Drummond Township Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Michigan, United States
Is Airbnb profitable in Drummond Township in 2025? Explore comprehensive Airbnb analytics for Drummond Township, Michigan, United States to uncover income potential. This 2025 STR market report for Drummond Township, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 42 active listings.
Whether you're considering an Airbnb investment in Drummond Township, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Drummond Township Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Drummond Township Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Drummond Township (2025)
Understanding the monthly revenue variations for Airbnb listings in Drummond Township is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Drummond Township is typically July, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Drummond Township across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,856+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,225 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,497 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,420, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Drummond Township
Drummond Township Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Drummond Township STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while December experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Drummond Township:
- Best-in-class properties (Top 10%) achieve 60%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 45% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 27%.
- Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Drummond Township
Average Daily Rate (ADR) Airbnb Trends in Drummond Township (2025)
Effective short term rental pricing strategy in Drummond Township involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Drummond Township typically peaks in July and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $369+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $321 or more.
- Typical properties (Median) charge around $253 per night.
- Entry-level properties (Bottom 25%) earn around $220 per night.
Average Daily Rate (ADR) Trend by Month in Drummond Township
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Airbnb Seasonality Analysis & Trends in Drummond Township (2025)
Peak Season (July, June, August)
- Revenue averages $4,962 per month
- Occupancy rates average 50.0%
- Daily rates average $282
Shoulder Season
- Revenue averages $2,760 per month
- Occupancy maintains around 29.4%
- Daily rates hold near $268
Low Season (January, February, December)
- Revenue drops to average $1,524 per month
- Occupancy decreases to average 17.3%
- Daily rates adjust to average $268
Seasonality Insights for Drummond Township
- The Airbnb seasonality in Drummond Township shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Drummond Township's highest earning potential, with monthly revenues capable of climbing to $5,674, occupancy reaching a high of 60.0%, and ADRs peaking at $286.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,337, occupancy could drop to 14.8%, and ADRs may adjust down to $259.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Drummond Township.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Drummond Township seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Drummond Township (2025)
Exploring the top neighborhoods for short-term rentals in Drummond Township? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Lakefront Park | Scenic views and outdoor activities. Perfect for guests looking to enjoy nature, fishing, and relaxing by the water. | Lakefront Park, Fishing pier, Picnic areas, Walking trails |
| Drummond Island | A beautiful getaway spot known for its natural beauty and outdoor adventures. Attracts travelers seeking a peaceful retreat. | Drummond Island Resort, Kayaking, ATV trails, Nature walks |
| Hessel | Charming tiny village known for its historic charm and proximity to great fishing and boating areas. Ideal for families and couples. | Hessel Museum, Lake Huron access, Fishing spots |
| Mackinac Island | Famous tourist destination known for its historical sites and lack of motor vehicles. Very popular during the summer season. | Mackinac Island State Park, Fort Mackinac, Biking and horse-drawn carriage tours, Fudge shops |
| Sault Ste. Marie | Larger city with shopping, dining, and cultural attractions. Great for travelers needing amenities and entertainment. | Sault Ste. Marie Museum, Mackinac Bridge views, River of History Museum, Casinos |
| Algonac | A quaint community on the water, perfect for guests looking to unwind and enjoy waterfront activities. | Algonac State Park, Boat rentals, Fishing areas |
| St. Ignace | Gateway to Mackinac Island with stunning views of the Straits. Popular for tourists heading to the island. | Museum of Ojibwa Culture, St. Ignace Lighthouse, Marinas |
| Kewadin | Small town known for its access to lakes and outdoor recreation. Great for families looking for a peaceful vacation experience. | Lake Michigan access, Nature hikes, Camping areas |
Understanding Airbnb License Requirements & STR Laws in Drummond Township (2025)
While Drummond Township, Michigan, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Drummond Township to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Drummond Township (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Drummond Townshipbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Drummond Island Vacation Homes- Some Point North
Entire Place • 5 bedrooms
Deluxe Log Home Offers Privacy on Drummond Island.
Entire Place • 3 bedrooms
Drummond Island Vacation Homes -Tamarack Lodge
Entire Place • 5 bedrooms
Drummond Island Vacation Homes -Clearwater
Entire Place • 4 bedrooms
Bailey's Beach Cabin - Newly Renovated Waterfront
Entire Place • 3 bedrooms
Drummond Island Vacation Homes - Anchors Away
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Drummond Township (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Drummond Township based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Drummond Island Hotel & | 27 | $719,430 | 139 | 3.80/5.0 |
| Cody | 2 | $79,296 | 72 | 4.99/5.0 |
| Rick | 1 | $64,020 | 74 | 4.91/5.0 |
| Drummond Island Resort | 5 | $60,802 | 22 | 3.77/5.0 |
| Bruce | 1 | $51,281 | 39 | 4.95/5.0 |
| Brittany | 1 | $35,465 | 28 | 4.61/5.0 |
| Jessica | 1 | $28,953 | 56 | 4.79/5.0 |
| Dave | 1 | $22,097 | 17 | 4.47/5.0 |
| James | 1 | $19,439 | 147 | 4.96/5.0 |
| Deborah | 2 | $14,403 | 46 | 2.48/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Drummond Township.
Dive Deeper: Advanced Drummond Township STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Drummond Township. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsDrummond Township Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Drummond Township
- The Drummond Township Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 97.6% of the 42 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Drummond Township, House properties are the most common (76.2%), reflecting the local real estate landscape.
- Houses represent a significant 76.2% portion, catering likely to families or larger groups.
Drummond Township Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Drummond Township
- The dominant room capacity in Drummond Township is 3 bedrooms listings, making up 31% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 62.0% of the active Airbnb listings in Drummond Township, indicating a high concentration in these sizes.
- A significant 57.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Drummond Township.
Drummond Township Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Drummond Township
- The most common guest capacity trend in Drummond Township vacation rentals is listings accommodating 8+ guests (57.1%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Drummond Township STR market, accounting for 78.5% of listings.
- 85.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Drummond Township.
- On average, properties in Drummond Township are equipped to host 6.8 guests.
Drummond Township Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Drummond Township
- The most common availability pattern in Drummond Township falls within the 271-366 days range, representing 54.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 90.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Drummond Township (42.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 9.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Drummond Township Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
17 listings
42.5% of total
2 Nights
16 listings
40% of total
3 Nights
6 listings
15% of total
30+ Nights
1 listings
2.5% of total
Key Insights
- The most prevalent minimum stay requirement in Drummond Township is 1 Night, adopted by 42.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (82.5%) of the Drummond Township Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- Dedicated monthly rentals (30+ nights) represent a small niche (2.5%), possibly an untapped area for hosts.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 42.5% of Drummond Township hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Drummond Township.
Drummond Township Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
19 listings
54.3% of total
Flexible
2 listings
5.7% of total
Moderate
3 listings
8.6% of total
Firm
8 listings
22.9% of total
Strict
3 listings
8.6% of total
Cancellation Policy Insights for Drummond Township
- The prevailing Airbnb cancellation policy trend in Drummond Township is Super Strict 30 Days, used by 54.3% of listings.
- There's a relatively balanced mix between guest-friendly (14.3%) and stricter (31.5%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (8.6%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Super Strict 30 Days policy to align with the 54.3% market standard in Drummond Township.
- Using a Strict policy might deter some guests, as only 8.6% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Drummond Township.
Drummond Township STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Drummond Township
- The overall average booking lead time for vacation rentals in Drummond Township is 63 days.
- Guests book furthest in advance for stays during June (average 128 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 30 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (105 days avg.) sees the longest lead times, while Winter (54 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (63 days) as a baseline for your pricing and availability strategy in Drummond Township.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 128 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 105 days) to capture early planners.
- Monitor your own booking lead times against these Drummond Township averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Drummond Township (2025)
Amenity Prevalence
Amenity Insights for Drummond Township
- Essential amenities in Drummond Township that guests expect include: Kitchen, Hot water, Free parking on premises, TV, Refrigerator, Essentials, Microwave, Cooking basics. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Coffee maker are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Drummond Township: Kitchen, Hot water, Free parking on premises, TV, Refrigerator, Essentials, Microwave, Cooking basics.
- Prioritize adding missing essentials: Hot water, Free parking on premises, TV, Refrigerator, Essentials, Microwave, Cooking basics.
- Consider adding popular differentiators like Heating or Coffee maker to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Drummond Township to stay competitive.
Drummond Township Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Drummond Township
- The typical guest profile for Airbnb in Drummond Township consists of primarily domestic travelers (100%), often arriving from nearby Grand Rapids, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 100.0% of guests.
- Top languages spoken are English (89.1%) followed by Spanish (6.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Grand Rapids and Michigan.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Drummond Township Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Livingston Township | 11 | $4,649 | $293.80 | 53% |
| Walloon Lake | 25 | $4,534 | $401.80 | 44% |
| Beaugrand Township | 16 | $4,296 | $321.54 | 60% |
| Maple River Township | 10 | $4,137 | $332.91 | 45% |
| Chester Township | 11 | $3,992 | $332.69 | 41% |
| Otsego Lake Township | 22 | $3,903 | $302.44 | 45% |
| Pleasantview Township | 74 | $3,837 | $338.89 | 44% |
| Saint Ignace Township | 15 | $3,821 | $284.68 | 54% |
| Bay Mills Township | 13 | $3,759 | $257.34 | 53% |
| Melrose Township | 15 | $3,711 | $304.97 | 43% |