Holland Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Michigan, United States
Is Airbnb profitable in Holland in 2025? Explore comprehensive Airbnb analytics for Holland, Michigan, United States to uncover income potential. This 2025 STR market report for Holland, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 69 active listings.
Whether you're considering an Airbnb investment in Holland, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Holland Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Holland Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Holland (2025)
Understanding the monthly revenue variations for Airbnb listings in Holland is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Holland is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Holland across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,526+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,951 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,238 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,913, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Holland
Holland Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Holland STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Holland:
- Best-in-class properties (Top 10%) achieve 83%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 68% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 48%.
- Entry-level properties (Bottom 25%) average 30% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Holland
Average Daily Rate (ADR) Airbnb Trends in Holland (2025)
Effective short term rental pricing strategy in Holland involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Holland typically peaks in July and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $406+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $297 or more.
- Typical properties (Median) charge around $199 per night.
- Entry-level properties (Bottom 25%) earn around $143 per night.
Average Daily Rate (ADR) Trend by Month in Holland
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Airbnb Seasonality Analysis & Trends in Holland (2025)
Peak Season (July, August, June)
- Revenue averages $6,056 per month
- Occupancy rates average 65.5%
- Daily rates average $257
Shoulder Season
- Revenue averages $3,467 per month
- Occupancy maintains around 47.3%
- Daily rates hold near $236
Low Season (January, February, March)
- Revenue drops to average $2,110 per month
- Occupancy decreases to average 36.4%
- Daily rates adjust to average $235
Seasonality Insights for Holland
- The Airbnb seasonality in Holland shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Holland's highest earning potential, with monthly revenues capable of climbing to $6,764, occupancy reaching a high of 72.7%, and ADRs peaking at $261.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,025, occupancy could drop to 32.5%, and ADRs may adjust down to $225.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Holland.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Holland seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Holland (2025)
Exploring the top neighborhoods for short-term rentals in Holland? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Lake Macatawa | A picturesque area known for its natural beauty, proximity to the lake, and outdoor activities. Ideal for visitors looking for a peaceful retreat with water sports and nature. | Lake Macatawa, Holland State Park, Windmill Island Gardens, Saugatuck Dunes State Park, Boat rentals and fishing |
| Downtown Holland | A vibrant area with a charming downtown featuring shops, restaurants, and cultural events. Great for guests wanting to experience local culture and cuisine. | Holland Farmers Market, Kollen Park, Veldheer Tulip Gardens, Holland Museum, Big Red Lighthouse |
| Holland State Park | A popular location for beachgoers and outdoor enthusiasts, this park offers stunning beach access and recreational activities. Perfect for families and sun-seekers. | Holland State Park Beach, Lake Michigan, The Channel and Pier, Beach volleyball, Picnic areas |
| Saugatuck | Just a short drive from Holland, Saugatuck is known for its artistic community, beautiful scenery, and charming downtown. A favorite among visitors to the region. | Saugatuck Dunes State Park, Oval Beach, Saugatuck Center for the Arts, Art galleries and shops, Dining on the waterfront |
| Windmill Island | Home to the iconic De Zwaan windmill, this area offers a unique glimpse into Dutch heritage and is a popular tourist attraction. | De Zwaan Windmill, Dutch Village, Tulip gardens, Nature trails |
| Lake Shore Drive | A scenic stretch along Lake Michigan, this area is known for its stunning views, beach access, and upscale homes, attracting visitors looking for relaxation and nature. | Lake Michigan beaches, Scenic views, Walking and biking trails |
| Ottawa Beach | A serene beach area ideal for visitors who enjoy swimming, sunbathing, and beach activities. Close to the water and great for families. | Ottawa Beach, Beachfront access, Park areas for picnics |
| Pioneer Park | A residential area that offers a mix of local charm and proximity to attractions. Ideal for long-term stays and family-oriented visitors. | Pioneer Park, Community events, Local parks |
Understanding Airbnb License Requirements & STR Laws in Holland (2025)
While Holland, Michigan, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Holland to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Holland (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Hollandbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Downtown Holland Condo
Entire Place • 2 bedrooms
Woodcliff Cottage
Entire Place • 3 bedrooms
Impeccable Family Friendly Holland MI Estate
Entire Place • 6 bedrooms
Luxury Waterfront Home with Pool and Outdoor Enter
Entire Place • 6 bedrooms
George 201 Charming Condo on 8th w/ Deck
Entire Place • 2 bedrooms
Charming Dtwn Holland Escape: Above Crust 54!
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Holland (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Holland based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Rob | 9 | $201,092 | 774 | 4.98/5.0 |
| Amy | 4 | $193,850 | 131 | 4.95/5.0 |
| Becky | 1 | $102,104 | 18 | 5.00/5.0 |
| Lakeshore Vacation Homes | 1 | $101,995 | 20 | 5.00/5.0 |
| Jeremy And Rachael | 1 | $87,066 | 4 | 5.00/5.0 |
| Sterling Sands | 1 | $83,788 | 6 | 5.00/5.0 |
| Chris | 1 | $77,374 | 6 | 5.00/5.0 |
| Lynelle | 2 | $76,600 | 743 | 4.98/5.0 |
| Tony | 2 | $76,227 | 84 | 4.99/5.0 |
| Evolve | 1 | $74,162 | 60 | 4.90/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Holland.
Dive Deeper: Advanced Holland STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Holland. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsHolland Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Holland
- The Holland Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 78.3% of the 69 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Holland, House properties are the most common (65.2%), reflecting the local real estate landscape.
- Houses represent a significant 65.2% portion, catering likely to families or larger groups.
- The presence of 13% Hotel/Boutique listings indicates integration with traditional hospitality.
Holland Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Holland
- The dominant room capacity in Holland is 2 bedrooms listings, making up 30.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 55.0% of the active Airbnb listings in Holland, indicating a high concentration in these sizes.
- A significant 36.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Holland.
Holland Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Holland
- The most common guest capacity trend in Holland vacation rentals is listings accommodating 6 guests (20.3%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 4 guests dominate the Holland STR market, accounting for 39.1% of listings.
- 40.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Holland.
- On average, properties in Holland are equipped to host 4.4 guests.
Holland Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Holland
- The most common availability pattern in Holland falls within the 181-270 days range, representing 46.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 66.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Holland (44.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 34.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Holland Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
21 listings
30.9% of total
2 Nights
27 listings
39.7% of total
3 Nights
7 listings
10.3% of total
4-6 Nights
2 listings
2.9% of total
7-29 Nights
5 listings
7.4% of total
30+ Nights
6 listings
8.8% of total
Key Insights
- The most prevalent minimum stay requirement in Holland is 2 Nights, adopted by 39.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (70.6%) of the Holland Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 39.7% of Holland hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 8.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Holland.
Holland Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
5 listings
7.7% of total
Flexible
12 listings
18.5% of total
Moderate
12 listings
18.5% of total
Firm
14 listings
21.5% of total
Strict
22 listings
33.8% of total
Cancellation Policy Insights for Holland
- The prevailing Airbnb cancellation policy trend in Holland is Strict, used by 33.8% of listings.
- A majority (55.3%) of hosts in Holland utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 33.8% market standard in Holland.
- With 33.8% using Strict terms, this is a viable option in Holland, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Holland.
Holland STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Holland
- The overall average booking lead time for vacation rentals in Holland is 60 days.
- Guests book furthest in advance for stays during July (average 105 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 35 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (89 days avg.) sees the longest lead times, while Fall (49 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (60 days) as a baseline for your pricing and availability strategy in Holland.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 105 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 89 days) to capture early planners.
- Monitor your own booking lead times against these Holland averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Holland (2025)
Amenity Prevalence
Amenity Insights for Holland
- Essential amenities in Holland that guests expect include: Heating, Wifi, Air conditioning, Free parking on premises, Smoke alarm, Hot water, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Essentials, Hair dryer, Fire extinguisher are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Holland: Heating, Wifi, Air conditioning, Free parking on premises, Smoke alarm, Hot water, TV.
- Prioritize adding missing essentials: Free parking on premises, Smoke alarm, Hot water, TV.
- Consider adding popular differentiators like Essentials or Hair dryer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Holland to stay competitive.
Holland Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Holland
- The typical guest profile for Airbnb in Holland consists of primarily domestic travelers (96%), often arriving from nearby Chicago, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 96.1% of guests.
- Key international markets include United States (96.1%) and Canada (0.8%).
- Top languages spoken are English (77.1%) followed by Spanish (11%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Chicago and Indianapolis.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Holland Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Fennville | 10 | $5,326 | $372.77 | 44% |
| Saugatuck Township | 140 | $5,282 | $462.94 | 43% |
| Laketown Township | 62 | $5,207 | $457.63 | 45% |
| Port Sheldon Township | 27 | $5,185 | $511.35 | 52% |
| Town of Holland | 15 | $4,859 | $413.57 | 50% |
| New Buffalo Township | 253 | $4,731 | $602.57 | 36% |
| Knox | 31 | $4,522 | $451.46 | 35% |
| Grattan Township | 15 | $4,466 | $295.73 | 58% |
| Ganges Township | 68 | $4,457 | $482.35 | 37% |
| Addison Township | 15 | $4,432 | $325.60 | 51% |