Airbnb Market Analytics, Statistics and Data in Custer Township, Michigan, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Custer Township? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Custer Township:
How much do Airbnb hosts make on average per month in Custer Township?
The short-term rental market in Custer Township shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,248 per month
- Strong performing properties (top 25%) make $4,635 or more
- Best-in-class properties (top 10%) achieve $8,128+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,211
Revenue Variations by Month
Occupancy Rates Throughout the Year in Custer Township
The market in Custer Township shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 30% occupancy rates
- Strong performing properties (top 25%) achieve 49% or higher
- Best-in-class properties (top 10%) reach 67%+occupancy
- Entry-level properties (bottom 25%) average around 18%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Custer Township
Daily rates in Custer Township vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $205 per night
- Strong performing properties (top 25%) secure $320 or more
- Best-in-class properties (top 10%) pull in $462+ per night
- Entry-level properties (bottom 25%) earn around $146
Daily Rate Variations by Month
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Seasonality patterns in Custer Township
Peak Season (July, August, June)
- Revenue peaks at $5819.68 per month
- Occupancy rates reach 65.06%
- Daily rates average $279.01
Shoulder Season
- Revenue averages $3603.82 per month
- Occupancy maintains 34.85%
- Daily rates hold at $259.21
Low Season (October, December, November)
- Revenue drops to $2506.64 per month
- Occupancy decreases to 24.06%
- Daily rates adjust to $242.33
Is it still profitable to do Airbnb in Custer Township in 2025?
Yes! Custer Township demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 35% and strong monthly revenue averaging $3604 and The market's 158 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Custer Township
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Custer Township Lake Area | A serene lakeside neighborhood ideal for renters looking for a relaxing getaway. The area offers beautiful lake views and outdoor activities, making it perfect for summer retreats. | Custer Township Park, Lake Michigan, Fishing spots, Hiking trails, Picnic areas |
| Nearby State Parks | Surrounded by natural beauty, these parks attract visitors for camping and outdoor sports. A great location for nature enthusiasts looking to stay close to hiking, biking, and wildlife. | Custer State Recreation Area, Ludington State Park, Nordhouse Dunes, Dunes hiking trails, Wildlife watching |
| Historic Custer Township | Rich in history, this area showcases classic architecture and heritage sites. Appeals to travelers interested in culture and history, offering a unique experience. | Custer Heritage Village, Historic buildings, Local museums, Festival events, Cultural tours |
| Custer Community Center | A lively hub where locals gather for events, enhancing the community feel. Ideal for visitors wanting to connect with the culture and enjoy local festivities. | Community events, Farmers market, Art exhibits, Sports events, Social gatherings |
| Mason County | A larger region around Custer Township with various attractions. Ideal for those looking to explore multiple attractions in one trip. | Ludington State Park, Lake Michigan beaches, Historic downtown Ludington, Mason County Network Trail, Lighthouses |
| Outdoor Recreation Areas | This area offers abundant hiking, biking, and water sports opportunities. Great for adventure-seekers and families alike. | Kayaking, Fishing, Hiking trails, Biking paths, Wildlife areas |
| Lakeshore Drive | A picturesque street that offers stunning views of Lake Michigan. Popular with tourists looking for beautiful sunsets and beach access. | Lake Michigan beaches, Scenic drives, Waterfront parks, Biking trails, Fishing docks |
| Local Wineries and Breweries | The area hosts several vineyards and breweries, attracting food and drink enthusiasts. Perfect location for guests looking to explore local flavors. | Local wineries, Brewing festivals, Wine tours, Tasting events, Farm-to-table dining |
Do you need a license for Airbnb in Custer Township?
We recommend checking directly with Custer Township's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Custer Township
Large home with fireplace and hot tub.
Entire Place • 5 bedrooms
Huge 5-bdr with hot tub, minutes to ski slopes!
Entire Place • 5 bedrooms
4500 SQ FT 5 Bdrms Renovated House W Gaming Garage
Entire Place • 5 bedrooms
Winter Stays Booking at Spyglass Hill
Entire Place • 4 bedrooms
The Peak Chalet at Schuss Mountain / Shanty Creek
Entire Place • 4 bedrooms
Chalet Getaway | Hot tub | Sauna | Firepit | Pool
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Custer Township
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Connie | 32 | $473,605 | 232 | 4.23/5.0 |
| Tressia | 18 | $375,359 | 379 | 4.55/5.0 |
| Vacation Properties Network | 5 | $228,738 | 154 | 3.67/5.0 |
| Michelle | 1 | $212,847 | 3 | 5.00/5.0 |
| Dawn | 2 | $190,944 | 154 | 4.95/5.0 |
| Northern Michigan Retreats | 1 | $169,576 | 43 | 4.93/5.0 |
| Bergrand | 3 | $157,598 | 41 | 4.84/5.0 |
| Kara | 1 | $120,707 | 66 | 5.00/5.0 |
| J.T. | 1 | $111,216 | 128 | 4.99/5.0 |
| Elizabeth | 1 | $110,429 | 34 | 4.94/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Custer Township
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (100%), with apartment & condo and house properties comprising 90.5% of inventory
- Untapped potential in others, boutique & hotels segments (1.2% combined)
Room Capacity Distribution
Analysis of 158 properties in Custer Township shows that 2 bedrooms properties are most prevalent, making up 31.6% of the market. The market tends to favor smaller properties, with 2 bedrooms and 3 bedrooms together representing 57.0% of all listings.
Key Insights
- Most common: 2 bedrooms (31.6%)
- Least common: 5+ bedrooms (7.6%)
- Market concentration: 57.0% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 158 properties in Custer Township reveals that 8+ guests properties dominate the market, representing 44.3% of all listings. The average property accommodates 6.3 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 6 guests make up 65.2% of the market.
Key Insights
- Most common capacity: 8+ guests (44.3% of market)
- Least common capacity: 3 guests (2.5% of market)
- Average guest capacity: 6.3 guests per property
- Market concentration: 65.2% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 158 properties in Custer Township, the most common availability pattern is 271-366 days (47.5% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (40.5% of properties).
Key Insights
- Most common availability window: 271-366 days (47.5%)
- Most common booking duration: 91-180 days (40.5%)
- Properties with high availability (180+ days): 87.3%
- Properties with long-term bookings (180+ days): 14.6%
Minimum Stay Distributions
1 Night
12 listings
8.4% of total
2 Nights
85 listings
59.4% of total
3 Nights
22 listings
15.4% of total
7-29 Nights
1 listings
0.7% of total
30+ Nights
23 listings
16.1% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 67.8%
- Mid-length stays (4-6 nights) represent 0% of listings
- Monthly+ stays (16.1%) suggest a stable extended-stay market
- High market flexibility with 83.2% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
4 listings
2.8% of total
Flexible
12 listings
8.3% of total
Moderate
29 listings
20% of total
Firm
50 listings
34.5% of total
Strict
50 listings
34.5% of total
Key Insights
- Firm is the preferred policy at 34.5% of listings
- Stricter policies (Firm & Strict) dominate at 69.0% of the market
- Strong market consensus around Firm policies
- Super Strict 30 Days policies are least common at 2.8% of listings
Recommendations
- The market supports stricter policies, with 69.0% using Firm or Strict terms
- Strong market preference for Firm policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Jun, Dec, averaging 90 days
- Shortest booking windows are in Apr, Sep, Oct, averaging 43 days
- Summer shows the longest average booking window at 83 days, while Fall has the shortest at 44 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 83 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Apr-Oct when lead times are shortest
Popular Airbnb Amenities in Custer Township
Below is the distribution of amenities across listings in Custer Township:
Traveler Demographics
Key Insights
- Domestic travelers make up 97.9% of total guests, indicating a dominant local market share.
- Primary international markets: Canada (1%) and DC (0.5%)
- English is the top language at 88.7%, followed by Spanish (8.2%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 7.1%
Recommendations
- Target marketing campaigns for Grand Rapids and Detroit markets
- Develop localized content for Canada and DC
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Custer Township. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Greilickville | 39 | $6,558 | $493.53 | 48% |
| Blair Township | 47 | $5,923 | $458.90 | 48% |
| Bingham Township | 29 | $5,552 | $531.66 | 49% |
| Ferrysburg | 24 | $4,965 | $403.22 | 48% |
| Walloon Lake | 22 | $4,854 | $436.60 | 43% |
| Friendship Township | 16 | $4,760 | $390.22 | 57% |
| Livingston Township | 11 | $4,720 | $297.26 | 53% |
| Elmwood Charter Township | 66 | $4,718 | $368.48 | 48% |
| Maple River Township | 11 | $4,624 | $360.90 | 45% |
| Leelanau Township | 54 | $4,562 | $368.53 | 51% |
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