Northfield Township Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Michigan, United States
Is Airbnb profitable in Northfield Township in 2025? Explore comprehensive Airbnb analytics for Northfield Township, Michigan, United States to uncover income potential. This 2025 STR market report for Northfield Township, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 26 active listings.
Whether you're considering an Airbnb investment in Northfield Township, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Northfield Township Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Northfield Township Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Northfield Township (2025)
Understanding the monthly revenue variations for Airbnb listings in Northfield Township is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Northfield Township is typically July, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Northfield Township across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,120+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,411 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,474 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,517, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Northfield Township
Northfield Township Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Northfield Township STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Northfield Township:
- Best-in-class properties (Top 10%) achieve 74%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 60% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 42%.
- Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Northfield Township
Average Daily Rate (ADR) Airbnb Trends in Northfield Township (2025)
Effective short term rental pricing strategy in Northfield Township involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Northfield Township typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $636+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $396 or more.
- Typical properties (Median) charge around $153 per night.
- Entry-level properties (Bottom 25%) earn around $112 per night.
Average Daily Rate (ADR) Trend by Month in Northfield Township
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Airbnb Seasonality Analysis & Trends in Northfield Township (2025)
Peak Season (July, June, May)
- Revenue averages $4,891 per month
- Occupancy rates average 49.4%
- Daily rates average $301
Shoulder Season
- Revenue averages $3,515 per month
- Occupancy maintains around 43.6%
- Daily rates hold near $290
Low Season (January, February, March)
- Revenue drops to average $1,812 per month
- Occupancy decreases to average 35.4%
- Daily rates adjust to average $268
Seasonality Insights for Northfield Township
- The Airbnb seasonality in Northfield Township shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Northfield Township's highest earning potential, with monthly revenues capable of climbing to $5,225, occupancy reaching a high of 68.0%, and ADRs peaking at $311.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,423, occupancy could drop to 30.5%, and ADRs may adjust down to $267.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Northfield Township.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Northfield Township seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Northfield Township (2025)
Exploring the top neighborhoods for short-term rentals in Northfield Township? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Northfield Center | A centrally located area in Northfield Township, known for its suburban charm and easy access to main roads. Ideal for families and business travelers looking for a peaceful stay close to the urban conveniences. | Parks and recreational areas, Local dining options, Shopping centers, Easy access to Ann Arbor and Detroit, Nearby nature trails |
| Northfield Township Park | This area offers a mix of leisure and nature, perfect for those who enjoy outdoor activities. Great for families looking to spend time outdoors. | Northfield Township Park, Playgrounds, Sports fields, Walking trails, Picnic areas |
| Whitmore Lake | A scenic area near a beautiful lake, attracting visitors looking for a relaxing getaway. Ideal for summer rentals with water activities. | Whitmore Lake, Fishing and boating, Local dining, Community events, Public beaches |
| Saline | Adjacent to Northfield Township, Saline offers a quaint downtown area with shops and restaurants. Popular among visitors seeking a charming small-town experience. | Historic downtown, Local farmers market, Saline town park, Shopping and dining options, Festivals and events |
| Ann Arbor | Nearby Ann Arbor is a cultural and educational hub, home to the University of Michigan. Ideal for visitors attending events or exploring the city's vibrant atmosphere. | University of Michigan, Michigan Stadium, Downtown shopping and dining, Museums and galleries, Botanical Gardens |
| South Lyon | A friendly community known for its great schools and family-oriented activities. Attractive to families looking for a quiet suburban retreat. | South Lyon Main Street, Parks and recreational events, Local shops, Community pool, Festivals throughout the year |
| Brighton | This vibrant area is known for its beautiful lakes and outdoor activities, a perfect spot for vacationers looking for recreation and relaxation. | Brighton Recreation Area, Brighton Mill Pond, Shops and restaurants, Local art events, Fishing and boating opportunities |
| Dexter | A small town with a close-knit community feel, Dexter is attractive for visitors looking for a quieter stay close to nature and outdoor activities. | Dexter-Chelsea Road hiking, Nearby lakes, Local shops and restaurants, Community events, Scenic countryside |
Understanding Airbnb License Requirements & STR Laws in Northfield Township (2025)
While Northfield Township, Michigan, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Northfield Township to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Northfield Township (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Northfield Townshipbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Whitmore Bay:Ideal Lakefront Vacation Home
Entire Place • 4 bedrooms
Lavender Park - 5 acre estate
Entire Place • 4 bedrooms
Three Bees Farm House Stay
Entire Place • 4 bedrooms
Lakefront Cottage near Ann Arbor.
Entire Place • 4 bedrooms
Cozy Lakefront Cottage in Whitmore Lake Mi
Entire Place • 3 bedrooms
Lakefront Cottage 10 min from downtown A2.
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Northfield Township (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Northfield Township based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Leah | 3 | $153,967 | 101 | 4.99/5.0 |
| Freshwater Vacation Rentals | 1 | $133,511 | 28 | 5.00/5.0 |
| Elijia | 1 | $70,430 | 98 | 4.98/5.0 |
| Liz | 2 | $66,246 | 196 | 4.96/5.0 |
| Stephen | 1 | $57,758 | 16 | 4.50/5.0 |
| Jennifer | 3 | $54,884 | 94 | 4.64/5.0 |
| Tyler | 4 | $44,621 | 137 | 4.87/5.0 |
| Tom | 1 | $38,650 | 35 | 4.97/5.0 |
| Chris | 1 | $37,737 | 30 | 4.77/5.0 |
| Brian | 1 | $36,546 | 29 | 4.97/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Northfield Township.
Dive Deeper: Advanced Northfield Township STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Northfield Township. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsNorthfield Township Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Northfield Township
- The Northfield Township Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 80.8% of the 26 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Northfield Township, House properties are the most common (69.2%), reflecting the local real estate landscape.
- Houses represent a significant 69.2% portion, catering likely to families or larger groups.
- Smaller segments like apartment/condo (combined 3.8%) offer potential for unique stay experiences.
Northfield Township Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Northfield Township
- The dominant room capacity in Northfield Township is 1 bedroom listings, making up 23.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 46.2% of the active Airbnb listings in Northfield Township, indicating a high concentration in these sizes.
- A significant 38.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Northfield Township.
Northfield Township Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Northfield Township
- The most common guest capacity trend in Northfield Township vacation rentals is listings accommodating 8+ guests (30.8%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Northfield Township STR market, accounting for 50.0% of listings.
- 46.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Northfield Township.
- On average, properties in Northfield Township are equipped to host 4.8 guests.
Northfield Township Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Northfield Township
- The most common availability pattern in Northfield Township falls within the 91-180 days range, representing 38.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 61.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Northfield Township (38.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 38.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Northfield Township Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
11 listings
50% of total
2 Nights
10 listings
45.5% of total
30+ Nights
1 listings
4.5% of total
Key Insights
- The most prevalent minimum stay requirement in Northfield Township is 1 Night, adopted by 50% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (95.5%) of the Northfield Township Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 50% of Northfield Township hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Northfield Township.
Northfield Township Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
2 listings
9.5% of total
Moderate
9 listings
42.9% of total
Firm
7 listings
33.3% of total
Strict
3 listings
14.3% of total
Cancellation Policy Insights for Northfield Township
- The prevailing Airbnb cancellation policy trend in Northfield Township is Moderate, used by 42.9% of listings.
- There's a relatively balanced mix between guest-friendly (52.4%) and stricter (47.6%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 42.9% market standard in Northfield Township.
- Using a Strict policy might deter some guests, as only 14.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Northfield Township.
Northfield Township STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Northfield Township
- The overall average booking lead time for vacation rentals in Northfield Township is 47 days.
- Guests book furthest in advance for stays during May (average 104 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 11 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (55 days avg.) sees the longest lead times, while Winter (24 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (47 days) as a baseline for your pricing and availability strategy in Northfield Township.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 104 days out to capitalize on advance planning.
- During January, focus on last-minute booking availability and promotions, as guests book with very short notice (11 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 55 days) to capture early planners.
- Monitor your own booking lead times against these Northfield Township averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Northfield Township (2025)
Amenity Prevalence
Amenity Insights for Northfield Township
- Essential amenities in Northfield Township that guests expect include: Free parking on premises, TV, Wifi, Refrigerator, Smoke alarm, Air conditioning, Coffee maker, Heating, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Northfield Township: Free parking on premises, TV, Wifi, Refrigerator, Smoke alarm, Air conditioning, Coffee maker, Heating, Kitchen.
- Prioritize adding missing essentials: Smoke alarm, Air conditioning, Coffee maker, Heating, Kitchen.
- Consider adding popular differentiators like Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Northfield Township to stay competitive.
Northfield Township Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Northfield Township
- The typical guest profile for Airbnb in Northfield Township consists of primarily domestic travelers (93%), often arriving from nearby Ann Arbor, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 92.9% of guests.
- Key international markets include United States (92.9%) and Canada (4.7%).
- Top languages spoken are English (74.3%) followed by Spanish (8.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Ann Arbor and New York.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Northfield Township Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Huron Township | 16 | $5,955 | $423.08 | 44% |
| Forester | 11 | $5,685 | $390.48 | 43% |
| City of Frankenmuth | 29 | $5,143 | $304.06 | 54% |
| Ann Arbor | 487 | $4,539 | $424.08 | 48% |
| Hamburg Township | 36 | $4,279 | $397.92 | 44% |
| Grass Lake Charter Township | 16 | $4,168 | $321.84 | 45% |
| White Lake Charter Township | 27 | $4,025 | $328.99 | 46% |
| Erie Township | 10 | $3,907 | $209.82 | 56% |
| Huron | 122 | $3,867 | $338.59 | 41% |
| Pittsfield Charter Township | 39 | $3,862 | $332.88 | 45% |