Auburn Hills Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Michigan, United States
Is Airbnb profitable in Auburn Hills in 2025? Explore comprehensive Airbnb analytics for Auburn Hills, Michigan, United States to uncover income potential. This 2025 STR market report for Auburn Hills, based on AirROI data from August 2024 to July 2025, reveals key trends in the niche market of 56 active listings.
Whether you're considering an Airbnb investment in Auburn Hills, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Auburn Hills Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Auburn Hills Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Auburn Hills (2025)
Understanding the monthly revenue variations for Airbnb listings in Auburn Hills is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Auburn Hills is typically August, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Auburn Hills across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,204+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,059 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,339 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $549, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Auburn Hills
Auburn Hills Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Auburn Hills STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Auburn Hills:
- Best-in-class properties (Top 10%) achieve 89%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 75% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 51%.
- Entry-level properties (Bottom 25%) average 29% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Auburn Hills
Average Daily Rate (ADR) Airbnb Trends in Auburn Hills (2025)
Effective short term rental pricing strategy in Auburn Hills involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Auburn Hills typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $218+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $153 or more.
- Typical properties (Median) charge around $61 per night.
- Entry-level properties (Bottom 25%) earn around $30 per night.
Average Daily Rate (ADR) Trend by Month in Auburn Hills
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Airbnb Seasonality Analysis & Trends in Auburn Hills (2025)
Peak Season (August, June, July)
- Revenue averages $2,465 per month
- Occupancy rates average 52.7%
- Daily rates average $112
Shoulder Season
- Revenue averages $2,115 per month
- Occupancy maintains around 53.6%
- Daily rates hold near $95
Low Season (January, February, November)
- Revenue drops to average $1,523 per month
- Occupancy decreases to average 50.2%
- Daily rates adjust to average $82
Seasonality Insights for Auburn Hills
- The Airbnb seasonality in Auburn Hills shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Auburn Hills's highest earning potential, with monthly revenues capable of climbing to $2,561, occupancy reaching a high of 65.5%, and ADRs peaking at $126.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,218, occupancy could drop to 41.4%, and ADRs may adjust down to $80.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Auburn Hills.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Auburn Hills seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Auburn Hills (2025)
Exploring the top neighborhoods for short-term rentals in Auburn Hills? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Great Lakes Crossing Outlets | Major shopping and entertainment destination featuring a large outlet mall, restaurants, and family-friendly attractions. A hit among visitors looking to shop and enjoy a day out. | Great Lakes Crossing Outlets, LEGOLAND Discovery Center, Sea Life Michigan Aquarium, AMC Theatres, Pirate's Cove Adventure Golf |
| Auburn Hills Civic Center | Central area that hosts community events and activities, making it attractive for guests wanting to experience local culture and events close to their stay. | Nokia Theatre, DTE Energy Music Theatre, The Michigan State University Extension, Auburn Hills Community Center |
| Avondale Park | A family-friendly neighborhood park area ideal for outdoorsy guests and events. Close to nature and recreational activities, it appeals to families. | Avondale Park, Pinecrest Park, walking trails, picnic areas |
| Meadow Brook Hall | Historic estate known for its beautiful gardens and architecture. A popular spot for weddings and history lovers, attracting visitors year-round. | Meadow Brook Hall, Meadow Brook Music Festival, Gardens and grounds tours |
| Baldwin Park | Quiet residential area which provides a more local experience. Attracts guests looking for a peaceful stay while still being near city attractions. | Baldwin Park, local shops and cafes, community events |
| Auburn Hills Sports Complex | Home to various sporting events and youth leagues. A great draw for sports families and related visitors, including tournaments and games. | Auburn Hills Sports Complex, Ice skating rink, Multiple sports fields |
| Oakland University | A vibrant campus area with student activity, making it a good choice for academic visitors and those attending university events. | Oakland University Campus, Sports events, Theatre and arts events |
| TechTown | Emerging area known for tech startups and innovation. Appeals to business travelers and those visiting for conferences and corporate events. | TechTown innovation hub, Events and networking opportunities, Local eateries and cafes |
Understanding Airbnb License Requirements & STR Laws in Auburn Hills (2025)
While Auburn Hills, Michigan, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Auburn Hills to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Auburn Hills (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Auburn Hillsbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Happy Bungalow. Historic & Cozy. Walk to Town!
Entire Place • 3 bedrooms
Fountain View 2B2B | Gym & Pool
Entire Place • 2 bedrooms
Comfy Spacious 2B2B | Gym & Pool
Entire Place • 2 bedrooms
Spacious Home Near DT Aub Hills Quiet & Convenient
Entire Place • 5 bedrooms
Modern Luxe 3-BD Retreat w/ Hot Tub | Auburn Hills
Entire Place • 3 bedrooms
Stylish 2BR/2BA | Gym & Pool
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Auburn Hills (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Auburn Hills based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Kyle | 6 | $244,575 | 216 | 4.88/5.0 |
| Christie | 1 | $55,442 | 38 | 5.00/5.0 |
| Andre | 5 | $51,155 | 80 | 4.76/5.0 |
| Katherine | 1 | $49,054 | 79 | 4.99/5.0 |
| Jesse | 1 | $43,659 | 20 | 4.90/5.0 |
| Nathan | 3 | $38,828 | 50 | 4.96/5.0 |
| Anthony | 3 | $38,166 | 55 | 4.86/5.0 |
| Alan | 1 | $37,796 | 99 | 4.94/5.0 |
| Andrew | 1 | $33,896 | 59 | 4.75/5.0 |
| Melanie | 1 | $30,949 | 58 | 4.95/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Auburn Hills.
Dive Deeper: Advanced Auburn Hills STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Auburn Hills. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsAuburn Hills Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Auburn Hills
- The Auburn Hills Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 53.6% of the 56 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 46.4% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Auburn Hills, House properties are the most common (64.3%), reflecting the local real estate landscape.
- Houses represent a significant 64.3% portion, catering likely to families or larger groups.
- Smaller segments like others (combined 1.8%) offer potential for unique stay experiences.
Auburn Hills Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Auburn Hills
- The dominant room capacity in Auburn Hills is 2 bedrooms listings, making up 19.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 33.9% of the active Airbnb listings in Auburn Hills, indicating a high concentration in these sizes.
Auburn Hills Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Auburn Hills
- The most common guest capacity trend in Auburn Hills vacation rentals is listings accommodating 4 guests (19.6%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Auburn Hills STR market, accounting for 32.1% of listings.
- 16.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Auburn Hills.
- On average, properties in Auburn Hills are equipped to host 2.3 guests.
Auburn Hills Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Auburn Hills
- The most common availability pattern in Auburn Hills falls within the 271-366 days range, representing 39.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 78.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Auburn Hills (41.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 21.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Auburn Hills Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
10 listings
17.9% of total
2 Nights
1 listings
1.8% of total
3 Nights
4 listings
7.1% of total
4-6 Nights
3 listings
5.4% of total
7-29 Nights
3 listings
5.4% of total
30+ Nights
35 listings
62.5% of total
Key Insights
- The most prevalent minimum stay requirement in Auburn Hills is 30+ Nights, adopted by 62.5% of listings. This highlights the market's preference for longer commitments.
- Very short stays (1-2 nights) are less common (19.7%), suggesting hosts prefer slightly longer bookings to optimize turnover.
- A significant segment (62.5%) caters to monthly stays (30+ nights) in Auburn Hills, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 62.5% of Auburn Hills hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 17.9% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 62.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Auburn Hills.
Auburn Hills Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
21 listings
38.2% of total
Moderate
5 listings
9.1% of total
Firm
9 listings
16.4% of total
Strict
20 listings
36.4% of total
Cancellation Policy Insights for Auburn Hills
- The prevailing Airbnb cancellation policy trend in Auburn Hills is Flexible, used by 38.2% of listings.
- A majority (52.8%) of hosts in Auburn Hills utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 38.2% market standard in Auburn Hills.
- With 36.4% using Strict terms, this is a viable option in Auburn Hills, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Auburn Hills.
Auburn Hills STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Auburn Hills
- The overall average booking lead time for vacation rentals in Auburn Hills is 19 days.
- Guests book furthest in advance for stays during October (average 41 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 11 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (29 days avg.) sees the longest lead times, while Winter (15 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (19 days) as a baseline for your pricing and availability strategy in Auburn Hills.
- For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 41 days out to capitalize on advance planning.
- During February, focus on last-minute booking availability and promotions, as guests book with very short notice (11 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 29 days) to capture early planners.
- Monitor your own booking lead times against these Auburn Hills averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Auburn Hills (2025)
Amenity Prevalence
Amenity Insights for Auburn Hills
- Essential amenities in Auburn Hills that guests expect include: Free parking on premises, Wifi, Smoke alarm, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Air conditioning, Carbon monoxide alarm are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Auburn Hills: Free parking on premises, Wifi, Smoke alarm, Heating.
- Prioritize adding missing essentials: Smoke alarm, Heating.
- Consider adding popular differentiators like Kitchen or Air conditioning to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Auburn Hills to stay competitive.
Auburn Hills Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Auburn Hills
- The typical guest profile for Airbnb in Auburn Hills consists of primarily domestic travelers (88%), often arriving from nearby Auburn Hills, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 88.4% of guests.
- Key international markets include United States (88.4%) and Canada (5%).
- Top languages spoken are English (71.9%) followed by Spanish (9.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Auburn Hills and Michigan.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Auburn Hills Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Scio Township | 23 | $5,122 | $670.29 | 45% |
| Huron Township | 16 | $4,910 | $454.07 | 39% |
| City of Frankenmuth | 31 | $4,630 | $309.20 | 51% |
| Forester | 12 | $4,349 | $402.07 | 36% |
| Ann Arbor | 518 | $4,096 | $425.40 | 46% |
| Grass Lake Charter Township | 16 | $4,079 | $339.17 | 44% |
| Norvell Township | 11 | $3,773 | $292.96 | 46% |
| Port Sanilac | 35 | $3,695 | $509.08 | 34% |
| Erie Township | 10 | $3,633 | $216.03 | 53% |
| Leoni Township | 14 | $3,492 | $270.38 | 53% |