Monroe Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Michigan, United States
Is Airbnb profitable in Monroe in 2025? Explore comprehensive Airbnb analytics for Monroe, Michigan, United States to uncover income potential. This 2025 STR market report for Monroe, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 17 active listings.
Whether you're considering an Airbnb investment in Monroe, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Monroe Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Monroe Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Monroe (2025)
Understanding the monthly revenue variations for Airbnb listings in Monroe is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Monroe is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Monroe across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,887+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,990 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,200 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $510, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Monroe
Monroe Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Monroe STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Monroe:
- Best-in-class properties (Top 10%) achieve 73%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 61% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 39%.
- Entry-level properties (Bottom 25%) average 25% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Monroe
Average Daily Rate (ADR) Airbnb Trends in Monroe (2025)
Effective short term rental pricing strategy in Monroe involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Monroe typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $159+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $113 or more.
- Typical properties (Median) charge around $86 per night.
- Entry-level properties (Bottom 25%) earn around $73 per night.
Average Daily Rate (ADR) Trend by Month in Monroe
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Airbnb Seasonality Analysis & Trends in Monroe (2025)
Peak Season (August, June, April)
- Revenue averages $1,808 per month
- Occupancy rates average 50.0%
- Daily rates average $94
Shoulder Season
- Revenue averages $1,436 per month
- Occupancy maintains around 44.7%
- Daily rates hold near $98
Low Season (February, March, May)
- Revenue drops to average $1,053 per month
- Occupancy decreases to average 30.6%
- Daily rates adjust to average $101
Seasonality Insights for Monroe
- The Airbnb seasonality in Monroe shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Monroe's highest earning potential, with monthly revenues capable of climbing to $1,851, occupancy reaching a high of 61.0%, and ADRs peaking at $105.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $832, occupancy could drop to 20.8%, and ADRs may adjust down to $93.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Monroe.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Monroe seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Monroe (2025)
Exploring the top neighborhoods for short-term rentals in Monroe? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Monroe City Center | The heart of Monroe, featuring a rich history and convenient access to local shops, restaurants, and community events. Ideal for guests looking to experience the local culture. | Monroe County Historical Museum, River Raisin National Battlefield Park, Custer Airport, Lake Monroe, Downtown Monroe shopping and dining |
| Monroe Waterfront | A picturesque area along Lake Erie, perfect for water enthusiasts and those seeking outdoor activities. Great for both relaxation and adventure-related stays. | Lake Erie Metropark, Monroe Boat Launch, Sterling State Park, Monroe Michigan Pier, Fishing and boating opportunities |
| Dundee Township | Located nearby, known for its quaint charm and easy access to family-friendly attractions. Appeals to those visiting local parks and historical sites. | Cabela's Dundee, River Raisin Heritage Trail, Dundee Village Park, Historic Downtown Dundee |
| Ida Township | A peaceful suburban area with a friendly community vibe, suitable for families and visitors looking for a quiet getaway while still being close to Monroe's attractions. | Ida Township Park, Ida Historical Society, Parks and recreational areas |
| LaSalle | Offers a smaller-town feel with proximity to Monroe’s amenities. Ideal for guests looking for affordable stays while enjoying local fishing and water sports. | LaSalle Park, Fishing at Lake Erie, Outdoor trails |
| Bedford Township | A nearby township with good schools and parks, attracting families visiting Monroe for various events. | Bedford Park, Parks for family activities and sports, Local dining options |
| Carleton | Known for its rural charm and local agricultural sites, great for guests wanting to experience life away from the city ambiance while still being close to Monroe. | Carleton Farms, Local orchards and pumpkin patches, Outdoor recreation |
| South Monroe | A family-friendly area with many recreational facilities and parks, suitable for visitors looking for outdoor activities and relaxation. | Monroe Recreation Park, Monroe County Greenways, Sports complexes |
Understanding Airbnb License Requirements & STR Laws in Monroe (2025)
While Monroe, Michigan, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Monroe to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Monroe (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Monroebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Newly Renovated Modern Space in Downtown Monroe
Entire Place • 2 bedrooms
Aunt Rose's Bunkhouse 10 twin XL's or 4 Kings+2
Entire Place • 4 bedrooms
Monroe’s Finest Accommodations! Metropolitan
Private Room • N/A
Bedroom with private bath
Entire Place • 1 bedroom
One Bedroom Apt with Private Bath & Kitchenette
Entire Place • 1 bedroom
Aunt Rose's Place 3 BR, 1.5 BA 3 queen bunkbeds.
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Monroe (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Monroe based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Aunt Roses | 4 | $66,682 | 126 | 4.76/5.0 |
| Rosalind | 3 | $37,477 | 42 | 4.81/5.0 |
| Derek | 2 | $32,802 | 23 | 4.83/5.0 |
| Jack’s | 4 | $26,788 | 47 | 4.58/5.0 |
| Julie | 1 | $16,957 | 116 | 4.88/5.0 |
| Dylan | 3 | $9,888 | 19 | 4.27/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Monroe.
Dive Deeper: Advanced Monroe STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Monroe. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMonroe Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Monroe
- The Monroe Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 76.5% of the 17 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Monroe, House properties are the most common (52.9%), reflecting the local real estate landscape.
- Houses represent a significant 52.9% portion, catering likely to families or larger groups.
- The presence of 5.9% Hotel/Boutique listings indicates integration with traditional hospitality.
Monroe Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Monroe
- The dominant room capacity in Monroe is 1 bedroom listings, making up 47.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 64.7% of the active Airbnb listings in Monroe, indicating a high concentration in these sizes.
Monroe Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Monroe
- The most common guest capacity trend in Monroe vacation rentals is listings accommodating 2 guests (35.3%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 3 guests dominate the Monroe STR market, accounting for 52.9% of listings.
- 17.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Monroe.
- On average, properties in Monroe are equipped to host 3.0 guests.
Monroe Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Monroe
- The most common availability pattern in Monroe falls within the 181-270 days range, representing 58.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 88.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Monroe (58.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 11.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Monroe Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
1 listings
5.9% of total
2 Nights
4 listings
23.5% of total
3 Nights
8 listings
47.1% of total
4-6 Nights
2 listings
11.8% of total
7-29 Nights
2 listings
11.8% of total
Key Insights
- The most prevalent minimum stay requirement in Monroe is 3 Nights, adopted by 47.1% of listings. This highlights the market's preference for longer commitments.
Recommendations
- Align with the market by considering a 3 Nights minimum stay, as 47.1% of Monroe hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 5.9% currently do.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Monroe.
Monroe Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
15 listings
88.2% of total
Moderate
1 listings
5.9% of total
Strict
1 listings
5.9% of total
Cancellation Policy Insights for Monroe
- The prevailing Airbnb cancellation policy trend in Monroe is Flexible, used by 88.2% of listings.
- The market strongly favors guest-friendly terms, with 94.1% of listings offering Flexible or Moderate policies. This suggests guests in Monroe may expect booking flexibility.
- Strict cancellation policies are quite rare (5.9%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 88.2% market standard in Monroe.
- Given the high prevalence of Flexible policies (88.2%), offering this can enhance booking appeal, especially during shoulder seasons.
- Using a Strict policy might deter some guests, as only 5.9% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Monroe.
Monroe STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Monroe
- The overall average booking lead time for vacation rentals in Monroe is 48 days.
- Guests book furthest in advance for stays during April (average 114 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 8 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (73 days avg.) sees the longest lead times, while Winter (11 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (48 days) as a baseline for your pricing and availability strategy in Monroe.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 114 days out to capitalize on advance planning.
- During January, focus on last-minute booking availability and promotions, as guests book with very short notice (8 days avg.).
- Target marketing efforts for the Spring season well in advance (at least 73 days) to capture early planners.
- Monitor your own booking lead times against these Monroe averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Monroe (2025)
Amenity Prevalence
Amenity Insights for Monroe
- Essential amenities in Monroe that guests expect include: Smoke alarm, Washer. Lacking these (any) could significantly impact bookings.
- Popular amenities like Wifi, Air conditioning, Heating are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Monroe: Smoke alarm, Washer.
- Consider adding popular differentiators like Wifi or Air conditioning to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Monroe to stay competitive.
Monroe Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Monroe
- The typical guest profile for Airbnb in Monroe consists of primarily domestic travelers (86%), often arriving from nearby Cincinnati, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 86.4% of guests.
- Key international markets include United States (86.4%) and Papua New Guinea (3.4%).
- Top languages spoken are English (74.4%) followed by French (5.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Cincinnati and Wichita.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Monroe Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Huron Township | 16 | $5,955 | $423.08 | 44% |
| Berlin Township | 11 | $5,075 | $369.51 | 44% |
| Ann Arbor | 487 | $4,539 | $424.08 | 48% |
| Hamburg Township | 36 | $4,279 | $397.92 | 44% |
| Grass Lake Charter Township | 16 | $4,168 | $321.84 | 45% |
| White Lake Charter Township | 27 | $4,025 | $328.99 | 46% |
| Troy Township | 13 | $3,926 | $262.42 | 47% |
| Erie Township | 10 | $3,907 | $209.82 | 56% |
| Huron | 122 | $3,867 | $338.59 | 41% |
| Pittsfield Charter Township | 39 | $3,862 | $332.88 | 45% |