Saugatuck Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Michigan, United States
Is Airbnb profitable in Saugatuck in 2025? Explore comprehensive Airbnb analytics for Saugatuck, Michigan, United States to uncover income potential. This 2025 STR market report for Saugatuck, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 264 active listings.
Whether you're considering an Airbnb investment in Saugatuck, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Saugatuck Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Saugatuck Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Saugatuck (2025)
Understanding the monthly revenue variations for Airbnb listings in Saugatuck is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Saugatuck is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Saugatuck across different performance tiers:
- Best-in-class properties (Top 10%) achieve $9,836+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $6,618 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $4,267 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $2,656, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Saugatuck
Saugatuck Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Saugatuck STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Saugatuck:
- Best-in-class properties (Top 10%) achieve 71%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 56% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 40%.
- Entry-level properties (Bottom 25%) average 27% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Saugatuck
Average Daily Rate (ADR) Airbnb Trends in Saugatuck (2025)
Effective short term rental pricing strategy in Saugatuck involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Saugatuck typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $610+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $452 or more.
- Typical properties (Median) charge around $327 per night.
- Entry-level properties (Bottom 25%) earn around $236 per night.
Average Daily Rate (ADR) Trend by Month in Saugatuck
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Airbnb Seasonality Analysis & Trends in Saugatuck (2025)
Peak Season (July, August, June)
- Revenue averages $9,855 per month
- Occupancy rates average 66.7%
- Daily rates average $455
Shoulder Season
- Revenue averages $4,316 per month
- Occupancy maintains around 37.9%
- Daily rates hold near $366
Low Season (January, February, March)
- Revenue drops to average $2,103 per month
- Occupancy decreases to average 25.2%
- Daily rates adjust to average $322
Seasonality Insights for Saugatuck
- The Airbnb seasonality in Saugatuck shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Saugatuck's highest earning potential, with monthly revenues capable of climbing to $11,187, occupancy reaching a high of 74.8%, and ADRs peaking at $468.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,849, occupancy could drop to 23.7%, and ADRs may adjust down to $320.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Saugatuck.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Saugatuck seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Saugatuck (2025)
Exploring the top neighborhoods for short-term rentals in Saugatuck? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Saugatuck Harbor | A picturesque waterfront area known for its stunning views, boating activities, and charming shops. Ideal for visitors looking for a relaxing getaway by the water. | Saugatuck Chain Ferry, Douglas Beach, Saugatuck-Douglas Historical Society, Kayaking and Paddleboarding, Saugatuck Harbor Natural Area |
| Downtown Saugatuck | The vibrant heart of Saugatuck filled with unique boutiques, art galleries, and delightful eateries. Perfect for visitors wanting to explore local culture and cuisine. | Alden B. Dow Home and Studio, Saugatuck Center for the Arts, Handmade in Saugatuck, Local breweries and wineries, Dining at popular restaurants |
| Oval Beach | Renowned for its beautiful sandy coastline and family-friendly atmosphere. Great for summer visitors looking to enjoy the beach and outdoor activities. | Oval Beach, Lake Michigan shoreline, Picnicking areas, Sunbathing and swimming, Birdwatching opportunities |
| Douglas | A neighboring town with a charming small-town vibe, artsy shops, and easy beach access. It offers a quieter retreat for tourists. | Douglas Beach, J. Petter Galleries, Beaches and parks, Local shops and cafes, Art and cultural events |
| Fennville | Close to Saugatuck, Fennville offers a more rural experience with local farms and vineyards. Attracts those interested in agritourism and wine tasting. | Fenn Valley Vineyards, Laid Back Farm, Local farms and markets, Wine tasting tours, Outdoor festivals |
| Saugatuck State Park | A natural haven for hikers and nature lovers. Attracts outdoor enthusiasts who enjoy camping, hiking, and exploring natural beauty. | Hiking trails, Nature observation, Sand dunes, Camping facilities, Scenic vistas |
| Lake Michigan Beaches | The surrounding beaches of Lake Michigan are a significant draw for tourists looking to enjoy sun and sand. Offers various activities including swimming and fishing. | Beaches along Lake Michigan, Fishing opportunities, Water sports, Sunset views, Family-friendly environment |
| Art Community | Saugatuck is known for its vibrant art scene with numerous galleries and art events. It attracts art lovers and creatives seeking inspiration. | Local art galleries, Art festivals, Workshops and classes, Art in public spaces, Artistic community events |
Understanding Airbnb License Requirements & STR Laws in Saugatuck (2025)
While Saugatuck, Michigan, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Saugatuck to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Saugatuck (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Saugatuckbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Modern (Theater|Game Rm|Hot Tub)
Entire Place • 5 bedrooms
The Sanctuary at Deer Dune , Saugatuck
Entire Place • 5 bedrooms
Vera - Modern Dutch Colonial Downtown Saugatuck
Entire Place • 5 bedrooms
Big Blue
Entire Place • 5 bedrooms
Castlewoods
Entire Place • 4 bedrooms
ManchesterByThe Lake, Artistic Lrg Cottage 4bd/3ba
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Saugatuck (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Saugatuck based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Mill Pond Realty | 24 | $1,274,631 | 761 | 4.71/5.0 |
| Bella Vita | 24 | $1,174,755 | 682 | 4.76/5.0 |
| Ethan | 20 | $1,127,089 | 1966 | 4.59/5.0 |
| Art Coast Properties | 5 | $464,917 | 107 | 4.96/5.0 |
| Josie Jenni And Birdie | 8 | $427,550 | 273 | 4.99/5.0 |
| Jaqua | 10 | $417,936 | 123 | 4.72/5.0 |
| Lakeshore Vacation Homes | 4 | $365,238 | 56 | 4.96/5.0 |
| Rob | 4 | $265,188 | 1204 | 4.95/5.0 |
| Erin | 5 | $227,575 | 729 | 4.83/5.0 |
| Evgeny | 1 | $215,780 | 55 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Saugatuck.
Dive Deeper: Advanced Saugatuck STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Saugatuck. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSaugatuck Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Saugatuck
- The Saugatuck Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 93.6% of the 264 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Saugatuck, House properties are the most common (63.6%), reflecting the local real estate landscape.
- Houses represent a significant 63.6% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others, outdoor/unique (combined 7.2%) offer potential for unique stay experiences.
Saugatuck Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Saugatuck
- The dominant room capacity in Saugatuck is 1 bedroom listings, making up 30.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 54.5% of the active Airbnb listings in Saugatuck, indicating a high concentration in these sizes.
- A significant 41.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Saugatuck.
Saugatuck Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Saugatuck
- The most common guest capacity trend in Saugatuck vacation rentals is listings accommodating 8+ guests (32.6%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Saugatuck STR market, accounting for 58.4% of listings.
- 51.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Saugatuck.
- On average, properties in Saugatuck are equipped to host 5.3 guests.
Saugatuck Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Saugatuck
- The most common availability pattern in Saugatuck falls within the 181-270 days range, representing 50.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 78.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Saugatuck (52.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 22.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Saugatuck Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
51 listings
20% of total
2 Nights
112 listings
43.9% of total
3 Nights
26 listings
10.2% of total
4-6 Nights
4 listings
1.6% of total
7-29 Nights
1 listings
0.4% of total
30+ Nights
61 listings
23.9% of total
Key Insights
- The most prevalent minimum stay requirement in Saugatuck is 2 Nights, adopted by 43.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (63.9%) of the Saugatuck Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (23.9%) caters to monthly stays (30+ nights) in Saugatuck, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 43.9% of Saugatuck hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 20% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 23.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Saugatuck.
Saugatuck Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
61 listings
24.3% of total
Super Strict 60 Days
30 listings
12% of total
Flexible
6 listings
2.4% of total
Moderate
31 listings
12.4% of total
Firm
59 listings
23.5% of total
Strict
64 listings
25.5% of total
Cancellation Policy Insights for Saugatuck
- The prevailing Airbnb cancellation policy trend in Saugatuck is Strict, used by 25.5% of listings.
- There's a relatively balanced mix between guest-friendly (14.8%) and stricter (49.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 25.5% market standard in Saugatuck.
- Regularly review your cancellation policy against competitors and market demand shifts in Saugatuck.
Saugatuck STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Saugatuck
- The overall average booking lead time for vacation rentals in Saugatuck is 65 days.
- Guests book furthest in advance for stays during July (average 132 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 32 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (108 days avg.) sees the longest lead times, while Winter (36 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (65 days) as a baseline for your pricing and availability strategy in Saugatuck.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 132 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 108 days) to capture early planners.
- Monitor your own booking lead times against these Saugatuck averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Saugatuck (2025)
Amenity Prevalence
Amenity Insights for Saugatuck
- Essential amenities in Saugatuck that guests expect include: Wifi, Air conditioning, TV, Smoke alarm, Coffee maker, Kitchen, Carbon monoxide alarm, Heating, Hot water. Lacking these (any) could significantly impact bookings.
- Popular amenities like Fire extinguisher are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Saugatuck: Wifi, Air conditioning, TV, Smoke alarm, Coffee maker, Kitchen, Carbon monoxide alarm, Heating, Hot water.
- Prioritize adding missing essentials: Air conditioning, TV, Smoke alarm, Coffee maker, Kitchen, Carbon monoxide alarm, Heating, Hot water.
- Consider adding popular differentiators like Fire extinguisher to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Saugatuck to stay competitive.
Saugatuck Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Saugatuck
- The typical guest profile for Airbnb in Saugatuck consists of primarily domestic travelers (98%), often arriving from nearby Chicago, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 98.0% of guests.
- Key international markets include United States (98%) and United Kingdom (0.5%).
- Top languages spoken are English (79.4%) followed by Spanish (8.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Chicago and Indianapolis.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Saugatuck Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Fennville | 10 | $5,326 | $372.77 | 44% |
| Saugatuck Township | 140 | $5,282 | $462.94 | 43% |
| Laketown Township | 62 | $5,207 | $457.63 | 45% |
| Port Sheldon Township | 27 | $5,185 | $511.35 | 52% |
| Town of Holland | 15 | $4,859 | $413.57 | 50% |
| New Buffalo Township | 253 | $4,731 | $602.57 | 36% |
| Knox | 31 | $4,522 | $451.46 | 35% |
| Grattan Township | 15 | $4,466 | $295.73 | 58% |
| Ganges Township | 68 | $4,457 | $482.35 | 37% |
| Addison Township | 15 | $4,432 | $325.60 | 51% |