Gaylord Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Michigan, United States
Is Airbnb profitable in Gaylord in 2025? Explore comprehensive Airbnb analytics for Gaylord, Michigan, United States to uncover income potential. This 2025 STR market report for Gaylord, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 34 active listings.
Whether you're considering an Airbnb investment in Gaylord, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Gaylord Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Gaylord Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Gaylord (2025)
Understanding the monthly revenue variations for Airbnb listings in Gaylord is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Gaylord is typically July, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Gaylord across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,820+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,442 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,248 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,140, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Gaylord
Gaylord Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Gaylord STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Gaylord:
- Best-in-class properties (Top 10%) achieve 74%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 51% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 33%.
- Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Gaylord
Average Daily Rate (ADR) Airbnb Trends in Gaylord (2025)
Effective short term rental pricing strategy in Gaylord involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Gaylord typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $555+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $336 or more.
- Typical properties (Median) charge around $182 per night.
- Entry-level properties (Bottom 25%) earn around $126 per night.
Average Daily Rate (ADR) Trend by Month in Gaylord
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Airbnb Seasonality Analysis & Trends in Gaylord (2025)
Peak Season (July, June, August)
- Revenue averages $5,148 per month
- Occupancy rates average 52.8%
- Daily rates average $247
Shoulder Season
- Revenue averages $3,171 per month
- Occupancy maintains around 34.5%
- Daily rates hold near $257
Low Season (March, September, November)
- Revenue drops to average $2,135 per month
- Occupancy decreases to average 27.3%
- Daily rates adjust to average $253
Seasonality Insights for Gaylord
- The Airbnb seasonality in Gaylord shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Gaylord's highest earning potential, with monthly revenues capable of climbing to $5,773, occupancy reaching a high of 58.2%, and ADRs peaking at $280.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,472, occupancy could drop to 23.6%, and ADRs may adjust down to $235.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Gaylord.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Gaylord seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Gaylord (2025)
Exploring the top neighborhoods for short-term rentals in Gaylord? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Gaylord | The heart of Gaylord with charming shops and restaurants. A popular stop for tourists exploring Northern Michigan, offering easy access to local attractions. | Gaylord's Alpine Village, Otsego Lake State Park, Local breweries, Shopping downtown, Restaurants and cafes |
| Otsego Lake Area | Beautiful lakeside properties perfect for summer getaways. Attracts families and groups looking for outdoor recreation and relaxation by the water. | Otsego Lake, Fishing and boating, Swimming beach, Picnic areas, Nature trails |
| Gaylord Golf Mecca | Renowned for its golf courses, this area draws golfing enthusiasts year-round. Perfect for travelers looking for both leisure and sports. | Golf courses, Golf tournaments, Country clubs, Scenic views, Local golf shops |
| Maple Forest | A peaceful, wooded area just outside of Gaylord, ideal for those seeking privacy and nature. Great for eco-tourism and outdoor lovers. | Hiking trails, Wildlife viewing, Nature photography, Camping, Biking |
| Bavarian Village | A unique neighborhood with Bavarian-inspired architecture, offering a quaint atmosphere and traditional festivals. Appeals to cultural and history enthusiasts. | Bavarian-themed shops, Cultural events, Local festivals, Authentic cuisine, Artisan markets |
| Thompson's Harbor State Park | Located on Lake Huron, known for its stunning views and outdoor activities. Attracts nature lovers and those seeking tranquility. | Hiking and biking trails, Water activities, Scenic overlooks, Birdwatching, Camping |
| Mancelona | Located nearby, it offers a mix of rural charm and outdoor adventures. Great for visitors looking for a quiet retreat with local amenities. | Local parks, Historic sites, Fishing spots, Craft shops, Community events |
| Northstar Health System | Access to healthcare facilities can be an attractive feature for guests, especially those traveling with healthcare needs. Offers a centralized location in Gaylord. | Health services, Rehabilitation center, Nearby parks, Convenient amenities, Proximity to downtown |
Understanding Airbnb License Requirements & STR Laws in Gaylord (2025)
While Gaylord, Michigan, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Gaylord to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Gaylord (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Gaylordbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
200 ac, 2 Lakes! Allsport+Private, Beautiful Home
Entire Place • 4 bedrooms
Bigg Snow Cabin
Entire Place • 4 bedrooms
Largest 6-Bdrm Townhouse at the Otsego Resort
Entire Place • 6 bedrooms
*NEW* Ski & Tee Cabin at Otsego
Entire Place • 4 bedrooms
The Quick House - Your Refined Northern MI Getaway
Entire Place • 4 bedrooms
The Main House
Entire Place • 6 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Gaylord (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Gaylord based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Regan | 2 | $150,690 | 92 | 4.84/5.0 |
| Scott | 1 | $126,730 | 32 | 5.00/5.0 |
| Hannah | 3 | $100,488 | 333 | 4.84/5.0 |
| Karen | 1 | $83,653 | 35 | 5.00/5.0 |
| Jennifer | 1 | $65,342 | 13 | 4.92/5.0 |
| Thomas | 1 | $61,492 | 19 | 5.00/5.0 |
| Jeffrey | 4 | $52,859 | 191 | 4.75/5.0 |
| Gene | 2 | $52,404 | 70 | 5.00/5.0 |
| Jill | 1 | $51,331 | 15 | 5.00/5.0 |
| Gordon | 1 | $48,366 | 37 | 4.89/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Gaylord.
Dive Deeper: Advanced Gaylord STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Gaylord. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsGaylord Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Gaylord
- The Gaylord Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 34 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Gaylord, House properties are the most common (52.9%), reflecting the local real estate landscape.
- Houses represent a significant 52.9% portion, catering likely to families or larger groups.
Gaylord Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Gaylord
- The dominant room capacity in Gaylord is 4 bedrooms listings, making up 23.5% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 4 bedrooms and 2 bedrooms properties represent 44.1% of the active Airbnb listings in Gaylord, indicating a high concentration in these sizes.
- A significant 49.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Gaylord.
Gaylord Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Gaylord
- The most common guest capacity trend in Gaylord vacation rentals is listings accommodating 8+ guests (58.8%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Gaylord STR market, accounting for 76.4% of listings.
- 70.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Gaylord.
- On average, properties in Gaylord are equipped to host 6.6 guests.
Gaylord Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Gaylord
- The most common availability pattern in Gaylord falls within the 181-270 days range, representing 44.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 85.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Gaylord (52.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 14.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Gaylord Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
6 listings
18.8% of total
2 Nights
19 listings
59.4% of total
3 Nights
4 listings
12.5% of total
30+ Nights
3 listings
9.4% of total
Key Insights
- The most prevalent minimum stay requirement in Gaylord is 2 Nights, adopted by 59.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (78.2%) of the Gaylord Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 59.4% of Gaylord hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 18.8% currently do.
- A 2-night minimum appears standard (59.4%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 9.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Gaylord.
Gaylord Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
7 listings
22.6% of total
Moderate
10 listings
32.3% of total
Firm
7 listings
22.6% of total
Strict
7 listings
22.6% of total
Cancellation Policy Insights for Gaylord
- The prevailing Airbnb cancellation policy trend in Gaylord is Moderate, used by 32.3% of listings.
- There's a relatively balanced mix between guest-friendly (54.9%) and stricter (45.2%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 32.3% market standard in Gaylord.
- Regularly review your cancellation policy against competitors and market demand shifts in Gaylord.
Gaylord STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Gaylord
- The overall average booking lead time for vacation rentals in Gaylord is 53 days.
- Guests book furthest in advance for stays during June (average 95 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in April (average 29 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (81 days avg.) sees the longest lead times, while Spring (41 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (53 days) as a baseline for your pricing and availability strategy in Gaylord.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 95 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 81 days) to capture early planners.
- Monitor your own booking lead times against these Gaylord averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Gaylord (2025)
Amenity Prevalence
Amenity Insights for Gaylord
- Essential amenities in Gaylord that guests expect include: Free parking on premises, Dishes and silverware, Wifi, Hot water, Essentials, Heating, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Smoke alarm, Hair dryer, Coffee maker are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Gaylord: Free parking on premises, Dishes and silverware, Wifi, Hot water, Essentials, Heating, TV.
- Prioritize adding missing essentials: Dishes and silverware, Wifi, Hot water, Essentials, Heating, TV.
- Consider adding popular differentiators like Smoke alarm or Hair dryer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Gaylord to stay competitive.
Gaylord Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Gaylord
- The typical guest profile for Airbnb in Gaylord consists of primarily domestic travelers (96%), often arriving from nearby Grand Rapids, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 95.5% of guests.
- Key international markets include United States (95.5%) and Canada (3.9%).
- Top languages spoken are English (81%) followed by Spanish (7.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Grand Rapids and Ann Arbor.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Gaylord Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Greilickville | 40 | $5,874 | $469.69 | 47% |
| Blair Township | 48 | $5,303 | $438.00 | 48% |
| Friendship Township | 14 | $5,118 | $376.04 | 59% |
| Bingham Township | 28 | $4,916 | $493.09 | 47% |
| Bay Township | 10 | $4,782 | $550.14 | 44% |
| Livingston Township | 11 | $4,649 | $293.80 | 53% |
| Leelanau Township | 50 | $4,620 | $377.36 | 50% |
| Leland Township | 40 | $4,579 | $568.06 | 37% |
| Walloon Lake | 25 | $4,534 | $401.80 | 44% |
| Elmwood Charter Township | 64 | $4,418 | $353.16 | 49% |