harbor Springs Main Street, Harbor Springs Historical Society, North Country Trail, Harbor Springs Public Beach, Mooe's Point |
| Marquette West | A residential area with easy access to the city center and outdoor adventures, favored by families and longer-term visitors. | Marquette Golf Club, Wetmore Landing, Hiawatha National Forest, Sugarloaf Mountain, Lakeside Park |
| Northern Michigan Trails | Known for its extensive trail systems for hiking and biking. Attractive to outdoor enthusiasts year-round. | Noquemanon Trail Network, Iron Ore Heritage Trail, Hiking Trails, Winter Trail Sports, Biking Activities |
| Historic East Side | Features beautifully preserved historic homes and a close-knit community vibe, appealing to history buffs and those looking for charm. | Historic Sites, Local Art Galleries, Coffee Shops, Nearby Parks, Cultural Festivals |
| Marquette's South Beach | A lovely beach area perfect for summer visitors looking to swim, picnic, and enjoy summer events. | South Beach Park, Beach Volleyball, Swimming Areas, Boardwalk Activities, Shaded Picnic Spots |
| U.P. (Upper Peninsula) Attractions | Marquette serves as a gateway to many Upper Peninsula attractions, ideal for tourists on multi-destination trips. | Tahquamenon Falls State Park, Pictured Rocks National Lakeshore, Porcupine Mountains, Kitch-iti-kipi, Historical Mining Sites |
Do you need a license for Airbnb in Marquette?
We recommend checking directly with Marquette's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Marquette
Beach Home on Lake Superior at McCarty's Cove!
Entire Place • 3 bedrooms
Watermarq1-3bdrm Luxury Condo 50yds to Lk Superior
Entire Place • 3 bedrooms
Cozy home near campus
Entire Place • 4 bedrooms
Three Bedroom Home Near NMU - Marquette
Entire Place • 3 bedrooms
Hewitt Onion Tower Historic Home Marquette Main 1
Entire Place • 4 bedrooms
The Clubhouse at The Trestle Building- Downtown
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Marquette
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Greg | 4 | $294,847 | 74 | 4.98/5.0 |
| Andrew | 5 | $223,431 | 402 | 4.92/5.0 |
| Rachel | 4 | $217,309 | 1143 | 4.99/5.0 |
| Brooke | 2 | $169,169 | 366 | 4.97/5.0 |
| Laura | 4 | $164,551 | 85 | 4.99/5.0 |
| Wendy | 3 | $162,983 | 465 | 4.97/5.0 |
| Kevin | 2 | $109,429 | 354 | 4.93/5.0 |
| Miriam | 2 | $108,773 | 336 | 4.96/5.0 |
| Sydney | 1 | $94,359 | 34 | 5.00/5.0 |
| Bridget | 2 | $94,243 | 173 | 4.79/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Marquette
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (90.8%), with house and apartment & condo properties comprising 90.8% of inventory
- Untapped potential in others segments (3.5% combined)
Room Capacity Distribution
Analysis of 142 properties in Marquette shows that 2 bedrooms properties are most prevalent, making up 35.2% of the market. The market tends to favor smaller properties, with 2 bedrooms and 1 bedroom together representing 59.2% of all listings.
Key Insights
- Most common: 2 bedrooms (35.2%)
- Least common: 5+ bedrooms (0.7%)
- Market concentration: 59.2% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 142 properties in Marquette reveals that 4 guests properties dominate the market, representing 28.9% of all listings. The average property accommodates 4.6 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 47.9% of the market.
Key Insights
- Most common capacity: 4 guests (28.9% of market)
- Least common capacity: 7 guests (3.5% of market)
- Average guest capacity: 4.6 guests per property
- Market concentration: 47.9% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 142 properties in Marquette, the most common availability pattern is 181-270 days (41.5% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (39.4% of properties).
Key Insights
- Most common availability window: 181-270 days (41.5%)
- Most common booking duration: 91-180 days (39.4%)
- Properties with high availability (180+ days): 52.8%
- Properties with long-term bookings (180+ days): 50.0%
Minimum Stay Distributions
1 Night
25 listings
17.9% of total
2 Nights
78 listings
55.7% of total
3 Nights
28 listings
20% of total
4-6 Nights
3 listings
2.1% of total
7-29 Nights
2 listings
1.4% of total
30+ Nights
4 listings
2.9% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 73.6%
- Mid-length stays (4-6 nights) represent 2.1% of listings
- Monthly+ stays (2.9%) suggest a stable extended-stay market
- High market flexibility with 93.6% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
5 listings
3.5% of total
Flexible
25 listings
17.7% of total
Moderate
44 listings
31.2% of total
Firm
41 listings
29.1% of total
Strict
26 listings
18.4% of total
Key Insights
- Moderate is the preferred policy at 31.2% of listings
- The market shows a balanced distribution between guest-friendly (48.9%) and strict (47.5%) policies
- Strong market consensus around Moderate policies
- Super Strict 60 Days policies are least common at 3.5% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Aug, Jun, averaging 104 days
- Shortest booking windows are in Nov, Apr, Mar, averaging 42 days
- Summer shows the longest average booking window at 104 days, while Spring has the shortest at 56 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 104 days in advance
- Consider early bird discounts during Spring to encourage longer lead times
- Focus on last-minute booking promotions during Nov-Mar when lead times are shortest
Popular Airbnb Amenities in Marquette
Every property in Marquette comes standard with Smoke alarm, and Wifi. Below shows the distribution of other amenities:
Traveler Demographics
Key Insights
- Domestic travelers make up 98.3% of total guests, indicating a dominant local market share.
- Primary international markets: Canada (0.8%) and Australia (0.2%)
- English is the top language at 85.2%, followed by Spanish (6.7%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.0%
Recommendations
- Target marketing campaigns for Grand Rapids and Traverse City markets
- Develop localized content for Canada and Australia
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Marquette. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Ellison Bay | 13 | $5,897 | $380.04 | 58% |
| Town of Baileys Harbor | 36 | $5,313 | $411.10 | 53% |
| Sister Bay | 78 | $4,974 | $393.42 | 50% |
| Rowleys Bay | 16 | $4,959 | $384.56 | 48% |
| Town of Liberty Grove | 50 | $4,939 | $371.31 | 54% |
| Egg Harbor | 78 | $4,854 | $382.61 | 49% |
| Town of Townsend | 10 | $4,640 | $356.34 | 47% |
| Marquette Township | 17 | $4,512 | $315.50 | 52% |
| Dollar Bay | 12 | $4,464 | $261.08 | 51% |
| Town of Egg Harbor | 41 | $4,341 | $325.45 | 50% |
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