Airbnb Market Analytics, Statistics and Data in Saugatuck, Michigan, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Saugatuck? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Saugatuck:
How much do Airbnb hosts make on average per month in Saugatuck?
The short-term rental market in Saugatuck shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $4,443 per month
- Strong performing properties (top 25%) make $6,931 or more
- Best-in-class properties (top 10%) achieve $10,932+ monthly
- Entry-level properties (bottom 25%) typically earn around $2,700
Revenue Variations by Month
Occupancy Rates Throughout the Year in Saugatuck
The market in Saugatuck shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 40% occupancy rates
- Strong performing properties (top 25%) achieve 56% or higher
- Best-in-class properties (top 10%) reach 72%+occupancy
- Entry-level properties (bottom 25%) average around 27%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Saugatuck
Daily rates in Saugatuck vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $333 per night
- Strong performing properties (top 25%) secure $470 or more
- Best-in-class properties (top 10%) pull in $646+ per night
- Entry-level properties (bottom 25%) earn around $242
Daily Rate Variations by Month
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Seasonality patterns in Saugatuck
Peak Season (July, August, June)
- Revenue peaks at $11420.90 per month
- Occupancy rates reach 74.85%
- Daily rates average $474.71
Shoulder Season
- Revenue averages $5586.89 per month
- Occupancy maintains 42.31%
- Daily rates hold at $392.60
Low Season (February, December, January)
- Revenue drops to $2210.62 per month
- Occupancy decreases to 24.31%
- Daily rates adjust to $329.48
Is it still profitable to do Airbnb in Saugatuck in 2025?
Yes! Saugatuck demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 42% and strong monthly revenue averaging $5587 and With 272 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Saugatuck
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Saugatuck Dunes State Park | This stunning natural park features miles of sandy beaches and scenic trails, making it perfect for nature lovers and those seeking outdoor adventures. | Saugatuck Dunes, Lake Michigan, Walking Trails, Birdwatching, Picnic Areas |
| Downtown Saugatuck | The vibrant center of Saugatuck offering unique shops, art galleries, and a variety of dining options. Ideal for those wanting to explore local culture. | Saugatuck Center for the Arts, Saugatuck Chain Ferry, Local Restaurants, Shopping Boutiques, Art Galleries |
| Oval Beach | Renowned for its beautiful sandy beach and scenic views; a favorite spot for tourists and families looking for a relaxing beach experience. | Swimming, Sunbathing, Picnic Areas, Sand Volleyball, Beach Access |
| Douglas | A charming neighboring town with a quaint downtown area, known for its artsy vibe and close proximity to the shoreline. | Douglas Beach, Water Street Gallery, Local Crafts Stores, Douglas Park, Restaurants |
| Lake Kalamazoo | This picturesque area offers tranquil waterfront views and is perfect for those looking to enjoy fishing, boating, and relaxing by the water. | Kalamazoo Lake, Boating, Fishing, Kayaking, Scenic Views |
| Mount Baldhead | A popular hiking destination that offers stunning panoramic views of Saugatuck and Lake Michigan from the top. | Hiking Trails, Scenic Overlooks, Historical Steps, Nature Watching |
| Saugatuck Brewing Company | A local brewery that attracts beer enthusiasts looking for craft beer and a lively atmosphere; great for social gatherings. | Craft Beer Tasting, Brewery Tours, Live Music, Outdoor Seating |
| Fennville | A nearby small town known for its wineries and fruit orchards; a great option for those looking to experience local cuisine and wine tasting. | Wine Tasting Rooms, Fruit Orchards, Local Markets, Restaurants |
Do you need a license for Airbnb in Saugatuck?
We recommend checking directly with Saugatuck's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Saugatuck
Modern (Theater|Game Rm|Hot Tub)
Entire Place • 5 bedrooms
Vera - Modern Dutch Colonial Downtown Saugatuck
Entire Place • 5 bedrooms
The Sanctuary at Deer Dune , Saugatuck
Entire Place • 5 bedrooms
PleasanTrees: Downtown Saugatuck, Porch, Beautiful
Entire Place • 5 bedrooms
Nesting Nook
Entire Place • 3 bedrooms
Big Blue
Entire Place • 5 bedrooms
Top Performing Professional Hosts in Saugatuck
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Mill Pond Realty | 25 | $1,446,608 | 762 | 4.52/5.0 |
| Ethan | 21 | $1,191,507 | 2117 | 4.60/5.0 |
| Bella Vita | 24 | $1,181,869 | 682 | 4.76/5.0 |
| Jaqua | 14 | $617,566 | 153 | 4.80/5.0 |
| Art Coast Properties | 5 | $562,523 | 107 | 4.96/5.0 |
| Josie Jenni And Birdie | 8 | $486,481 | 273 | 4.99/5.0 |
| Lakeshore Vacation Homes | 4 | $416,870 | 56 | 4.96/5.0 |
| Rob | 4 | $350,792 | 1204 | 4.95/5.0 |
| Evgeny | 1 | $260,239 | 55 | 5.00/5.0 |
| Erin | 5 | $251,456 | 729 | 4.83/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Saugatuck
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (94.1%), with house and apartment & condo properties comprising 93.4% of inventory
- Untapped potential in boutique & hotels, others, outdoor & mobile segments (6.6% combined)
Room Capacity Distribution
Analysis of 272 properties in Saugatuck shows that 1 bedroom properties are most prevalent, making up 29.8% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 54.0% of all listings.
Key Insights
- Most common: 1 bedroom (29.8%)
- Least common: 5+ bedrooms (8.1%)
- Market concentration: 54.0% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 272 properties in Saugatuck reveals that 8+ guests properties dominate the market, representing 32.7% of all listings. The average property accommodates 5.3 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 4 guests make up 58.5% of the market.
Key Insights
- Most common capacity: 8+ guests (32.7% of market)
- Least common capacity: 5 guests (2.2% of market)
- Average guest capacity: 5.3 guests per property
- Market concentration: 58.5% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 272 properties in Saugatuck, the most common availability pattern is 181-270 days (52.2% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (53.3% of properties).
Key Insights
- Most common availability window: 181-270 days (52.2%)
- Most common booking duration: 91-180 days (53.3%)
- Properties with high availability (180+ days): 80.9%
- Properties with long-term bookings (180+ days): 21.0%
Minimum Stay Distributions
1 Night
56 listings
21.9% of total
2 Nights
127 listings
49.6% of total
3 Nights
28 listings
10.9% of total
4-6 Nights
8 listings
3.1% of total
7-29 Nights
2 listings
0.8% of total
30+ Nights
35 listings
13.7% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 71.5%
- Mid-length stays (4-6 nights) represent 3.1% of listings
- Monthly+ stays (13.7%) suggest a stable extended-stay market
- High market flexibility with 82.4% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
33 listings
12.9% of total
Super Strict 30 Days
62 listings
24.2% of total
Flexible
6 listings
2.3% of total
Moderate
31 listings
12.1% of total
Firm
59 listings
23% of total
Strict
65 listings
25.4% of total
Key Insights
- Strict is the preferred policy at 25.4% of listings
- The market shows a balanced distribution between guest-friendly (14.4%) and strict (48.4%) policies
- Strong market consensus around Strict policies
- Flexible policies are least common at 2.3% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Aug, Jun, averaging 108 days
- Shortest booking windows are in Dec, Feb, Jan, averaging 35 days
- Summer shows the longest average booking window at 108 days, while Winter has the shortest at 35 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 108 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Dec-Jan when lead times are shortest
Popular Airbnb Amenities in Saugatuck
Every property in Saugatuck comes standard with Wifi. Below shows the distribution of other amenities:
Traveler Demographics
Key Insights
- Domestic travelers make up 98.1% of total guests, indicating a dominant local market share.
- Primary international markets: United Kingdom (0.5%) and Canada (0.4%)
- English is the top language at 84.5%, followed by Spanish (8.7%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.8%
Recommendations
- Target marketing campaigns for Chicago and Indianapolis markets
- Develop localized content for United Kingdom and Canada
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Saugatuck. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Fennville | 10 | $6,263 | $405.23 | 45% |
| Laketown Township | 62 | $5,780 | $469.60 | 46% |
| Saugatuck Township | 145 | $5,624 | $488.80 | 43% |
| Ganges Township | 73 | $5,026 | $496.32 | 36% |
| Port Sheldon Township | 31 | $4,997 | $526.88 | 50% |
| Ferrysburg | 24 | $4,965 | $403.22 | 48% |
| New Buffalo Township | 264 | $4,939 | $636.34 | 37% |
| Knox | 29 | $4,862 | $451.50 | 36% |
| South Haven Charter Township | 50 | $4,856 | $454.79 | 42% |
| Town of Holland | 16 | $4,793 | $414.40 | 50% |
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