Au Sable Township Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Michigan, United States
Is Airbnb profitable in Au Sable Township in 2025? Explore comprehensive Airbnb analytics for Au Sable Township, Michigan, United States to uncover income potential. This 2025 STR market report for Au Sable Township, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 34 active listings.
Whether you're considering an Airbnb investment in Au Sable Township, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Au Sable Township Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Au Sable Township Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Au Sable Township (2025)
Understanding the monthly revenue variations for Airbnb listings in Au Sable Township is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Au Sable Township is typically July, while April often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Au Sable Township across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,408+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,086 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,013 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,081, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Au Sable Township
Au Sable Township Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Au Sable Township STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while April experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Au Sable Township:
- Best-in-class properties (Top 10%) achieve 77%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 53% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 35%.
- Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Au Sable Township
Average Daily Rate (ADR) Airbnb Trends in Au Sable Township (2025)
Effective short term rental pricing strategy in Au Sable Township involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Au Sable Township typically peaks in August and dips lowest during December. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $468+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $260 or more.
- Typical properties (Median) charge around $182 per night.
- Entry-level properties (Bottom 25%) earn around $150 per night.
Average Daily Rate (ADR) Trend by Month in Au Sable Township
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Airbnb Seasonality Analysis & Trends in Au Sable Township (2025)
Peak Season (July, August, June)
- Revenue averages $5,457 per month
- Occupancy rates average 60.1%
- Daily rates average $269
Shoulder Season
- Revenue averages $2,569 per month
- Occupancy maintains around 34.7%
- Daily rates hold near $246
Low Season (January, February, April)
- Revenue drops to average $1,692 per month
- Occupancy decreases to average 28.9%
- Daily rates adjust to average $242
Seasonality Insights for Au Sable Township
- The Airbnb seasonality in Au Sable Township shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Au Sable Township's highest earning potential, with monthly revenues capable of climbing to $6,630, occupancy reaching a high of 74.4%, and ADRs peaking at $272.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,556, occupancy could drop to 26.7%, and ADRs may adjust down to $237.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Au Sable Township.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Au Sable Township seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Au Sable Township (2025)
Exploring the top neighborhoods for short-term rentals in Au Sable Township? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| East Au Sable | A picturesque area near Lake Huron, perfect for families and nature lovers seeking a peaceful getaway with access to stunning beach views. | Lake Huron, Oscoda Beach Park, Harrisville State Park, Tawas Point Lighthouse, Au Sable River, Au Sable State Forest |
| Oscoda | A charming town that serves as a gateway to the Au Sable River and offers various outdoor activities like fishing, kayaking, and hiking. It's ideal for adventurous travelers. | Oscoda Beach, Au Sable River, Lumberman's Monument, Harrisville State Park, Tawas Bay, Sandy Shores Resort |
| Tawas City | Known for its beautiful beaches and vibrant local shops, Tawas City provides a friendly small-town feel with plenty of attractions for visitors of all ages. | Tawas Point State Park, Tawas Bay, Dancing Waters Fountain, Tawas City Historical Museum, Lighthouse Park, Lake Huron |
| Au Sable River | Famous for its scenic beauty and outdoor recreation options, the Au Sable River attracts both nature lovers and water sports enthusiasts all year round. | Au Sable River Canoe Trip, Calcite Quarry, Sunrise Coast Wine Trail, Hiking and biking trails, Wildlife viewing, Fishing spots |
| Harrisville | A quaint town by Lake Huron known for its historical sites and natural beauty, making it a picturesque spot for a quiet and relaxing stay. | Harrisville State Park, Harbor Park, Historical Village, Lake Huron, Fishing docks, Lighthouse |
| Mio | A great area for outdoor recreation with trails and lakes, popular among nature enthusiasts and those looking for a rustic experience in Northeast Michigan. | Mio Park, Lakes and rivers nearby, Hiking trails, Snowmobiling, Fishing, Wildlife observation |
| Lincoln | Offering a rustic charm and proximity to state forests, Lincoln is perfect for travelers looking for a secluded and tranquil getaway amidst nature. | Lenawee State Forest, Pine River, Local part of the Huron-Manistee National Forest, Hiking and biking trails, Nature observatory, Wildlife |
| Greenbush | Known for its serene landscapes and outdoor adventures, Greenbush offers a tranquil atmosphere with quick access to lakes and forests for nature lovers. | Greenbush State Forest, Lake Huron access, Hiking trails, Fishing spots, Wildlife viewing, Canoeing and kayaking opportunities |
Understanding Airbnb License Requirements & STR Laws in Au Sable Township (2025)
While Au Sable Township, Michigan, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Au Sable Township to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Au Sable Township (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Au Sable Townshipbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Keno Lodge
Entire Place • 8 bedrooms
Lakehouse Between the Pines
Entire Place • 4 bedrooms
Lake Huron Private Paradise
Entire Place • 7 bedrooms
Casa Luna - Lake Huron Beachfront Vacation Rental
Entire Place • 3 bedrooms
Casa Playa - Beachfront Vacation Rental
Entire Place • 3 bedrooms
Private Sandy Beach/Game Room/Beach Volleyball
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Au Sable Township (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Au Sable Township based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Ivonne | 2 | $98,388 | 118 | 4.92/5.0 |
| Shady Shores | 6 | $91,584 | 180 | 4.71/5.0 |
| Duane | 1 | $89,736 | 55 | 4.80/5.0 |
| Laurie | 1 | $82,755 | 11 | 5.00/5.0 |
| Aloha Beach Club | 8 | $81,227 | 33 | 3.66/5.0 |
| James | 1 | $77,549 | 28 | 4.82/5.0 |
| Elena | 4 | $59,465 | 521 | 4.80/5.0 |
| Livesuites | 4 | $53,590 | 11 | 2.96/5.0 |
| Jarrett | 1 | $41,802 | 17 | 4.94/5.0 |
| Chris | 1 | $36,853 | 131 | 4.93/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Au Sable Township.
Dive Deeper: Advanced Au Sable Township STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Au Sable Township. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsAu Sable Township Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Au Sable Township
- The Au Sable Township Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 34 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Au Sable Township, House properties are the most common (64.7%), reflecting the local real estate landscape.
- Houses represent a significant 64.7% portion, catering likely to families or larger groups.
Au Sable Township Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Au Sable Township
- The dominant room capacity in Au Sable Township is 2 bedrooms listings, making up 47.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 64.7% of the active Airbnb listings in Au Sable Township, indicating a high concentration in these sizes.
- A significant 35.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Au Sable Township.
Au Sable Township Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Au Sable Township
- The most common guest capacity trend in Au Sable Township vacation rentals is listings accommodating 4 guests (41.2%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Au Sable Township STR market, accounting for 67.7% of listings.
- 41.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Au Sable Township.
- On average, properties in Au Sable Township are equipped to host 5.3 guests.
Au Sable Township Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Au Sable Township
- The most common availability pattern in Au Sable Township falls within the 271-366 days range, representing 52.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 97.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Au Sable Township (47.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 2.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Au Sable Township Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
7 listings
21.2% of total
2 Nights
22 listings
66.7% of total
3 Nights
3 listings
9.1% of total
30+ Nights
1 listings
3% of total
Key Insights
- The most prevalent minimum stay requirement in Au Sable Township is 2 Nights, adopted by 66.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (87.9%) of the Au Sable Township Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 66.7% of Au Sable Township hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 21.2% currently do.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Au Sable Township.
Au Sable Township Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
6 listings
18.8% of total
Moderate
5 listings
15.6% of total
Firm
3 listings
9.4% of total
Strict
18 listings
56.3% of total
Cancellation Policy Insights for Au Sable Township
- The prevailing Airbnb cancellation policy trend in Au Sable Township is Strict, used by 56.3% of listings.
- A majority (65.7%) of hosts in Au Sable Township utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 56.3% market standard in Au Sable Township.
- With 56.3% using Strict terms, this is a viable option in Au Sable Township, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Au Sable Township.
Au Sable Township STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Au Sable Township
- The overall average booking lead time for vacation rentals in Au Sable Township is 85 days.
- Guests book furthest in advance for stays during July (average 184 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 19 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (140 days avg.) sees the longest lead times, while Winter (44 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (85 days) as a baseline for your pricing and availability strategy in Au Sable Township.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 184 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 140 days) to capture early planners.
- Monitor your own booking lead times against these Au Sable Township averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Au Sable Township (2025)
Amenity Prevalence
Amenity Insights for Au Sable Township
- Essential amenities in Au Sable Township that guests expect include: Hot water, Kitchen, Heating, Wifi, TV, Smoke alarm, Cooking basics. Lacking these (any) could significantly impact bookings.
- Popular amenities like Bed linens, Free parking on premises, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Au Sable Township: Hot water, Kitchen, Heating, Wifi, TV, Smoke alarm, Cooking basics.
- Prioritize adding missing essentials: Smoke alarm, Cooking basics.
- Consider adding popular differentiators like Bed linens or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Au Sable Township to stay competitive.
Au Sable Township Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Au Sable Township
- The typical guest profile for Airbnb in Au Sable Township consists of primarily domestic travelers (99%), often arriving from nearby Detroit, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 98.5% of guests.
- Key international markets include United States (98.5%) and Canada (1%).
- Top languages spoken are English (89.9%) followed by Spanish (3.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Detroit and Ann Arbor.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Au Sable Township Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Forester | 11 | $5,685 | $390.48 | 43% |
| City of Frankenmuth | 29 | $5,143 | $304.06 | 54% |
| Livingston Township | 11 | $4,649 | $293.80 | 53% |
| Walloon Lake | 25 | $4,534 | $401.80 | 44% |
| Beaugrand Township | 16 | $4,296 | $321.54 | 60% |
| Maple River Township | 10 | $4,137 | $332.91 | 45% |
| Chester Township | 11 | $3,992 | $332.69 | 41% |
| Otsego Lake Township | 22 | $3,903 | $302.44 | 45% |
| Pleasantview Township | 74 | $3,837 | $338.89 | 44% |
| Saint Ignace Township | 15 | $3,821 | $284.68 | 54% |