Airbnb Market Analytics, Statistics and Data in Ferndale, Michigan, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Ferndale? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Ferndale:
How much do Airbnb hosts make on average per month in Ferndale?
The short-term rental market in Ferndale shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,361 per month
- Strong performing properties (top 25%) make $3,281 or more
- Best-in-class properties (top 10%) achieve $4,224+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,428
Revenue Variations by Month
Occupancy Rates Throughout the Year in Ferndale
The market in Ferndale shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 56% occupancy rates
- Strong performing properties (top 25%) achieve 75% or higher
- Best-in-class properties (top 10%) reach 89%+occupancy
- Entry-level properties (bottom 25%) average around 34%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Ferndale
Daily rates in Ferndale vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $121 per night
- Strong performing properties (top 25%) secure $151 or more
- Best-in-class properties (top 10%) pull in $204+ per night
- Entry-level properties (bottom 25%) earn around $97
Daily Rate Variations by Month
Get Live Ferndale Market Intelligence 👇
Explore Real-time Analytics
Seasonality patterns in Ferndale
Peak Season (June, July, October)
- Revenue peaks at $3085.46 per month
- Occupancy rates reach 67.88%
- Daily rates average $138.23
Shoulder Season
- Revenue averages $2522.79 per month
- Occupancy maintains 54.14%
- Daily rates hold at $131.56
Low Season (February, December, January)
- Revenue drops to $1606.57 per month
- Occupancy decreases to 38.18%
- Daily rates adjust to $121.47
Is it still profitable to do Airbnb in Ferndale in 2025?
Yes! Ferndale demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 54% and strong monthly revenue averaging $2523 and The market's 111 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Ferndale
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Downtown Ferndale | Vibrant and eclectic area with a mix of shops, restaurants, and nightlife. Ideal for those wanting to experience local culture and community events. | The Magic Bag Theatre, Ferndale Public Library, Local shopping boutiques, Restaurants and cafes, Annual Ferndale Pride Festival |
| Parker Village | Quaint neighborhood featuring tree-lined streets and charming homes. Appeals to families and visitors looking for a quieter stay while being close to local attractions. | Gerald R. Ford Park, Local parks and playgrounds, Nearby farmer's markets, Community events and concerts |
| Woodward Avenue Corridor | Major thoroughfare with access to various entertainment and dining options. Attractive for guests looking for convenience and a lively atmosphere. | Historic Ferndale Theatre, Dining and nightlife spots, Art galleries, Easy access to public transport |
| Ferndale Historical District | Rich in history with preserved architecture and a strong sense of community. Appeals to tourists interested in heritage and culture. | Local historical landmarks, Museums, Annual heritage events, Walkable neighborhoods |
| Vester Park | Residential area known for green spaces and family-friendly environment. Suitable for visitors with kids or those looking for tranquility in a bustling city. | Vester Park, Playgrounds, Walking trails, Community events |
| Royal Oak | Adjacent to Ferndale, Royal Oak offers a lively downtown with a series of bars, restaurants, and shops. Attracts younger crowds and nightlife enthusiasts. | Royal Oak Farmers Market, Detroit Zoo (nearby), Diverse dining options, Live music venues |
| Pleasant Ridge | Small, charming city neighboring Ferndale known for its residential feel and community atmosphere. Perfect for those wanting a peaceful retreat close to the action. | Pleasant Ridge Park, Community art shows, Local eateries, Community events |
| Oakland County | Larger area surrounding Ferndale with numerous suburban neighborhoods and attractions. Ideal for travelers looking for a mix of urban and suburban experiences. | Various suburban parks, Outdoor recreation areas, Civic Center events, Nearby shopping centers |
Do you need a license for Airbnb in Ferndale?
We recommend checking directly with Ferndale's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Ferndale
Eclectic 3 BD/3 BA Home *Long term stays allowed!*
Entire Place • 3 bedrooms
Amazing 3 bed home blocks from downtown Ferndale!
Entire Place • 3 bedrooms
Cozy~Luxurious~Hot tub Getaway!
Entire Place • 3 bedrooms
Hot tub + Fire pit + Luxury cozy home + Game Room
Entire Place • 3 bedrooms
Close to DTW airport - Message for discount!
Entire Place • 3 bedrooms
Ferndale’s Finest, walk to town
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Ferndale
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Michelle | 8 | $198,778 | 447 | 4.74/5.0 |
| Diana | 6 | $197,878 | 1297 | 4.78/5.0 |
| Samantha | 3 | $165,984 | 234 | 4.84/5.0 |
| Craig | 6 | $150,557 | 348 | 4.05/5.0 |
| Roger | 2 | $115,230 | 36 | 4.98/5.0 |
| Lux | 2 | $113,417 | 174 | 4.96/5.0 |
| Fadi | 4 | $99,638 | 106 | 4.63/5.0 |
| Audrianna | 3 | $73,868 | 152 | 4.93/5.0 |
| StayArbor Hospitality | 5 | $67,128 | 171 | 4.68/5.0 |
| Christi | 2 | $63,928 | 304 | 4.98/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Ferndale
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (92.8%), with house and apartment & condo properties comprising 98.2% of inventory
- Untapped potential in others segments (1.8% combined)
Room Capacity Distribution
Analysis of 111 properties in Ferndale shows that 2 bedrooms properties are most prevalent, making up 40.5% of the market. The market tends to favor smaller properties, with 2 bedrooms and 1 bedroom together representing 64.0% of all listings.
Key Insights
- Most common: 2 bedrooms (40.5%)
- Least common: 4 bedrooms (4.5%)
- Market concentration: 64.0% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 111 properties in Ferndale reveals that 4 guests properties dominate the market, representing 34.2% of all listings. The average property accommodates 4.1 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 6 guests make up 51.4% of the market.
Key Insights
- Most common capacity: 4 guests (34.2% of market)
- Least common capacity: 7 guests (4.5% of market)
- Average guest capacity: 4.1 guests per property
- Market concentration: 51.4% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 111 properties in Ferndale, the most common availability pattern is 91-180 days (38.7% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (35.1% of properties).
Key Insights
- Most common availability window: 91-180 days (38.7%)
- Most common booking duration: 181-270 days (35.1%)
- Properties with high availability (180+ days): 38.7%
- Properties with long-term bookings (180+ days): 61.3%
Minimum Stay Distributions
1 Night
39 listings
38.6% of total
2 Nights
26 listings
25.7% of total
3 Nights
10 listings
9.9% of total
4-6 Nights
4 listings
4% of total
7-29 Nights
16 listings
15.8% of total
30+ Nights
6 listings
5.9% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 64.3%
- Mid-length stays (4-6 nights) represent 4% of listings
- Monthly+ stays (5.9%) suggest a stable extended-stay market
- High market flexibility with 74.2% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
3 listings
3% of total
Flexible
15 listings
14.9% of total
Moderate
38 listings
37.6% of total
Firm
30 listings
29.7% of total
Strict
15 listings
14.9% of total
Key Insights
- Moderate is the preferred policy at 37.6% of listings
- The market shows a balanced distribution between guest-friendly (52.5%) and strict (44.6%) policies
- Strong market consensus around Moderate policies
- Super Strict 60 Days policies are least common at 3.0% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, May, Jun, averaging 50 days
- Shortest booking windows are in Feb, Mar, Jan, averaging 19 days
- Summer shows the longest average booking window at 47 days, while Winter has the shortest at 19 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 47 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Feb-Jan when lead times are shortest
Popular Airbnb Amenities in Ferndale
Every property in Ferndale comes standard with Air conditioning, and Smoke alarm. Below shows the distribution of other amenities:
Traveler Demographics
Key Insights
- Domestic travelers make up 92.2% of total guests, indicating a dominant local market share.
- Primary international markets: Canada (3.8%) and DC (1%)
- English is the top language at 79.5%, followed by Spanish (12%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.0%
Recommendations
- Target marketing campaigns for Detroit and Chicago markets
- Develop localized content for Canada and DC
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Ferndale. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Forester | 11 | $8,410 | $476.78 | 42% |
| Huron Township | 15 | $8,224 | $517.80 | 43% |
| City of Frankenmuth | 30 | $5,341 | $304.19 | 56% |
| Marblehead | 10 | $5,121 | $475.79 | 46% |
| Ann Arbor | 485 | $4,839 | $428.66 | 47% |
| Grass Lake Charter Township | 16 | $4,496 | $318.82 | 45% |
| White Lake Charter Township | 29 | $4,451 | $336.60 | 46% |
| Erie Township | 10 | $4,338 | $215.14 | 57% |
| Pittsfield Charter Township | 39 | $4,298 | $333.51 | 45% |
| Huron | 123 | $4,280 | $356.25 | 42% |
How is your STR performing?
Your vacation rental may be amazing, but is it better than your competition? Enjoy the best-in-class AI-powered analytics for free!
Discover Insights