Plymouth Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Michigan, United States
Is Airbnb profitable in Plymouth in 2025? Explore comprehensive Airbnb analytics for Plymouth, Michigan, United States to uncover income potential. This 2025 STR market report for Plymouth, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 47 active listings.
Whether you're considering an Airbnb investment in Plymouth, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Plymouth Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Plymouth Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Plymouth (2025)
Understanding the monthly revenue variations for Airbnb listings in Plymouth is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Plymouth is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Plymouth across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,020+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,744 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,575 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,515, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Plymouth
Plymouth Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Plymouth STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Plymouth:
- Best-in-class properties (Top 10%) achieve 83%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 72% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 51%.
- Entry-level properties (Bottom 25%) average 28% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Plymouth
Average Daily Rate (ADR) Airbnb Trends in Plymouth (2025)
Effective short term rental pricing strategy in Plymouth involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Plymouth typically peaks in May and dips lowest during December. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $327+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $214 or more.
- Typical properties (Median) charge around $154 per night.
- Entry-level properties (Bottom 25%) earn around $115 per night.
Average Daily Rate (ADR) Trend by Month in Plymouth
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Airbnb Seasonality Analysis & Trends in Plymouth (2025)
Peak Season (July, August, September)
- Revenue averages $3,419 per month
- Occupancy rates average 59.1%
- Daily rates average $181
Shoulder Season
- Revenue averages $2,800 per month
- Occupancy maintains around 49.6%
- Daily rates hold near $189
Low Season (January, February, November)
- Revenue drops to average $2,281 per month
- Occupancy decreases to average 43.9%
- Daily rates adjust to average $178
Seasonality Insights for Plymouth
- The Airbnb seasonality in Plymouth shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Plymouth's highest earning potential, with monthly revenues capable of climbing to $3,556, occupancy reaching a high of 60.6%, and ADRs peaking at $219.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,999, occupancy could drop to 42.5%, and ADRs may adjust down to $164.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Plymouth.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Plymouth seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Plymouth (2025)
Exploring the top neighborhoods for short-term rentals in Plymouth? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Plymouth | Historic and vibrant area known for its shopping, dining, and community events. Ideal for attracting tourists who want to experience local culture and events. | Kellogg Park, Plymouth Historical Museum, Local shops, Restaurants and cafes, Festival events |
| Plymouth Township | Residential neighborhood with a mix of parks and family-friendly amenities. Great for longer stays and travelers with families looking for comfort and suburban tranquility. | Parcells Park, Smith Park, Plymouth Community Arts Council, Local schools and playgrounds |
| Miller Park | A quiet area with access to nature and outdoor activities, perfect for travelers seeking relaxation and scenic views. | Miller Park, Nature trails, Lakes and picnic areas, Fishing spots |
| Plymouth-Canton Community Schools District | Family-oriented area known for good schools and safe neighborhoods. Attractive to families visiting for school events or relocations. | Local schools, Parks, Sporting events |
| Northville | Nearby upscale community with charming downtown, boutique shops, and restaurants. A perfect retreat for couples and upscale travelers. | Downtown Northville, Northville Central Park, Northville District Library, Local festivals |
| Heritage Park | A beautiful park area that hosts many events and is great for outdoor activities. It attracts visitors interested in nature and recreation. | Heritage Park, Walking trails, Fishing pond, Playgrounds |
| Canton Township | Lively township close to Plymouth, known for its shopping centers and entertainment options. Ideal for tourists who enjoy convenience and variety. | Laurel Park Place Mall, Canton Leisure Services, Local dining and entertainment |
| Hines Park | A scenic parkway that offers outdoor activities, perfect for nature-loving visitors looking for a retreat close to the city. | Hines Drive, Picnic areas, Biking and walking trails, Scenic views |
Understanding Airbnb License Requirements & STR Laws in Plymouth (2025)
While Plymouth, Michigan, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Plymouth to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Plymouth (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Plymouthbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Charming Plymouth retreat • hot tub • fire pit
Entire Place • 3 bedrooms
Family friendly home, park view, walkable to city
Entire Place • 2 bedrooms
Cheerful cottage steps away from downtown Plymouth
Entire Place • 3 bedrooms
Murphy's On Main Spacious 7BD Retreat
Entire Place • 7 bedrooms
Bright, Spacious Plymouth 4BR - Walk to DT!
Entire Place • 4 bedrooms
Spacious Ranch in Plymouth
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Plymouth (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Plymouth based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Felicia | 6 | $156,198 | 440 | 4.97/5.0 |
| Kevin | 8 | $132,469 | 618 | 4.80/5.0 |
| StayArbor Hospitality | 2 | $85,804 | 93 | 4.93/5.0 |
| Devin | 1 | $85,412 | 114 | 4.96/5.0 |
| Bobby | 1 | $57,078 | 100 | 4.98/5.0 |
| Bryon | 2 | $56,487 | 125 | 4.93/5.0 |
| Angela | 2 | $55,076 | 136 | 4.83/5.0 |
| Dorothy | 1 | $49,652 | 90 | 4.96/5.0 |
| Christine | 3 | $44,600 | 256 | 4.97/5.0 |
| Tammy | 1 | $43,456 | 38 | 4.89/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Plymouth.
Dive Deeper: Advanced Plymouth STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Plymouth. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPlymouth Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Plymouth
- The Plymouth Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 97.9% of the 47 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Plymouth, House properties are the most common (76.6%), reflecting the local real estate landscape.
- Houses represent a significant 76.6% portion, catering likely to families or larger groups.
- Smaller segments like others (combined 2.1%) offer potential for unique stay experiences.
Plymouth Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Plymouth
- The dominant room capacity in Plymouth is 2 bedrooms listings, making up 44.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 68.1% of the active Airbnb listings in Plymouth, indicating a high concentration in these sizes.
- A significant 27.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Plymouth.
Plymouth Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Plymouth
- The most common guest capacity trend in Plymouth vacation rentals is listings accommodating 8+ guests (27.7%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Plymouth STR market, accounting for 49.0% of listings.
- 49.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Plymouth.
- On average, properties in Plymouth are equipped to host 5.1 guests.
Plymouth Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Plymouth
- The most common availability pattern in Plymouth falls within the 271-366 days range, representing 34% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 65.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Plymouth (34%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 36.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Plymouth Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
11 listings
23.4% of total
2 Nights
21 listings
44.7% of total
3 Nights
1 listings
2.1% of total
4-6 Nights
2 listings
4.3% of total
7-29 Nights
5 listings
10.6% of total
30+ Nights
7 listings
14.9% of total
Key Insights
- The most prevalent minimum stay requirement in Plymouth is 2 Nights, adopted by 44.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (68.1%) of the Plymouth Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (14.9%) caters to monthly stays (30+ nights) in Plymouth, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 44.7% of Plymouth hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 23.4% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 14.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Plymouth.
Plymouth Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
6 listings
13.3% of total
Moderate
8 listings
17.8% of total
Firm
17 listings
37.8% of total
Strict
14 listings
31.1% of total
Cancellation Policy Insights for Plymouth
- The prevailing Airbnb cancellation policy trend in Plymouth is Firm, used by 37.8% of listings.
- A majority (68.9%) of hosts in Plymouth utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 37.8% market standard in Plymouth.
- With 31.1% using Strict terms, this is a viable option in Plymouth, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Plymouth.
Plymouth STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Plymouth
- The overall average booking lead time for vacation rentals in Plymouth is 41 days.
- Guests book furthest in advance for stays during May (average 63 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 22 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (48 days avg.) sees the longest lead times, while Winter (29 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (41 days) as a baseline for your pricing and availability strategy in Plymouth.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 63 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 48 days) to capture early planners.
- Monitor your own booking lead times against these Plymouth averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Plymouth (2025)
Amenity Prevalence
Amenity Insights for Plymouth
- Essential amenities in Plymouth that guests expect include: Kitchen, Wifi, Air conditioning, Smoke alarm, Heating, TV, Coffee maker, Refrigerator. Lacking these (any) could significantly impact bookings.
- Popular amenities like Free parking on premises, Hair dryer are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Plymouth: Kitchen, Wifi, Air conditioning, Smoke alarm, Heating, TV, Coffee maker, Refrigerator.
- Prioritize adding missing essentials: Smoke alarm, Heating, TV, Coffee maker, Refrigerator.
- Consider adding popular differentiators like Free parking on premises or Hair dryer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Plymouth to stay competitive.
Plymouth Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Plymouth
- The typical guest profile for Airbnb in Plymouth consists of primarily domestic travelers (94%), often arriving from nearby Chicago, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 94.2% of guests.
- Key international markets include United States (94.2%) and Canada (2.1%).
- Top languages spoken are English (79.2%) followed by Spanish (9.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Chicago and Midland.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Plymouth Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Huron Township | 16 | $4,491 | $436.47 | 40% |
| City of Frankenmuth | 31 | $4,390 | $308.53 | 51% |
| Grass Lake Charter Township | 16 | $3,989 | $336.21 | 45% |
| Scio Township | 22 | $3,949 | $650.66 | 45% |
| Ann Arbor | 517 | $3,949 | $409.89 | 45% |
| Erie Township | 10 | $3,526 | $213.26 | 55% |
| Forester | 13 | $3,512 | $382.94 | 37% |
| Port Sanilac | 33 | $3,511 | $519.62 | 33% |
| Catawba Island Township | 13 | $3,494 | $394.56 | 45% |
| Put-in-Bay | 42 | $3,403 | $489.38 | 42% |