St. Helen Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Michigan, United States
Is Airbnb profitable in St. Helen in 2025? Explore comprehensive Airbnb analytics for St. Helen, Michigan, United States to uncover income potential. This 2025 STR market report for St. Helen, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 36 active listings.
Whether you're considering an Airbnb investment in St. Helen, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the St. Helen Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key St. Helen Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in St. Helen (2025)
Understanding the monthly revenue variations for Airbnb listings in St. Helen is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in St. Helen is typically June, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in St. Helen across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,977+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,141 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,210 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $655, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in St. Helen
St. Helen Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the St. Helen STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in St. Helen:
- Best-in-class properties (Top 10%) achieve 56%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 45% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 27%.
- Entry-level properties (Bottom 25%) average 15% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in St. Helen
Average Daily Rate (ADR) Airbnb Trends in St. Helen (2025)
Effective short term rental pricing strategy in St. Helen involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in St. Helen typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $208+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $156 or more.
- Typical properties (Median) charge around $126 per night.
- Entry-level properties (Bottom 25%) earn around $97 per night.
Average Daily Rate (ADR) Trend by Month in St. Helen
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Airbnb Seasonality Analysis & Trends in St. Helen (2025)
Peak Season (June, July, May)
- Revenue averages $2,641 per month
- Occupancy rates average 41.7%
- Daily rates average $153
Shoulder Season
- Revenue averages $1,385 per month
- Occupancy maintains around 31.0%
- Daily rates hold near $148
Low Season (January, February, March)
- Revenue drops to average $760 per month
- Occupancy decreases to average 20.4%
- Daily rates adjust to average $146
Seasonality Insights for St. Helen
- The Airbnb seasonality in St. Helen shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases St. Helen's highest earning potential, with monthly revenues capable of climbing to $2,897, occupancy reaching a high of 52.5%, and ADRs peaking at $157.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $693, occupancy could drop to 17.5%, and ADRs may adjust down to $143.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in St. Helen.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these St. Helen seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in St. Helen (2025)
Exploring the top neighborhoods for short-term rentals in St. Helen? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Lake St. Helen | A beautiful lakefront area great for summer activities such as fishing, boating, and swimming. Attracts families and nature lovers looking for a peaceful getaway. | St. Helen Lake, Lake St. Helen Park, Fishing and boating activities, Pine Ridge Golf Course, Wildlife viewing opportunities |
| Camp Kinney | A scenic campsite area popular with those looking for outdoor adventures, ideal for campers and RV enthusiasts. Provides a rustic experience close to nature. | Hiking trails, Fishing spots, Campfire sites, Wildlife viewing, Close to local forests |
| St. Helen Soccer Park | A community sports park that draws visitors during sporting events. A good location for families and youth teams visiting St. Helen for tournaments. | Soccer fields, Picnic areas, Playgrounds, Community events, Local sports tournaments |
| Cedar River | A quaint river area appealing for outdoor activities and relaxation. Popular with visitors who enjoy a laid-back lifestyle surrounded by natural beauty. | Canoeing and kayaking, Fishing opportunities, Picnic spots, Scenic walking trails, Wildlife observation |
| Higgins Lake | Nearby Higgins Lake is famous for its pristine waters and is a popular destination for swimming, fishing, and camping. Attracts many seasonal visitors. | Higgins Lake State Park, Swimming and boating areas, Picnic spots, Nature trails, Fishing spots |
| Luzerne | A charming small town near St. Helen known for its rich history and outdoor activities. A hidden gem for tourists seeking local culture and relaxation. | Local shops, Historical sites, Outdoor recreation, Luzerne River, Annual local events |
| Roscommon | A nearby town that offers numerous outdoor recreational activities and is a popular destination for those visiting the Hiawatha National Forest. | Hiawatha National Forest, Fishing and hunting, Nature trails, Canoeing and kayaking, Camping sites |
| Michaywe | A beautiful residential community known for its proximity to nature and recreational amenities including golf and lakes, appealing for family retreats. | Michaywe Pines Golf Course, Lake access, Community events, Nature trails, Wildlife viewing |
Understanding Airbnb License Requirements & STR Laws in St. Helen (2025)
While St. Helen, Michigan, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for St. Helen to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in St. Helen (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in St. Helenbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Amazing 100 Ft Beach & Lake Front 5 Bdm 3.5 Baths
Entire Place • 5 bedrooms
Cozy 3 room/4 bath cabin perfect for any getaway!
Entire Place • 3 bedrooms
Cabin with large yard near lake access and trails
Entire Place • 4 bedrooms
Cozy All Seasons Up North Cabin
Entire Place • 4 bedrooms
Updated Cabin with “Up North” feel
Entire Place • 4 bedrooms
Cabin Just off ORV trail
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in St. Helen (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in St. Helen based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Lisa | 3 | $71,725 | 52 | 4.49/5.0 |
| Ben | 1 | $47,988 | 22 | 5.00/5.0 |
| Connie And Dean | 2 | $39,285 | 80 | 4.88/5.0 |
| Carrie | 1 | $35,388 | 14 | 5.00/5.0 |
| Dane | 2 | $33,855 | 43 | 4.95/5.0 |
| Ashlee | 1 | $30,733 | 14 | 5.00/5.0 |
| Jessica | 1 | $28,080 | 75 | 4.85/5.0 |
| Eric | 1 | $24,298 | 43 | 4.95/5.0 |
| Amy | 1 | $19,658 | 74 | 4.89/5.0 |
| Justin | 1 | $18,314 | 10 | 4.90/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in St. Helen.
Dive Deeper: Advanced St. Helen STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for St. Helen. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSt. Helen Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for St. Helen
- The St. Helen Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 36 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in St. Helen, House properties are the most common (58.3%), reflecting the local real estate landscape.
- Houses represent a significant 58.3% portion, catering likely to families or larger groups.
St. Helen Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for St. Helen
- The dominant room capacity in St. Helen is 2 bedrooms listings, making up 50% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 72.2% of the active Airbnb listings in St. Helen, indicating a high concentration in these sizes.
- A significant 38.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in St. Helen.
St. Helen Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for St. Helen
- The most common guest capacity trend in St. Helen vacation rentals is listings accommodating 8+ guests (38.9%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the St. Helen STR market, accounting for 77.8% of listings.
- 77.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in St. Helen.
- On average, properties in St. Helen are equipped to host 6.2 guests.
St. Helen Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for St. Helen
- The most common availability pattern in St. Helen falls within the 181-270 days range, representing 47.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 91.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in St. Helen (47.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 8.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
St. Helen Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
4 listings
12.1% of total
2 Nights
24 listings
72.7% of total
3 Nights
1 listings
3% of total
7-29 Nights
1 listings
3% of total
30+ Nights
3 listings
9.1% of total
Key Insights
- The most prevalent minimum stay requirement in St. Helen is 2 Nights, adopted by 72.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (84.8%) of the St. Helen Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 72.7% of St. Helen hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 12.1% currently do.
- A 2-night minimum appears standard (72.7%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 9.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in St. Helen.
St. Helen Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
9 listings
27.3% of total
Moderate
7 listings
21.2% of total
Firm
14 listings
42.4% of total
Strict
3 listings
9.1% of total
Cancellation Policy Insights for St. Helen
- The prevailing Airbnb cancellation policy trend in St. Helen is Firm, used by 42.4% of listings.
- A majority (51.5%) of hosts in St. Helen utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
- Strict cancellation policies are quite rare (9.1%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 42.4% market standard in St. Helen.
- Using a Strict policy might deter some guests, as only 9.1% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in St. Helen.
St. Helen STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for St. Helen
- The overall average booking lead time for vacation rentals in St. Helen is 49 days.
- Guests book furthest in advance for stays during July (average 104 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 23 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (82 days avg.) sees the longest lead times, while Winter (38 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (49 days) as a baseline for your pricing and availability strategy in St. Helen.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 104 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 82 days) to capture early planners.
- Monitor your own booking lead times against these St. Helen averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in St. Helen (2025)
Amenity Prevalence
Amenity Insights for St. Helen
- Essential amenities in St. Helen that guests expect include: Free parking on premises, Kitchen, Smoke alarm, TV, Dishes and silverware. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Refrigerator, Wifi are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for St. Helen: Free parking on premises, Kitchen, Smoke alarm, TV, Dishes and silverware.
- Prioritize adding missing essentials: TV, Dishes and silverware.
- Consider adding popular differentiators like Heating or Refrigerator to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in St. Helen to stay competitive.
St. Helen Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for St. Helen
- The typical guest profile for Airbnb in St. Helen consists of primarily domestic travelers (95%), often arriving from nearby Michigan, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 94.5% of guests.
- Key international markets include United States (94.5%) and Canada (5.1%).
- Top languages spoken are English (90.6%) followed by Spanish (4.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Michigan and Detroit.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the St. Helen Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Greilickville | 40 | $5,874 | $469.69 | 47% |
| Blair Township | 48 | $5,303 | $438.00 | 48% |
| City of Frankenmuth | 29 | $5,143 | $304.06 | 54% |
| Friendship Township | 14 | $5,118 | $376.04 | 59% |
| Bingham Township | 28 | $4,916 | $493.09 | 47% |
| Bay Township | 10 | $4,782 | $550.14 | 44% |
| Livingston Township | 11 | $4,649 | $293.80 | 53% |
| Leelanau Township | 50 | $4,620 | $377.36 | 50% |
| Leland Township | 40 | $4,579 | $568.06 | 37% |
| Walloon Lake | 25 | $4,534 | $401.80 | 44% |