Rochester Hills Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Michigan, United States
Is Airbnb profitable in Rochester Hills in 2025? Explore comprehensive Airbnb analytics for Rochester Hills, Michigan, United States to uncover income potential. This 2025 STR market report for Rochester Hills, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 24 active listings.
Whether you're considering an Airbnb investment in Rochester Hills, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Rochester Hills Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Rochester Hills Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Rochester Hills (2025)
Understanding the monthly revenue variations for Airbnb listings in Rochester Hills is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Rochester Hills is typically June, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Rochester Hills across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,070+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,568 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,002 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $986, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Rochester Hills
Rochester Hills Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Rochester Hills STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Rochester Hills:
- Best-in-class properties (Top 10%) achieve 86%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 67% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 48%.
- Entry-level properties (Bottom 25%) average 28% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Rochester Hills
Average Daily Rate (ADR) Airbnb Trends in Rochester Hills (2025)
Effective short term rental pricing strategy in Rochester Hills involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Rochester Hills typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $212+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $137 or more.
- Typical properties (Median) charge around $64 per night.
- Entry-level properties (Bottom 25%) earn around $49 per night.
Average Daily Rate (ADR) Trend by Month in Rochester Hills
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Airbnb Seasonality Analysis & Trends in Rochester Hills (2025)
Peak Season (June, July, May)
- Revenue averages $3,483 per month
- Occupancy rates average 62.5%
- Daily rates average $127
Shoulder Season
- Revenue averages $2,681 per month
- Occupancy maintains around 52.5%
- Daily rates hold near $119
Low Season (January, February, March)
- Revenue drops to average $1,741 per month
- Occupancy decreases to average 34.2%
- Daily rates adjust to average $111
Seasonality Insights for Rochester Hills
- The Airbnb seasonality in Rochester Hills shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Rochester Hills's highest earning potential, with monthly revenues capable of climbing to $3,581, occupancy reaching a high of 68.9%, and ADRs peaking at $131.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,589, occupancy could drop to 29.5%, and ADRs may adjust down to $110.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Rochester Hills.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Rochester Hills seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Rochester Hills (2025)
Exploring the top neighborhoods for short-term rentals in Rochester Hills? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Rochester | Heart of the city with a blend of commerce, dining, and cultural attractions. Great for visitors wanting to experience local events and festivals. | Rochester Municipal Park, Rochester Hills Museum at Van Hoosen Farm, Rochester Farmers Market, Local shops and restaurants, Stony Creek Metropark |
| Rochester Hills | Suburban area with a family-friendly atmosphere, offering parks and outdoor activities. Ideal for families and longer stays. | Redwood Park, Pine trace Golf Club, The Clinton River Trail, Rochester Hills Public Library, Great Lakes Crossing Outlets |
| Orchid Neighborhood | A quiet and beautiful residential area known for its scenic views and local parks, perfect for guests seeking a peaceful getaway. | Orchid Park, Mountain biking trails, Nature Reserve, Close proximity to downtown amenities |
| Bald Mountain State Recreation Area | A large state park offering camping, hiking, and nature activities, appealing to nature lovers and outdoor enthusiasts. | Hiking trails, Camping grounds, Fishing spots, Picnicking areas, Wildlife watching |
| Brewster-Douglas Neighborhood | An up-and-coming area with access to local businesses and entertainment, catering to a younger demographic. | Local cafes and eateries, Art installations, Community events, Proximity to public transport |
| Stony Creek Metropark | A vast regional park offering a variety of outdoor recreational activities, attracting visitors who enjoy nature and sports. | Swimming areas, Picnic shelters, Hiking and biking trails, Golf courses, Boat rentals |
| Oakland University Area | Nearby university attracts visitors for campus tours, events, and family visits, ideal for short-term stays. | Oakland University, Meadow Brook Hall, Nature trails, Cultural events |
| Troy Transit Center Area | Hub for business travelers and visitors to the nearby corporate offices and shopping centers, suitable for all types of guests. | Troy Historic Village, Local shopping centers, Dining options, Access to public transport |
Understanding Airbnb License Requirements & STR Laws in Rochester Hills (2025)
While Rochester Hills, Michigan, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Rochester Hills to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Rochester Hills (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Rochester Hillsbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
#1 Huge 4 Bed, Private Yard W/ Pickleball+ B-ball
Entire Place • 4 bedrooms
Clean*Cozy chic*close to Paint creek trail
Entire Place • 2 bedrooms
Modern Contemporary Farmhouse
Entire Place • 4 bedrooms
Lux 2,800 SF Rochester Hills Home
Entire Place • 4 bedrooms
4BR Colonial Home (Executive or Family Rental)
Entire Place • 4 bedrooms
Peaceful Rochester Home, Quiet and Charming!
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Rochester Hills (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Rochester Hills based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Elizabeth | 1 | $75,942 | 37 | 4.95/5.0 |
| Fen | 5 | $57,077 | 71 | 4.96/5.0 |
| Matthew | 1 | $56,654 | 46 | 4.98/5.0 |
| Ligia | 1 | $55,185 | 64 | 4.91/5.0 |
| StayArbor Hospitality | 1 | $54,697 | 42 | 4.88/5.0 |
| Gabe | 1 | $39,845 | 69 | 4.96/5.0 |
| Ladia | 1 | $38,914 | 25 | 4.80/5.0 |
| Joyce | 1 | $29,269 | 13 | 4.69/5.0 |
| Hanglik | 1 | $26,098 | 27 | 4.93/5.0 |
| Lanese | 1 | $24,281 | 53 | 4.58/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Rochester Hills.
Dive Deeper: Advanced Rochester Hills STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Rochester Hills. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsRochester Hills Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Rochester Hills
- The Rochester Hills Airbnb market composition is heavily skewed towards Private Room listings, which make up 50% of the 24 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Rochester Hills, House properties are the most common (91.7%), reflecting the local real estate landscape.
- Houses represent a significant 91.7% portion, catering likely to families or larger groups.
Rochester Hills Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Rochester Hills
- The dominant room capacity in Rochester Hills is 2 bedrooms listings, making up 20.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 4 bedrooms properties represent 37.5% of the active Airbnb listings in Rochester Hills, indicating a high concentration in these sizes.
- A significant 29.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Rochester Hills.
Rochester Hills Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Rochester Hills
- The most common guest capacity trend in Rochester Hills vacation rentals is listings accommodating 6 guests (16.7%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 8+ guests dominate the Rochester Hills STR market, accounting for 33.4% of listings.
- 37.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Rochester Hills.
- On average, properties in Rochester Hills are equipped to host 3.3 guests.
Rochester Hills Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Rochester Hills
- The most common availability pattern in Rochester Hills falls within the 91-180 days range, representing 41.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 50.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Rochester Hills (45.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 54.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Rochester Hills Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
3 listings
13.6% of total
2 Nights
4 listings
18.2% of total
3 Nights
1 listings
4.5% of total
4-6 Nights
6 listings
27.3% of total
7-29 Nights
4 listings
18.2% of total
30+ Nights
4 listings
18.2% of total
Key Insights
- The most prevalent minimum stay requirement in Rochester Hills is 4-6 Nights, adopted by 27.3% of listings. This highlights the market's preference for longer commitments.
- A significant segment (18.2%) caters to monthly stays (30+ nights) in Rochester Hills, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 4-6 Nights minimum stay, as 27.3% of Rochester Hills hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 13.6% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 18.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Rochester Hills.
Rochester Hills Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
6 listings
27.3% of total
Moderate
4 listings
18.2% of total
Firm
9 listings
40.9% of total
Strict
3 listings
13.6% of total
Cancellation Policy Insights for Rochester Hills
- The prevailing Airbnb cancellation policy trend in Rochester Hills is Firm, used by 40.9% of listings.
- A majority (54.5%) of hosts in Rochester Hills utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 40.9% market standard in Rochester Hills.
- Using a Strict policy might deter some guests, as only 13.6% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Rochester Hills.
Rochester Hills STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Rochester Hills
- The overall average booking lead time for vacation rentals in Rochester Hills is 44 days.
- Guests book furthest in advance for stays during July (average 124 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 17 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (89 days avg.) sees the longest lead times, while Winter (34 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (44 days) as a baseline for your pricing and availability strategy in Rochester Hills.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 124 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 89 days) to capture early planners.
- Monitor your own booking lead times against these Rochester Hills averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Rochester Hills (2025)
Amenity Prevalence
Amenity Insights for Rochester Hills
- Essential amenities in Rochester Hills that guests expect include: Air conditioning, Free parking on premises, Smoke alarm, Wifi, Essentials, Heating, Washer. Lacking these (any) could significantly impact bookings.
- Popular amenities like Carbon monoxide alarm, Kitchen, Hangers are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Rochester Hills: Air conditioning, Free parking on premises, Smoke alarm, Wifi, Essentials, Heating, Washer.
- Prioritize adding missing essentials: Essentials, Heating, Washer.
- Consider adding popular differentiators like Carbon monoxide alarm or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Rochester Hills to stay competitive.
Rochester Hills Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Rochester Hills
- The typical guest profile for Airbnb in Rochester Hills consists of primarily domestic travelers (83%), often arriving from nearby Grand Rapids, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 82.9% of guests.
- Key international markets include United States (82.9%) and Canada (5.9%).
- Top languages spoken are English (66%) followed by Spanish (7.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Grand Rapids and Chicago.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Rochester Hills Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Huron Township | 16 | $5,955 | $423.08 | 44% |
| Forester | 11 | $5,685 | $390.48 | 43% |
| City of Frankenmuth | 29 | $5,143 | $304.06 | 54% |
| Ann Arbor | 487 | $4,539 | $424.08 | 48% |
| Hamburg Township | 36 | $4,279 | $397.92 | 44% |
| Grass Lake Charter Township | 16 | $4,168 | $321.84 | 45% |
| White Lake Charter Township | 27 | $4,025 | $328.99 | 46% |
| Erie Township | 10 | $3,907 | $209.82 | 56% |
| Huron | 122 | $3,867 | $338.59 | 41% |
| Pittsfield Charter Township | 39 | $3,862 | $332.88 | 45% |