Ferndale Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Michigan, United States
Is Airbnb profitable in Ferndale in 2025? Explore comprehensive Airbnb analytics for Ferndale, Michigan, United States to uncover income potential. This 2025 STR market report for Ferndale, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 110 active listings.
Whether you're considering an Airbnb investment in Ferndale, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Ferndale Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Ferndale Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Ferndale (2025)
Understanding the monthly revenue variations for Airbnb listings in Ferndale is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Ferndale is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Ferndale across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,970+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,096 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,279 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,379, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Ferndale
Ferndale Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Ferndale STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Ferndale:
- Best-in-class properties (Top 10%) achieve 87%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 74% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 55%.
- Entry-level properties (Bottom 25%) average 34% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Ferndale
Average Daily Rate (ADR) Airbnb Trends in Ferndale (2025)
Effective short term rental pricing strategy in Ferndale involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Ferndale typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $201+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $149 or more.
- Typical properties (Median) charge around $122 per night.
- Entry-level properties (Bottom 25%) earn around $98 per night.
Average Daily Rate (ADR) Trend by Month in Ferndale
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Airbnb Seasonality Analysis & Trends in Ferndale (2025)
Peak Season (July, June, May)
- Revenue averages $3,003 per month
- Occupancy rates average 59.8%
- Daily rates average $136
Shoulder Season
- Revenue averages $2,461 per month
- Occupancy maintains around 56.6%
- Daily rates hold near $133
Low Season (January, February, March)
- Revenue drops to average $1,651 per month
- Occupancy decreases to average 43.2%
- Daily rates adjust to average $125
Seasonality Insights for Ferndale
- The Airbnb seasonality in Ferndale shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Ferndale's highest earning potential, with monthly revenues capable of climbing to $3,052, occupancy reaching a high of 67.6%, and ADRs peaking at $138.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,553, occupancy could drop to 42.2%, and ADRs may adjust down to $123.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Ferndale.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Ferndale seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Ferndale (2025)
Exploring the top neighborhoods for short-term rentals in Ferndale? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Ferndale | Vibrant area with a mix of trendy shops, restaurants, and entertainment venues. Attracts young professionals and visitors due to its lively atmosphere and community events. | Ferndale Public Library, The Magic Bag, Old National Bank, Woodward Avenue, Ferndale Art and About |
| Ferndale Arts District | Known for its artistic community and cultural events, this area is perfect for those seeking a unique experience with galleries and creative spaces. | Funky Ferndale Art Gallery, DIY Street Fair, Stagecrafters Theatre, The Rust Belt Market, Local Art Festivals |
| Eight Mile | A diverse community with a mix of cultural influences, this area offers various dining options and local shops that appeal to visitors looking for authenticity. | Duggan's Irish Pub, Noni's, Rosenberg's Bagels, The Magic Bag, M-Brew |
| Woodward Avenue | Major thoroughfare with easy access to Detroit and surrounding areas, making it ideal for both short-term renters and commuters. | The Detroit Zoo, Shinola, American Girl Store, Places of Worship, Baker's Keyboard Lounge |
| Berkeley | Adjacent to Ferndale, Berkeley offers a family-friendly atmosphere with parks and local events. It's a quiet locale attracting families and longer-term visitors. | Berkley Common, Manley Bennett Park, Grove Park, Berkeley Library, Downtown Berkley |
| Pleasant Ridge | A small, friendly community with parks and a community-centric vibe. Ideal for guests wanting a peaceful stay near Ferndale. | Pleasant Ridge Community Center, Greenacre Park, Hugh Memorial Fountain, The Park at Pleasant Ridge, Pleasant Ridge Historical Museum |
| Royal Oak border area | Close to Ferndale and known for its nightlife and shopping, this location draws tourists looking to explore the nearby vibrant city of Royal Oak. | Meadow Brook Amphitheatre, Royal Oak Farmers Market, Detroit Zoo, The Royal Oak Music Theatre, Local Breweries |
| Garden City | A bit further out, but offers a suburban charm with parks and shopping areas while still being a reasonable drive to Ferndale. | Garden City Hospital, Garden City Shopping Center, Local Festivals, Parks and Recreation events, Historical Society Events |
Understanding Airbnb License Requirements & STR Laws in Ferndale (2025)
While Ferndale, Michigan, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Ferndale to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Ferndale (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Ferndalebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Eclectic 3 BD/3 BA Home *Long term stays allowed!*
Entire Place • 3 bedrooms
Amazing 3 bed home blocks from downtown Ferndale!
Entire Place • 3 bedrooms
Hot tub + Fire pit + Luxury cozy home + Game Room
Entire Place • 3 bedrooms
Cozy~Luxurious~Hot tub Getaway!
Entire Place • 3 bedrooms
Close to DTW airport - Message for discount!
Entire Place • 3 bedrooms
Ferndale’s Finest, walk to town
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Ferndale (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Ferndale based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Diana | 6 | $192,478 | 1297 | 4.78/5.0 |
| Michelle | 8 | $188,048 | 447 | 4.74/5.0 |
| Craig | 6 | $152,257 | 348 | 4.05/5.0 |
| Fadi | 5 | $131,608 | 114 | 4.61/5.0 |
| Samantha | 3 | $127,751 | 234 | 4.84/5.0 |
| Roger | 2 | $101,995 | 36 | 4.98/5.0 |
| Lux | 2 | $101,689 | 174 | 4.96/5.0 |
| Audrianna | 3 | $66,617 | 152 | 4.93/5.0 |
| Christi | 2 | $65,716 | 304 | 4.98/5.0 |
| StayArbor Hospitality | 4 | $62,318 | 149 | 4.66/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Ferndale.
Dive Deeper: Advanced Ferndale STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Ferndale. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsFerndale Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Ferndale
- The Ferndale Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 92.7% of the 110 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Ferndale, House properties are the most common (73.6%), reflecting the local real estate landscape.
- Houses represent a significant 73.6% portion, catering likely to families or larger groups.
- Smaller segments like others (combined 1.8%) offer potential for unique stay experiences.
Ferndale Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Ferndale
- The dominant room capacity in Ferndale is 2 bedrooms listings, making up 40% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 64.5% of the active Airbnb listings in Ferndale, indicating a high concentration in these sizes.
- A significant 27.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Ferndale.
Ferndale Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Ferndale
- The most common guest capacity trend in Ferndale vacation rentals is listings accommodating 4 guests (33.6%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Ferndale STR market, accounting for 50.0% of listings.
- 26.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Ferndale.
- On average, properties in Ferndale are equipped to host 4.1 guests.
Ferndale Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Ferndale
- The most common availability pattern in Ferndale falls within the 91-180 days range, representing 39.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 47.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Ferndale (41.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 55.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Ferndale Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
33 listings
32% of total
2 Nights
26 listings
25.2% of total
3 Nights
6 listings
5.8% of total
4-6 Nights
2 listings
1.9% of total
7-29 Nights
13 listings
12.6% of total
30+ Nights
23 listings
22.3% of total
Key Insights
- The most prevalent minimum stay requirement in Ferndale is 1 Night, adopted by 32% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (22.3%) caters to monthly stays (30+ nights) in Ferndale, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 32% of Ferndale hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 22.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Ferndale.
Ferndale Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
3 listings
3% of total
Flexible
15 listings
15% of total
Moderate
37 listings
37% of total
Firm
29 listings
29% of total
Strict
16 listings
16% of total
Cancellation Policy Insights for Ferndale
- The prevailing Airbnb cancellation policy trend in Ferndale is Moderate, used by 37% of listings.
- There's a relatively balanced mix between guest-friendly (52.0%) and stricter (45.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 37% market standard in Ferndale.
- Regularly review your cancellation policy against competitors and market demand shifts in Ferndale.
Ferndale STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Ferndale
- The overall average booking lead time for vacation rentals in Ferndale is 32 days.
- Guests book furthest in advance for stays during July (average 53 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 15 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (47 days avg.) sees the longest lead times, while Winter (19 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (32 days) as a baseline for your pricing and availability strategy in Ferndale.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 53 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 47 days) to capture early planners.
- Monitor your own booking lead times against these Ferndale averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Ferndale (2025)
Amenity Prevalence
Amenity Insights for Ferndale
- Essential amenities in Ferndale that guests expect include: Smoke alarm, Air conditioning, Wifi, Heating, TV, Hot water, Kitchen, Essentials, Refrigerator, Dishes and silverware. Lacking these (any) could significantly impact bookings.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Ferndale: Smoke alarm, Air conditioning, Wifi, Heating, TV, Hot water, Kitchen, Essentials, Refrigerator, Dishes and silverware.
- Prioritize adding missing essentials: Wifi, Heating, TV, Hot water, Kitchen, Essentials, Refrigerator, Dishes and silverware.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Ferndale to stay competitive.
Ferndale Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Ferndale
- The typical guest profile for Airbnb in Ferndale consists of primarily domestic travelers (93%), often arriving from nearby Detroit, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 92.5% of guests.
- Key international markets include United States (92.5%) and Canada (3.7%).
- Top languages spoken are English (73.3%) followed by Spanish (11.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Detroit and Chicago.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Ferndale Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Huron Township | 16 | $5,955 | $423.08 | 44% |
| Forester | 11 | $5,685 | $390.48 | 43% |
| City of Frankenmuth | 29 | $5,143 | $304.06 | 54% |
| Ann Arbor | 487 | $4,539 | $424.08 | 48% |
| Hamburg Township | 36 | $4,279 | $397.92 | 44% |
| Grass Lake Charter Township | 16 | $4,168 | $321.84 | 45% |
| White Lake Charter Township | 27 | $4,025 | $328.99 | 46% |
| Erie Township | 10 | $3,907 | $209.82 | 56% |
| Huron | 122 | $3,867 | $338.59 | 41% |
| Pittsfield Charter Township | 39 | $3,862 | $332.88 | 45% |