Southfield Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Michigan, United States
Is Airbnb profitable in Southfield in 2025? Explore comprehensive Airbnb analytics for Southfield, Michigan, United States to uncover income potential. This 2025 STR market report for Southfield, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 38 active listings.
Whether you're considering an Airbnb investment in Southfield, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Southfield Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Southfield Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Southfield (2025)
Understanding the monthly revenue variations for Airbnb listings in Southfield is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Southfield is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Southfield across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,614+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,993 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,662 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $851, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Southfield
Southfield Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Southfield STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Southfield:
- Best-in-class properties (Top 10%) achieve 81%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 64% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 41%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Southfield
Average Daily Rate (ADR) Airbnb Trends in Southfield (2025)
Effective short term rental pricing strategy in Southfield involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Southfield typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $355+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $181 or more.
- Typical properties (Median) charge around $118 per night.
- Entry-level properties (Bottom 25%) earn around $79 per night.
Average Daily Rate (ADR) Trend by Month in Southfield
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Airbnb Seasonality Analysis & Trends in Southfield (2025)
Peak Season (July, April, June)
- Revenue averages $2,995 per month
- Occupancy rates average 49.9%
- Daily rates average $167
Shoulder Season
- Revenue averages $2,308 per month
- Occupancy maintains around 45.1%
- Daily rates hold near $164
Low Season (January, February, March)
- Revenue drops to average $1,355 per month
- Occupancy decreases to average 32.8%
- Daily rates adjust to average $150
Seasonality Insights for Southfield
- The Airbnb seasonality in Southfield shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Southfield's highest earning potential, with monthly revenues capable of climbing to $3,153, occupancy reaching a high of 62.0%, and ADRs peaking at $170.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,260, occupancy could drop to 30.2%, and ADRs may adjust down to $149.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Southfield.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Southfield seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Southfield (2025)
Exploring the top neighborhoods for short-term rentals in Southfield? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| North Southfield | A suburban neighborhood with a mix of residential and commercial properties, providing a peaceful environment close to urban amenities. Ideal for families and business travelers looking for convenience and accessibility. | Southfield Civic Center, The Southfield Public Library, Lawrence Technological University, Southfield Town Center, Northland Center |
| Southfield Town Center | A bustling business hub with high-rise offices, attracting business travelers and corporate guests. Offers easy access to major highways and amenities. | Southfield Town Center, Marriott Southfield, Hotel Barron, Birmingham Country Club, The Gardens of Royal Oak |
| Lathrup Village | A charming community adjacent to Southfield known for its parks and family-friendly atmosphere. A great option for those seeking a quieter stay. | Lathrup Village Historical Museum, Lathrup Park, Duns Scotus Park, Southfield Historical Museum |
| Southfield Downtown | The downtown area is undergoing revitalization, attracting new shops and restaurants. A trendy area for millennials and Gen Z looking for urban experiences. | Southfield Municipal Complex, Southfield Parks and Recreation, The Southfield Farmers Market, Shiawassee Park |
| Southfield Central | Offers a variety of dining and entertainment options, making it a lively area for both tourists and locals. Great for short-term rentals as a hub for exploring the region. | The Shul of Southfield, Woodland Hills Park, Southfield Historical Society, Southfield Regal Cinema |
| Beech Woods | Known for its natural beauty and recreational facilities, this area appeals to nature lovers and families looking for outdoor activities as part of their stay. | Beech Woods Park, Southfield Nature Center, Eliza Howell Park, Golfing at The Old Course |
| Evergreen and 10 Mile | A busy intersection area that is home to many shops and restaurants. Offers a diverse experience with a mix of cultures and cuisines. | 10 Mile Crossing Apartments, Southfield Plaza, Evergreen Plaza, Royal Oak Music Theatre |
| Franklin | A suburban village with a rural feel and upscale properties, appealing for those looking for a quiet retreat away from the hustle. | Franklin Cider Mill, Franklin Historical Museum, Franklin River Park, Wabeek Country Club |
Understanding Airbnb License Requirements & STR Laws in Southfield (2025)
While Southfield, Michigan, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Southfield to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Southfield (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Southfieldbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Spacious, 4br, 2.5b home near B’ham
Entire Place • 4 bedrooms
Adorable 5BR/3.5BA StayArbor Home!
Entire Place • 5 bedrooms
Artist Escape Near Bham, w/ Serene Back Yard!
Entire Place • 4 bedrooms
Modern French Country Luxury Getaway/ Pool Table
Entire Place • 4 bedrooms
Resort-like getaway on our 1+ acre Southfield home
Entire Place • 4 bedrooms
Detroit Vs. Everybody House
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Southfield (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Southfield based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| StayArbor Hospitality | 2 | $106,365 | 17 | 4.80/5.0 |
| Amy | 1 | $67,225 | 51 | 4.98/5.0 |
| Peaceful | 2 | $58,188 | 130 | 4.86/5.0 |
| Y | 3 | $55,407 | 107 | 4.50/5.0 |
| Irina | 1 | $48,388 | 157 | 4.80/5.0 |
| Glenda | 1 | $45,700 | 58 | 4.78/5.0 |
| David And Shalece | 1 | $38,622 | 71 | 4.86/5.0 |
| Toni | 1 | $36,940 | 8 | 5.00/5.0 |
| Michael | 1 | $28,889 | 41 | 4.85/5.0 |
| Raylyn | 1 | $28,150 | 28 | 4.75/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Southfield.
Dive Deeper: Advanced Southfield STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Southfield. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSouthfield Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Southfield
- The Southfield Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 76.3% of the 38 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Southfield, House properties are the most common (71.1%), reflecting the local real estate landscape.
- Houses represent a significant 71.1% portion, catering likely to families or larger groups.
- The presence of 5.3% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, unique stays (combined 5.2%) offer potential for unique stay experiences.
Southfield Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Southfield
- The dominant room capacity in Southfield is 2 bedrooms listings, making up 34.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 52.6% of the active Airbnb listings in Southfield, indicating a high concentration in these sizes.
- A significant 36.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Southfield.
Southfield Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Southfield
- The most common guest capacity trend in Southfield vacation rentals is listings accommodating 6 guests (28.9%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 8+ guests dominate the Southfield STR market, accounting for 44.7% of listings.
- 50.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Southfield.
- On average, properties in Southfield are equipped to host 4.5 guests.
Southfield Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Southfield
- The most common availability pattern in Southfield falls within the 271-366 days range, representing 39.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 65.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Southfield (26.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 34.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Southfield Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
12 listings
33.3% of total
2 Nights
11 listings
30.6% of total
3 Nights
2 listings
5.6% of total
4-6 Nights
5 listings
13.9% of total
7-29 Nights
4 listings
11.1% of total
30+ Nights
2 listings
5.6% of total
Key Insights
- The most prevalent minimum stay requirement in Southfield is 1 Night, adopted by 33.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (63.9%) of the Southfield Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 33.3% of Southfield hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 5.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Southfield.
Southfield Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
2 listings
5.7% of total
Flexible
10 listings
28.6% of total
Moderate
4 listings
11.4% of total
Firm
11 listings
31.4% of total
Strict
8 listings
22.9% of total
Cancellation Policy Insights for Southfield
- The prevailing Airbnb cancellation policy trend in Southfield is Firm, used by 31.4% of listings.
- A majority (54.3%) of hosts in Southfield utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 31.4% market standard in Southfield.
- Regularly review your cancellation policy against competitors and market demand shifts in Southfield.
Southfield STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Southfield
- The overall average booking lead time for vacation rentals in Southfield is 28 days.
- Guests book furthest in advance for stays during July (average 74 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in October (average 18 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (50 days avg.) sees the longest lead times, while Winter (22 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (28 days) as a baseline for your pricing and availability strategy in Southfield.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 74 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 50 days) to capture early planners.
- Monitor your own booking lead times against these Southfield averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Southfield (2025)
Amenity Prevalence
Amenity Insights for Southfield
- Essential amenities in Southfield that guests expect include: Wifi, Free parking on premises, Heating, Smoke alarm, Kitchen, Air conditioning, Dishes and silverware, Hangers. Lacking these (any) could significantly impact bookings.
- Popular amenities like Carbon monoxide alarm, Cooking basics are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Southfield: Wifi, Free parking on premises, Heating, Smoke alarm, Kitchen, Air conditioning, Dishes and silverware, Hangers.
- Prioritize adding missing essentials: Kitchen, Air conditioning, Dishes and silverware, Hangers.
- Consider adding popular differentiators like Carbon monoxide alarm or Cooking basics to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Southfield to stay competitive.
Southfield Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Southfield
- The typical guest profile for Airbnb in Southfield consists of primarily domestic travelers (90%), often arriving from nearby Detroit, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 89.8% of guests.
- Key international markets include United States (89.8%) and Canada (3.6%).
- Top languages spoken are English (72.2%) followed by Spanish (8.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Detroit and Chicago.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Southfield Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Huron Township | 16 | $5,955 | $423.08 | 44% |
| Forester | 11 | $5,685 | $390.48 | 43% |
| City of Frankenmuth | 29 | $5,143 | $304.06 | 54% |
| Ann Arbor | 487 | $4,539 | $424.08 | 48% |
| Hamburg Township | 36 | $4,279 | $397.92 | 44% |
| Grass Lake Charter Township | 16 | $4,168 | $321.84 | 45% |
| White Lake Charter Township | 27 | $4,025 | $328.99 | 46% |
| Erie Township | 10 | $3,907 | $209.82 | 56% |
| Huron | 122 | $3,867 | $338.59 | 41% |
| Pittsfield Charter Township | 39 | $3,862 | $332.88 | 45% |