Custer Township Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Michigan, United States
Is Airbnb profitable in Custer Township in 2025? Explore comprehensive Airbnb analytics for Custer Township, Michigan, United States to uncover income potential. This 2025 STR market report for Custer Township, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 155 active listings.
Whether you're considering an Airbnb investment in Custer Township, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Custer Township Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Custer Township Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Custer Township (2025)
Understanding the monthly revenue variations for Airbnb listings in Custer Township is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Custer Township is typically July, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Custer Township across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,162+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,186 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,217 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,197, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Custer Township
Custer Township Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Custer Township STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Custer Township:
- Best-in-class properties (Top 10%) achieve 66%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 49% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 30%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Custer Township
Average Daily Rate (ADR) Airbnb Trends in Custer Township (2025)
Effective short term rental pricing strategy in Custer Township involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Custer Township typically peaks in January and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $458+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $326 or more.
- Typical properties (Median) charge around $208 per night.
- Entry-level properties (Bottom 25%) earn around $149 per night.
Average Daily Rate (ADR) Trend by Month in Custer Township
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Airbnb Seasonality Analysis & Trends in Custer Township (2025)
Peak Season (July, August, June)
- Revenue averages $5,000 per month
- Occupancy rates average 52.1%
- Daily rates average $269
Shoulder Season
- Revenue averages $3,122 per month
- Occupancy maintains around 31.0%
- Daily rates hold near $264
Low Season (March, October, November)
- Revenue drops to average $1,893 per month
- Occupancy decreases to average 24.4%
- Daily rates adjust to average $249
Seasonality Insights for Custer Township
- The Airbnb seasonality in Custer Township shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Custer Township's highest earning potential, with monthly revenues capable of climbing to $5,847, occupancy reaching a high of 65.1%, and ADRs peaking at $282.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,806, occupancy could drop to 22.9%, and ADRs may adjust down to $244.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Custer Township.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Custer Township seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Custer Township (2025)
Exploring the top neighborhoods for short-term rentals in Custer Township? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Custer Lake Area | A serene lakeside community with recreational opportunities such as fishing and kayaking, making it ideal for nature enthusiasts. | Custer Lake, Baldwin River, Custer State Recreation Area, Local hiking trails, Fishing spots |
| Pere Marquette State Forest | This expansive forest offers a natural retreat with abundant wildlife and picturesque landscapes, perfect for outdoor adventurers. | Hiking trails, Camping sites, Wildlife viewing, Nature photography opportunities, Fishing areas |
| Silver Lake Sand Dunes | A unique destination known for its expansive sand dunes and off-road vehicle opportunities, attracting thrill-seekers and families. | Silver Lake State Park, Sandboarding, Riding Dune Buggies, Beach access, Scenic views of the lake |
| Lake Michigan Shoreline | Beautiful beaches and scenic views along Lake Michigan make this area popular for vacations and summer rentals. | Lake Michigan beaches, Sunset views, Water sports, Local wineries, Lighthouses |
| Ludington State Park | Famous for its stunning beaches, hiking trails, and camping facilities, it draws nature lovers year-round. | Beach access, Lakeside hiking, Camping, Fishing, Scenic trails |
| Downtown Ludington | Offers a mix of historic charm, dining, and shopping, desirable for tourists looking for local experiences. | Historic buildings, Restaurants, Local shops, Events and festivals, Marina access |
| Mason County | Rich in natural beauty, this rural area attracts visitors looking for peace and quiet as well as outdoor activities. | Mason County beaches, Boating opportunities, Local farms, Scenic drives, Bird watching |
| Scottville | A quaint town with a strong community vibe, Scottville hosts events that attract visitors, making it a good option for short-term rentals. | Lakeside Park, Local events, Small-town charm, Historic sites, Community festivals |
Understanding Airbnb License Requirements & STR Laws in Custer Township (2025)
While Custer Township, Michigan, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Custer Township to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Custer Township (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Custer Townshipbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Winter Stays Booking at Spyglass Hill
Entire Place • 4 bedrooms
Large home with fireplace and hot tub.
Entire Place • 5 bedrooms
4500 SQ FT 5 Bdrms Renovated House W Gaming Garage
Entire Place • 5 bedrooms
The Peak Chalet at Schuss Mountain / Shanty Creek
Entire Place • 4 bedrooms
Huge 5-bdr with hot tub, minutes to ski slopes!
Entire Place • 5 bedrooms
Chalet Getaway | Hot tub | Sauna | Firepit | Pool
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Custer Township (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Custer Township based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Connie | 32 | $501,222 | 235 | 4.39/5.0 |
| Tressia | 17 | $335,607 | 346 | 4.55/5.0 |
| Vacation Properties Network | 5 | $225,128 | 154 | 3.67/5.0 |
| Dawn | 2 | $192,401 | 154 | 4.95/5.0 |
| Michelle | 1 | $146,735 | 3 | 5.00/5.0 |
| Kara | 1 | $140,201 | 66 | 5.00/5.0 |
| Bergrand | 3 | $136,209 | 41 | 4.84/5.0 |
| Northern Michigan Retreats | 1 | $121,622 | 43 | 4.93/5.0 |
| J.T. | 1 | $115,115 | 128 | 4.99/5.0 |
| Kameron | 3 | $96,792 | 788 | 4.87/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Custer Township.
Dive Deeper: Advanced Custer Township STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Custer Township. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsCuster Township Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Custer Township
- The Custer Township Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 155 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Custer Township, Apartment/Condo properties are the most common (47.7%), reflecting the local real estate landscape.
- Houses represent a significant 43.2% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others (combined 1.2%) offer potential for unique stay experiences.
Custer Township Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Custer Township
- The dominant room capacity in Custer Township is 2 bedrooms listings, making up 31% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 56.2% of the active Airbnb listings in Custer Township, indicating a high concentration in these sizes.
- A significant 46.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Custer Township.
Custer Township Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Custer Township
- The most common guest capacity trend in Custer Township vacation rentals is listings accommodating 8+ guests (44.5%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Custer Township STR market, accounting for 65.1% of listings.
- 69.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Custer Township.
- On average, properties in Custer Township are equipped to host 6.3 guests.
Custer Township Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Custer Township
- The most common availability pattern in Custer Township falls within the 271-366 days range, representing 47.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 89.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Custer Township (46.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 11.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Custer Township Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
11 listings
7.7% of total
2 Nights
81 listings
56.6% of total
3 Nights
8 listings
5.6% of total
7-29 Nights
2 listings
1.4% of total
30+ Nights
41 listings
28.7% of total
Key Insights
- The most prevalent minimum stay requirement in Custer Township is 2 Nights, adopted by 56.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (64.3%) of the Custer Township Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (28.7%) caters to monthly stays (30+ nights) in Custer Township, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 56.6% of Custer Township hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 7.7% currently do.
- A 2-night minimum appears standard (56.6%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 28.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Custer Township.
Custer Township Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
3 listings
2.1% of total
Flexible
12 listings
8.3% of total
Moderate
28 listings
19.4% of total
Firm
51 listings
35.4% of total
Strict
50 listings
34.7% of total
Cancellation Policy Insights for Custer Township
- The prevailing Airbnb cancellation policy trend in Custer Township is Firm, used by 35.4% of listings.
- A majority (70.1%) of hosts in Custer Township utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 35.4% market standard in Custer Township.
- With 34.7% using Strict terms, this is a viable option in Custer Township, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Custer Township.
Custer Township STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Custer Township
- The overall average booking lead time for vacation rentals in Custer Township is 50 days.
- Guests book furthest in advance for stays during July (average 106 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in October (average 40 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (83 days avg.) sees the longest lead times, while Fall (44 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (50 days) as a baseline for your pricing and availability strategy in Custer Township.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 106 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 83 days) to capture early planners.
- Monitor your own booking lead times against these Custer Township averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Custer Township (2025)
Amenity Prevalence
Amenity Insights for Custer Township
- Essential amenities in Custer Township that guests expect include: Smoke alarm, TV, Heating, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Free parking on premises, Air conditioning are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Custer Township: Smoke alarm, TV, Heating, Wifi.
- Prioritize adding missing essentials: Smoke alarm, TV, Heating, Wifi.
- Consider adding popular differentiators like Kitchen or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Custer Township to stay competitive.
Custer Township Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Custer Township
- The typical guest profile for Airbnb in Custer Township consists of primarily domestic travelers (98%), often arriving from nearby Grand Rapids, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 98.3% of guests.
- Key international markets include United States (98.3%) and Canada (0.8%).
- Top languages spoken are English (83.3%) followed by Spanish (7.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Grand Rapids and Detroit.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Custer Township Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Greilickville | 40 | $5,874 | $469.69 | 47% |
| Blair Township | 48 | $5,303 | $438.00 | 48% |
| Friendship Township | 14 | $5,118 | $376.04 | 59% |
| Bingham Township | 28 | $4,916 | $493.09 | 47% |
| Bay Township | 10 | $4,782 | $550.14 | 44% |
| Livingston Township | 11 | $4,649 | $293.80 | 53% |
| Leelanau Township | 50 | $4,620 | $377.36 | 50% |
| Leland Township | 40 | $4,579 | $568.06 | 37% |
| Walloon Lake | 25 | $4,534 | $401.80 | 44% |
| Grattan Township | 15 | $4,466 | $295.73 | 58% |