Whitehall Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Michigan, United States
Is Airbnb profitable in Whitehall in 2025? Explore comprehensive Airbnb analytics for Whitehall, Michigan, United States to uncover income potential. This 2025 STR market report for Whitehall, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 36 active listings.
Whether you're considering an Airbnb investment in Whitehall, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Whitehall Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Whitehall Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Whitehall (2025)
Understanding the monthly revenue variations for Airbnb listings in Whitehall is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Whitehall is typically May, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Whitehall across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,479+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,679 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,502 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $590, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Whitehall
Whitehall Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Whitehall STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Whitehall:
- Best-in-class properties (Top 10%) achieve 61%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 44% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 25%.
- Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Whitehall
Average Daily Rate (ADR) Airbnb Trends in Whitehall (2025)
Effective short term rental pricing strategy in Whitehall involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Whitehall typically peaks in August and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $362+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $215 or more.
- Typical properties (Median) charge around $166 per night.
- Entry-level properties (Bottom 25%) earn around $113 per night.
Average Daily Rate (ADR) Trend by Month in Whitehall
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Airbnb Seasonality Analysis & Trends in Whitehall (2025)
Peak Season (May, July, April)
- Revenue averages $3,141 per month
- Occupancy rates average 46.9%
- Daily rates average $226
Shoulder Season
- Revenue averages $1,987 per month
- Occupancy maintains around 30.1%
- Daily rates hold near $210
Low Season (January, February, March)
- Revenue drops to average $780 per month
- Occupancy decreases to average 15.1%
- Daily rates adjust to average $183
Seasonality Insights for Whitehall
- The Airbnb seasonality in Whitehall shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Whitehall's highest earning potential, with monthly revenues capable of climbing to $3,312, occupancy reaching a high of 53.3%, and ADRs peaking at $231.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $728, occupancy could drop to 12.5%, and ADRs may adjust down to $174.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Whitehall.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Whitehall seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Whitehall (2025)
Exploring the top neighborhoods for short-term rentals in Whitehall? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Lake Michigan Beach | Beautiful sandy beaches along Lake Michigan, attracting families and tourists seeking relaxation and water activities. It offers scenic views and a peaceful atmosphere. | Silver Lake Sand Dunes, Lake Michigan, Pentwater State Park, Ludington State Park, Boat rentals, Fishing spots |
| Downtown Whitehall | A charming downtown area with local shops, cafes, and restaurants. It's close to attractions and serves as a hub for visitors exploring the region. | White Lake, Whitehall Lake Market, Local cafes, Historic buildings, Shops and boutiques, Events and festivals |
| White Lake State Park | A natural area offering outdoor recreational activities, ideal for nature lovers and those looking for adventure. Popular for hiking, camping, and water sports. | Hiking trails, Fishing, Camping, Wildlife viewing, Picnic areas |
| Montague | A quaint neighboring town with historical sites and a small-town feel. It attracts visitors interested in local culture and history. | Montague Museum, Local art galleries, Parks and recreational areas, Scenic views |
| Silver Lake | Known for its stunning dunes and lake, it's a popular spot for summer vacationers and outdoor enthusiasts. Offers unique recreational opportunities like sandboarding. | Silver Lake Sand Dunes, Lake Silver, Beach activities, Off-roading, Nature trails |
| Muskegon | Nearby city with a diverse range of activities, cultural venues, and events. Suitable for visitors looking for urban experiences alongside natural beauty. | Muskegon Lake, Muskegon State Park, Local theatres, Restaurants and nightlife, Events and festivals |
| Pentwater | A picturesque village with a rich maritime history, attracting visitors for its charming streets and waterfront activities. Great for families and couples. | Pentwater Harbor, Local shops and eateries, Pentwater Lake, Beaches, Summer festivals |
| Nordhouse Dunes Wilderness Area | A serene natural area perfect for nature lovers, offering hiking, dune exploration, and beach access. Ideal for travelers seeking tranquility. | Hiking trails, Sand dunes, Lake Michigan beach access, Wildlife watching |
Understanding Airbnb License Requirements & STR Laws in Whitehall (2025)
While Whitehall, Michigan, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Whitehall to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Whitehall (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Whitehallbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Sunset Summer House - 6 Bedroom House in Whitehall
Entire Place • 6 bedrooms
Loft Apartment in Downtown Whitehall
Entire Place • 2 bedrooms
Whitehall Home
Entire Place • 4 bedrooms
Cozy Lakeview Cottage
Entire Place • 2 bedrooms
White Lake Haven
Entire Place • 3 bedrooms
The Loft on Colby
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Whitehall (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Whitehall based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Sally | 12 | $125,356 | 12 | 1.23/5.0 |
| Marie | 2 | $57,904 | 53 | 4.93/5.0 |
| Thomas | 1 | $39,872 | 12 | 5.00/5.0 |
| Andrea | 1 | $36,553 | 39 | 4.97/5.0 |
| Gary | 11 | $36,048 | 564 | 4.49/5.0 |
| Kathy | 1 | $35,621 | 28 | 4.89/5.0 |
| Curtis | 1 | $34,827 | 22 | 5.00/5.0 |
| Kristin | 1 | $34,285 | 7 | 5.00/5.0 |
| Kimberly | 1 | $30,259 | 114 | 4.84/5.0 |
| Mary | 1 | $23,373 | 163 | 4.90/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Whitehall.
Dive Deeper: Advanced Whitehall STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Whitehall. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsWhitehall Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Whitehall
- The Whitehall Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 91.7% of the 36 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Whitehall, House properties are the most common (55.6%), reflecting the local real estate landscape.
- Houses represent a significant 55.6% portion, catering likely to families or larger groups.
- The presence of 8.3% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 2.8%) offer potential for unique stay experiences.
Whitehall Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Whitehall
- The dominant room capacity in Whitehall is 1 bedroom listings, making up 61.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 75.0% of the active Airbnb listings in Whitehall, indicating a high concentration in these sizes.
- With over half the market (61.1%) consisting of studios or 1-bedroom units, Whitehall is particularly well-suited for individuals or couples.
Whitehall Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Whitehall
- The most common guest capacity trend in Whitehall vacation rentals is listings accommodating 2 guests (36.1%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Whitehall STR market, accounting for 66.7% of listings.
- 30.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Whitehall.
- On average, properties in Whitehall are equipped to host 4.2 guests.
Whitehall Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Whitehall
- The most common availability pattern in Whitehall falls within the 271-366 days range, representing 69.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 94.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Whitehall (50%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 8.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Whitehall Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
24 listings
68.6% of total
2 Nights
7 listings
20% of total
3 Nights
1 listings
2.9% of total
4-6 Nights
1 listings
2.9% of total
7-29 Nights
1 listings
2.9% of total
30+ Nights
1 listings
2.9% of total
Key Insights
- The most prevalent minimum stay requirement in Whitehall is 1 Night, adopted by 68.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (88.6%) of the Whitehall Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- Dedicated monthly rentals (30+ nights) represent a small niche (2.9%), possibly an untapped area for hosts.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 68.6% of Whitehall hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Whitehall.
Whitehall Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
11 listings
44% of total
Moderate
5 listings
20% of total
Firm
9 listings
36% of total
Cancellation Policy Insights for Whitehall
- The prevailing Airbnb cancellation policy trend in Whitehall is Flexible, used by 44% of listings.
- There's a relatively balanced mix between guest-friendly (64.0%) and stricter (36.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 44% market standard in Whitehall.
- Regularly review your cancellation policy against competitors and market demand shifts in Whitehall.
Whitehall STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Whitehall
- The overall average booking lead time for vacation rentals in Whitehall is 40 days.
- Guests book furthest in advance for stays during June (average 105 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 3 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (67 days avg.) sees the longest lead times, while Fall (42 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (40 days) as a baseline for your pricing and availability strategy in Whitehall.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 105 days out to capitalize on advance planning.
- During February, focus on last-minute booking availability and promotions, as guests book with very short notice (3 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 67 days) to capture early planners.
- Monitor your own booking lead times against these Whitehall averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Whitehall (2025)
Amenity Prevalence
Amenity Insights for Whitehall
- Essential amenities in Whitehall that guests expect include: Air conditioning, Heating, TV, Wifi, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Microwave, Bed linens, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Whitehall: Air conditioning, Heating, TV, Wifi, Smoke alarm.
- Prioritize adding missing essentials: Smoke alarm.
- Consider adding popular differentiators like Microwave or Bed linens to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Whitehall to stay competitive.
Whitehall Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Whitehall
- The typical guest profile for Airbnb in Whitehall consists of primarily domestic travelers (97%), often arriving from nearby Grand Haven, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 97.0% of guests.
- Key international markets include United States (97%) and Canada (1.5%).
- Top languages spoken are English (75.9%) followed by Spanish (5.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Grand Haven and Chicago.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Whitehall Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Greilickville | 40 | $5,874 | $469.69 | 47% |
| Fennville | 10 | $5,326 | $372.77 | 44% |
| Blair Township | 48 | $5,303 | $438.00 | 48% |
| Saugatuck Township | 140 | $5,282 | $462.94 | 43% |
| Laketown Township | 62 | $5,207 | $457.63 | 45% |
| Port Sheldon Township | 27 | $5,185 | $511.35 | 52% |
| Town of Nasewaupee | 33 | $5,178 | $353.96 | 51% |
| Bingham Township | 28 | $4,916 | $493.09 | 47% |
| Town of Holland | 15 | $4,859 | $413.57 | 50% |
| Grattan Township | 15 | $4,466 | $295.73 | 58% |