Clark Township Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Michigan, United States
Is Airbnb profitable in Clark Township in 2025? Explore comprehensive Airbnb analytics for Clark Township, Michigan, United States to uncover income potential. This 2025 STR market report for Clark Township, based on AirROI data from August 2024 to July 2025, reveals key trends in the niche market of 21 active listings.
Whether you're considering an Airbnb investment in Clark Township, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Clark Township Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Clark Township Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Clark Township (2025)
Understanding the monthly revenue variations for Airbnb listings in Clark Township is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Clark Township is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Clark Township across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,576+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,285 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,010 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,026, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Clark Township
Clark Township Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Clark Township STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Clark Township:
- Best-in-class properties (Top 10%) achieve 69%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 53% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 29%.
- Entry-level properties (Bottom 25%) average 15% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Clark Township
Average Daily Rate (ADR) Airbnb Trends in Clark Township (2025)
Effective short term rental pricing strategy in Clark Township involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Clark Township typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $445+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $313 or more.
- Typical properties (Median) charge around $226 per night.
- Entry-level properties (Bottom 25%) earn around $175 per night.
Average Daily Rate (ADR) Trend by Month in Clark Township
Get Live Clark Township Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Clark Township (2025)
Peak Season (August, July, September)
- Revenue averages $4,549 per month
- Occupancy rates average 49.5%
- Daily rates average $277
Shoulder Season
- Revenue averages $2,269 per month
- Occupancy maintains around 34.5%
- Daily rates hold near $262
Low Season (January, March, April)
- Revenue drops to average $1,094 per month
- Occupancy decreases to average 21.1%
- Daily rates adjust to average $246
Seasonality Insights for Clark Township
- The Airbnb seasonality in Clark Township shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Clark Township's highest earning potential, with monthly revenues capable of climbing to $4,956, occupancy reaching a high of 53.3%, and ADRs peaking at $308.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $898, occupancy could drop to 17.0%, and ADRs may adjust down to $245.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Clark Township.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Clark Township seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Clark Township (2025)
Exploring the top neighborhoods for short-term rentals in Clark Township? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Lake Ellen | A serene area perfect for those looking to enjoy water activities and the outdoors, appealing to families and nature lovers. | Lake Ellen Park, Fishing and boating spots, Walking trails, Picnic areas |
| Millburn Park | Located near recreational spaces, offering a family-friendly environment with proximity to amenities and parks. | Millburn Park, Nearby shopping centers, Community events, Playgrounds |
| Clark Lake | A picturesque area popular for summer retreats, attracting tourists seeking water activities and relaxation. | Clark Lake, Boat rentals, Swimming spots, Local eateries |
| Pine Lake | A quaint lakeside neighborhood with a cozy atmosphere, ideal for a peaceful getaway. | Pine Lake, Nature trails, Fishing spots, Quiet picnic areas |
| Swan Lake | This area boasts beautiful lake views and peaceful surroundings, targeting those looking for tranquility. | Swan Lake, Hiking trails, Bird watching, Nature photography spots |
| Bird Lake | Surrounded by natural beauty, it's suitable for those interested in outdoor adventures. | Bird Lake, Kayaking, Wildlife watching, Nature parks |
| Clarkston Village | A vibrant community with a rich history, ideal for guests interested in a charming local culture. | Downtown Clarkston, Historic sites, Local festivals, Art galleries |
| Washington Park | Offers a mix of recreational activities and community events, attracting both locals and visitors for leisure. | Washington Park, Community sports fields, Local farmers market, Family-friendly events |
Understanding Airbnb License Requirements & STR Laws in Clark Township (2025)
While Clark Township, Michigan, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Clark Township to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Clark Township (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Clark Townshipbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Home ON Lake Huron~Close to Mackinac Isl~ATV Trail
Entire Place • 2 bedrooms
Cozy Cedarville Cottage - Walk to Lake Huron!
Entire Place • 1 bedroom
Remote & Cozy on 19 acres - Narina Trail access!
Entire Place • 2 bedrooms
Les Cheneaux Lake Cottage, a cottage
Entire Place • 6 bedrooms
The Corner House
Entire Place • 3 bedrooms
Last Chance Lakehouse
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Clark Township (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Clark Township based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Michelle | 1 | $48,927 | 17 | 5.00/5.0 |
| Evolve | 1 | $34,893 | 58 | 4.91/5.0 |
| Denise | 1 | $34,442 | 62 | 4.98/5.0 |
| Kathy | 1 | $33,919 | 32 | 5.00/5.0 |
| Ben Aicholtz | 3 | $31,888 | 39 | 4.89/5.0 |
| Brad | 1 | $29,556 | 8 | 5.00/5.0 |
| Dave | 1 | $24,561 | 73 | 4.95/5.0 |
| Barbara | 1 | $22,186 | 32 | 4.94/5.0 |
| Lucas | 1 | $21,800 | 3 | 5.00/5.0 |
| Mark | 1 | $18,697 | 25 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Clark Township.
Dive Deeper: Advanced Clark Township STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Clark Township. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsClark Township Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Clark Township
- The Clark Township Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 21 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Clark Township, House properties are the most common (71.4%), reflecting the local real estate landscape.
- Houses represent a significant 71.4% portion, catering likely to families or larger groups.
- The presence of 9.5% Hotel/Boutique listings indicates integration with traditional hospitality.
Clark Township Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Clark Township
- The dominant room capacity in Clark Township is 3 bedrooms listings, making up 42.9% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 66.7% of the active Airbnb listings in Clark Township, indicating a high concentration in these sizes.
- A significant 52.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Clark Township.
Clark Township Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Clark Township
- The most common guest capacity trend in Clark Township vacation rentals is listings accommodating 8+ guests (28.6%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 2 guests dominate the Clark Township STR market, accounting for 52.4% of listings.
- 61.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Clark Township.
- On average, properties in Clark Township are equipped to host 5.5 guests.
Clark Township Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Clark Township
- The most common availability pattern in Clark Township falls within the 271-366 days range, representing 76.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 90.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Clark Township (38.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 9.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Clark Township Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
2 listings
9.5% of total
2 Nights
5 listings
23.8% of total
3 Nights
6 listings
28.6% of total
4-6 Nights
1 listings
4.8% of total
7-29 Nights
1 listings
4.8% of total
30+ Nights
6 listings
28.6% of total
Key Insights
- The most prevalent minimum stay requirement in Clark Township is 3 Nights, adopted by 28.6% of listings. This highlights the market's preference for longer commitments.
- A significant segment (28.6%) caters to monthly stays (30+ nights) in Clark Township, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 3 Nights minimum stay, as 28.6% of Clark Township hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 9.5% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 28.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Clark Township.
Clark Township Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
1 listings
4.8% of total
Moderate
4 listings
19% of total
Firm
6 listings
28.6% of total
Strict
10 listings
47.6% of total
Cancellation Policy Insights for Clark Township
- The prevailing Airbnb cancellation policy trend in Clark Township is Strict, used by 47.6% of listings.
- A majority (76.2%) of hosts in Clark Township utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 47.6% market standard in Clark Township.
- With 47.6% using Strict terms, this is a viable option in Clark Township, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Clark Township.
Clark Township STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Clark Township
- The overall average booking lead time for vacation rentals in Clark Township is 62 days.
- Guests book furthest in advance for stays during July (average 118 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 13 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (79 days avg.) sees the longest lead times, while Winter (31 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (62 days) as a baseline for your pricing and availability strategy in Clark Township.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 118 days out to capitalize on advance planning.
- During November, focus on last-minute booking availability and promotions, as guests book with very short notice (13 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 79 days) to capture early planners.
- Monitor your own booking lead times against these Clark Township averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Clark Township (2025)
Amenity Prevalence
Amenity Insights for Clark Township
- Essential amenities in Clark Township that guests expect include: Smoke alarm, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like Fire extinguisher, Kitchen, Essentials are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Clark Township: Smoke alarm, Free parking on premises.
- Prioritize adding missing essentials: Smoke alarm, Free parking on premises.
- Consider adding popular differentiators like Fire extinguisher or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Clark Township to stay competitive.
Clark Township Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Clark Township
- The typical guest profile for Airbnb in Clark Township consists of primarily domestic travelers (100%), often arriving from nearby Grand Rapids, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 100.0% of guests.
- Top languages spoken are English (89.7%) followed by Spanish (3.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Grand Rapids and Traverse City.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Clark Township Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Greilickville | 39 | $5,656 | $490.81 | 48% |
| Friendship Township | 13 | $4,905 | $404.88 | 48% |
| Blair Township | 55 | $4,574 | $429.80 | 44% |
| Walloon Lake | 25 | $4,433 | $428.76 | 40% |
| Livingston Township | 12 | $4,279 | $304.29 | 52% |
| Leelanau Township | 50 | $4,198 | $392.21 | 49% |
| Bingham Township | 29 | $4,083 | $530.16 | 41% |
| Elmwood Charter Township | 71 | $3,790 | $371.81 | 44% |
| Chester Township | 12 | $3,784 | $343.25 | 41% |
| West Traverse Township | 34 | $3,727 | $485.34 | 40% |