Escanaba Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Michigan, United States
Is Airbnb profitable in Escanaba in 2025? Explore comprehensive Airbnb analytics for Escanaba, Michigan, United States to uncover income potential. This 2025 STR market report for Escanaba, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 54 active listings.
Whether you're considering an Airbnb investment in Escanaba, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Escanaba Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Escanaba Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Escanaba (2025)
Understanding the monthly revenue variations for Airbnb listings in Escanaba is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Escanaba is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Escanaba across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,319+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,344 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,444 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $807, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Escanaba
Escanaba Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Escanaba STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Escanaba:
- Best-in-class properties (Top 10%) achieve 74%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 58% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 35%.
- Entry-level properties (Bottom 25%) average 23% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Escanaba
Average Daily Rate (ADR) Airbnb Trends in Escanaba (2025)
Effective short term rental pricing strategy in Escanaba involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Escanaba typically peaks in June and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $178+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $134 or more.
- Typical properties (Median) charge around $106 per night.
- Entry-level properties (Bottom 25%) earn around $86 per night.
Average Daily Rate (ADR) Trend by Month in Escanaba
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Airbnb Seasonality Analysis & Trends in Escanaba (2025)
Peak Season (July, June, August)
- Revenue averages $2,654 per month
- Occupancy rates average 61.9%
- Daily rates average $124
Shoulder Season
- Revenue averages $1,703 per month
- Occupancy maintains around 39.0%
- Daily rates hold near $121
Low Season (January, February, March)
- Revenue drops to average $835 per month
- Occupancy decreases to average 23.3%
- Daily rates adjust to average $111
Seasonality Insights for Escanaba
- The Airbnb seasonality in Escanaba shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Escanaba's highest earning potential, with monthly revenues capable of climbing to $2,680, occupancy reaching a high of 70.3%, and ADRs peaking at $125.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $752, occupancy could drop to 20.6%, and ADRs may adjust down to $109.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Escanaba.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Escanaba seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Escanaba (2025)
Exploring the top neighborhoods for short-term rentals in Escanaba? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Lakeshore Drive | Scenic area along Lake Michigan with beautiful views and access to beaches. Ideal for travelers looking for nature and relaxation. | Escanaba State Harbor, Lake Michigan beaches, Van Cleve Park, Hannahville Indian Community |
| Downtown Escanaba | Cultural hub with shops, restaurants, and local events. Attracts visitors looking for a more urban experience with local charm. | Delta County Historical Museum, Escanaba City Hall, local dining options, art galleries |
| Sand Point | Historical area with unique architecture and close proximity to beaches and parks. Draws visitors interested in history and waterfront activities. | Sand Point Lighthouse, Nahma Township, Escanaba Harbor, camping and hiking |
| Bark River | A more rural setting with a peaceful atmosphere, great for visitors wanting to explore the outdoors and enjoy tranquility. | Bark River Falls, fishing spots, hiking trails, wildlife watching |
| Gladstone | Nearby city with beautiful waterfront parks and access to recreational activities, attracting families and outdoor enthusiasts. | Gladstone Yacht Club, The Gladstone Historical Society, Lake Shore Park, city events and festivals |
| Fisherman’s Wharf | A popular spot for fishing enthusiasts and outdoor activities. Great for guests looking to engage in water sports and relax by the water. | fishing charters, boat rentals, waterfront cafes, picnic areas |
| Huntington Woods | Residential area offering a suburban feel with access to nature trails and parks, perfect for families visiting the region. | Huntington Woods Park, nature trails, family-friendly activities |
| Civic Center | Center for local events and community gatherings, appealing to visitors wanting to experience local culture and festivities. | local fairs, community theater, seasonal events, parks |
Understanding Airbnb License Requirements & STR Laws in Escanaba (2025)
While Escanaba, Michigan, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Escanaba to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Escanaba (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Escanababased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Shamrock House
Entire Place • 3 bedrooms
Family Retreat with Lake Views at Ludington Park
Entire Place • 3 bedrooms
Escanaba Escape
Entire Place • 3 bedrooms
Lovely Duplex. Sleeps 4
Entire Place • 2 bedrooms
Welcome to the Bridge House
Entire Place • 4 bedrooms
101-Large First Floor Apartment Near Park, Lake MI
Private Room • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Escanaba (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Escanaba based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Nicole | 14 | $187,866 | 146 | 4.09/5.0 |
| Russell | 3 | $81,913 | 421 | 4.76/5.0 |
| Mercedes | 5 | $66,240 | 73 | 4.33/5.0 |
| Shamrock | 1 | $43,702 | 16 | 5.00/5.0 |
| Stacey | 1 | $43,562 | 23 | 5.00/5.0 |
| Julie | 2 | $38,968 | 44 | 4.89/5.0 |
| Danielle | 1 | $35,764 | 38 | 4.92/5.0 |
| Bonnie | 1 | $34,871 | 42 | 4.98/5.0 |
| Karen | 2 | $32,198 | 93 | 4.85/5.0 |
| Lisa | 2 | $27,589 | 155 | 4.88/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Escanaba.
Dive Deeper: Advanced Escanaba STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Escanaba. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsEscanaba Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Escanaba
- The Escanaba Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 61.1% of the 54 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 38.9% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Escanaba, Apartment/Condo properties are the most common (33.3%), reflecting the local real estate landscape.
- Houses represent a significant 31.5% portion, catering likely to families or larger groups.
- The presence of 33.3% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique (combined 1.9%) offer potential for unique stay experiences.
Escanaba Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Escanaba
- The dominant room capacity in Escanaba is 1 bedroom listings, making up 44.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 70.3% of the active Airbnb listings in Escanaba, indicating a high concentration in these sizes.
Escanaba Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Escanaba
- The most common guest capacity trend in Escanaba vacation rentals is listings accommodating 2 guests (33.3%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Escanaba STR market, accounting for 61.1% of listings.
- 29.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Escanaba.
- On average, properties in Escanaba are equipped to host 4.0 guests.
Escanaba Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Escanaba
- The most common availability pattern in Escanaba falls within the 181-270 days range, representing 48.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 81.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Escanaba (51.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 18.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Escanaba Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
24 listings
46.2% of total
2 Nights
23 listings
44.2% of total
3 Nights
2 listings
3.8% of total
7-29 Nights
1 listings
1.9% of total
30+ Nights
2 listings
3.8% of total
Key Insights
- The most prevalent minimum stay requirement in Escanaba is 1 Night, adopted by 46.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (90.4%) of the Escanaba Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 46.2% of Escanaba hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Escanaba.
Escanaba Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
27 listings
52.9% of total
Moderate
13 listings
25.5% of total
Firm
6 listings
11.8% of total
Strict
5 listings
9.8% of total
Cancellation Policy Insights for Escanaba
- The prevailing Airbnb cancellation policy trend in Escanaba is Flexible, used by 52.9% of listings.
- The market strongly favors guest-friendly terms, with 78.4% of listings offering Flexible or Moderate policies. This suggests guests in Escanaba may expect booking flexibility.
- Strict cancellation policies are quite rare (9.8%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 52.9% market standard in Escanaba.
- Given the high prevalence of Flexible policies (52.9%), offering this can enhance booking appeal, especially during shoulder seasons.
- Using a Strict policy might deter some guests, as only 9.8% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Escanaba.
Escanaba STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Escanaba
- The overall average booking lead time for vacation rentals in Escanaba is 36 days.
- Guests book furthest in advance for stays during July (average 79 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 19 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (65 days avg.) sees the longest lead times, while Fall (30 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (36 days) as a baseline for your pricing and availability strategy in Escanaba.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 79 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 65 days) to capture early planners.
- Monitor your own booking lead times against these Escanaba averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Escanaba (2025)
Amenity Prevalence
Amenity Insights for Escanaba
- Essential amenities in Escanaba that guests expect include: Heating, TV, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Bed linens, Wifi, Essentials are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Escanaba: Heating, TV, Smoke alarm.
- Prioritize adding missing essentials: Heating, TV, Smoke alarm.
- Consider adding popular differentiators like Bed linens or Wifi to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Escanaba to stay competitive.
Escanaba Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Escanaba
- The typical guest profile for Airbnb in Escanaba consists of primarily domestic travelers (99%), often arriving from nearby Chicago, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 98.5% of guests.
- Key international markets include United States (98.5%) and Canada (0.8%).
- Top languages spoken are English (81.5%) followed by Spanish (5.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Chicago and Grand Rapids.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Escanaba Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Rowleys Bay | 17 | $5,239 | $392.89 | 49% |
| Town of Nasewaupee | 33 | $5,178 | $353.96 | 51% |
| Ellison Bay | 15 | $5,036 | $356.73 | 59% |
| Town of Baileys Harbor | 36 | $4,815 | $401.52 | 55% |
| Sister Bay | 77 | $4,798 | $387.07 | 49% |
| Egg Harbor | 75 | $4,655 | $372.55 | 49% |
| Town of Liberty Grove | 51 | $4,496 | $350.70 | 54% |
| Jacksonport | 19 | $4,435 | $351.06 | 56% |
| Marquette Township | 17 | $4,367 | $314.37 | 52% |
| Town of Egg Harbor | 42 | $4,258 | $318.15 | 50% |