Lake Leelanau Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Michigan, United States
Is Airbnb profitable in Lake Leelanau in 2025? Explore comprehensive Airbnb analytics for Lake Leelanau, Michigan, United States to uncover income potential. This 2025 STR market report for Lake Leelanau, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 44 active listings.
Whether you're considering an Airbnb investment in Lake Leelanau, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Lake Leelanau Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Lake Leelanau Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Lake Leelanau (2025)
Understanding the monthly revenue variations for Airbnb listings in Lake Leelanau is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Lake Leelanau is typically July, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Lake Leelanau across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,319+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,643 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,582 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,598, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Lake Leelanau
Lake Leelanau Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Lake Leelanau STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Lake Leelanau:
- Best-in-class properties (Top 10%) achieve 58%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 48% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 31%.
- Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Lake Leelanau
Average Daily Rate (ADR) Airbnb Trends in Lake Leelanau (2025)
Effective short term rental pricing strategy in Lake Leelanau involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Lake Leelanau typically peaks in August and dips lowest during December. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $510+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $387 or more.
- Typical properties (Median) charge around $267 per night.
- Entry-level properties (Bottom 25%) earn around $205 per night.
Average Daily Rate (ADR) Trend by Month in Lake Leelanau
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Airbnb Seasonality Analysis & Trends in Lake Leelanau (2025)
Peak Season (July, August, June)
- Revenue averages $7,622 per month
- Occupancy rates average 61.0%
- Daily rates average $372
Shoulder Season
- Revenue averages $2,959 per month
- Occupancy maintains around 32.1%
- Daily rates hold near $311
Low Season (January, February, March)
- Revenue drops to average $787 per month
- Occupancy decreases to average 12.1%
- Daily rates adjust to average $272
Seasonality Insights for Lake Leelanau
- The Airbnb seasonality in Lake Leelanau shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Lake Leelanau's highest earning potential, with monthly revenues capable of climbing to $9,004, occupancy reaching a high of 72.2%, and ADRs peaking at $386.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $558, occupancy could drop to 9.3%, and ADRs may adjust down to $268.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Lake Leelanau.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Lake Leelanau seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Lake Leelanau (2025)
Exploring the top neighborhoods for short-term rentals in Lake Leelanau? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Lake Leelanau | Beautiful and serene lake area known for its stunning natural scenery and outdoor activities. Perfect for families and nature lovers looking for a relaxing getaway. | Lake Leelanau, Leelanau State Park, Northport Winery, Chateau de Leelanau, Sleeping Bear Dunes |
| Leland | Charming small town on the shores of Lake Michigan with a picturesque harbor and vibrant arts scene. Popular with tourists seeking a quaint, historical experience. | Fishtown, Leland River, Historic Leland Harbor, Blue Water Bistro, Leland Wine and Cider |
| Suttons Bay | Quaint village offering a combination of waterfront views, local shops, and wineries. Ideal for couples and tourists looking for a romantic retreat. | Suttons Bay Beach, Chateau Chantal Winery, Suttons Bay Village Park, The Village Inn, Leelanau Cheese Company |
| Northport | Scenic coastal village known for its beautiful parks and proximity to Sleeping Bear Dunes. Great for families and outdoor enthusiasts. | Northport Beach, Karma Vista Vineyards, Northport State Park, The Northern Sky Winery, Leelanau Lighthouse |
| Empire | Gateway to Sleeping Bear Dunes with access to stunning beaches and trails. Attracts nature lovers and adventurers. | Sleeping Bear Dunes National Lakeshore, Empire Beach, Empire Bluff Trail, Pierce Stocking Scenic Drive, Glen Lake |
| Maple City | Peaceful rural community surrounded by orchards and vineyards. Perfect for those looking for tranquility and local charm. | Cherry Republic, The Village at Maple City, Nearby wineries, Local art galleries, Farmland views |
| Glen Arbor | Picturesque village located near Lake Michigan, famous for its natural beauty and artsy vibe. Popular with tourists for its proximity to outdoor activities and stunning landscapes. | Glen Lake, Sleeping Bear Dunes, Crystal River, Art galleries, Local boutiques |
| Omena | Small historic village with a scenic waterfront and a relaxed atmosphere. Great for vacationers looking for a peaceful retreat. | Omena Bay, Good Harbor Vineyards, Omena Historic District, The Omena Winery, Local farmers market |
Understanding Airbnb License Requirements & STR Laws in Lake Leelanau (2025)
While Lake Leelanau, Michigan, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Lake Leelanau to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Lake Leelanau (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Lake Leelanaubased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Lavender Farm Bed & Breakfast at Luna Rosa Farms
Private Room • 4 bedrooms
Wayfarer Tree House
Entire Place • 3 bedrooms
The Birches - 2BR Condotel in Lake Leelanau Unit 1
Entire Place • 2 bedrooms
Lovely retreat on North Lake Leelanau!
Entire Place • 5 bedrooms
Andor Cottage | Downtown Lake Leelanau
Entire Place • 5 bedrooms
The Birches - 2BR Condotel in Lake Leelanau Unit 5
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Lake Leelanau (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Lake Leelanau based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| True North | 5 | $226,364 | 25 | 3.90/5.0 |
| Fernando | 4 | $168,024 | 110 | 4.98/5.0 |
| Meagan | 2 | $114,549 | 250 | 4.92/5.0 |
| Host #175897735 | 1 | $86,409 | 27 | 4.59/5.0 |
| Carolyn | 1 | $74,153 | 8 | 5.00/5.0 |
| Greg | 2 | $58,418 | 37 | 4.62/5.0 |
| James | 1 | $56,890 | 67 | 4.87/5.0 |
| Kimberly | 3 | $52,354 | 70 | 4.65/5.0 |
| Emma | 1 | $50,427 | 32 | 4.81/5.0 |
| Zachary | 1 | $45,992 | 46 | 4.93/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Lake Leelanau.
Dive Deeper: Advanced Lake Leelanau STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Lake Leelanau. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsLake Leelanau Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Lake Leelanau
- The Lake Leelanau Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 90.9% of the 44 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Lake Leelanau, House properties are the most common (56.8%), reflecting the local real estate landscape.
- Houses represent a significant 56.8% portion, catering likely to families or larger groups.
- The presence of 9.1% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like unique stays, others (combined 4.6%) offer potential for unique stay experiences.
Lake Leelanau Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Lake Leelanau
- The dominant room capacity in Lake Leelanau is 2 bedrooms listings, making up 43.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 68.2% of the active Airbnb listings in Lake Leelanau, indicating a high concentration in these sizes.
- A significant 27.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Lake Leelanau.
Lake Leelanau Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Lake Leelanau
- The most common guest capacity trend in Lake Leelanau vacation rentals is listings accommodating 6 guests (27.3%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 8+ guests dominate the Lake Leelanau STR market, accounting for 47.8% of listings.
- 50.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Lake Leelanau.
- On average, properties in Lake Leelanau are equipped to host 4.8 guests.
Lake Leelanau Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Lake Leelanau
- The most common availability pattern in Lake Leelanau falls within the 271-366 days range, representing 52.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 97.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Lake Leelanau (47.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 2.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Lake Leelanau Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
6 listings
14.6% of total
2 Nights
16 listings
39% of total
3 Nights
11 listings
26.8% of total
4-6 Nights
3 listings
7.3% of total
7-29 Nights
2 listings
4.9% of total
30+ Nights
3 listings
7.3% of total
Key Insights
- The most prevalent minimum stay requirement in Lake Leelanau is 2 Nights, adopted by 39% of listings. This highlights the market's preference for shorter, flexible bookings.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 39% of Lake Leelanau hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 14.6% currently do.
- A 2-night minimum appears standard (39%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 7.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Lake Leelanau.
Lake Leelanau Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
1 listings
2.5% of total
Flexible
2 listings
5% of total
Moderate
14 listings
35% of total
Firm
14 listings
35% of total
Strict
9 listings
22.5% of total
Cancellation Policy Insights for Lake Leelanau
- The prevailing Airbnb cancellation policy trend in Lake Leelanau is Moderate, used by 35% of listings.
- A majority (57.5%) of hosts in Lake Leelanau utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 35% market standard in Lake Leelanau.
- Regularly review your cancellation policy against competitors and market demand shifts in Lake Leelanau.
Lake Leelanau STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Lake Leelanau
- The overall average booking lead time for vacation rentals in Lake Leelanau is 87 days.
- Guests book furthest in advance for stays during July (average 132 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 11 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (119 days avg.) sees the longest lead times, while Winter (38 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (87 days) as a baseline for your pricing and availability strategy in Lake Leelanau.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 132 days out to capitalize on advance planning.
- During February, focus on last-minute booking availability and promotions, as guests book with very short notice (11 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 119 days) to capture early planners.
- Monitor your own booking lead times against these Lake Leelanau averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Lake Leelanau (2025)
Amenity Prevalence
Amenity Insights for Lake Leelanau
- Essential amenities in Lake Leelanau that guests expect include: Smoke alarm, Wifi, Fire extinguisher, Dishes and silverware. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Free parking on premises, TV are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Lake Leelanau: Smoke alarm, Wifi, Fire extinguisher, Dishes and silverware.
- Prioritize adding missing essentials: Fire extinguisher, Dishes and silverware.
- Consider adding popular differentiators like Heating or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Lake Leelanau to stay competitive.
Lake Leelanau Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Lake Leelanau
- The typical guest profile for Airbnb in Lake Leelanau consists of primarily domestic travelers (99%), often arriving from nearby Chicago, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 99.2% of guests.
- Key international markets include United States (99.2%) and Switzerland (0.3%).
- Top languages spoken are English (80.5%) followed by Spanish (9.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Chicago and Grand Rapids.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Lake Leelanau Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Greilickville | 40 | $5,874 | $469.69 | 47% |
| Blair Township | 48 | $5,303 | $438.00 | 48% |
| Friendship Township | 14 | $5,118 | $376.04 | 59% |
| Bingham Township | 28 | $4,916 | $493.09 | 47% |
| Bay Township | 10 | $4,782 | $550.14 | 44% |
| Livingston Township | 11 | $4,649 | $293.80 | 53% |
| Leelanau Township | 50 | $4,620 | $377.36 | 50% |
| Leland Township | 40 | $4,579 | $568.06 | 37% |
| Walloon Lake | 25 | $4,534 | $401.80 | 44% |
| Grattan Township | 15 | $4,466 | $295.73 | 58% |