Airbnb Market Analytics, Statistics and Data in Park Township, Michigan, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Park Township? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Park Township:
How much do Airbnb hosts make on average per month in Park Township?
The short-term rental market in Park Township shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $4,584 per month
- Strong performing properties (top 25%) make $7,113 or more
- Best-in-class properties (top 10%) achieve $10,925+ monthly
- Entry-level properties (bottom 25%) typically earn around $2,501
Revenue Variations by Month
Occupancy Rates Throughout the Year in Park Township
The market in Park Township shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 41% occupancy rates
- Strong performing properties (top 25%) achieve 61% or higher
- Best-in-class properties (top 10%) reach 74%+occupancy
- Entry-level properties (bottom 25%) average around 26%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Park Township
Daily rates in Park Township vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $329 per night
- Strong performing properties (top 25%) secure $450 or more
- Best-in-class properties (top 10%) pull in $634+ per night
- Entry-level properties (bottom 25%) earn around $242
Daily Rate Variations by Month
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Seasonality patterns in Park Township
Peak Season (July, August, June)
- Revenue peaks at $12058.99 per month
- Occupancy rates reach 77.38%
- Daily rates average $435.32
Shoulder Season
- Revenue averages $5512.01 per month
- Occupancy maintains 43.19%
- Daily rates hold at $390.88
Low Season (November, January, February)
- Revenue drops to $2070.55 per month
- Occupancy decreases to 23.85%
- Daily rates adjust to $359.23
Is it still profitable to do Airbnb in Park Township in 2025?
Yes! Park Township demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 43% and strong monthly revenue averaging $5512 and The market's 120 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Park Township
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Holland State Park | Popular spot for beachgoers and nature lovers with stunning views of Lake Michigan and the Big Red Lighthouse. Great for families and outdoor enthusiasts visiting the area. | Holland State Park Beach, Big Red Lighthouse, Lake Michigan, Hiking Trails, Picnic Areas |
| Saugatuck | A charming lakeside town known for its art scene and beautiful beaches, perfect for weekends or summer vacations. Draws visitors looking for a quaint getaway with a vibrant local culture. | Oval Beach, Saugatuck Dunes State Park, Art Galleries, Shops and Dining, Saugatuck Chain Ferry |
| Lake Macatawa | A scenic area surrounding a large lake ideal for water sports and fishing, appealing to guests looking for a relaxing retreat close to nature. | Lake Macatawa, Boating and Fishing, Parks along the Lake, Nature Trails, Campgrounds |
| Pine Creek | A peaceful and wooded area, offering a serene atmosphere and proximity to parks and nature trails, attracting nature lovers and those seeking solitude. | Pine Creek Park, Nature Trails, Wildlife Viewing, Picnic Spots, Fishing Areas |
| Windmill Island Gardens | Unique Dutch-themed attraction featuring windmills and beautiful gardens, it’s a great draw for tourists interested in cultural experiences and family-friendly activities. | Windmill Island Gardens, De Zwaan Windmill, Dutch Gardens, Cultural Tours, Festivals |
| Downtown Holland | Vibrant downtown area filled with shops, restaurants, and cafes. A perfect hub for tourists looking to explore Holland’s charm and cultural events. | Kollen Park, Holland Museum, Shopping District, Restaurants and Cafes, Local Events |
| Silver Lake State Park | Known for its spectacular dunes and beautiful sunsets, it attracts outdoor enthusiasts and families looking for adventure and scenic beauty. | Silver Lake Sand Dunes, Lake Michigan, Dune Rides, Hiking Trails, Campsites |
| Grand Haven | Famous for its picturesque waterfront, stunning beaches, and the iconic Grand Haven Pier, appealing to visitors looking for a coastal experience. | Grand Haven State Park, Grand Haven Lighthouse, Boardwalk along Lake Michigan, Restaurants by the water, Summer Festivals |
Do you need a license for Airbnb in Park Township?
We recommend checking directly with Park Township's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Park Township
Stunning Water-Front Summer Beach House
Entire Place • 6 bedrooms
Lake Macatawa Waterfront Retreat, pool & hot tub
Entire Place • 5 bedrooms
Gorgeous Lake Mansion w/ Lake Views
Entire Place • 6 bedrooms
Lake Macatawa Waterfront Home
Entire Place • 6 bedrooms
Zero steps to the beach, On Lake Michigan
Entire Place • 5 bedrooms
Lake MI lakefront cottage with sunset views
Entire Place • 6 bedrooms
Top Performing Professional Hosts in Park Township
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| BVW Unsalted | 8 | $519,158 | 25 | 2.99/5.0 |
| Sterling Sands | 9 | $435,072 | 20 | 1.59/5.0 |
| Harriet | 6 | $340,256 | 1413 | 4.91/5.0 |
| The Lakeshore Life | 4 | $282,159 | 48 | 4.76/5.0 |
| Beth | 3 | $263,299 | 212 | 4.93/5.0 |
| Jeffrey | 1 | $179,056 | 29 | 5.00/5.0 |
| 71142653 | 1 | $168,926 | 20 | 4.70/5.0 |
| Scott | 1 | $166,412 | 27 | 4.93/5.0 |
| Phoebe N Baitao Thecyandoor.Co | 2 | $154,001 | 265 | 4.93/5.0 |
| Lakeshore Vacation Homes | 2 | $135,327 | 142 | 4.82/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Park Township
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (96.7%), with house and apartment & condo properties comprising 92.5% of inventory
- Untapped potential in outdoor & mobile, boutique & hotels segments (2.5% combined)
Room Capacity Distribution
Analysis of 120 properties in Park Township shows that 3 bedrooms properties are most prevalent, making up 30.8% of the market. The market tends to favor larger properties, with 3 bedrooms and 4 bedrooms together representing 59.2% of all listings.
Key Insights
- Most common: 3 bedrooms (30.8%)
- Least common: 1 bedroom (8.3%)
- Market concentration: 59.2% in top 2 sizes
- Market skew: Favors larger properties
Guest Capacity Distribution
Analysis of 120 properties in Park Township reveals that 8+ guests properties dominate the market, representing 63.3% of all listings. The average property accommodates 6.8 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 6 guests make up 79.2% of the market.
Key Insights
- Most common capacity: 8+ guests (63.3% of market)
- Least common capacity: 2 guests (0.8% of market)
- Average guest capacity: 6.8 guests per property
- Market concentration: 79.2% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 120 properties in Park Township, the most common availability pattern is 181-270 days (50% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (50% of properties).
Key Insights
- Most common availability window: 181-270 days (50%)
- Most common booking duration: 91-180 days (50%)
- Properties with high availability (180+ days): 82.5%
- Properties with long-term bookings (180+ days): 20.0%
Minimum Stay Distributions
1 Night
15 listings
13.9% of total
2 Nights
36 listings
33.3% of total
3 Nights
21 listings
19.4% of total
4-6 Nights
10 listings
9.3% of total
7-29 Nights
19 listings
17.6% of total
30+ Nights
7 listings
6.5% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 47.2%
- Mid-length stays (4-6 nights) represent 9.3% of listings
- Monthly+ stays (6.5%) suggest a stable extended-stay market
- High market flexibility with 66.6% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
2 listings
2% of total
Super Strict 30 Days
8 listings
7.8% of total
Flexible
13 listings
12.7% of total
Moderate
17 listings
16.7% of total
Firm
27 listings
26.5% of total
Strict
35 listings
34.3% of total
Key Insights
- Strict is the preferred policy at 34.3% of listings
- Stricter policies (Firm & Strict) dominate at 60.8% of the market
- Strong market consensus around Strict policies
- Super Strict 60 Days policies are least common at 2.0% of listings
Recommendations
- The market supports stricter policies, with 60.8% using Firm or Strict terms
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Jun, Aug, averaging 115 days
- Shortest booking windows are in Feb, Nov, Jan, averaging 45 days
- Summer shows the longest average booking window at 115 days, while Winter has the shortest at 49 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 115 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Feb-Jan when lead times are shortest
Popular Airbnb Amenities in Park Township
Below is the distribution of amenities across listings in Park Township:
Traveler Demographics
Key Insights
- Domestic travelers make up 97% of total guests, indicating a dominant local market share.
- Primary international markets: DC (0.4%) and Canada (0.4%)
- English is the top language at 82.7%, followed by Spanish (10.8%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 8.4%
Recommendations
- Target marketing campaigns for Chicago and Indianapolis markets
- Develop localized content for DC and Canada
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Park Township. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Fennville | 10 | $6,263 | $405.23 | 45% |
| Laketown Township | 62 | $5,780 | $469.60 | 46% |
| Saugatuck Township | 145 | $5,624 | $488.80 | 43% |
| Ganges Township | 73 | $5,026 | $496.32 | 36% |
| Port Sheldon Township | 31 | $4,997 | $526.88 | 50% |
| Ferrysburg | 24 | $4,965 | $403.22 | 48% |
| New Buffalo Township | 264 | $4,939 | $636.34 | 37% |
| Knox | 29 | $4,862 | $451.50 | 36% |
| South Haven Charter Township | 50 | $4,856 | $454.79 | 42% |
| Town of Holland | 16 | $4,793 | $414.40 | 50% |
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