Holly Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Michigan, United States
Is Airbnb profitable in Holly in 2025? Explore comprehensive Airbnb analytics for Holly, Michigan, United States to uncover income potential. This 2025 STR market report for Holly, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 38 active listings.
Whether you're considering an Airbnb investment in Holly, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Holly Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Holly Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Holly (2025)
Understanding the monthly revenue variations for Airbnb listings in Holly is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Holly is typically October, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Holly across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,356+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,102 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,833 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,091, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Holly
Holly Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Holly STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Holly:
- Best-in-class properties (Top 10%) achieve 77%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 62% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 39%.
- Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Holly
Average Daily Rate (ADR) Airbnb Trends in Holly (2025)
Effective short term rental pricing strategy in Holly involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Holly typically peaks in May and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $272+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $227 or more.
- Typical properties (Median) charge around $111 per night.
- Entry-level properties (Bottom 25%) earn around $89 per night.
Average Daily Rate (ADR) Trend by Month in Holly
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Airbnb Seasonality Analysis & Trends in Holly (2025)
Peak Season (October, July, August)
- Revenue averages $3,614 per month
- Occupancy rates average 53.2%
- Daily rates average $200
Shoulder Season
- Revenue averages $2,865 per month
- Occupancy maintains around 39.8%
- Daily rates hold near $210
Low Season (January, May, June)
- Revenue drops to average $2,370 per month
- Occupancy decreases to average 40.1%
- Daily rates adjust to average $220
Seasonality Insights for Holly
- The Airbnb seasonality in Holly shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Holly's highest earning potential, with monthly revenues capable of climbing to $3,740, occupancy reaching a high of 57.1%, and ADRs peaking at $238.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,060, occupancy could drop to 30.5%, and ADRs may adjust down to $198.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Holly.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Holly seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Holly (2025)
Exploring the top neighborhoods for short-term rentals in Holly? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Holly | A charming small town center known for its historic buildings and local shops. A great spot for those looking to enjoy a quaint atmosphere with nearby access to nature. | Holly Historical Museum, Crapo Park, Holly Theatre, local shops and restaurants, Holly's annual events |
| Holly Lake | A serene area perfect for nature lovers and families looking to enjoy water activities. Ideal for summer getaways and relaxation by the water. | Holly Recreation Area, Lake Oakland, fishing and boating opportunities, picnic areas, nature trails |
| Holly Township | A suburban area with spacious homes and quiet neighborhoods, appealing to families and professionals. Provides a peaceful retreat while being close to amenities. | local parks, community events, family-friendly environment, Holly Village |
| Rose Township | Offers a rural feel with expansive landscapes and natural beauty, attracting visitors who prefer a getaway from urban life. | Parks and nature trails, beautiful scenery, outdoor activities, fishing spots |
| Dawn Lake | A small, inviting community centered around a picturesque lake, perfect for those seeking a relaxing retreat. | Dawn Lake activities, fishing and swimming, picnic areas, tranquil environment |
| Holly State Recreation Area | An expansive recreation area perfect for hiking, camping, and outdoor enjoyment, attracting adventure seekers and nature lovers. | hiking trails, camping sites, wildlife viewing, natural beauty |
| Fenton | Nearby town with a vibrant downtown and recreational opportunities, appealing to those looking for more urban amenities combined with natural beauty. | Downtown Fenton shopping, Fenton Millpond, local restaurants and cafes, parks and recreation spaces |
| Grand Blanc | A growing suburb that offers various amenities, parks, and community events, ideal for families and business travelers. | Grand Blanc downtown, Holly Hills Golf Club, local festivals and markets, family-friendly activities |
Understanding Airbnb License Requirements & STR Laws in Holly (2025)
While Holly, Michigan, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Holly to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Holly (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Hollybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
The Grand at Railroad Street
Entire Place • 6 bedrooms
The Holly Vault Cottage Suites
Entire Place • 5 bedrooms
Renovated modern farmhouse, with cozy treehouse.
Entire Place • 4 bedrooms
Cozy 5 bedroom home in Holly, MI
Entire Place • 5 bedrooms
The Kayak House on Buckhorn Lake
Entire Place • 3 bedrooms
The Herald Downtown Battle Alley Luxury Getaway
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Holly (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Holly based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Diana | 1 | $205,654 | 5 | 5.00/5.0 |
| Chad | 18 | $179,084 | 346 | 4.95/5.0 |
| Toni | 2 | $77,669 | 87 | 4.79/5.0 |
| Cheryl | 2 | $74,518 | 258 | 4.83/5.0 |
| Host #21465356 | 1 | $72,051 | 0 | N/A/5.0 |
| Jenna | 3 | $62,593 | 72 | 4.94/5.0 |
| Maria | 1 | $35,912 | 107 | 4.82/5.0 |
| Rachel | 1 | $35,909 | 110 | 4.95/5.0 |
| Heidi | 1 | $33,307 | 75 | 4.97/5.0 |
| Ashley | 2 | $31,518 | 46 | 4.96/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Holly.
Dive Deeper: Advanced Holly STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Holly. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsHolly Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Holly
- The Holly Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 97.4% of the 38 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Holly, Apartment/Condo properties are the most common (68.4%), reflecting the local real estate landscape.
- Houses represent a significant 26.3% portion, catering likely to families or larger groups.
- Smaller segments like others, unique stays (combined 5.2%) offer potential for unique stay experiences.
Holly Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Holly
- The dominant room capacity in Holly is 1 bedroom listings, making up 63.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 73.7% of the active Airbnb listings in Holly, indicating a high concentration in these sizes.
- With over half the market (63.2%) consisting of studios or 1-bedroom units, Holly is particularly well-suited for individuals or couples.
- A significant 21.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Holly.
Holly Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Holly
- The most common guest capacity trend in Holly vacation rentals is listings accommodating 4 guests (55.3%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Holly STR market, accounting for 76.4% of listings.
- 31.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Holly.
- On average, properties in Holly are equipped to host 4.8 guests.
Holly Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Holly
- The most common availability pattern in Holly falls within the 181-270 days range, representing 55.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 89.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Holly (52.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 15.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Holly Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
8 listings
21.6% of total
2 Nights
5 listings
13.5% of total
3 Nights
11 listings
29.7% of total
4-6 Nights
6 listings
16.2% of total
7-29 Nights
1 listings
2.7% of total
30+ Nights
6 listings
16.2% of total
Key Insights
- The most prevalent minimum stay requirement in Holly is 3 Nights, adopted by 29.7% of listings. This highlights the market's preference for longer commitments.
- A significant segment (16.2%) caters to monthly stays (30+ nights) in Holly, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 3 Nights minimum stay, as 29.7% of Holly hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 21.6% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 16.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Holly.
Holly Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
3 listings
8.3% of total
Moderate
6 listings
16.7% of total
Firm
5 listings
13.9% of total
Strict
22 listings
61.1% of total
Cancellation Policy Insights for Holly
- The prevailing Airbnb cancellation policy trend in Holly is Strict, used by 61.1% of listings.
- A majority (75.0%) of hosts in Holly utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 61.1% market standard in Holly.
- With 61.1% using Strict terms, this is a viable option in Holly, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Holly.
Holly STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Holly
- The overall average booking lead time for vacation rentals in Holly is 40 days.
- Guests book furthest in advance for stays during May (average 72 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 25 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (51 days avg.) sees the longest lead times, while Winter (38 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (40 days) as a baseline for your pricing and availability strategy in Holly.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 72 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 51 days) to capture early planners.
- Monitor your own booking lead times against these Holly averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Holly (2025)
Amenity Prevalence
Amenity Insights for Holly
- Essential amenities in Holly that guests expect include: Essentials, Air conditioning, Free parking on premises, TV, Heating, Smoke alarm, Hot water, Coffee maker, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Holly: Essentials, Air conditioning, Free parking on premises, TV, Heating, Smoke alarm, Hot water, Coffee maker, Wifi.
- Prioritize adding missing essentials: Smoke alarm, Hot water, Coffee maker, Wifi.
- Consider adding popular differentiators like Dishes and silverware to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Holly to stay competitive.
Holly Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Holly
- The typical guest profile for Airbnb in Holly consists of primarily domestic travelers (95%), often arriving from nearby Grand Rapids, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 95.1% of guests.
- Key international markets include United States (95.1%) and Germany (1.6%).
- Top languages spoken are English (91%) followed by Spanish (3.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Grand Rapids and Michigan.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Holly Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Huron Township | 16 | $4,491 | $436.47 | 40% |
| City of Frankenmuth | 31 | $4,390 | $308.53 | 51% |
| Grass Lake Charter Township | 16 | $3,989 | $336.21 | 45% |
| Scio Township | 22 | $3,949 | $650.66 | 45% |
| Ann Arbor | 517 | $3,949 | $409.89 | 45% |
| Erie Township | 10 | $3,526 | $213.26 | 55% |
| Forester | 13 | $3,512 | $382.94 | 37% |
| Port Sanilac | 33 | $3,511 | $519.62 | 33% |
| Catawba Island Township | 13 | $3,494 | $394.56 | 45% |
| Put-in-Bay | 42 | $3,403 | $489.38 | 42% |