Elk Rapids Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Michigan, United States

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Elk Rapids in 2025? Explore comprehensive Airbnb analytics for Elk Rapids, Michigan, United States to uncover income potential. This 2025 STR market report for Elk Rapids, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 52 active listings.

Whether you're considering an Airbnb investment in Elk Rapids, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Elk Rapids Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Elk Rapids Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$390
The average rental revenue earned for an occupied room per day in Elk Rapids.
Occupancy Rate(?)
44.5%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$46,346
Typical annual income for an Airbnb listing in Elk Rapids. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
37.9%
Strong growth (37.9%) vs. last year.
Peak Revenue Month(?)
July
The month with the highest average earnings, indicating peak season in Elk Rapids.
Lowest Revenue Month(?)
January
The month with the lowest average earnings, indicating the low season in Elk Rapids.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
52
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Elk Rapids (2025)

Understanding the monthly revenue variations for Airbnb listings in Elk Rapids is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Elk Rapids is typically July, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Elk Rapids across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $10,562+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $5,932 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $3,455 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $1,799, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Elk Rapids

Elk Rapids Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Elk Rapids STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Elk Rapids:

  • Best-in-class properties (Top 10%) achieve 68%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 54% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 37%.
  • Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Elk Rapids

Average Daily Rate (ADR) Airbnb Trends in Elk Rapids (2025)

Effective short term rental pricing strategy in Elk Rapids involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Elk Rapids typically peaks in August and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $648+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $405 or more.
  • Typical properties (Median) charge around $301 per night.
  • Entry-level properties (Bottom 25%) earn around $224 per night.

Average Daily Rate (ADR) Trend by Month in Elk Rapids

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Airbnb Seasonality Analysis & Trends in Elk Rapids (2025)

Peak Season (July, August, June)
  • Revenue averages $8,681 per month
  • Occupancy rates average 59.7%
  • Daily rates average $386
Shoulder Season
  • Revenue averages $4,288 per month
  • Occupancy maintains around 36.1%
  • Daily rates hold near $350
Low Season (January, February, March)
  • Revenue drops to average $1,505 per month
  • Occupancy decreases to average 20.6%
  • Daily rates adjust to average $339

Seasonality Insights for Elk Rapids

  • The Airbnb seasonality in Elk Rapids shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Elk Rapids's highest earning potential, with monthly revenues capable of climbing to $9,869, occupancy reaching a high of 71.5%, and ADRs peaking at $394.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,353, occupancy could drop to 18.7%, and ADRs may adjust down to $335.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Elk Rapids.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Elk Rapids seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Elk Rapids (2025)

Exploring the top neighborhoods for short-term rentals in Elk Rapids? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Elk Lake
Picturesque lake area perfect for families and water sports enthusiasts. Ideal for vacationers looking for cabin rentals and lake access.
Elk Lake beaches, boating and kayaking, fishing spots, Elk Rapids Township Park
Downtown Elk Rapids
Charming downtown area with restaurants, shops, and historic sites. Great for visitors who enjoy exploring local culture and dining options.
Elk Rapids Harbor, local boutiques, cafes and restaurants, Elk River Dam
Lake Michigan Beaches
Access to beautiful Lake Michigan beaches, perfect for relaxing and summer activities. Popular among beachgoers and outdoor lovers.
Lake Michigan, swimming and sunbathing, scenic views, water sports
Torch Lake
Famous for its stunning turquoise waters and recreational activities like jet skiing and paddleboarding. Highly sought after for summer getaways.
Torch Lake, beach access, water sports, Torch Lake sandbars
Chain of Lakes
Scenic waterways that connect multiple lakes, ideal for houseboat rentals and fishing trips. Appeals to nature lovers and outdoor adventurers.
chain of lakes for boating, fishing spots, wildlife viewing
Sleeping Bear Dunes
A short drive away, this area offers breathtaking sand dunes and hiking trails. Great for visitors who enjoy nature and outdoor activities.
Sleeping Bear Dunes National Lakeshore, hiking trails, scenic overlooks, beach access
Interlochen
Known for its arts academy and beautiful natural settings. Attracts families and art enthusiasts looking for cultural experiences.
Interlochen Center for the Arts, natural beauty, arts events
Traverse City
Nearby city famous for its wineries and festivals, popular among tourists year-round. A vibrant location for dining and entertainment.
Traverse City beaches, wine tours, film festivals, Old Mission Peninsula

Understanding Airbnb License Requirements & STR Laws in Elk Rapids (2025)

While Elk Rapids, Michigan, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Elk Rapids to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Elk Rapids (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Elk Rapidsbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

4 Seasons Lake House - Waterfront+Remodeled+New

4 Seasons Lake House - Waterfront+Remodeled+New

Entire Place • 6 bedrooms

$207,938
Revenue
41.3%
Occupancy
$1016.79
Daily Rate
Bayshore Waves | On Lake Michigan | Pet Friendly

Bayshore Waves | On Lake Michigan | Pet Friendly

Entire Place • 3 bedrooms

$203,566
Revenue
53.7%
Occupancy
$787.87
Daily Rate
*Special Rate: 5 bdrm lake house w/stunning views!

*Special Rate: 5 bdrm lake house w/stunning views!

Entire Place • 5 bedrooms

$129,173
Revenue
39.1%
Occupancy
$916.97
Daily Rate
Fernhaus - Luxury Cabin Across from East Bay

Fernhaus - Luxury Cabin Across from East Bay

Entire Place • 2 bedrooms

$116,526
Revenue
81.6%
Occupancy
$649.74
Daily Rate
Beautiful Lake Home, Elk Rapids,
Michigan

Beautiful Lake Home, Elk Rapids, Michigan

Entire Place • 4 bedrooms

$107,992
Revenue
41.9%
Occupancy
$644.42
Daily Rate
Minutes to Torch, Birch and Elk Lake Boat Launches

Minutes to Torch, Birch and Elk Lake Boat Launches

Entire Place • 4 bedrooms

$88,751
Revenue
41.9%
Occupancy
$407.25
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Elk Rapids (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Elk Rapids based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Sherree1$207,938155.00/5.0
Luke1$203,566574.98/5.0
Kelly6$187,2411464.87/5.0
Kamala3$180,399794.98/5.0
Kelsey1$116,5261225.00/5.0
M Bernadette1$107,992745.00/5.0
Pree1$88,751265.00/5.0
Michael1$85,389394.72/5.0
Agape Vacation Rentals1$85,37774.86/5.0
Steven2$73,0872594.86/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Elk Rapids.

Dive Deeper: Advanced Elk Rapids STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Elk Rapids. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Elk Rapids Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Elk Rapids

  • The Elk Rapids Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 52 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Elk Rapids, House properties are the most common (84.6%), reflecting the local real estate landscape.
  • Houses represent a significant 84.6% portion, catering likely to families or larger groups.
  • Smaller segments like apartment/condo, unique stays (combined 5.7%) offer potential for unique stay experiences.

Elk Rapids Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Elk Rapids

  • The dominant room capacity in Elk Rapids is 3 bedrooms listings, making up 34.6% of the market. This suggests a strong demand for properties suitable for families or small groups.
  • Together, 3 bedrooms and 2 bedrooms properties represent 63.4% of the active Airbnb listings in Elk Rapids, indicating a high concentration in these sizes.
  • A significant 63.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Elk Rapids.

Elk Rapids Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Elk Rapids

  • The most common guest capacity trend in Elk Rapids vacation rentals is listings accommodating 8+ guests (53.8%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 8+ guests and 4 guests dominate the Elk Rapids STR market, accounting for 69.2% of listings.
  • 69.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Elk Rapids.
  • On average, properties in Elk Rapids are equipped to host 6.5 guests.

Elk Rapids Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Elk Rapids

  • The most common availability pattern in Elk Rapids falls within the 271-366 days range, representing 44.2% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 84.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Elk Rapids (40.4%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 15.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Elk Rapids Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (6%)

1 Night

3 listings

6% of total

2 Nights (46%)

2 Nights

23 listings

46% of total

3 Nights (18%)

3 Nights

9 listings

18% of total

4-6 Nights (12%)

4-6 Nights

6 listings

12% of total

7-29 Nights (6%)

7-29 Nights

3 listings

6% of total

30+ Nights (12%)

30+ Nights

6 listings

12% of total

Key Insights

  • The most prevalent minimum stay requirement in Elk Rapids is 2 Nights, adopted by 46% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A significant segment (12%) caters to monthly stays (30+ nights) in Elk Rapids, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 46% of Elk Rapids hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 6% currently do.
  • A 2-night minimum appears standard (46%). Consider this for weekends or peak periods.
  • Explore offering discounts for stays of 30+ nights to attract the 12% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Elk Rapids.

Elk Rapids Airbnb Cancellation Policy Trends Analysis (2025)

Flexible

1 listings

2.1% of total

Moderate (12.8%)

Moderate

6 listings

12.8% of total

Firm (31.9%)

Firm

15 listings

31.9% of total

Strict (53.2%)

Strict

25 listings

53.2% of total

Cancellation Policy Insights for Elk Rapids

  • The prevailing Airbnb cancellation policy trend in Elk Rapids is Strict, used by 53.2% of listings.
  • A majority (85.1%) of hosts in Elk Rapids utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Strict policy to align with the 53.2% market standard in Elk Rapids.
  • With 53.2% using Strict terms, this is a viable option in Elk Rapids, particularly for high-value properties or during peak demand periods.
  • Regularly review your cancellation policy against competitors and market demand shifts in Elk Rapids.

Elk Rapids STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Elk Rapids

  • The overall average booking lead time for vacation rentals in Elk Rapids is 93 days.
  • Guests book furthest in advance for stays during July (average 168 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in February (average 25 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (144 days avg.) sees the longest lead times, while Winter (46 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (93 days) as a baseline for your pricing and availability strategy in Elk Rapids.
  • For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 168 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 144 days) to capture early planners.
  • Monitor your own booking lead times against these Elk Rapids averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Elk Rapids (2025)

Amenity Prevalence

Amenity Insights for Elk Rapids

  • Essential amenities in Elk Rapids that guests expect include: Heating, TV, Smoke alarm, Wifi, Free parking on premises, Coffee maker, Kitchen, Carbon monoxide alarm, Refrigerator. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Microwave are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Elk Rapids: Heating, TV, Smoke alarm, Wifi, Free parking on premises, Coffee maker, Kitchen, Carbon monoxide alarm, Refrigerator.
  • Prioritize adding missing essentials: Free parking on premises, Coffee maker, Kitchen, Carbon monoxide alarm, Refrigerator.
  • Consider adding popular differentiators like Microwave to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Elk Rapids to stay competitive.

Elk Rapids Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Elk Rapids

  • The typical guest profile for Airbnb in Elk Rapids consists of primarily domestic travelers (98%), often arriving from nearby Chicago, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 98.4% of guests.
  • Key international markets include United States (98.4%) and Canada (0.6%).
  • Top languages spoken are English (75.7%) followed by Spanish (8.7%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Chicago and Grand Rapids.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Elk Rapids Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Greilickville40$5,874$469.6947%
Blair Township48$5,303$438.0048%
Friendship Township14$5,118$376.0459%
Bingham Township28$4,916$493.0947%
Bay Township10$4,782$550.1444%
Livingston Township11$4,649$293.8053%
Leelanau Township50$4,620$377.3650%
Leland Township40$4,579$568.0637%
Walloon Lake25$4,534$401.8044%
Grattan Township15$4,466$295.7358%

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