Empire Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Michigan, United States
Is Airbnb profitable in Empire in 2025? Explore comprehensive Airbnb analytics for Empire, Michigan, United States to uncover income potential. This 2025 STR market report for Empire, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 38 active listings.
Whether you're considering an Airbnb investment in Empire, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Empire Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Empire Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Empire (2025)
Understanding the monthly revenue variations for Airbnb listings in Empire is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Empire is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Empire across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,406+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $5,024 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,770 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,215, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Empire
Empire Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Empire STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Empire:
- Best-in-class properties (Top 10%) achieve 70%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 56% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 32%.
- Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Empire
Average Daily Rate (ADR) Airbnb Trends in Empire (2025)
Effective short term rental pricing strategy in Empire involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Empire typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $404+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $330 or more.
- Typical properties (Median) charge around $259 per night.
- Entry-level properties (Bottom 25%) earn around $217 per night.
Average Daily Rate (ADR) Trend by Month in Empire
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Airbnb Seasonality Analysis & Trends in Empire (2025)
Peak Season (July, August, June)
- Revenue averages $6,039 per month
- Occupancy rates average 55.6%
- Daily rates average $312
Shoulder Season
- Revenue averages $3,041 per month
- Occupancy maintains around 35.9%
- Daily rates hold near $276
Low Season (February, March, December)
- Revenue drops to average $1,045 per month
- Occupancy decreases to average 17.7%
- Daily rates adjust to average $260
Seasonality Insights for Empire
- The Airbnb seasonality in Empire shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Empire's highest earning potential, with monthly revenues capable of climbing to $6,650, occupancy reaching a high of 57.4%, and ADRs peaking at $317.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $638, occupancy could drop to 14.8%, and ADRs may adjust down to $252.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Empire.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Empire seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Empire (2025)
Exploring the top neighborhoods for short-term rentals in Empire? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Empire Beach | A beautiful, sandy beach along Lake Michigan known for its stunning sunsets and recreational activities. It's a desirable location for families and couples looking for a tranquil getaway. | Sleeping Bear Dunes National Lakeshore, Empire Beach, Empire Bluff Trail, Crystal Lake, Cherry Bowl Drive-In Theater |
| Downtown Empire | The charming downtown area features quaint shops, local dining, and community events. It's a great spot for travelers wanting to explore local culture and recreational opportunities. | Empire Town Hall, Local restaurants and cafes, Annual festivals, Nearby vineyards, Art galleries |
| Sleeping Bear Dunes | A nationally recognized area that attracts outdoor enthusiasts for its stunning vistas and hiking opportunities. Perfect for adventure seekers and nature lovers visiting the area. | Sleeping Bear Dunes, Dune Climb, Pierce Stocking Scenic Drive, Old Mission Point Lighthouse, Coastal hiking trails |
| Crystal Lake | Renowned for its clear waters and sandy shores, Crystal Lake is popular for summer vacations and water sports. Great for families and those seeking lakefront relaxation. | Crystal Lake beach, Fishing and boating, Public parks, Scenic walking trails, Local dining spots |
| Platte River | A lovely river area known for kayaking, canoeing, and fishing. Attracts nature lovers and those looking for a serene outdoor experience. | Platte River State Fish Hatchery, Canoeing and kayaking routes, Nearby hiking trails, Scenic picnic spots, Wildlife observation |
| Fennville | A up-and-coming area known for its proximity to Lake Michigan and local farms. It appeals to foodies and those who appreciate rural Michigan charm. | Fennville Winery, Local farmers markets, Near Lake Michigan, Golf courses, Wineries |
| Lake Leelanau | Famous for its picturesque lakes and vineyards, this area is perfect for wine tourism and picturesque summertime visits. | Lake Leelanau beaches, Wine tasting tours, Scenic views, Boating and fishing, Quiet retreats |
| Leelanau State Park | An ideal area for outdoor activities such as camping, hiking, and nature excursions. It attracts those who love to immerse themselves in nature's beauty. | Leelanau Lighthouse, Hiking trails, Campgrounds, Wildlife viewing areas, Photography spots |
Understanding Airbnb License Requirements & STR Laws in Empire (2025)
While Empire, Michigan, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Empire to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Empire (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Empirebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Empire Blue House w/ Hot Tub
Entire Place • 3 bedrooms
Empire Beach House - Lakefront firepit views
Entire Place • 2 bedrooms
Blue Anchor Cottage
Entire Place • 4 bedrooms
Cheerful 2 bedroom cottage near Empire beach
Entire Place • 2 bedrooms
Driftaway: Lakefront, Empire MI, Sleeping Bear
Entire Place • 4 bedrooms
Empire Cottage
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Empire (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Empire based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Holly | 7 | $96,582 | 109 | 4.75/5.0 |
| Jodie | 3 | $88,002 | 10 | 3.27/5.0 |
| Vacasa Michigan | 5 | $82,679 | 46 | 4.68/5.0 |
| Donna | 1 | $75,586 | 163 | 5.00/5.0 |
| Jody | 2 | $73,891 | 223 | 4.99/5.0 |
| Elizabeth | 2 | $69,029 | 132 | 4.94/5.0 |
| Leah | 1 | $55,267 | 8 | 5.00/5.0 |
| Michelle | 1 | $54,309 | 27 | 4.78/5.0 |
| Norine | 1 | $51,361 | 9 | 5.00/5.0 |
| Yana | 1 | $41,883 | 51 | 4.94/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Empire.
Dive Deeper: Advanced Empire STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Empire. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsEmpire Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Empire
- The Empire Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 78.9% of the 38 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Empire, House properties are the most common (63.2%), reflecting the local real estate landscape.
- Houses represent a significant 63.2% portion, catering likely to families or larger groups.
- The presence of 21.1% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique (combined 2.6%) offer potential for unique stay experiences.
Empire Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Empire
- The dominant room capacity in Empire is 2 bedrooms listings, making up 34.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 60.5% of the active Airbnb listings in Empire, indicating a high concentration in these sizes.
- A significant 31.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Empire.
Empire Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Empire
- The most common guest capacity trend in Empire vacation rentals is listings accommodating 8+ guests (26.3%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Empire STR market, accounting for 47.4% of listings.
- 47.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Empire.
- On average, properties in Empire are equipped to host 5.0 guests.
Empire Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Empire
- The most common availability pattern in Empire falls within the 271-366 days range, representing 47.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 89.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Empire (42.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 10.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Empire Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
10 listings
28.6% of total
2 Nights
12 listings
34.3% of total
3 Nights
5 listings
14.3% of total
4-6 Nights
3 listings
8.6% of total
7-29 Nights
2 listings
5.7% of total
30+ Nights
3 listings
8.6% of total
Key Insights
- The most prevalent minimum stay requirement in Empire is 2 Nights, adopted by 34.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (62.9%) of the Empire Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 34.3% of Empire hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 28.6% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 8.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Empire.
Empire Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
7 listings
20% of total
Super Strict 60 Days
2 listings
5.7% of total
Flexible
2 listings
5.7% of total
Moderate
10 listings
28.6% of total
Firm
9 listings
25.7% of total
Strict
5 listings
14.3% of total
Cancellation Policy Insights for Empire
- The prevailing Airbnb cancellation policy trend in Empire is Moderate, used by 28.6% of listings.
- There's a relatively balanced mix between guest-friendly (34.3%) and stricter (40.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 28.6% market standard in Empire.
- Using a Strict policy might deter some guests, as only 14.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Empire.
Empire STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Empire
- The overall average booking lead time for vacation rentals in Empire is 77 days.
- Guests book furthest in advance for stays during July (average 150 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 23 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (129 days avg.) sees the longest lead times, while Winter (58 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (77 days) as a baseline for your pricing and availability strategy in Empire.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 150 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 129 days) to capture early planners.
- Monitor your own booking lead times against these Empire averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Empire (2025)
Amenity Prevalence
Amenity Insights for Empire
- Essential amenities in Empire that guests expect include: Smoke alarm, TV, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Essentials, Carbon monoxide alarm, Free parking on premises are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Empire: Smoke alarm, TV, Wifi.
- Prioritize adding missing essentials: Wifi.
- Consider adding popular differentiators like Essentials or Carbon monoxide alarm to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Empire to stay competitive.
Empire Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Empire
- The typical guest profile for Airbnb in Empire consists of primarily domestic travelers (97%), often arriving from nearby Ann Arbor, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 96.7% of guests.
- Key international markets include United States (96.7%) and United Kingdom (0.8%).
- Top languages spoken are English (86.7%) followed by Spanish (4.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Ann Arbor and Chicago.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Empire Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Greilickville | 40 | $5,874 | $469.69 | 47% |
| Blair Township | 48 | $5,303 | $438.00 | 48% |
| Rowleys Bay | 17 | $5,239 | $392.89 | 49% |
| Town of Nasewaupee | 33 | $5,178 | $353.96 | 51% |
| Friendship Township | 14 | $5,118 | $376.04 | 59% |
| Ellison Bay | 15 | $5,036 | $356.73 | 59% |
| Bingham Township | 28 | $4,916 | $493.09 | 47% |
| Town of Holland | 15 | $4,859 | $413.57 | 50% |
| Town of Baileys Harbor | 36 | $4,815 | $401.52 | 55% |
| Sister Bay | 77 | $4,798 | $387.07 | 49% |