Franklin Township Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Michigan, United States
Is Airbnb profitable in Franklin Township in 2025? Explore comprehensive Airbnb analytics for Franklin Township, Michigan, United States to uncover income potential. This 2025 STR market report for Franklin Township, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 29 active listings.
Whether you're considering an Airbnb investment in Franklin Township, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Franklin Township Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Franklin Township Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Franklin Township (2025)
Understanding the monthly revenue variations for Airbnb listings in Franklin Township is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Franklin Township is typically May, while April often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Franklin Township across different performance tiers:
- Best-in-class properties (Top 10%) achieve $16,142+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,743 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,696 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,749, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Franklin Township
Franklin Township Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Franklin Township STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Franklin Township:
- Best-in-class properties (Top 10%) achieve 73%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 54% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 37%.
- Entry-level properties (Bottom 25%) average 24% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Franklin Township
Average Daily Rate (ADR) Airbnb Trends in Franklin Township (2025)
Effective short term rental pricing strategy in Franklin Township involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Franklin Township typically peaks in January and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $464+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $367 or more.
- Typical properties (Median) charge around $226 per night.
- Entry-level properties (Bottom 25%) earn around $163 per night.
Average Daily Rate (ADR) Trend by Month in Franklin Township
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Airbnb Seasonality Analysis & Trends in Franklin Township (2025)
Peak Season (May, July, August)
- Revenue averages $8,638 per month
- Occupancy rates average 54.7%
- Daily rates average $344
Shoulder Season
- Revenue averages $6,141 per month
- Occupancy maintains around 40.1%
- Daily rates hold near $378
Low Season (April, October, November)
- Revenue drops to average $3,416 per month
- Occupancy decreases to average 27.4%
- Daily rates adjust to average $354
Seasonality Insights for Franklin Township
- The Airbnb seasonality in Franklin Township shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Franklin Township's highest earning potential, with monthly revenues capable of climbing to $10,024, occupancy reaching a high of 63.4%, and ADRs peaking at $398.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,561, occupancy could drop to 17.6%, and ADRs may adjust down to $335.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Franklin Township.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Franklin Township seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Franklin Township (2025)
Exploring the top neighborhoods for short-term rentals in Franklin Township? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Heritage Park | A large public park in the heart of Franklin Township that offers a variety of recreational activities and is popular for family gatherings, making it a great place for families looking for an Airbnb stay. | Heritage Park, Walking trails, Playgrounds, Picnic areas, Sports fields |
| Franklin Village | A charming suburban area with a small-town feel, attracting visitors who want to experience local events and community life. It is quiet yet close to urban amenities. | Franklin Cider Mill, Local shops, Parks, Community events |
| Birmingham | Just a short drive from Franklin, Birmingham offers upscale shopping, dining, and entertainment options, making it a desirable location for travelers seeking luxury and convenience. | Birmingham Museum, Shopping districts, Dining options, Parks |
| Beverly Hills | Another close suburban area known for its beautiful homes and family-friendly atmosphere, appealing to those looking for a peaceful getaway. | Local parks, Community events, Family-friendly atmosphere |
| Southfield | Southfield is an urban center with a variety of businesses and corporate offices, appealing to business travelers as well as families. | Southfield Town Center, Shopping malls, Parks |
| Farmington Hills | A larger city nearby that offers a wide range of activities and amenities, attracting visitors who want to explore a vibrant suburban area. | Heritage Park, Shopping areas, Dining options |
| West Bloomfield | Known for its beautiful lakes and parks, this area is perfect for those who enjoy nature and want a quieter space to relax while still being close to urban amenities. | West Bloomfield Woods Nature Preserve, Lakes, Parks |
| Royal Oak | A vibrant city known for its nightlife, restaurants, and cultural events, Royal Oak attracts younger crowds and visitors looking for entertainment options. | Royal Oak Music Theatre, Downtown shopping, Restaurants and bars |
Understanding Airbnb License Requirements & STR Laws in Franklin Township (2025)
While Franklin Township, Michigan, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Franklin Township to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Franklin Township (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Franklin Townshipbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Luxury Lakefront Retreat
Entire Place • 9 bedrooms
The Boathouse At Evans Lake
Entire Place • 7 bedrooms
Large Lake Retreat (7BR4BA) with 2 full kitchens!
Entire Place • 7 bedrooms
On the waterfront with everything!
Entire Place • 4 bedrooms
Lovely Place in Prime Location/Near Trails/Hot Tub
Entire Place • 3 bedrooms
Beautiful Evans Lakefront w/ Private Beach
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Franklin Township (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Franklin Township based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Monique | 1 | $487,796 | 13 | 5.00/5.0 |
| Bill | 1 | $140,377 | 38 | 5.00/5.0 |
| Nikki | 1 | $80,181 | 4 | 5.00/5.0 |
| Vern | 3 | $63,329 | 28 | 3.24/5.0 |
| Paul | 1 | $61,701 | 102 | 4.99/5.0 |
| Karla | 1 | $56,444 | 67 | 5.00/5.0 |
| Host #209017021 | 1 | $54,636 | 5 | 4.80/5.0 |
| Deanna | 1 | $35,468 | 146 | 4.99/5.0 |
| Maria | 1 | $34,317 | 21 | 4.76/5.0 |
| Kaylee | 5 | $33,536 | 10 | 2.93/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Franklin Township.
Dive Deeper: Advanced Franklin Township STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Franklin Township. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsFranklin Township Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Franklin Township
- The Franklin Township Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 29 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Franklin Township, House properties are the most common (58.6%), reflecting the local real estate landscape.
- Houses represent a significant 58.6% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 3.4%) offer potential for unique stay experiences.
Franklin Township Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Franklin Township
- The dominant room capacity in Franklin Township is 2 bedrooms listings, making up 34.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 62.1% of the active Airbnb listings in Franklin Township, indicating a high concentration in these sizes.
- A significant 51.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Franklin Township.
Franklin Township Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Franklin Township
- The most common guest capacity trend in Franklin Township vacation rentals is listings accommodating 8+ guests (44.8%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Franklin Township STR market, accounting for 75.8% of listings.
- 82.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Franklin Township.
- On average, properties in Franklin Township are equipped to host 6.6 guests.
Franklin Township Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Franklin Township
- The most common availability pattern in Franklin Township falls within the 271-366 days range, representing 51.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 86.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Franklin Township (37.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 17.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Franklin Township Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
5 listings
19.2% of total
2 Nights
11 listings
42.3% of total
3 Nights
6 listings
23.1% of total
7-29 Nights
2 listings
7.7% of total
30+ Nights
2 listings
7.7% of total
Key Insights
- The most prevalent minimum stay requirement in Franklin Township is 2 Nights, adopted by 42.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (61.5%) of the Franklin Township Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 42.3% of Franklin Township hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 19.2% currently do.
- A 2-night minimum appears standard (42.3%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 7.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Franklin Township.
Franklin Township Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
2 listings
8.3% of total
Flexible
6 listings
25% of total
Moderate
5 listings
20.8% of total
Firm
6 listings
25% of total
Strict
5 listings
20.8% of total
Cancellation Policy Insights for Franklin Township
- The prevailing Airbnb cancellation policy trend in Franklin Township is Flexible, used by 25% of listings.
- There's a relatively balanced mix between guest-friendly (45.8%) and stricter (45.8%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 25% market standard in Franklin Township.
- Regularly review your cancellation policy against competitors and market demand shifts in Franklin Township.
Franklin Township STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Franklin Township
- The overall average booking lead time for vacation rentals in Franklin Township is 60 days.
- Guests book furthest in advance for stays during July (average 126 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 17 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (92 days avg.) sees the longest lead times, while Fall (55 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (60 days) as a baseline for your pricing and availability strategy in Franklin Township.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 126 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 92 days) to capture early planners.
- Monitor your own booking lead times against these Franklin Township averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Franklin Township (2025)
Amenity Prevalence
Amenity Insights for Franklin Township
- Essential amenities in Franklin Township that guests expect include: Kitchen, TV, Smoke alarm, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like Air conditioning, Carbon monoxide alarm, Wifi are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Franklin Township: Kitchen, TV, Smoke alarm, Free parking on premises.
- Consider adding popular differentiators like Air conditioning or Carbon monoxide alarm to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Franklin Township to stay competitive.
Franklin Township Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Franklin Township
- The typical guest profile for Airbnb in Franklin Township consists of primarily domestic travelers (98%), often arriving from nearby Grand Rapids, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 97.7% of guests.
- Key international markets include United States (97.7%) and Canada (0.9%).
- Top languages spoken are English (83.8%) followed by Spanish (7.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Grand Rapids and Chicago.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Franklin Township Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Greilickville | 40 | $5,874 | $469.69 | 47% |
| Fennville | 10 | $5,326 | $372.77 | 44% |
| Blair Township | 48 | $5,303 | $438.00 | 48% |
| Saugatuck Township | 140 | $5,282 | $462.94 | 43% |
| Laketown Township | 62 | $5,207 | $457.63 | 45% |
| Port Sheldon Township | 27 | $5,185 | $511.35 | 52% |
| Bingham Township | 28 | $4,916 | $493.09 | 47% |
| Grattan Township | 15 | $4,466 | $295.73 | 58% |
| Ganges Township | 68 | $4,457 | $482.35 | 37% |
| Elmwood Charter Township | 64 | $4,418 | $353.16 | 49% |