Saint James Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Michigan, United States

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Saint James in 2025? Explore comprehensive Airbnb analytics for Saint James, Michigan, United States to uncover income potential. This 2025 STR market report for Saint James, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 25 active listings.

Whether you're considering an Airbnb investment in Saint James, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Saint James Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Saint James Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$222
The average rental revenue earned for an occupied room per day in Saint James.
Occupancy Rate(?)
42.2%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$17,740
Typical annual income for an Airbnb listing in Saint James. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-42.2%
Significant decrease (-42.2%) vs. last year.
Peak Revenue Month(?)
June
The month with the highest average earnings, indicating peak season in Saint James.
Lowest Revenue Month(?)
January
The month with the lowest average earnings, indicating the low season in Saint James.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
25
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Saint James (2025)

Understanding the monthly revenue variations for Airbnb listings in Saint James is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Saint James is typically June, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Saint James across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $4,213+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $2,990 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $2,057 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $1,327, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Saint James

Saint James Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Saint James STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Junesees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Saint James:

  • Best-in-class properties (Top 10%) achieve 53%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 45% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 33%.
  • Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Saint James

Average Daily Rate (ADR) Airbnb Trends in Saint James (2025)

Effective short term rental pricing strategy in Saint James involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Saint James typically peaks in August and dips lowest during December. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $339+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $234 or more.
  • Typical properties (Median) charge around $205 per night.
  • Entry-level properties (Bottom 25%) earn around $180 per night.

Average Daily Rate (ADR) Trend by Month in Saint James

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Airbnb Seasonality Analysis & Trends in Saint James (2025)

Peak Season (June, July, August)
  • Revenue averages $4,394 per month
  • Occupancy rates average 56.5%
  • Daily rates average $240
Shoulder Season
  • Revenue averages $2,169 per month
  • Occupancy maintains around 29.5%
  • Daily rates hold near $225
Low Season (January, February, March)
  • Revenue drops to average $184 per month
  • Occupancy decreases to average 4.3%
  • Daily rates adjust to average $211

Seasonality Insights for Saint James

  • The Airbnb seasonality in Saint James shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Saint James's highest earning potential, with monthly revenues capable of climbing to $4,814, occupancy reaching a high of 61.0%, and ADRs peaking at $241.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $0, occupancy could drop to 0.0%, and ADRs may adjust down to $208.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Saint James.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Saint James seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Saint James (2025)

Exploring the top neighborhoods for short-term rentals in Saint James? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Silver Lake
A serene, picturesque area known for its beautiful lake views and sandy beaches, perfect for families and outdoor enthusiasts looking for a peaceful getaway.
Silver Lake Sand Dunes, Silver Lake State Park, Lake Michigan, Ludington State Park, Beach access, ATV rentals
Saint Joseph
A charming coastal city with a rich history and vibrant downtown, popular for its beautiful waterfront and cultural activities, appealing to tourists year-round.
Silver Beach County Park, Lighthouse Museum, Whirlpool Compass Fountain, Local wineries, St. Joseph River, Lake Michigan shoreline
South Haven
A popular destination known for its sandy beaches, charming downtown, and vibrant arts scene, attracting visitors looking for relaxation and outdoor recreation.
South Haven Lighthouse, North Beach Park, Kal-Haven Trail, Local shops and restaurants, Harbor Park, Black River Park
Saugatuck
A quaint town known for its art scene, beautiful landscapes, and outdoor activities, drawing artists and tourists to its unique charm and attractions.
Oval Beach, Saugatuck Dunes State Park, Kalamazoo River, Art galleries and shops, Saugatuck chain ferry, Fennville vineyards
Fennville
Located near beautiful beaches and wineries, this small town offers a peaceful retreat with access to nature and a growing food scene.
Fenn Valley Vineyards, Lake Michigan beaches, Downtown Fennville shops, Paw Paw Lake, GingerMan Raceway, Local farms and markets
Douglas
A vibrant arts community with unique shops and galleries, Douglas provides a charming atmosphere close to Lake Michigan, perfect for artistic travelers.
Douglas Beach, Mason County Historical Society, Art galleries, Local cafes and restaurants, Dunes State Park, Waterfront parks
Hartford
A lesser-known gem with a rich agricultural background, providing a quieter atmosphere for those looking to escape the crowds while still being close to attractions.
Water Street Park, Local berry farms, Red Arrow Highway, Hart Historical Museum, Lake Schafer, Nearby wineries
Benton Harbor
An up-and-coming city with a rich cultural scene, Benton Harbor is close to Lake Michigan and offers opportunities for exploration and recreation for visitors.
Harbor Shores Golf Club, Lake Michigan beach access, Local breweries, Botanical gardens, Arts districts, Family-friendly parks

Understanding Airbnb License Requirements & STR Laws in Saint James (2025)

While Saint James, Michigan, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Saint James to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Saint James (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Saint Jamesbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Northern Lights House

Northern Lights House

Entire Place • 4 bedrooms

$67,069
Revenue
52.7%
Occupancy
$621.52
Daily Rate
Freesoil Blue House

Freesoil Blue House

Entire Place • 3 bedrooms

$30,385
Revenue
55.2%
Occupancy
$197.06
Daily Rate
Nora’s Retreat

Nora’s Retreat

Entire Place • 2 bedrooms

$30,189
Revenue
67.7%
Occupancy
$199.20
Daily Rate
Captain's Quarters @The Boat Shop - Paradise Bay

Captain's Quarters @The Boat Shop - Paradise Bay

Entire Place • 1 bedroom

$27,745
Revenue
58.5%
Occupancy
$153.70
Daily Rate
Deckhand's Quarters @The Boat Shop - Paradise Bay

Deckhand's Quarters @The Boat Shop - Paradise Bay

Entire Place • 2 bedrooms

$25,861
Revenue
57.1%
Occupancy
$169.93
Daily Rate
Suite 10 King Suite Morning Glory Serenity

Suite 10 King Suite Morning Glory Serenity

Private Room • 1 bedroom

$21,345
Revenue
43.6%
Occupancy
$236.97
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Saint James (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Saint James based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Beaver Island13$136,108150.69/5.0
Carol4$102,0485524.87/5.0
Patty1$67,069165.00/5.0
Natalie2$50,765125.00/5.0
Sue1$21,2931224.93/5.0
Jeffrey1$21,2381264.90/5.0
Tyler1$19,02455.00/5.0
Mary Beth And Mike1$18,19535.00/5.0
Keith1$7,75194.56/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Saint James.

Dive Deeper: Advanced Saint James STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Saint James. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Saint James Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Saint James

  • The Saint James Airbnb market composition is heavily skewed towards Private Room listings, which make up 56% of the 25 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Saint James, Hotel/Boutique properties are the most common (52%), reflecting the local real estate landscape.
  • Houses represent a significant 16% portion, catering likely to families or larger groups.
  • The presence of 52% Hotel/Boutique listings indicates integration with traditional hospitality.
  • Smaller segments like others, outdoor/unique (combined 8.0%) offer potential for unique stay experiences.

Saint James Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Saint James

  • The dominant room capacity in Saint James is 1 bedroom listings, making up 52% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 72.0% of the active Airbnb listings in Saint James, indicating a high concentration in these sizes.
  • With over half the market (52%) consisting of studios or 1-bedroom units, Saint James is particularly well-suited for individuals or couples.

Saint James Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Saint James

  • The most common guest capacity trend in Saint James vacation rentals is listings accommodating 2 guests (56%). This suggests the primary traveler segment is likely couples or solo travelers.
  • Properties designed for 2 guests and 4 guests dominate the Saint James STR market, accounting for 76.0% of listings.
  • A significant 56.0% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Saint James.
  • 16.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Saint James.
  • On average, properties in Saint James are equipped to host 3.2 guests.

Saint James Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Saint James

  • The most common availability pattern in Saint James falls within the 271-366 days range, representing 68% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Saint James (52%), reflecting common guest stay durations or potential owner blocking patterns.

Saint James Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (20.8%)

1 Night

5 listings

20.8% of total

2 Nights (54.2%)

2 Nights

13 listings

54.2% of total

3 Nights (12.5%)

3 Nights

3 listings

12.5% of total

4-6 Nights (4.2%)

4-6 Nights

1 listings

4.2% of total

7-29 Nights (4.2%)

7-29 Nights

1 listings

4.2% of total

30+ Nights (4.2%)

30+ Nights

1 listings

4.2% of total

Key Insights

  • The most prevalent minimum stay requirement in Saint James is 2 Nights, adopted by 54.2% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (75.0%) of the Saint James Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 54.2% of Saint James hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 20.8% currently do.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Saint James.

Saint James Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (7.1%)

Flexible

1 listings

7.1% of total

Firm (35.7%)

Firm

5 listings

35.7% of total

Strict (57.1%)

Strict

8 listings

57.1% of total

Cancellation Policy Insights for Saint James

  • The prevailing Airbnb cancellation policy trend in Saint James is Strict, used by 57.1% of listings.
  • A majority (92.8%) of hosts in Saint James utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Strict policy to align with the 57.1% market standard in Saint James.
  • With 57.1% using Strict terms, this is a viable option in Saint James, particularly for high-value properties or during peak demand periods.
  • Regularly review your cancellation policy against competitors and market demand shifts in Saint James.

Saint James STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Saint James

  • The overall average booking lead time for vacation rentals in Saint James is 56 days.
  • Guests book furthest in advance for stays during July (average 213 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in February (average 0 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (135 days avg.) sees the longest lead times, while Fall (26 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (56 days) as a baseline for your pricing and availability strategy in Saint James.
  • For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 213 days out to capitalize on advance planning.
  • During February, focus on last-minute booking availability and promotions, as guests book with very short notice (0 days avg.).
  • Target marketing efforts for the Summer season well in advance (at least 135 days) to capture early planners.
  • Monitor your own booking lead times against these Saint James averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Saint James (2025)

Amenity Prevalence

Amenity Insights for Saint James

  • Essential amenities in Saint James that guests expect include: Hot water, Heating, Wifi, Smoke alarm, Free parking on premises, Essentials, TV. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Fire extinguisher, Kitchen, Washer are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Saint James: Hot water, Heating, Wifi, Smoke alarm, Free parking on premises, Essentials, TV.
  • Prioritize adding missing essentials: Free parking on premises, Essentials, TV.
  • Consider adding popular differentiators like Fire extinguisher or Kitchen to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Saint James to stay competitive.

Saint James Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Saint James

  • The typical guest profile for Airbnb in Saint James consists of primarily domestic travelers (99%), often arriving from nearby Grand Rapids, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 98.9% of guests.
  • Key international markets include United States (98.9%) and Germany (1.1%).
  • Top languages spoken are English (76.7%) followed by Spanish (9.3%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Grand Rapids and Traverse City.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Saint James Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Greilickville40$5,874$469.6947%
Blair Township48$5,303$438.0048%
Friendship Township14$5,118$376.0459%
Bingham Township28$4,916$493.0947%
Bay Township10$4,782$550.1444%
Livingston Township11$4,649$293.8053%
Leelanau Township50$4,620$377.3650%
Leland Township40$4,579$568.0637%
Walloon Lake25$4,534$401.8044%
Elmwood Charter Township64$4,418$353.1649%

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